The McConkey Brand 2016

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The McConkey Brand Our History. Our Logo. Our Mission.

Transcript of The McConkey Brand 2016

Page 1: The McConkey Brand 2016

The McConkey BrandOur History. Our Logo. Our Mission.

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McConkey History Highlights1864 - Edwin K. McConkey was born.Edwin Knight McConkey was born December 11, 1864 in Wrightsville, PA. He went to public school and then attended York Collegiate Institute, which later became York College. It's also interesting to note that he was the first Yorker to drive an automobile.

1890- Inception of McConkey AgencyEdwin K. McConkey, an employee of the Farmers Fire Insurance Company, started the agency to have a local outlet to sell policies for his insurance company. In addition to being employed by the insurance company and running his agency, he also served the Commonwealth of Pennsylvania as a state senator. 1925- McConkey Agency Sold for $1.00After Mr. McConkey’s death in 1910 (allegedly from the hiccups). His wife sold the agency for $1.00 to a family member. The agency remained a small family agency for many years.

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1950s-1970s - New Partners Boost Agency Growthin the 1950’s Jack Barnhart became employed by the agency. When he took over, the agency had just four employees. As the agency grew, he added Thomas Hamm as a partner in the late 1960s and Maurice Bobst in the early 1970s. They contributed greatly to making the agency one of the finest in Central Pennsylvania.

1980s- Agency Moves and IncorporatesIn 1986, McConkey was incorporated as E.K. McConkey & Co., Inc. with Barnhart, Hamm, Bobst and Henry J. Christ, III as shareholders. In 1987, success dictated that the agency move in order to operate more efficiently and to accommodate further growth. The agency doubled its square footage by moving to a location at 497 Hill Street in Spring Garden Township.1990s- McConkey Merges with Yorkwright Insurance, Inc.The agency continued to grow at a rapid pace through organic growth and by acquisition. In the late 1990s, the agency merged with Yorkwright Insurance, Inc. This merger gave the agency additional personal automobile and homeowner's volume to allow the agency to compete favorably for these lines of coverage.

More History…

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2001 - McConkey Acquires with NL AssociatesThe agency acquired NL Associates, one of the leading life and benefits agencies in York. This acquisition nearly tripled the size of the benefits department. As a result, McConkey moved to its current location in October 2001.

2015 – McConkey Celebrates 125th AnniversaryThe agency celebrated it’s 125 th year in business with a year full of giving back to the local community.

2015 – Valley Forge Captive Advisors, A McConkey CompanyMcConkey launches new subsidiary, Valley Forge Captive Advisors specializing in group captive products for businesses throughout the United States. The launch of VFCA as part of McConkey’s captive division makes McConkey one of the largest group captive brokers in the nation. VFCA opens location in King of Prussia, PA.

More, More History…

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Evolution of the McConkey Logo:

1890-1990

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Custom logo created for McConkey’s 100 th Anniversary in 1990

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McConkey Logo Simplified

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The McConkey Logo Explained:

• The McConkey name displayed on a waving scroll represents our proud history and traditional values.

• The waves in the scroll express our abil ity to adapt to changes in a dynamic market and uti l ize our innovative solutions.

• The McConkey green color symbolizes growth, prosperity, unity and a vision toward the future.

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The McConkey Mission:(GOAL/PURPOSE)

McConkey’s goal is to be your insurance agency of choice. Our team approach offers a unique vision, where Traditional Values support Innovative Solutions.

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The McConkey Philosophy:(FUTURE VISION)

Our vision is to be the most respected, trusted and best service provider in our market. We will deliver on our brand and continue to build and grow as a company. Everyday we wil l embody our promise and l ive up to our tag l ine Traditional Values. Innovative Solutions .

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McConkey Core Values: Our core values are what guides us towards our vision and helps us achieve our mission.

Integrity

Experience Teamwork

Excellence Relationships

Innovation

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EXCELLENCEWe believe in committing ourselves to performing at the highest levels in each and every component of our business. The quality of even our smallest actions reflects our dedication to this value.

McConkey Core Values Explained:

INTEGRITYWe hold ourselves to the highest standard of professionalism, honesty and ethics. Our behaviors will instill the highest level of confidence and trust to others. We are fair and respectful in our interactions and conscientiously steward the resources entrusted to us.

RELATIONSHIPSWe work in collaboration with our business partners to improve their risk management and protect their bottom line. We encourage our employees to develop bonds with our clients and really understand their needs. We also collaborate with our carriers to develop marketplace solutions that meet the needs of our clients’ ever changing environments.

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INNOVATIONOur organization is committed to being leaders in identifying progressive solutions to meet the needs of our business partners. New ideas, creativity and passion for excellence are integral components of our work environment.

McConkey Core Values Explained:

TEAMWORKMcConkey’s strength comes from our people. We are committed to teamwork. We believe that the contributions from each person of their skills, knowledge and experience creates a team greater than the sum of it’s parts. Our dedication to teamwork creates a workplace where opportunity, openness, enthusiasm, accountability and a sense of purpose combine to provide a rewarding professional experience that promotes fairness, dignity and respect for all team members.

EXPERIENCEMcConkey values the legacy we carry and the traditional values that have developed our company since 1890. We hold on to the enduring principals learned and taught throughout the years.

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The combination of our History, Logo, Mission, Philosophy and Core Values create the brand that is McCONKEY INSURANCE & BENEFITS.