THE MEETINGS MATRIX that which gives origin or form.

THE MEETINGS MATRIXthat which gives origin or form

The Mind and the MatrixCreating Thinking and Developing

Jason ClarkeMinds at Work

pointer schlepper

what dickhead designed this loading bay?

how does this tie in with the

rest of the campaign?

pointer schlepper

wanker

wanna see my new BMW?

I get on board when the money looks easy

and I jump ship as soon as it gets harder

I get the

RESULTI understand the

AUDIENCE

I know the

MEDIUM

I perfect the

MESSAGE

clarity creativity cunning courage

I see the possibilities

I understand the problem

I have a plan

I get it done

‘Problem’ space

‘Solution’ space

Problem space

Solution space

1

2

3

4

I see problems

but no possibilities

I see plenty of solutions but

frankly, I don’t see the

problem

I don’t give a rats

I see some of the problem and some of the solutions

1. “What’s the problem?”

2. “I know the problem”

3. “Let’s divvy up the problem”

4. “This isn’t part of the problem”

5. “It must be someone else’s problem”

6. “I need someone else to solve my problem”

7. “I need to solve someone else’s problem first”

8. “We’re all in the problem”

9. “We’re all part of the solution”

1. “What’s the problem?”2. “I know the problem”3. “Let’s divvy up the problem”4. “This isn’t part of the problem”5. “It must be someone else’s problem”6. “I need someone else to solve my problem”

7. “I need to solve someone else’s problem first”8. “We’re all in the problem”9. “We’re all part of the solution”

operator logic

industry logic

Seigfried without

Roy

substitute?substitute?combcombine?ine?

rearrange?rearrange? reverse?reverse?

adapt?adapt?

modify?modify?

magnify?magnify? minify?minify?

eliminate?eliminate? repurpose?repurpose?

"It is easier to tone down a

wild idea than to think up a

new one."Alex Osborne

combine?combine?What else is like What else is like

this?this?Could we mix Could we mix

other other products/serviceproducts/service

s in?s in?What else would What else would

you use at the you use at the same time?same time?

How would it How would it crossbreed crossbreed

with other with other ideas?ideas?

magnify?magnify?

What would it be like if it What would it be like if it was huge?was huge?

What if we just enlarged What if we just enlarged one bit?one bit?

Increase number, Increase number, strength, range, capacity?strength, range, capacity?How could we magnify the How could we magnify the

market?market?

minify?minify?

What if it was tiny?What if it was tiny?Could we shrink one bit?Could we shrink one bit?Reduce the cost, effort, Reduce the cost, effort, weight?weight?Is there a smaller, richer Is there a smaller, richer market?market?

modify?modify?

What could alter or What could alter or redesign?redesign?

Update the technology?Update the technology?Rethink the adjoining Rethink the adjoining

bits?bits?Any old assumptions we Any old assumptions we

could lose?could lose?

substitute?substitute?

What could we use What could we use instead?instead?

Try different materials?Try different materials?Try different markets?Try different markets?

Try different components?Try different components?

Can we pinch Can we pinch something something

from another from another idea?idea?

Could we copy Could we copy other other

processes?processes?Could we Could we swipe the swipe the

technology?technology?Who else is Who else is doing this?doing this?

adopt?adopt?

How would it fit How would it fit somewhere else?somewhere else?

Can it become part of Can it become part of another thing?another thing?

How would it work on the How would it work on the beach?beach?

In traffic? In orbit? In traffic? In orbit? Underwater?Underwater?

adapt?adapt?

rearrange?rearrange?

How many ways could we How many ways could we reconfigure it?reconfigure it?Can we restructure the Can we restructure the process?process?Can we rebuild the Can we rebuild the marketplace?marketplace?What isn’t doing it’s best What isn’t doing it’s best where it is?where it is?

repurpose?repurpose?

Forget what it was made Forget what it was made for, what can it do?for, what can it do?Would it be in a fire?Would it be in a fire?In a flood? At an orgy?In a flood? At an orgy?What would an alien do What would an alien do with it?with it?

eliminate?eliminate?What could we lose?What could we lose?What’s weighing this idea What’s weighing this idea

down?down?What would it be without What would it be without

this component?this component?What would we do without What would we do without

it?it?

reverse?reverse?What if we What if we

did the did the exact exact

opposite?opposite?Would it Would it

work work backwardsbackwards

??Inside out, Inside out,

upside upside down?down?

Let’s zig Let’s zig when the when the market market zags!zags!

substitute?substitute?combcombine?ine?

rearrange?rearrange? reverse?reverse?

adapt?adapt?

modify?modify?

magnify?magnify? minify?minify?

eliminate?eliminate? repurpose?repurpose?

