The Milan Foundation and David Beckham

Soccer Clinic & FestivalA Special Event Series To Benefit Youth Soccer

• Free clinics for area children – Led by local coaches

• Free community services– Health Screenings– Police, Fire and Ambulance– Child ID Services

The Milan Foundation and David Beckham

Soccer Clinic & Festival

• 15 to 20 kids enjoy private clinic with David– Q&A and Demonstration

• Other entertainment– Skill Demonstrations– Milan Park– Possible concert or other music events

• Silent auction and fundraising dinner

The Milan Foundation and David Beckham

Soccer Clinic & Festival

Where and When?

• 3 to 4 cities each year, selected via– Competitive bid OR – Direct selection by committee AND– Must meet pre-determined criteria

• Each city must also meet one of the following criteria:– Existing Milan Super Club– 3 year ramp-up contract for Super Club– Deal to host Milan Camps for a 3 year period

Partnership between The David Beckham Academy and The Milan Foundation

• All initial costs through Major Sponsors – Adidas – cash, equipment, uniforms – Food/Beverage – cash plus food and/or

beverage service at events– Hard Rock– possible location for Black

Tie Auction and Dinner

Partnership between The David Beckham Academy and The Milan Foundation

• Balance of financial support from local and/or regional sponsors

How?

• Participants selected by local clubs and area non-profit groups– Soccer in the Streets– YMCA sports programs– Public school soccer teams

• Participants for private clinic selected based on – Soccer Skills Level– Academics– Community Service

• Local contests with sponsors could also be used to select participants

Giving Back

• Half of funds raised go into escrow account– Scholarships for kids to play at the

local Milan Affiliated Soccer Club– Talent evaluations for high

potential players

• Half of funds raised go to charity efforts– Local charities in each city

– Milan Foundation

– Charity of David Beckham’s choice

• Event will also grant wishes to US kids seeking to meet David Beckham– Make-A-Wish Foundation

Giving Back

Why this event?

• Expanded brand recognition for The David Beckham Academy

• Could tie into opening of new Academy locations across the United States

• Generate support for David Beckham’s selected charities:

• Increase media focus on childhood obesity

• Raise awareness of regional charities and Make-A-Wish Foundation of America

• Support and promote local soccer clubs

• Raise profile of youth soccer in inner-city communities and across the United States

• Increase number of children playing soccer

Why this event?