The Market Research Event Official TMRE 2012 Debrief.
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Transcript of The Market Research Event Official TMRE 2012 Debrief.
![Page 1: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/1.jpg)
The Market Research EventOfficial TMRE 2012Debrief
![Page 2: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/2.jpg)
The Market Research Event 2012
• The following document outlines key takeaways and lessons learned organized around key areas of focus including– Insights Transformation & Leadership Development– The New MR Toolkit: Social Media, Mobile & Technology– Shopper Insights– Ad & Media Research– Data Analytics, Big Data, ROI & Measurement– Insight Driven Innovation– Brand Insights & Strategy– Trends & the Future
![Page 3: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/3.jpg)
Insights Transformation & Leadership Development
• What did you learn that you didn’t already know?
![Page 4: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/4.jpg)
Insights Transformation & Leadership Development
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
![Page 5: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/5.jpg)
Insights Transformation & Leadership Development
• What supporting information – data, stats, books, websites, etc. did speakers share?
![Page 6: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/6.jpg)
Insights Transformation & Leadership Development
• What are the key trends in this area that stand to impact your business?
![Page 7: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/7.jpg)
Insights Transformation & Leadership Development
• How do you compare to other companies you’ve heard from in this area?
![Page 8: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/8.jpg)
The New MR Toolkit: Social Media, Mobile & Technologies
• What did you learn that you didn’t already know?
![Page 9: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/9.jpg)
The New MR Toolkit: Social Media, Mobile & Technologies
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
![Page 10: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/10.jpg)
The New MR Toolkit: Social Media, Mobile & Technologies
• What supporting information – data, stats, books, websites, etc. did speakers share?
![Page 11: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/11.jpg)
The New MR Toolkit: Social Media, Mobile & Technologies
• What are the key trends in this area that stand to impact your business?
![Page 12: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/12.jpg)
The New MR Toolkit: Social Media, Mobile & Technologies
• How do you compare to other companies you’ve heard from in this area?
![Page 13: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/13.jpg)
Shopper Insights
• What did you learn that you didn’t already know?
![Page 14: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/14.jpg)
Shopper Insights
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
![Page 15: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/15.jpg)
Shopper Insights
• What supporting information – data, stats, books, websites, etc. did speakers share?
![Page 16: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/16.jpg)
Shopper Insights
• What are the key trends in this area that stand to impact your business?
![Page 17: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/17.jpg)
Shopper Insights
• How do you compare to other companies you’ve heard from in this area?
![Page 18: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/18.jpg)
Ad & Media Research
• What did you learn that you didn’t already know?
![Page 19: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/19.jpg)
Ad & Media Research
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
![Page 20: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/20.jpg)
Ad & Media Research
• What supporting information – data, stats, books, websites, etc. did speakers share?
![Page 21: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/21.jpg)
Ad & Media Research
• What are the key trends in this area that stand to impact your business?
![Page 22: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/22.jpg)
Ad & Media Research
• How do you compare to other companies you’ve heard from in this area?
![Page 23: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/23.jpg)
Data Analytics, Big Data, ROI & Measurement
• What did you learn that you didn’t already know?
![Page 24: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/24.jpg)
Data Analytics, Big Data, ROI & Measurement
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
![Page 25: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/25.jpg)
Data Analytics, Big Data, ROI & Measurement
• What supporting information – data, stats, books, websites, etc. did speakers share?
![Page 26: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/26.jpg)
Data Analytics, Big Data, ROI & Measurement
• What are the key trends in this area that stand to impact your business?
![Page 27: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/27.jpg)
Data Analytics, Big Data, ROI & Measurement
• How do you compare to other companies you’ve heard from in this area?
![Page 28: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/28.jpg)
Insight Driven Innovation
• What did you learn that you didn’t already know?
![Page 29: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/29.jpg)
Insight Driven Innovation
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
![Page 30: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/30.jpg)
Insight Driven Innovation
• What supporting information – data, stats, books, websites, etc. did speakers share?
![Page 31: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/31.jpg)
Insight Driven Innovation
• What are the key trends in this area that stand to impact your business?
![Page 32: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/32.jpg)
Insight Driven Innovation
• How do you compare to other companies you’ve heard from in this area?
![Page 33: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/33.jpg)
Brand Insights & Strategy
• What did you learn that you didn’t already know?
![Page 34: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/34.jpg)
Brand Insights & Strategy
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
![Page 35: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/35.jpg)
Brand Insights & Strategy
• What supporting information – data, stats, books, websites, etc. did speakers share?
![Page 36: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/36.jpg)
Brand Insights & Strategy
• What are the key trends in this area that stand to impact your business?
![Page 37: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/37.jpg)
Brand Insights & Strategy
• How do you compare to other companies you’ve heard from in this area?
![Page 38: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/38.jpg)
Trends & The Future
• What did you learn that you didn’t already know?
![Page 39: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/39.jpg)
Trends & The Future
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
![Page 40: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/40.jpg)
Trends & The Future
• What supporting information – data, stats, books, websites, etc. did speakers share?
![Page 41: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/41.jpg)
Trends & The Future
• What are the key trends in this area that stand to impact your business?
![Page 42: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/42.jpg)
Trends & The Future
• How do you compare to other companies you’ve heard from in this area?
![Page 43: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/43.jpg)
Overall Conference Value
• What was the most valuable thing you learned at The Market Research Event?
![Page 44: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/44.jpg)
Overall Conference Value
• What competitive intelligence did you gather?
![Page 45: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/45.jpg)
Overall Conference Value
• What inspired you most at TMRE?
![Page 46: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/46.jpg)
Overall Conference Value
• What vendors will you follow up with as a result of meeting with them at TMRE?
![Page 47: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/47.jpg)
Overall Conference Value
• What aren’t you doing that you should be?
![Page 48: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/48.jpg)
Short Term Actions
• List your top 3 short term actions coming out of The Market Research Event1. 2. 3.
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Long Term Actions
• List your top 3 long term goals you will pursue coming out of The Market Research Event
1. 2. 3.
![Page 50: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/50.jpg)
Additional Thoughts
![Page 51: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/51.jpg)
Additional Thoughts
![Page 52: The Market Research Event Official TMRE 2012 Debrief.](https://reader036.fdocuments.net/reader036/viewer/2022062712/56649c745503460f94926ed8/html5/thumbnails/52.jpg)
Additional Thoughts