The Marketer Who Went Off Consumption
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Transcript of The Marketer Who Went Off Consumption
the marketer who went off consumption
(gaurav mishra)
mandala nycoctober 16, 2008
let’s start with a story about dolls
http://www.flickr.com/photos/wererabbit/2277063568/
i was split into two halves
http://www.flickr.com/photos/grimages/2816577131/
first, i stopped buying new dolls
http://www.flickr.com/photos/christiansvaneskolding/205854954/
then, i gave away my old dolls
http://www.flickr.com/photos/pliabletrade/421407033/
the last thing i gave away
http://flickr.com/photos/hyku/368912557/
why go off consumption?
hat tip to ronald inglehart and abraham maslow
things/ experiences/ relationships
survival meaning
pre-materialistic post-materialistic
why go off consumption in india?
hat tip to ronald inglehart and abraham maslow
things/ experiences/ relationships
survival meaning
pre-materialistic post-materialistic
1.multi-tasking2.fitting in/standing out3.owning4.buying5.hoarding6.conspicuous7.individuals
seven consumption trends
1.down-shifting2.being3.experiencing4.sharing/
exchanging5.giving6.conscious7.groups
i'm looking for stories
if you know someone who gave up their dolls, do let me know
www.gauravonomics.comwww.offconsumption.com
+1-202-279-1925