The Marketing Code Disconnect
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Transcript of The Marketing Code Disconnect
8/22/2019 The Marketing Code Disconnect
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The Marketing Code DisconnectSummer, 2013
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By 2017 CMOs Spend More on IT than CIOs
Source: Gartner@geoffliving - geofflivingston.com 2
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Marketers Are Not Prepared
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Digitization Creates Media Convergence
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Big Data Forces Relevancy
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Multiple Devices Force Experience
Based Design
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Facing Tech & Convergence Challenges
Marketing Organizations
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Change and Evolution
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Marketers Must Embrace Tech, and
Automation Software Must Evolve
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Understand & Work w/ All Disciplines
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Example: Starbucks
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Example: Tough Mudder
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Additional Issues: Content Overload
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The Ever Continuing ROI Question
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Still Lagging with Social Integration
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How People Are Using Devices
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The Contextual Rudder Remains…
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Customers
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The Customer Experience
as Marketing
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What’s Coming Next
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Completely Wireless
Untethered Customers
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Digital Ubiquity Creates Anytime Anywhere Expectations@geoffliving - geofflivingston.com 22
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The New Role of Location
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Voice Input Will Replace Typing on
Mobile Devices
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Google Glass Project Leading Augmented Reality@geoffliving - geofflivingston.com 25
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The Public Nature of Information
Will Be Even Faster
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On Demand Customer Service?
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How Algorithms and Big Data Apply
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R B d P l i
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Response Based on Popularity
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Scenario Building
• Big Data andautomation can allowcustom content andmessaging can be
delivered.
• Custom and liveinteraction withattendees, customers
(think # economy)
• Unprecedented level of detail can be presented
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How Tools HelpEducation
Softwre
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