The Making of Midland’s ‘State of the City’...
Transcript of The Making of Midland’s ‘State of the City’...
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The Making of Midland’s ‘State of the City’ Address
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A little bit about Midland:
Population: ~ 42,000 Council-Manager form of government Mayor has a full-time job
Small City staff lends support for State of the City address preparations
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Midland’s State of the City Address:
Chamber-sponsored annual event Looks at issues impacting the City that affect
local business
One of the most highly-attended events!
Recorded & replayed on local government cable channel and uploaded for online viewing
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Give the people what they want!
Budget information Accomplishments Challenges facing the City Inspiration
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Knock ‘em dead with great content.
Top 3 challenges facing the City this year Issues and updates from City departments “Walk around the community”
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Add in a little something special.
Always focus on the “big picture” People have short memories and forget the accomplishments when faced with
issues
Focus on the value of services Example: a personal tax bill vs. household expense comparison
Give them something to take away Examples: ruler, “Five Bold Ideas” card
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Benefits of doing all of this “stuff”:
Get a glimpse at the “big picture” Build trusting relationships with community Recognize successes at City, community
level Look ahead to the future
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Tips for an awesome State of the City:
Think about it ALL. YEAR. LONG. Provide visuals Don’t lose focus on what you’re showcasing
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We’ve had so much fun together.Let’s stay in touch!
Email: [email protected]
Phone: (989) 615-7653
Online: cityofmidlandmi.gov
Social: @CityofMidlandMI (Facebook/Twitter)
View the 2017 State of the City Address online:
https://youtu.be/NK73NceqvEc