The Marketing Intelligence Platform...The Marketing Intelligence Platform Affinio is the marketing...
2
Create data-driven buyer personas Create robust, data-driven buyer personas and target with precision with our deep audience insights that combine psychographic and demographic data. affinio.com [email protected] @affinio The Marketing Intelligence Platform Affinio is the marketing intelligence platform that reveals hidden audience insights at scale. Designed for the enterprise, Affinio instantly turns incomprehensible amounts of consumer data into actionable insights. Our award-winning unsupervised segmentation technology groups users into clusters based on the commonalities they share, revealing segments, patterns and relationships within any data set. Uncover hidden audience segments Uncover natural audience segments and get to know any audience intimately through their interests, affinities, and the content they share and consume. Empower your content strategy Empower your enterprise content strategy and understand what content already resonates with key audience segments including keywords, hashtags, images, influencers, and media. Monitor changing audience dynamics and trends Monitor how the interests of an audience segment change over time to ensure your communications are always relevant. Identify relevant influencers and partnerships Use a data-backed approach to explore relevant influencer and partnership opportunities, and justify your investment. Gain competitive intelligence Identify untapped geographic audience segments and understand how well your competitors are performing regionally or globally.
Transcript of The Marketing Intelligence Platform...The Marketing Intelligence Platform Affinio is the marketing...
Create data-driven buyer personasCreate robust, data-driven buyer personas and target with precision with our deep audience insights that combine psychographic and demographic data.
affinio.com [email protected] @affinio
The Marketing Intelligence Platform
Affinio is the marketing intelligence platform that reveals hidden audience insights at scale.
Designed for the enterprise, Affinio instantly turns incomprehensible amounts of consumer data into actionable insights. Our award-winning unsupervised segmentation technology groups users into clusters based on the commonalities they share, revealing segments, patterns and relationships within any data set.
Uncover hidden audience segmentsUncover natural audience segments and get to know any audience intimately through their interests, affinities, and the content they share and consume.
Empower your content strategyEmpower your enterprise content strategy and understand what content already resonates with key audience segments including keywords, hashtags, images, influencers, and media.
Monitor changing audience dynamics and trendsMonitor how the interests of an audience segment change over time to ensure your communications are always relevant.
Identify relevant influencers and partnershipsUse a data-backed approach to explore relevant influencer and partnership opportunities, and justify your investment.
Gain competitive intelligenceIdentify untapped geographic audience segments and understand how well your competitors are performing regionally or globally.
Discover hidden audience segmentsUncover natural audience segments impossible to see until now with our advanced audience discovery and graph analysis.
Generate data-driven strategiesLeverage our actionable insights to drive strategic business decisions that will resonate with your audience on a more personal level.
Understand any target audienceGet to know any audience intimately by understanding who they are through their interests, affinities, and the content they share and consume.
How it works
“Genuinely insightful – a word often claimed and rarely delivered against.”
David BoyleEVP Insight, BBC Worldwide
Revealing hidden insights at the world’s leading companies
It’s time to take an audience-first approach to marketing. Let us show you how.
affinio.com [email protected] @affinio
