The Mahindra Aerospace Division Was Created in 2007

7/31/2019 The Mahindra Aerospace Division Was Created in 2007

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The Mahindra Aerospace division was created in 2007 to expand our existingautomotive

design and manufacturing expertise to the growing aerospace industry. Through our Componentssector (known internally as the Systech sector), we acquired several companies with design and

manufacturing experience. The combination of our acquired experience with our existing

technological capabilities has come to fruition rapidly; completed aircraft are already flying in

the Middle East and Australia.

In the next few years, we seek to become leaders in the global market for aerospace components,

assemblies, and completed aircraft. Our locations in India and Australia give us the advantage oflower operating costs than traditional Western European and North American-based companies,

and our existing technological expertise compares favorably against other emerging

manufacturing locations. We're preparing ourselves for strong growth as international anddomestic demand for aircraft increases.

We began manufacturingtractors in the early 1960s for the Indian market. Nearly 50 yearslater, we are the number one tractor company in the world (by volume) with annual sales above

200,000 and over 2.1 million tractors sold to date. Our products are making farms moreprosperous in more than forty countries on six continents. Following our vision of Farm-TechProsperity, weve also expanded into farm-support services, including agri-mechanization

solutions under Mahindra AppliTrac; seeds, crop protection, as well as market linkages,

distribution, agri-support information and counseling through the Samriddhi Initiative.

Through this network of services, we aim to empower the rural farmer and transform rural

productivity, income, and living standards. We want to improve farm lifestyles by making hard

work easier, increasing yields, and increasing returns. All our tractor brands, ranging from the15 HP engine to 85 HP, have been designed in close communication with farmers about their day

to day tractor usage and farming practices. From low cost tractors that cater to farmers with

marginal landholdings, to higher performance tractors with superior features, we'verevolutionised the farm equipment space. Our farm equipment and services provide acomprehensive support system to help farmers prosper.

Coupled with this is a comprehensive agri-support system ranging from water-management tocrop solutionsenabling farmers to rise beyond their current realm of possibility. Our continous

dedication in putting the farmer at the center of our products and services has led us be the

market leader in India for nearly three decades, with a market share above 40 percent.
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This close relationship to Indian agricultural development has given us extensive expertise indesigning and manufacturing farm equipment in response to local conditions, enabling us to

enter foreign markets across the world. Today, we have footprints in the United States, China,

Australia, New Zealand, Africa (Nigeria, Mali, Chad, Gambia, Angola, Sudan, Ghana,

Morocco), Latin America (Chile, Argentina, Brazil, Venezuela, Central America and theCaribbean), South Asia (Sri Lanka, Bangladesh, Nepal), the Middle East (Iran, Syria) and

Eastern Europe (Serbia, Turkey, Macedonia).

We entered the aftermarket industry in 2001 to create a business ecosystem for pre-owned

cars that mirrors the ecosystem for new cars. The market for used cars already equals the market

for new ones in size, and its growing rapidlybut only about 10 percent of car sales take place

in the organized sector. We set about to professionally organize the pre-owned car industry in

India so that you can trust youre getting a quality vehicle.

Mahindra First Choice Wheels is Indias first multi-brand pre-owned car business. Our

aftermarket services also extend to financing and exchange platforms, building and providingmaintenance services through Mahindra First Choice Services. Together, our aftermarketbusinesses bring our customers comprehensive service for all their automotive needs.

We entered into rural finance and insurance because we saw an opportunity to provide

services in areas where the demand for financial products and services is higher than the formalbanking system can supply. By making credit available, we open opportunities for people to

improve their own lives and create lasting systems of livelihood.
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Mahindra Finance and its subsidiaries offer a complete range of financial services and insurancesolutions for both businesses and personal life. Our flagship financial services business provides

vehicle, asset, and personal financing. Our general and life insurance broking services provide

customers with security and protection. We provide rural housing finance for new construction

and renovation. Our business insurance plans protect the small businesses that driveemployment and economic growth and safeguard against risks that might otherwise have lifelong

ramifications. We have more than one million relationships with customers in rural and semi-

urban India, making us the largest non-banking financial company (NBFC) in the country. Wesee rural finance and insurance as an integral part of sustainable economic development and a

smart business move, empowering customers to create a brighter future for themselves.

Despite a diminishing share in the India's GDP, agriculture remains a key sector of the

economy and continues to play a vital role in driving India's economic growth. About 60 percent

of India's population lives in its villages and a majority of rural households depend on agriculture

and related activities for their livelihood. Agriculture continues to support numerous downstreamlinkages with industry by becoming a supplier of vital industrial raw material.