"It is easier to tone down a

wild idea than to think up a

new one."Alex Osborne

TOTALLY CRAZY STUFF

OBVIOUS

INTERESTING!

time

craziness

time

craziness

1

30

been done

INTERESTING!

what are you, NUTS?

time

craziness

first lull

second lull

attributes

vari

ati

on

s

shape

material

2 attributes x 2 variations = 4 combinations

Plastic

Metal

Round

Square

shape

material

4 attributes x 4 variations

= ? combinations

4 attributes x 4 variations

= 256 combinations

6 attributes x 6 variations = 46,656 combinations

who what when why where how

LOCATION PRODUCT QUIRK SERV ICE CUSTOMERS SUPPLIERS

Everywhere

Shop Centre

CBD

Kiosk

Shop Strip

Movable

Supermarket

Rural town

Homes

Hospitals

Clothes

Food

Shoes

Travel

Everything

Furniture

Electrical

Dom Linen

Collars

Chocolate

Self-design

2nd hand

One-off

Comp Des

Individual

Cust Service

Fun

Self-scan

Pay whatever

Pick brand

Self

None

High

Yes Sayers

Singing

Joking

Mood

Individual

Customers

Party

Everyone

Young

Old

Single

Rich

Poor

Boys

Girls

Pets

Zoo’s

Charities

Local

Aust Made

Designers

Overseas

Pick Country

Anyone

Government

Schools

Us


Everywhere

Shop Centre

CBD

Kiosk

Shop Strip

Movable

Supermarket

Rural town

Homes

Hospitals

Clothes

Food

Shoes

Travel

Everything

Furniture

Electrical

Dom Linen

Collars

Chocolate

Self-design

2nd hand

One-off

Comp Des

Individual

Cust Service

Fun

Self-scan

Pay whatever

Pick brand

Self

None

High

Yes Sayers

Singing

Joking

Mood

Individual

Customers

Party

Everyone

Young

Old

Single

Rich

Poor

Boys

Girls

Pets

Zoo’s

Charities

Local

Aust Made

Designers

Overseas

Pick Country

Anyone

Government

Schools

Us

it’ll never sell…


Everywhere

Shop Centre

CBD

Kiosk

Shop Strip

Movable

Supermarket

Rural town

Homes

Hospitals

Clothes

Food

Shoes

Travel

Everything

Furniture

Electrical

Dom Linen

Collars

Chocolate

Self-design

2nd hand

One-off

Comp Des

Individual

Cust Service

Fun

Self-scan

Pay whatever

Pick brand

Self

None

High

Yes Sayers

Singing

Joking

Mood

Individual

Customers

Party

Everyone

Young

Old

Single

Rich

Poor

Boys

Girls

Pets

Zoo’s

Charities

Local

Aust Made

Designers

Overseas

Pick Country

Anyone

Government

Schools

Us

it’s crazy but I like it..


Everywhere

Shop Centre

CBD

Kiosk

Shop Strip

Movable

Supermarket

Rural town

Homes

Hospitals

Clothes

Food

Shoes

Travel

Everything

Furniture

Electrical

Dom Linen

Collars

Chocolate

Self-design

2nd hand

One-off

Comp Des

Individual

Cust Service

Fun

Self-scan

Pay whatever

Pick brand

Self

None

High

Yes Sayers

Singing

Joking

Mood

Individual

Customers

Party

Everyone

Young

Old

Single

Rich

Poor

Boys

Girls

Pets

Zoo’s

Charities

Local

Aust Made

Designers

Overseas

Pick Country

Anyone

Government

Schools

Us

the ideal mother’s day gift..

SENSESLOCATIONDURATIONEXPERIENCETIME FRAME

MOOD

alright alright enough with the ideas already

10 attributes x 10 variations = 10 billion combinations

PRICELESS

WORTHLESS

VALUE

109876543210

PRICELESS

WORTHLESS

VALUE

109876543210

GREAT IDEA

NOT SO GREAT

CRAP

PISS WEAK

BLOODY BRILLIANT IDEA

PRICELESS

WORTHLESS

VALUE

109876543210

GREAT IDEA

NOT SO GREAT

CRAP

PISS WEAK

BLOODY BRILLIANT IDEA

0 1 2 3 4 5 6 7 8 9 10NO SWEAT NO WAYEFFORT

0 1 2 3 4 5 6 7 8 9 10

PRICELESS

WORTHLESS

NO SWEAT NO WAYEFFORT

VALUE

109876543210

PISS WEAK & PRETTY HARD

EFFORT

GREAT EASY IDEA

NOT SO GREAT & REALLY HARD

CRAP BUT EASY

BLOODY BRILLIANT BUT ALMOST IMPOSSIBLE IDEA


GREAT EASY IDEANOT SO GREAT &

REALLY HARD

CRAP BUT EASY

BLOODY BRILLIANT BUT

ALMOST IMPOSSIBLE IDEA

1ST

2ND

3RD

4TH

5TH

1. EASY CRAP2. EASY GREAT3. PISSWEAK HARD4. NOT SO GREAT, REALLY HARD5. BRILLIANT ALMOST IMPOSSIBLE

RESULT: A CAREER OF MEDIOCRITY

EFFORT STRATEGY (CONSERVATIVE)

