The Meaning of Color. RED RED color of fire and blood - associated with energy, war, danger,...
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Transcript of The Meaning of Color. RED RED color of fire and blood - associated with energy, war, danger,...
The Meaning of Color
REDRED
REDRED
color of fire and blood - associated color of fire and blood - associated with energy, war, danger, strength, with energy, war, danger, strength, power, determination as well as love power, determination as well as love
emotionally intense emotionally intense highly visiblehighly visible brings text and images to the brings text and images to the
foreground foreground
ORANGEORANGE
ORANGEORANGE
joy, sunshine, and the tropics joy, sunshine, and the tropics enthusiasm, fascination, happiness, creativity, enthusiasm, fascination, happiness, creativity,
determination, attraction, success, determination, attraction, success, encouragement, and stimulation encouragement, and stimulation
associated with healthy food and stimulates associated with healthy food and stimulates appetite appetite
color of fall and harvest color of fall and harvest symbolic of strength and endurance symbolic of strength and endurance catch attention and highlight important elementscatch attention and highlight important elements
YELLOW
YELLOW
• warm and cheerful - stimulates mental activity and generates muscle energy
• associated with food
• unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety
GREENGREEN
GREENGREEN
color of nature color of nature symbolizes growth, harmony, freshness, symbolizes growth, harmony, freshness,
and fertility and fertility suggests stability and endurance suggests stability and endurance means safety means safety
BLUEBLUE
BLUEBLUE
color of the sky and sea color of the sky and sea associated with depth and stability - associated with depth and stability -
symbolizes trust, loyalty, wisdom, symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, confidence, intelligence, faith, truth, and heaven and heaven
calmingcalming
PURPLE
PURPLE
• associated with royalty
• symbolizes power, nobility, luxury, and ambition
• wisdom, dignity, independence, creativity, mystery, and magic
WHITE
WHITE
associated with light, goodness, innocence, purity
color of perfection means safety, purity, and cleanliness depicts faith
BLACK
BLACK
• associated with power, elegance, formality, death, evil, and mystery
• denotes strength and authority • considered to be very formal,
elegant, and prestigious
Color Processes
CMYK RGB
CMYK
Cyan, Magenta, Yellow, and Black
Used for high quality printing
RGB
Red, Green, and Blue Used for computer (and
other) screens
The End