The Mahindra Group's close linkage to rural India and agriculture is almost as old as thecompany itself. The vehicles we've been building for the past six decades are extensively used in

rural and semi-urban India as a source of transportation of people and goods. Our tractor

business, more than forty years old, continuously sets new benchmarks for reliability and

qualitya fact reflected by our 40 percent market share in India. As we entered the newmillennium, we embarked on expanding our basket of offerings for the Indian farmer and entered

the agribusiness sector.

Our agribusiness activities support farmers at every step, from seed supply to crop care to

distribution. We contribute to the growth of Indian agriculture by helping farmers enhance their

productivity and prosperity with our products and services.


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Mahindra entered the industrial equipment market in 1992 with a range of high-efficiency

conveying equipment for the cement industry. Our longstanding experience in manufacturing

gave us a firsthand understanding of the importance of reliable and effective material handling

equipment. We quickly expanded to serve the power plants, heavy chemicals, and mineralprocessing in addition to cement.

In each of these businesses, material handling systems make a tremendous difference to a firms

competitiveness. We specialize our bulk and unit handling systems to give our clients the mostrelevant and useful technology.

n 1947, we introduced India to the utility vehicle. More than 65 years later, we're still India's

premier utility vehicle (UV) company, but we've also grown quite a bit. In addition to making

groundbreaking UVs like the Scorpio and Bolero, Mahindra offers cars, pickups, andcommercial vehicles that are rugged, reliable, environmentally friendly, and fuel-efficient. Our

global presence means you can find Mahindra vehicles on the roadsboth paved and unpaved

of Australia, Europe, Latin America, Malaysia, South Korea, and South Africa. And we're

seeking out new terrain every day.

Mahindra is also there for you through the construction of excellent components, provision of

spares, and commitment to superior service. Our automotive businesses cover all yourtransportation needs thanks to strategic synergies between our expertise in design, manufacture,
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and service.

Mahindra has a leading presence in the global Information Technology (IT) industry, offering

a full range of IT solutions and support through four outstanding companies with special

expertise. As globalization intensifies competition and drives companies to focus on their core

competencies, a knowledgeable and capable IT partner becomes critical to success.

We design industry-specific IT solutions to help our clients take advantage of the newopportunities and adapt to the new challenges of a changing world. In our two decades of

experience in the industry, we have partnered with several Fortune 100 and Fortune 500companies to deliver outstanding solutions that have helped drive their success.

We entered into the components industry (known internally as Systech) as India's globalcompetitiveness took off. Leveraging our domain expertise in the automotive and farm

equipment sectors and a series of acquisitions, we have grown rapidly in skill and scale.

Today we run art-to-part manufacturing units across India, Germany, Italy, and the UK which

help companies around the world build better products using our expertise in processes like

forgings, castings, gears, stampings, steel, ferrites, contract sourcing, composites, and

more. More than 12,000 of us are at work on a full range of components for use in industries likeelectrical, medical equipment, power, defense, aerospace and more. We also provide full service

art-to-part solutions to our customers by integrating design, manufacturing, and sourcing

capabilities.


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When we entered Leisure & Hospitality in 1996, very few affordable vacation options were

available for Indian families. We saw a tremendous opportunity to open up a new industry and

bring real benefits to a large segment of underserved customers. We pioneered the vacation

ownership concept in India to bring Indian families affordable and memorable vacations everyyear. Members enjoy one week of vacation each year at any of our 42 stunning

stunning holidaydestinations across India and Southeast Asia or thousands of RCI affiliated

partner resortsacross the world.

Today, were moving into exciting new spaces. We offerleisure boats, camping vacations,

corporate retreats, and homestays.

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Mahindra & Mahindra entered the Construction Equipment industry in February

2011 with the launch of the Mahindra EarthMaster Backhoe Loader. Already one of the worlds

largest markets, demand for construction equipment is growing in India. Our unparalleled dealernetwork makes the EarthMaster available across the country.

Manufactured at our state-of-the-art facility at Chakan, Pune, the EarthMaster offers unmatched

fuel economy and meets stringent global emissions norms. It also offers a unique intelligentcommunication system that keeps owners informed about their machine through SMS updates on

daily work reports, engine oil levels, and more. Combining excellence in customer service and

technology, our entry into Construction Equipment will support infrastructure developmentacross India.
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The transportation needs of our automotive sector drew us into the logistics business in

2000. The success of our internal strategic operation led our expansion to serve a variety of

corporate customers across many industries. In todays increasingly competitive business

landscape, we take care of the entire span of transportation and logistics needs so that our clientscan focus on their core competencies.

Our consulting services spread across two key areas in the evolution of the Indian business

environment: information security and infrastructure development. As the business environment

becomes more complex, competitive, and challenging, companies increasingly need expert

guidance to optimize their non-core activities.

