Ed Schipuleschipul@schipul.com www.schipul.com // www.brandtobedetermined.com

http://flickr.com/photos/adwriter/233031265/

In the Palm of Your Hand:How Communicators are making a Splash on the Mobile Web

Public Relations Association of MississippiNovember 10, 2008

Obama What do cell phones have to do with politics?

http://flickr.com/photos/joecrimmings/1977376708/

Let’s talk about...

• What is Mobile Web?

• How to utilize the Mobile Web today!

• Who is using Mobile Web?

• Bonus round: Mobile Web tools/toys

On-the-go tools for on-the-go communication

http://www.flickr.com/photos/jonjon_2k8/340305918/

The Communicator’s toolset:Where things are going

Anthropology of Cell Phones

http://pogue.blogs.nytimes.com/2007/03/28/the-anthropology-of-cellphones/

http://www.flickr.com/photos/andresmartin/2379157808/

http://www.flickr.com/photos/ucumari/2317386162/

http://www.flickr.com/photos/davyrocket/82339986/

http://www.flickr.com/photos/jbuhler/29493344/

http://www.flickr.com/photos/mastrobiggo/2414317157/

http://www.flickr.com/photos/gaetanlee/118885175

Mobile!

Technology is great, but it’s all about PEOPLE

http://www.flickr.com/photos/libraryman/414960752

So why do you care?

• 30% Internet users access ONLY through Mobile (over 850 million)

• 92,000 text messages sent EVERY SECOND

• 2.8 trillion text messages sent in 2007

• SMS = $100 billion/year industry

• www.communities-dominate.blogs.com

Brain candy from Tomi Ahonen research

http://www.flickr.com/photos/whartz/2092971356/

2.7 Billion Mobile Phones

Slide thanks to Houston Chronicle’s David Herrold:http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/

Slide thanks to Houston Chronicle’s David Herrold:http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/

But what is the Mobile Web?

Not just PC Web on your cell phone

Not just iPhonesor text messaging

Not just the coolest new handheld

Mobile Web =New way of communicating

• Create new value

• Grow Community

• Interactive campaigns

• Reach those on-the-go

http://flickr.com/photos/eschipul/743621029/

Content vs. Context

2.7 Billion Mobile Phones

Where you are really really matters

Slide thanks to Houston Chronicle’s David Herrold:http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/

Trapster - a Mobile What else do folks do while driving?www.trapster.com

How to give your visitors a Mobile experience

1. Do NOTHING!Providing the Mobile experience

2. Simplify, simplify, simplifyProviding the Mobile experience

www.davidville.com

Reduce your images and styling

www.happykatie.tumblr.com

3. Use handheld stylesheetsProviding the Mobile experience

http://www.kayak.com/ http://www.kayak.com/moby/

4. Create a separate Mobile Web siteProviding the Mobile experience

Who is using Mobile Web?

Getting the VP word out to 2.9 million people

http://www.barackobama.com/mobilev2/#

Obama announces his running mate and customizes cell phone wallpaper

Congressman Culberson streams LIVE from his cellwww.qik.com/johnculberson (35,000 views!!)

Let’s review...

• Mobile Web = Mobile Humans

• Context and immediacy is everything

• Start with fresh Mobile content

• Keep it simple, keep it fun

Mobile Web connects Humans to info they want

http://flickr.com/photos/pollyann/2645907599/

Thanks for being here!

Ed Schipul

Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul

http://www.flickr.com/photos/deneyterrio/2095590563/

http://www.flickr.com/photos/toma01/2171010315/

Mobile tools for Mobile Communicators

Lots of toys...

But what do you really need?

Puts the full Web on your phonewww.operamini.com

Search for free Google products for your phone

model.

Mobile: http://m.google.com Web: www.google.com/mobile

Mobile: http://m.flickr.com Web: www.flickr.com

Mobile: http://m.twitter.com Web: www.twitter.com

Mobile: http://m.facebook.com Web: www.facebook.com

1. Access messages2. Update status3. Use FB like a phone book4. Upload photos and videos