The Meeting of Retail and Digital
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The Mee&ng of Retail and Digital Morgan McAlenney, SVP, Digitail®, Integer Dan Flanegan, VP Strategy & Client Services, Brand in Hand Max Polisar, VP Sales, Total Immersion (c) The Integer Group, 2010
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Integer's Morgan McAlenney, Senior Vice President/Digital Czar, spoke at PMA's - BLUR last week in Chicago. Morgan presented The Meeting of Retail and Digital, a look at how retailers are enhancing shopping experiences through the use of new digital technologies.
Transcript of The Meeting of Retail and Digital
The Mee&ng of Retail and Digital
Morgan McAlenney, SVP, Digitail®, Integer
Dan Flanegan, VP Strategy & Client Services, Brand in Hand
Max Polisar, VP Sales, Total Immersion
(c) The Integer Group, 2010
DEFINITION OF PROMOTION
Any opportunity to move shoppers from consideration, through intent to purchase.
DEFINITION OF RETAIL
Any environment, physical or virtual, that has been constructed to process or facilitate an exchange of items of value, in other words, a transaction.
DEFINITION OF DIGITAL
Isn’t “digital” all of this (promotion and retail) delivered in zero’s and one’s?
®
www.shopperculture.com for more information
(c) The Integer Group, 2010
(c) The Integer Group, 2010
Shopping Aids In‐Store
Q: Thinking about your most recent shopping trip for groceries, which of the following did you use in the store to help you shop?
Source: The Integer Group, The Checkout, February to December 2009
(c) The Integer Group, 2010
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(c) The Integer Group, 2010
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(c) The Integer Group, 2010
The Mee&ng of Retail and Digital
Morgan McAlenney – Integer Dan Flanegan – Brand In Hand
Max Polisar – Total Immersion
(c) The Integer Group, 2010