sounds like a plan…


GREAT EASY IDEANOT SO GREAT &

REALLY HARD

CRAP BUT EASY



1ST 2ND

3RD

4TH

5TH

1. BRILLIANT ALMOST IMPOSSIBLE 2. EASY GREAT3. NOT SO GREAT, REALLY HARD4. EASY CRAP5. PISSWEAK HARD

RESULT: EARLY EXHAUSTION OF ENTHUSIASM AND RESOURCES FOLLOWED BY LIFELONG BITTERNESS AND CYNICISM

VALUE STRATEGY (RADICAL)

that’s just bloody typical, isn’t it?

PRICELESS

WORTHLESS

NO SWEAT NO WAY

EFFORT

VALUE

DO IT NOW WORK UP TO IT

DELEGATE OR DUMP

TOTAL WASTE

OF TIME

PRICELESS

WORTHLESS

NO SWEAT NO WAY

EFFORT

VALUECan we make it more

VALUABLE?

Should we even BOTHER?

Can we make

it EASIER

?

Can we get STARTED?

GREAT EASY IDEA



1ST 2ND

1. START WITH EASY GREAT2. WORK UP TO

BRILLIANT/IMPOSSIBLE 3. BUGGER THE REST

RESULT: EARLY SUCCESS AND PROFIT FOLLOWED BY A GROWING REPUTATION FOR GENIUS AND BRILLIANCE

QUADRANT STRATEGY (CUNNING)

Don’t

Do

worst

best

2 choices x 2 different

outcomes = 4 considerations

OUTCOMES

CHOICES

Don’t

Do

worst

best

Best outcome if we do

Best outcome

if we don’t

Worst outcome if

we do

Worst outcome

if we don’t

CHOICES

OUTCOMES

Don’t

Do

worst

best

The Optimi

st

CHOICES

OUTCOMES

Don’t

Do

worst

best

The Pessim

ist

CHOICES

OUTCOMES

Don’t

Do

worst

best

someone who wants you to do

it


Worst outcome

if we don’t

CHOICES

OUTCOMES

Don’t

Do

worst

best

someone who doesn’t want you to

do itBest outcome

if we don’t

Worst outcome if

we do

CHOICES

OUTCOMES

Don’t

Do

worst

best

CHOICES

OUTCOMES

HUMAN

CLONING


Best outcome

if we don’t

Worst outcome if

we do

Worst outcome

if we don’t

Don’t

Do

worst

best

CHOICES

OUTCOMES

• Make new friends?• Extend life?• Population OK?• Share $/resources?

• Bugger up nature?• Population problems?• Multiple George Bushes?

• Good people still die?•Lost opportunity?

HUMAN

CLONING

That

This

losewin

CHOICE

OUTCOME

Other

draw

This I dread most of allThis I

desire most of

all

This I could live withThis I could live withThis

would be ok

This would piss

me off

This I would regret

This would

be coolThis

would be way

cool

This I desire

most of all

That

This

losewin

CHOICE

OUTCOME

Other

draw

This I dread most of all

This I could live withThis I could live withThis

would be ok

This would piss

me off

This I would regret

This would

be cool

This would be way

cool

MED

ODDS of a stuff-up

LOW

HIGH

COST of a

stuff-up

LOW

MED

HIGH

MED

ODDS of a stuff-up

LOW

HIGH

COST of a

stuff-up

LOW

MED

HIGH

Space shuttl

e

Asteroid hit

Karaoke

Pitch an idea

MED

ODDS of a stuff-up

LOW

HIGH

COST of a

stuff-up

LOW

MED

HIGH

100% sure-fire disaster

No brainer

Long shot disaster

100% sure-fire

hiccup

MED

ODDS of a stuff-up

LOW

HIGH

COST of a

stuff-up

LOW

MED

HIGH

GO!

