The Metro East’s Ultimate Car Buying...

The Metro East’s Ultimate

New Car Buying • Used Car Buying • ServiceNew Car Buying • Used Car Buying • Service

The things most car dealers DON’T want you to know

Car Buying Guide

The things most car dealers The things most car dealers The things most car dealers

GuideGuide

Advertising Supplement Volume 1 of 6

Ask to see the Dealership’s Invoiceon the new vehicle you are considering to purchase

GREAT PRICE!!Amount considered

Dealer Net

Look for the date on the invoice as a bargaining chip.

The dealership is paying interest on his fl oor plan. The longer he has the vehicle on his lot, the more it is costing him to

inventory it. Dealers with “Aged” vehicles are more likely to give you a better deal.

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Understand how the dealer is charged.RETAIL - STOCK

INVOICE 08/12/11

PREFER: 23453.90

ALLOW: 167.73

ACT 237 22.335.26

24250.00

H/B 261 703.20

24250.00

PAY 310 23390.06PAY 310 23390.06

ADV 261 117.20

EXP 65A 234.40

When it was fi rst invoiced and where it was shipped. If older than 90 days old make an offer!

Maximum price charged to GM Employees, suppliers, etc.

The money the dealer receives back from the manufacturer on sales to

preferred customer. (item 2)

GREAT PRICE!This is what dealers consider NET COST

Hold Back is charged to the dealer but is given back to pay approx. 90-120 days.

Ask for all or part of this money.

Advertising – Local and otherAd dollars charged to the dealer. Passed along to the customer. Ask for all or part

of this money.

Manufacturer SuggestedRetail Price

NOT SO GREAT PRICE Dealer Invoice

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Items not shown on invoice, but dealer receives reimbursement cash.

• Fuel Fill Credit – The amount the dealer receives back to fi llup your new vehicle. Every new vehicle should have a full tank.

• Dealer Cash Program – Certain vehicles have an allotment to help sell that particular vehicle. Ask your dealer if your vehicle has any dealer cash available.

Why Not Order Exactly What You

Want in a New Car?

Why Not Order

Confessions of a New Car

Dealer

If you have time to wait for the delivery, six to eight weeks, this may save you thousands!

How?The dealer has not had any added expense involved in inventorying and advertising this vehicle. He may be able to give you part or all of the holdback and/or advertising cost.If you can give up your trade-in vehicle when you place your order, it will be worth more at that time. If you keep the car until the new car arrives, it will have more mileage, wear and lower trade in value.

Jon Guthrie

Reno-Guthrie Chevrolet800-338-3548

Curious About

Financing?

1.9% APR2.9% APR

0% APR

1.9% APR1.9% APR2.9% APR2.9% APR

0% APR0% APR

Because dealerships deal in millions of dollars of loans each month, they have BUYING POWER. They deal with an average of twenty lenders, each competing for their business.

If you compare bank interest rates with dealership fi nancing, just saving 1% on your rate can save you a lot. Always see what the dealer can get for you on a loan.

Lisa Reno-Guthrie


Understand the Difference Between a Service Contract and Warranties

Both service contracts and warranties are good for consumers, especially if you intend to own the vehicle for an extended period of time.

BUT SERVICE CONTRACTS YOU PAY FOR. WARRANTIES ARE FREE AS THEY COME WITH THE VEHICLE! Make sure the dealer explains this very carefully to you.

Weigh your options and make a good qualifi ed decision.

Brad RenoBoth service contracts and warranties are good for


Come See the All New Chevy

It’s just one of the many good things Motor Trend Magazine had to say about Chevrolet Volt when it was named “2011 Motor Trend Car of the Year®.” The annual award is one of the most prestigious honors bestowed in the auto industry and further proof that it’s a new day for Chevrolet, not to mention the entire auto industry. Powered by electricity without being tethered to electrical outlets, the Volt does everything a great car does and, according to Motor Trend, better than any other. It’s further proof that today, tomorrow and on into the future, Chevy Run Deep.

Free Charging StationCome in and Plug In!

24 HOURS A DAY!

“The Future is Here, and America is Back in the Game.”

Reno Guthrie Chevrolet


Cruze challenges conventional compact wisdom with one simple word: more. Its cavernous, quiet interior and beautifully sculpted exterior feel like luxury. Cruze is fi lled with performance, safety and technology features you won’t believe come in a compact.

Cruze offers upscale presence with the fuel economy and price tag of a compact. And with its sculpted exterior and refi ned interior, it feels more like a sanctuary than a car when you’re behind the wheel. Looks like you’ll have to get used to more.

