The modern era

BY TOSHNI D GHATATE

This was the period of war. Women played very important role in war by contributing to the work that only men used to

do once.

The dressing became quite practical and protective after the war e.g. Introduction of water repellent trench coats among

civilians.

Shirts with attached soft collars andpullover sweaters, all originally worn by working-

class men, were adopted into mainstream fashion.

1914-1918

As the effect of war many women contributed to war effort in numerous ways by taking jobs once held

by men.

IMPACT OF WORLD WAR-I

The practical and protective garments worn by servicemen were integrated into civilians dress after

the war.

Normal daywear was a one-piece dress or khaki suit with military detailing.

During the war years, bothdaywear and evening wear were cut in an amorphous, barrel-shaped silhouette.

Loose V-shapedor square-necked bodices and blouses gave little or

no bust line definition.

Jazz age, Prosperity significant social changes, and a vibrant artistic milieu followed the upheaval of

the World War I.

In this era women cut their hair short and showed off their legs.

The newly developed ‘artificial silk’ was used in both day wear and evening wear,

1919-1929

With shortened skirts came an emphasis on hosiery, available in

colors and sheers.

MEN IN 1920

Younger men started to wear far less formal clothes. Baggy ‘plus four’ were worn with fancy

patterned pullovers and

matching socks.

Men’s Evening wear

It was the introduction of Machine age and the end of jazz age due crash of stock market.

European textile and clothing manufacturers reduced production as demand diminished.

Paris labels were coveted, ready-to-weardesigners in New York and California gained

recognition.

1930-1938

INTRODUCTION OF READY TO WEAR DRESSES

1933 women dress ad…..

Skirts remained at mid-calf length for day, but the end of the 1930s Paris designers were showing fuller skirts reaching just below the knee; this practical length (without the wasteful fullness) would remain in style for day dresses through the war years.

Through the mid-1930s, the natural waistline was often accompanied by emphasis on an empire line. Short bolero jackets capelet s, and dresses cut with fitted midriffs or seams below the bust increased the focus on breadth at the shoulder. By the late 1930s, emphasis was moving to the back, with halter neckline and high-necked but backless evening gowns with sleeves. Evening gowns with matching jackets were worn to the theatre, nightclubs, and elegant restaurants.

SWIMMWEAR

BEACH PAJAMAS PARADE

For men, the most noticeable effect of the

general sobering associated with the Great Depression was that the range of colors became

more subdued. The bright colors popular in the

1920s fell out of fashion.

MEN’S FASHION

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