The magical mystique of innovation and doing your own magic

Poto: http://www.flickr.com/photos/jwelcher/4613819279/

Intros

What is Shazam?

A few Shazam stories

Doing your own magic

Questions

Contents

A little about me

What is Shazam?

Shazam for TV

Some numbers

Rewind to the beginning

“Name that tune from your mobile phone -

anywhere and anytime”

How it started

Code name:

The idea

Finding Avery

Inventing the algorithm

Source: soyoucode.com/2011/how-does-shazam-recognize-song

Angel money

Hiring the dream team

Persuading the VCs

Building a music database

Launch and beyond

Fast forward

Doing your own magic...

Friendship

Fun Values

Strictly Confidential

Questions?

Source: http://www.amazon.co.uk/European-Founders-Pedro-Gairifo-Santos/dp/1430239069/ref=sr_1_1?ie=UTF8&qid=1338244788&sr=8-1

Still want more?!

Strictly Confidential

Thanks for listening!

Confidential - Copyright (c) 2000

Problem: identifying music at “the moment”

That new release you love comes on the radio again as you drive to work

You are inspired by that cool song while watching “High Fidelity” at the cinema

The dance beat seizes you at a trendy nightclub

That jazz tune haunts you at the local café.

Confidential - Copyright (c) 2000

Music may be captured for many reasons

CDs

Music locker

Concert tickets

Ringtones

Listen to a clip

Find similar music

Album reviews

News and gossip

Music greetings

Communities

Chat

Vote

Buy Learn &

experience Tell Friends

Get Notified

What song is that?

That’s KernKraft 400 by Zombie Nation.

What do you want to do next?

Album release

Concert dates

Club/DJ events

Friends’ songs

Integrated with a personalized web site

Confidential - Copyright (c) 2000

Our investors share the vision

• Founder and CTO, LiquidAudio

• Head Media Analyst, ABN-Amro

• Former Chairman, EMI Group

• General Manager, Viant London

• Former Head of E-Commerce Practice, Booz Allen & Hamilton Europe

• Former Chairman, BMG UK

• Chief Technologist, British Telecom

Phil Wiser

Mike Hilton

Sir Colin Southgate

Michael Keany

Claus Nehmzow

John Preston

Peter Cochrane

Confidential - Copyright (c) 2000

Shazam has a multi-billion dollar potential

35p

50%

4

6.4%

59%

Cost per Call

Shazam Share

Monthly Uses

Penetration*

Operating Margin

Assumptions

£1.40

£4.80

£8.00

£10.00

£28.40

Shazam

SMS Text Msgs

DoCoMo I-mode

CD Purchases±

Mobile Phone Use

Monthly Spend

Projected Values in 2005

+72 Million $2.2 Billion $186 Million Germany

+49 Million $2.7 Billion $225 Million Italy

France +50 Million $3.1 Billion $265 Million

USA +234 Million $5.4 Billion $454 Million

+150 Million $6.8 Billion $575 Million Brazil, S.Korea Spain & Holland

+108 Million $1.5 Billion $128 Million Japan

Cu

mu

lativ

e

NOTE: Valuation calculated as 20X operating margin (Viacom is 24, EMI is 25, Vodafone is 163)

Country Mobile Users Valuation Revenues

50 Million $ 477 Million $40 Million UK

* Percent of mobile users ± 15-19 year old UK Music Buyers