The Management Myth Sales Presentation November 10, 2008.
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Transcript of The Management Myth Sales Presentation November 10, 2008.
![Page 1: The Management Myth Sales Presentation November 10, 2008.](https://reader035.fdocuments.net/reader035/viewer/2022062518/56649e755503460f94b76d03/html5/thumbnails/1.jpg)
The Management Myth
Sales PresentationNovember 10, 2008
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Executive Summary
• The Management Myth is a revolutionary book
• Sales are projected to reach 1,042,885 copies• Implementation is key
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The Management Myth: Genesis & Structure
A mystifying 10-year career as a management consultant …
… combined with an overly developed historical sense and a fondness for philosophical speculation …
… inevitably led to …
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The 4 Questions
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A Two-Track Plot
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One Big Answer
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The Upshot
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A 6-Part Target Market
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Target Market: Consultants
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Target Market: Users & Victims
SALES TARGET: 103,600 COPIES
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Target Market: Educational Customers
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Target Market: Readers in Management
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Target Market: Seekers
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Detailed Model: “S” is the Secret
Number Penetration SalesConsultants
From firms Implicated in book 40,900 25.0% 10,225
Other Strategy Consultants 580,000 5.0% 29,000
Non-strategy Consultants 2,856,000 1.0% 28,560 67,785
Users (Senior managers of Forbes 2000) 70,000 20.0% 14,000
Victims (Have worked with consultants) 12,800,000 0.70% 89,600 103,600 Educational Customers MBAs (not included in above categories) 1,575,000 2.0% 31,500
MBA students 280,000 12.5% 35,000
MBA potential applicants 2,000,000 2.5% 50,000
Professors 20,000 25.0% 5,000
121,500 Readers of Management Literature 6,000,000 2.5% 150,000 (not included in above) Seekers 12,000,000 5.0% 600,000 TOTAL 1,042,885
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Implementation
• Sell, baby, sell!