Through our consulting services, we help companies keep up with the fast-changing business

climate. Our Special Services Group is constantly reevaluating its information security and riskmanagement processes as the environment shifts, dealing with known threats and anticipating

future risks. Mahindra Water Utilities is partnering with the government to provide high quality

water to businesses and homes in Tirupur, a critical region for the textile industry.And Mahindra Consulting Engineers is shaping the development of infrastructure across the

country, influencing the building blocks for regional economic growth. We are on the crest of the

wave of the changing business world, smoothing the way forward for our clients across many

key industries.
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We entered real estate in 1994 because we saw an opportunity to transform the way society

thinks about living and work space. Today, our real estate initiatives are enhancing livingstandards and pioneering environmentally friendly construction in India. Through our green

developments, were demonstrating that sustainability and good living go hand in hand. We

partner with the Clinton Climate Initiative and Indian Green Building Council to create certified,

state-of-the art green communities.

Our innovative integrated business cities are revolutionizing the way Indians work, live, andplay. Working with the Indian governments Special Economic Zone scheme, weve created two

brand-new cities designed to facilitate business excellence and a relaxed, healthy lifestyle. We'reexcited to contribute to India's economic development with infrastructure that has positive

impact on environmental and personal health.

India's national security challenges are varied and complex, ranging from contested borders

to regional peacekeeping to domestic unrest and natural disasters. As we become an economicand political leader in Southeast Asia and across the globe, we need better defense solutions to

support us in our growing roles. Since the late 1990s, India has begun a systematic

modernization and upgrade of its military equipment. A key component of this push is theindigenization of our defense supplies.

We've been involved with defense systems since 1947 when we became importers, assemblers,

and then adapters of the iconic Willys Jeeps used in WWII. From there, we moved intodesigning and constructing our own line of armored vehicles to become the largest private sector

supplier to the government. We've now expanded into defense systems like sea mines,

surveillance solutions, weapons, ammunition, and more. As India improves its national security

capabilities, we want to be there providing cutting-edge technology based on decades ofexperience and care.
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Our expertise, manufacturing strengths, and cost-efficient production also make our products

useful to foreign governments and security organizations. We partner with several countries tobring them a range of defense solutions for use by police forces, the Army, and the Navy.

Organized Indian retail grew at 20 percent over the last five years, and we expect it to

continue to expand at a scorching rate in the next five. Indian consumers are increasingly lookingat shopping as an experience, not just a process of acquiring necessary items. With our entry into

retail, we seek to provide our customers with a holistic experience that satisfies their desire foran enriching and pleasant experience as well as for excellent products.

Our first retail foray, the Mom & Me retail chain, positions us as first movers in the market formaternity and baby needs. Before our entry, Indian mothers had to visit an array of shops to

buymaternity clothes here, baby healthcare supplies there, and nursery furniture at a third

place. In the future, Mahindra Retail will continue to seek opportunities to expand into other

categories of lifestyle retailing. We understand the need for excellence in front end, back end,

and support functions, and Mahindras longstanding expertise in IT, Finance, Logistics, and

Supply Chain Management have prepared us well for entry into new areas of retail.

The power sector in India presents a fascinating array of challenges and opportunities. As the

economy grows rapidly, the need for a reliable and quality power supply becomes critical.Although the government has been paying increasing attention to the power sector in the last 10

years, demand continues to grow faster than supply capacity build-up. The demand-supply gap

has created a huge demand for power back-up solutions across the industrial and economic

spectrum of India.
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We see incredible opportunity in this complex field. First, we envision bringing reliable and

innovative power back-up solutions to India that ensure an uninterrupted power supply for all thecritical sectors of the economy. Our line of diesel generators offers electricity backup to remote

locations to power banks, hospitals, schools, businesses, and industry. And our Home

Uninterrupted Power Supply (UPS) systems maintain reliable power when you experience an

inconsistent supply at home.

Second, the advance of green energy technology is opening up a new path forward for India to

install sustainable energy infrastructure the first time around. Drawing on our existingcapabilities and market penetration, we are exploring ways to help India move directly to clean

energy using solar power technologies.

We entered the Two Wheeler industry in 2008. Weve developed rapidly since then by

focusing on brand-building via new product development guided by consumer insights, strategicpartnerships, service orientation, and building scale.

Within eight months of entering the industry, we launched a portfolio of PowerScooters to

critical acclaim in September 2009. Less than a year later, our PowerScooters had captured adouble digit market share. In 2011 Mahindra became the first Indian two-wheeler manufacturer

to enter the Moto Grand Prix Championships, showcasing our engineering and technologyexpertise on a platform where the best in the world compete. We aim to grow into a major playerin the Indian Two Wheeler industry with a robust presence in all product segments.

The Mahindra Aerospace Division Was Created in 2007

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