The Marketing AI Revolution€¦ · The Digital Media Landscape Is Easy To Understand… Google and...
Transcript of The Marketing AI Revolution€¦ · The Digital Media Landscape Is Easy To Understand… Google and...
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The Marketing AI Revolution
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Agenda
AI in Retail TodayDigital Marketing LandscapeThe AI Revolution at WorkSome Examples
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Agenda
AI in Retail TodayDigital Marketing LandscapeThe AI Revolution at WorkSome Examples
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What is Artificial Intelligence?
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What is Artificial Intelligence?
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What is Artificial Intelligence?
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What is Artificial Intelligence?
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What is Artificial Intelligence?
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What is Artificial Intelligence?
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Retailers Are Already Benefitting From AI
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Retailers Are Already Benefitting From AI
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Retailers Are Already Benefitting From AI
Source: Adobe Analytics
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Agenda
AI in Retail TodayDigital Marketing LandscapeThe AI Revolution at WorkSome Examples
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Marketers Not Yet Using AI For Digital Marketing
90% NOT using AI for digital marketing
Source: 2018 Albert Survey
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Source: Gartner L2
Source: Gartner L2
Massive Competitive Pressure
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Massive Competitive Pressure
Source: Gartner L2
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And Now Digital Tech Usage Plateaus
Source: Pew Research Center 2018
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The Digital Media Landscape Is Easy To Understand…
Google and Facebook are 80+% Source: Mostafa Attia, Crealytics
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But Hard To Execute…
That’s why so many tools/providersSource: LUMA Partners
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Agenda
AI in Retail TodayDigital Marketing LandscapeThe AI Revolution at WorkSome Examples
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First Wave Transformation: Standardization
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Second Wave Transformation: Automation
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Third Wave: Adaptive Processes
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The Missing Middle
Source: Human + Machine, Daugherty & Wilson 2018
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What is Autonomous AI?
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What is Autonomous AI?
Source: NHTSA
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What is Autonomous AI?
Source: NHTSA
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What is Autonomous AI?
Source: NHTSA
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What is Autonomous AI?
Source: NHTSA
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What is Autonomous AI?
Source: NHTSA
DSPs, CloudsBid Mgmt Platforms
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What is Autonomous AI?
Source: NHTSA
DSPs, Clouds,Bid Management Platforms
• Execution• Allocation• Optimization• Attribution
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Marketing AI -as-a-Service
Search
Social
Display
Desktop
Mobile
Paid Media ChannelsData Analytics Content
Site Activity
Site Analytics
Social Analytics
Attribution Analytics
Site Visitors
Site Engagement
Conversion DataEmail
Tag Management
DMP
CRM
Audience Manager
Historical Data
*Integrations vary by client
Med
ia V
erification
ConvertedUsers
Feeds
Ad Management
Bring Your Own Stack.
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Agenda
AI in Retail TodayDigital Marketing LandscapeWhat is The AI RevolutionSome Examples
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AI in Action: Thousands of Locations, Thousands of Campaigns
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Marketing Investment Strategy Tests
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Marketing Investment Strategy Tests
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Agenda
AI in Retail TodayDigital Marketing LandscapeWhat is The AI RevolutionSome Examples