NO!WH

OA!HAVE A

MEETING

TAKE THE INITIATIVE

WAIT FOR THE

BOSS

2 4 R

1 3

d a s

i e

iimagine

ddesign

eevaluate

sstart again

big bang theory

indu

stry

siz

e

time

big bang theory

indu

stry

siz

e

time

external political/technical/historic impact

big gig theory

indu

stry

siz

e

time

olympics

expo

commonwealth games

indu

stry

siz

e

time

remember me?

i’m back…

god I love this industry…

i’m still here…

indu

stry

siz

e

time

maturity

we’re a thinking company

we’re a thinking company that stages

we’re a staging company

we’re a staging company that thinks

m@RIX

MATRIX BUSINESS SOLUTIONS

MATRIXe v e n t s

MATRIX

HIRE

indu

stry

siz

e

time

maturity

industry-generated cyclical event

indu

stry

siz

e

time

i

imagine

1

ok, how about this…

i

imagine

1

2

yeah, or we could

do this…

i

imagine

1

2

3

3b

3a

ok, or maybe even this…

or this…

or this…

i

imagine

4

1

2

3

6

57a

7

3a

3b

8

7c

7b

hey you guys…

why not..?

what if..?

could we..?

what about..?

how about..?

YEAH!

SICK!

ddesign

13

6

7a

7

3a

3b

8

7b

these kinda go together

24

5

7c

ddesign

13

6

7a

7

3a

3b

8

7b

Plan A

could we join these

two?

24

5

7c

ddesign

13

6

7a

7

3a

3b

8

7b

Plan A

Plan B

these work toget

her2

45

7c

ddesign

13

6

7a

7

3a

3b

8

7b

Plan A

Plan BPlan C2

this is just cool by itself

Plan A

Plan B

e

evaluate

7a

77b

NAH

2

Plan A

Plan C

e

evaluate

7a

77b

Plan C2yep

Plan A

e

evaluate

7a

77b

Plan C

NAH

NAH 2

yepyep

AS IF

a

act

Plan C + idea #2

now soon latermuch laterdeadline

step 2step 1 step 4step 3 Finished!

DaveSue

Kirsty

SueMick

MaryBig Al

Stinky Miller

EverybodyEverybody

I get on board when the money looks easy

and I jump ship as soon as it gets harder

PUBLISHING

COMPUTING

MEDIA

it’s a hot area…

you gotta get into it…

it’s all happenin’

PUBLISHING

COMPUTING

MEDIA

CD/DVD/VIDEOGAMING

SOFTWARE ONLINE/WEB

it’s cutting edge…

we’re shifting the paradigm… get outside the box…

PUBLISHING

COMPUTING

MEDIA

CD/DVD/VIDEOGAMING

SOFTWARE ONLINE/WEB

HYPERMEDIA

Forget the ‘competition’Keep your eye on the outsiders

NOKIA BEATS MOTOROLATESCO BEATS SHELL

STARBUCKS BEATS NESCAFESUBWAY BEATS MCDONALDS

we’re a thinking company

we’re a thinking company that stages

we’re a staging company

we’re a staging company that thinks

m@RIX

MATRIX BUSINESS SOLUTIONS

MATRIXe v e n t s

MATRIX

HIRE

we’re a thinking industry

We solve problems…we grab audiences…

we tell stories…we make it happen.

TARA

RANDALL

CHRISANDRIS

KEVIN

YUKO

LINDA

TARA

RANDALL

CHRISANDRIS

KEVIN

YUKO

LINDAWEB SITE

LAUNCHPLAN

BROCHURE

TARA

RANDALL

CHRISANDRIS

KEVIN

YUKO

LINDA

ENDLESS DREAM

HEADKICKER

RULE

REAR VIEW

VISION

CONSULTANT HEAVEN

HERNIATED MIDDLE MANAGEMENT

EXPLORE EXPLORE EXPLORE

EXPLOITEXPLOIT EXPLOIT

“It's not that I'm so smart.It's just that I stay

with problems longer.”

~ Albert Einstein (1879-1955) ~

WIGGLESBIG ATTRACTION

$40kNEW ROADWORKS

PARENTS GET BOOKEDDROP OFF TOO SLOW

EXCESS BAGGAGEHOMEWORK POLICY

KEEP KIDS BUSYVALUE FOR MONEY

FEES TOO HIGH

Event 1

Event 2

Event 3

Event 4

caused that..

This…

which caused that..

which caused this..

…caused that

which...

…caused this which...

problem

problem

cause

cause

cause

cause

problem

30%

45%

20%

5%

problem

problem

Forget it

nah

Ach!

problem100pts

100pt 100pt

problem

chain

loop

chain

problem

cat’s claw

cat’s claw

BIG

PICTURE

nitty gritt

y

dreamer

doer

IDEALISM

passion

REALISM

pressure

realideal

imagine

develop

evaluate

act

I D

EA

dreamer

designer

decider

doer

THE MEETINGS MATRIXthat which gives origin or form

THE MEETINGS MATRIX that which gives origin or form.

Documents

Transcript of THE MEETINGS MATRIX that which gives origin or form.