NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access
The Marketing and Instruction of New Tools for Libraries: LibX a Case Study Kyrille Goldbeck College...
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Transcript of The Marketing and Instruction of New Tools for Libraries: LibX a Case Study Kyrille Goldbeck College...
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The Marketing and Instruction of New
Tools for Libraries: LibX a Case Study
Kyrille GoldbeckCollege Librarian for Natural Resources
LOEX MAY 2007 Uncharted Waters
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“People not only socialize online, but they also incorporate the internet into their quest for information and advice as they seek help and make decisions.”
- Pew Internet & American Life Project
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OCLC Report:
87% of college students have visited a college library
57% of college students have visited a college library’s website
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Where do students say they will begin their research?
72% search engine
10% library website
In reality…
89% begin with search engines
2% start with the library’s website
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WHY???
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Search engines Simple interface Can find a wide range of sources about
topic in one search 56% total respondents have very favorable
impression (OCLC Report)
Over 50% undergrads found the internet more efficient in finding information than searching the library (D’Esposito & Gardner)
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Library websites Library’s resources have complex
interfaces Hard to determine where to begin Trouble knowing which resources are best
to use 17% total respondents had very favorable
impression (OCLC Report)
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Joan Lippincott:
“Libraries need to find ways to make their information access systems more approachable by students...”
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LibX Is a versatile tool
Is customizable for each library (editions)
Allows users to instantly search their library’s collections with one click of their mouse
Saves users time throughout the research process
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What LibX Provides Direct Access to OPAC(s)
• Integrated toolbar• Smart context menu
Direct access to OpenURL resolver to find appropriate copy• Directly via toolbar or indirectly through Google Scholar
Localization• Research companion that “hints” at library resources• Support for COinS
How does LibX work?
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Toolbar option
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Context Menu
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Visual Cues
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Is LibX effective?Recall and Precision for Single-click Known-item Retrieval via LibX
85 8273
85
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
100 100 100 100
Nature J ournal of Marriageand Family
American Institute forAeronautics and
Astronautics J ournal
J ournal of Marketing
J ournal
No Item Retrieved
Wrong Item Retrieved
Correct I tem Retrieved
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Marketing
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Marketing Basics
The Four P’s:• PRODUCT• PRICE• POSITION • PROMOTION
= Development of the Marketing Plan
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Developing a Marketing Plan First:
• Identify what needs to be accomplished• Establish 1 – 2 focused & measurable goals
Second:• Determine your audience • Create a well-defined message • Find a distribution method• Repeatedly send the message, use a variety of
formats
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“All marketing efforts achieve more efficient and effective results when they are directed toward smaller subsets of a larger market”
- Dimick
“It costs one-sixth as much to market to an existing customer as to a non-customer”
- Levinson
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Word of Mouth influences a variety of conditions:
• Awareness• Expectations• Perceptions• Attitudes• Behavioural intentions• Behaviour
- Buttle
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What we need to remember to do: Take the time to create relationships with
users
Listen to users’ needs
Adapt to users’ needs
Market the products/services that meet those needs
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How have we promoted LibX to:
Other Institutions
Our Users
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Promotion of LibX to Institutions: Word of Mouth
• Conferences• Institutions/universities• Association meetings
WOM sparked discussions of LibX throughout the library community
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Promotional tools: Website (http://libx.org) LibX email ([email protected]) & LibX Listserv Business cards
Future ideas:• Mugs• T-shirts• Pens
LibX Conference
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Using Instructional Methods to Promote LibX to our Users Word of Mouth
• Getting faculty on board• Instructional sessions
General library introduction Subject-specific bibliographic instruction sessions Learn how to use… Graduate “Library Research Skills” course
Online tutorials
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Address learning styles Visual Auditory Textual (note-takes, reflective learners) Tactile
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Online tutorials
Static web page
Lecture-style tutorial
Interactive tutorial
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Outcomes of the Marketing and Instruction Plans for LibX
47 “Live” library editions• U.S., U.K., Canada, Australia• 11,900+ editions have been
downloaded by users 85 “Test” library editions Recipient of the 2007 LITA/Brett Butler
Entrepreneurship Award
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Future Plans for LibX Use of 2006 IMLS grant to
• Develop Internet Explorer (IE) version of LibX
• Allow libraries to create and maintain their own LibX editions
• Enhance features of LibX (allow users to customize context menus)
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Further research from the LibX Team: • Conducting usability studies• Determining “best practices” of
Instructional tools and formats Promotional and marketing techniques
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Questions?LibX Team:
Annette Bailey Nathan Baker
Dr. Godmar Back Mike Doyle
Kyrille Goldbeck Robert Ellis
Tilottama Gaat
The Marketing and Instruction of New Tools for Libraries