The Male GazeA feminist named Laura Mulvey developed the idea of the ‘Male Gaze’; this is the concept that when watching film, the viewer is put in the position of a heterosexual male. She claimed that women were objectified because it was a heterosexual male in control of the camera, however she also claimed that women should enjoy the attention of the gaze as it puts them in a position to be looked at. Due to this, women are usually the object of the gaze, rather than the ones gazing. The male gaze fit into Hollywood films by using themes of voyeurism and scopophilia, playing into the love of looking.

There are two ways in which women can be displayed:

-an erotic object for the characters in the film and the audience watching

The man processes the dominant power:

These images demonstrate Pitbull being the man processing the power (shown by being physically bigger than the females) and the females being the sexual object (shown by the outfits, makeup and stance they are positioned in to appear attractive to males).

Throughout the video of Pitbull in ‘Wild Wild Love’, the female is never completely shown as displaying all their body at one time, as this would be too intimidating to the male. Instead, shots are shown with parts of the women covered or a shot of just her shoulder up or her legs covered by an object etc.

Carly Rae Jepson demonstrates a ‘female gaze’ in her video ‘call me maybe’ as the male is the sexual object as she plays on the themes of voyeurism and scopophilia.

This shows the male as a sexual object, however Carly is not seen as a sexual object.