THE ALL NEW

2011CRUZE

Meticulous craftsmanship and upscale styling combined with a fl exible interior and class-leading highway fuel economy sets Equinox apart from the rest. With 32 MPG highway and a highway driving range of up to 600 miles, Equinox beats Honda CR-V, Toyota RAV4 and even Ford Escape Hybrid. Inside, there’s acomfort for fi ve and the most rear=seat leagroom in its class, along with advanced safty and security features for added peace of mind.

THE ALL NEW2011 EQUINOX

THE CROSSOVER THAT FITS YOUR LIFE

2011 EQUINOXReno Guthrie Chevrolet

2011 IIHSTop Safety Pick

You’re Closer to a Better Deal Than You Think

NO GAMES! NO GIMMICKS!NO CHARGE!

Get the facts on the 15 Year/150,000 Mile

Warranty

• Covers the same as the factory Powertrain Warranty

• Service anywhere in the U.S. or Canada

• Repair anywhere in the U.S. or Canada

• Just perform the factory scheduled maintenance


Here’s the FactsAbout Dealer Invoice

• We break it down for you• Everything easy for you to understand• You tell us what we can make

We Make It EasyWith Easy Choice Menu

• Full disclosure• Estimates for good credit and bad credit• Easy to understand




Can You Write Your Own Deal?

YES, You Can!!

This is a great start to learning your

Car Buying Basics

You “2” CanMAKE CAR BUYING FUN!


MAINTENANCE TIPSThere are all types of routine maintenance services that must be performed. The different type of services varies widely from one

vehicle to another. The major services are usually performed at 30,000 mile intervals, but this can also vary widely depending on the vehicle.mile intervals, but this can also vary widely depending on the vehicle.

Here are a few typical routine maintenance services:• Engine oil and fi lter change & lube• Tire rotation• Air fi lter change• Cabin fi lter change (if equipped)• Fuel fi lter replacement• Coolant replacement• Transmission service• Axle Service• Battery Service

We offer specials on all these services and more including “Everyday Low Prices”

Wear ItemsTires and brakes are considered wear items and are not routine maintenance services. When a vehicle is brought in for routine maintenance, the tires and brakes are important safety wear items that should be checked and replaced if necessary. Wiper blades, alignments, coolant hoses and engine drive belts are also some examples of wear items that should be checked every time a vehicle’s brought in for service.

If brakes are neglected, the brake pads could cut into the brake rotors and the rotors may need to be replaced, adding additional expense to the repair. Worn out brakes and tires will also impede the vehicle’s ability to stop effi ciently. Besides worn out tires affecting braking, worn tires will also reduce the vehicle’s handling abilities while cornering, especially in wet weather.

HOME OF THE LOW $83/HOUR LABOR RATEWith Certifi ed Technicians

We know your time is valuable. Due to our large customer base, Reno Guthrie Chevrolet has expanded our service department with three additional certifi ed technicians.

NOW SHOWINGSaturday Service 7am-3pm

30-DAY PRICE MATCH ON TIRESBUY SELECT TIRES AND IF YOU FIND

A BETTER PRICE WITHIN 30 DAYS OF PURCHASE, WE’LL REFUND THE DIFFERENCE.

*Turning or replacing rotors, all other services, tax extra. Excludes Corvette and other select vehicles. Retail customers only. See dealer for eligible vehicles and details. Offer ends 12/31/11.

BRAKEPADS INSTALLED

$9995*

Call Heimy and Ask for details

ONLYper Axle

O C T O B E R S E R V I C E S P E C I A L S$3995** OIL CHANGE • FOUR-TIRE ROTATION

27 POINT VEHICLE INSPECTION PLUS NO CHARGE WIPER BLADES

** More than six quarts of oil, balancing of tires, tax extra. Includes oil grade/specifi cation required by the vehicle’s Owner’s Manual. See dealer for eligible vehicles and details. Not valid with any other offers. Offer ends 12/31/11.

Shuttle Service Available

For Your Convenience


www.renoguthriechevrolet.com800-338-3548

JUST 10 MINUTES EAST OF O’FALLON OFF I-64 (EXIT 27)

501 W. HanoverNew Baden, IL

Reno GuthrieChevrolet

Please make the most of this information and make the best choices possible

&If you have any other questions please forward them to

facebook.com/RenoGuthrieChevroletWe will answer those questions directly.

And your question may be featured in our next issue in November!

LET’S SUM IT UP!If your dealer will not tell you about these buying &

maintenance tips, come see us at


ALL CIGARETTES$2575 LET’S ROLL

TOBACCOS

HO

PP

E

PERCARTON!

Serving the Metro East for Over 25 Years

$10 OFF $35Dinner

525 Lincoln Hwy • Located in Plaza St. Clair

(618) 632-6864

Purchase or Morew/Coupon

1 per table. Expires 11/30/11Not Valid with any other offer.

COMING SOON!

The Metro East’s Ultimate Car Buying...

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