The Mobile Tribe
-
Upload
dan-keldsen -
Category
Technology
-
view
3.699 -
download
1
description
Transcript of The Mobile Tribe
![Page 1: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/1.jpg)
Smart Devices + Human Behavior = Massive Change
The Mobile Tribe
![Page 2: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/2.jpg)
Dan Keldsen – Informa5on Architected @dankeldsen #mobilehumans
Exper;se:
• Content/Knowledge Management
• Innova;on management
• Enterprise 2.0/Web 2.0
Background:
• Current:
• Informa;on Architected: President, Consultant
• Level 50 SoOware: Co-‐founder, Mobile Social/UX Strategy (level50soOware.com)
• Past: • AIIM: Former director of Market Intelligence unit
• Delphi Group: Former analyst, consultant and CTO
![Page 3: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/3.jpg)
BEFORE WE PRESUME THAT “MOBILE IS THE ANSWER”
OR PERHAPS THAT “MOBILE IS THE PROBLEM”
![Page 4: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/4.jpg)
HOW MUCH OF YOUR ENTERPRISE ENVIRONMENT DO YOU (OR YOUR
USERS) WANT TO HAVE AVAILABLE VIA MOBILE?
0 <––––––––––––> 100%
![Page 5: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/5.jpg)
HOW “SECURE” DOES THAT ACCESS/ABILITY NEED TO BE?
0 <––––––––––––> 100%
![Page 6: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/6.jpg)
YOU CAN’T HAVE “100% SECURITY.” IT’S NOT POSSIBLE.
EVEN IF IT WERE, YOU’D BE AS LIKELY TO PREVENT MANY BENEFITS AS WELL
AS PREVENTING ATTACKS/LEAKAGES
![Page 7: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/7.jpg)
Stop thinking of security as being “completely safe”
![Page 8: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/8.jpg)
Provide Guard Rails
Source: http://www.guzer.com/pictures/car_on_rail.php
![Page 9: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/9.jpg)
EX-‐
PARA
NOID
SECU
RITY G
UY
![Page 10: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/10.jpg)
Your Security = Swiss Cheese Effec5veness
Reference: http://en.wikipedia.org/wiki/Swiss_cheese_model
![Page 11: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/11.jpg)
All Security Risks are Not Equal & We Are TERRIBLE at Calcula5ng Risk
![Page 12: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/12.jpg)
![Page 13: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/13.jpg)
WE LITERALLY OUR PHONES
(CAN YOU SAY THE SAME FOR YOUR CONTENT MANAGEMENT PLATFORM?)
![Page 14: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/14.jpg)
IS YOUR ORGANIZATION READY FOR MOBILE?
![Page 15: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/15.jpg)
SHOW ME YOU’RE READY!
Source: “Jerry Maguire” (Copyright Sony Pictures Home Entertainment)
![Page 16: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/16.jpg)
THE BAD NEWS
![Page 17: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/17.jpg)
YOU’RE NOT READY FOR THIS
I WAS (ALMOST) KIDDING, WHEN I WROTE AN ARTICLE FOR THE BRAINYARD LAST YEAR…
![Page 18: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/18.jpg)
NOT READY… TECHNOLOGICALLY
![Page 19: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/19.jpg)
YOUR SYSTEMS ARE… ANCIENT AND DECREPIT
3-‐10 YEARS OLD, USUALLY PROPRIETARY (FOCUSED ON A SINGLE ENVIRONMENT), STATIC RATHER THAN DYNAMIC, WINDOWS ONLY, ONE BROWSER ONLY, FULL OF “DUMB
TERMINAL” TO ACCESS REALLY OLD SYSTEMS…
![Page 20: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/20.jpg)
3 BIG GAPS: 77% MISSING SKILLS, 55% CULTURAL ISSUES, 50% INEFFECTIVE IT
Source: MIT/Cap Gemini
![Page 21: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/21.jpg)
Q: WHAT WERE THE SALES LEVELS OF THE IPAD JUST 3 YEARS AGO?
![Page 22: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/22.jpg)
A: TRICK QUESTION. THE IPAD DIDN’T EXIST 3 YEARS AGO.
IF YOU ARE ON A 3-‐10 YEAR REFRESH CYCLE, YOU WILL HAVE MISSED 3-‐10
FULL INNOVATION CYCLES.
![Page 23: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/23.jpg)
Q: HOW LONG HAS HTML 5 BEEN A STANDARD?
![Page 24: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/24.jpg)
A: IT STILL ISN’T!
IF YOU’RE WAITING FOR “STANDARDS” – PERHAPS THAT’S AN EXCUSE TO HOLD ONTO A PAST NOT WORTH KEEPING.
![Page 25: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/25.jpg)
We Are All Pirates on the SS CoIT
![Page 26: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/26.jpg)
Time to Jump into the
21st Century
![Page 27: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/27.jpg)
YOU CAN’T AFFORD NOT TO EMBRACE MOBILE (+ CLOUD)
VERY CLOSE TO FISCALLY IRRESPONSIBLE NOT TO CONSIDER THIS OPPORTUNITY
![Page 28: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/28.jpg)
CONSIDER MORE THAN SECURITY
“UNITED SAID THAT PILOTS TYPICALLY CARRY 12,000 SHEETS OF PAPER TO CHART THEIR COURSE DURING FLIGHTS; THE INTRODUCTION OF THE IPAD SHOULD SAVE THE AIRLINE 16 MILLION SHEETS OF PAPER AND, THANKS TO THE REDUCTION
IN WEIGHT, 326,000 GALLONS OF JET FUEL PER YEAR.”
Source: http://www.pcworldme.net/2011/08/23/united-airlines-cockpits-go-paperless-with-ipads/
![Page 29: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/29.jpg)
NON-‐SECURITY RELATED: WE WERE NEVER INTENDED TO SIT IN
CUBES
MOBILE OFFERS AN ABILITY FOR US TO GET BACK TO BEING HUMAN, AND THAT’S BEEN MISSING FOR DECADES
![Page 30: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/30.jpg)
MOBILE IS AN OPPORTUNITY TO RE-‐HUMANIZE
YOUR COMPANY WE CAN WORK FROM ANYWHERE – SO WHY
SHOULDN’T WE BE ABLE TO? MOBILE = MOVEMENT = MENTAL AND
PHYSICAL HEALTH.
![Page 31: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/31.jpg)
THINK HUMAN-‐CENTRIC, NOT COMPANY-‐CENTRIC, AND CERTAINLY
NOT SECURITY-‐CENTRIC INCREASE THE UPSIDE POTENTIAL VIA
MOBILE, AND BE “REASONABLE” ABOUT THE “NEW” SECURITY CONCERNS OF
MOBILE
![Page 32: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/32.jpg)
20th Century/Proprietary
21st Century/Flexible
![Page 33: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/33.jpg)
BYOD
• A survey covering 17 countries by business technology company Avanade found that 88% of execu;ves said employees were using their own personal compu;ng technologies for business purposes.
• Absolute SoOware found that 64% of IT managers surveyed thought it was too risky to let personal devices be integrated into the business network. However 52% of companies allowed some form of access.
• Another survey by Cisco found that although 48% said their company would never authorize employees to bring their own devices, 57% agreed that some employees use personal devices without consent.
Source: MIT/Cap Gemini
![Page 34: The Mobile Tribe](https://reader034.fdocuments.net/reader034/viewer/2022051322/54534a79b1af9f160a8b483c/html5/thumbnails/34.jpg)
Dan Keldsen, President dk@informa;onarchitected.com
617-‐933-‐9655
Going Mobile? Let’s talk.