the Melbourne Challenge posters

tesng Adversing Clues Movaons Journey Mapping Facebook Event Responses T-Shirts Photo Jumble Weather On going interest Time frame Cipher + QR Clue + QR A Walkway: At the the edge, insight of the yarra, a walkway above the ground Federation square Mrst s dozqar trf fppt St. Pauls A device: Within sight of the tower, will draw a crowd on the stroke of every hour Shot tower The journey is the most important part of the Melbourne Challenge, the jour - ney is always different for every person that takes part. the clues provide the framework to see the city Three types of clues were tested, they make use of QR codes which can be read using a QR reader applicaon on a smart phone. Photo jumbles, which require knowledge of city landmarks. Ciphers, which require a keyboard and some problem solving skills to decipher. The weather of Melbourne is always unpredictable, and the deference between one end of the event and the other can have completely different weather at the same me. The weather did have a huge impact in turn out for the event with only around a 3rd of the original expected parcipants turing up Keeping people interest in the event as they worked they way through it was a simple maer of not geng bored. Making lots of stop off’s to have a break or sit down and get something to eat quickly got people back into doing the event. Overall the meframe of the event was simple too long. by the end of the day it took much longer to progress through the event. While some of this was posive as the parcipants enjoyed the journey, by the last block of clues people were geng to red and had mostly lost interest. Very highly likely! I’m working but I’ll try swap my shiﬅ Yeah I’ll do that! Sounds fun! sounds pris good, hopefully i haven’t got a shiﬅ, if not i’m there! Thanks for the invite! - I’ve got work though :( It sounds like so much fun! i think i should be able to do it if it’s on the saturday, im prey sure i dont have work Umbrella!! yay! :) perfect :) Dont think ill be able to make it. ill do my best but im going out friday night and i have a bunch of assignments due and i have work at 3. I’d love to :-) Definitely :) count me in! So long as work is not an issue im definately in!! and i have a bunch of friends city side who could come too! Weather = Possible snow as low as the dan- denong ranges. Mostly raining and drizzle. I heard rumours that even the Caulfield Cup may be cancelled. That’s prey intense. I would love to do it but I’m working.....

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the Melbourne Challenge posters, testing and proposal

Transcript of the Melbourne Challenge posters

testing Advertising Clues

Motivations

Journey

Mapping Facebook Event Responses

T-Shirts

Photo Jumble

Weather

On going interest

Time frame

Cipher + QR Clue + QR

A Walkway: At the the edge, insight of the yarra, a walkway above the ground

Federation square

Mrst s dozqar trf fppt

St. Pauls

A device: Within sight of the tower, will draw a crowd on the stroke of every hour

Shot tower

The journey is the most important part of the Melbourne Challenge, the jour-ney is always different for every person that takes part. the clues provide the framework to see the city

Three types of clues were tested, they make use of QR codes which can be read using a QR reader application on a smart phone. Photo jumbles, which require knowledge of city landmarks. Ciphers, which require a keyboard and some problem solving skills to decipher.

The weather of Melbourne is always unpredictable, and the deference between one end of the event and the other can have completely different weather at the same time. The weather did have a huge impact in turn out for the event with only around a 3rd of the original expected participants turing up

Keeping people interest in the event as they worked they way through it was a simple matter of not getting bored. Making lots of stop off’s to have a break or sit down and get something to eat quickly got people back into doing the event.

Overall the timeframe of the event was simple too long. by the end of the day it took much longer to progress through the event. While some of this was positive as the participants enjoyed the journey, by the last block of clues people were getting to tired and had mostly lost interest.

Very highly likely! I’m working but I’ll try swap my shift

Yeah I’ll do that! Sounds fun!

sounds pritts good, hopefully i haven’t got a shift, if not i’m there!

Thanks for the invite! - I’ve got work though :( It sounds like so much fun!

i think i should be able to do it if it’s on the saturday, im pretty sure i dont have work

Umbrella!!

yay! :)

perfect :)

Dont think ill be able to make it. ill do my best but im going out friday night and i have a bunch of assignments due and i have work at 3.

I’d love to :-)

Definitely :) count me in!

So long as work is not an issue im definately in!! and i have a bunch of friends city side who could come too!

Weather = Possible snow as low as the dan-denong ranges.Mostly raining and drizzle. I heard rumours that even the Caulfield Cup may be cancelled. That’s pretty intense.

I would love to do it but I’m working.....