The Magic Email for Freelancers and Job Seekers
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23-Sep-2014 -
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Transcript of The Magic Email for Freelancers and Job Seekers
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The Magic Emailthat will Grow Your Practiceor Find You a Job
Brian Massey, AuthorThe Market for MeSurviving Job Loss and Building Your Lifetime Career Network
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MarketerFreelancer
Lots of Job Searches
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Job Seekers… Skills Holders…Need a job. Have valuable skills.Exchange time for money. Exchange value for money.Expect security from their employers.
Expect security from their skills and experience.
Are expected to take a fair salary. Negotiate the best price and other terms for their skills.
Are expected to be grateful for their jobs and loyal to their employers.
Are always in the market, searching for new opportunities.
Do not anticipate an end to their current employment, and are often unprepared when their services are no longer needed.
Fully expect to complete a number of transactions during the course of their lives.
Are afraid to talk about their situation.
Welcome opportunities to talk about their value
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Provision for the JourneySimplify. Provisional Work. Freelance.
http://www.sxc.hu/profile/haloocyn
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There’s you…
http://www.sxc.hu/profile/woodsy
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There’s you…and a hiring manager -- somewhere.
http://www.sxc.hu/profile/woodsy
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If he publicizes his opening, you might find it on a job board.
http://www.sxc.hu/profile/woodsy
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Get In Line
http://www.sxc.hu/profile/woodsy
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80% of all job offers are made through a personal connection.
http://www.sxc.hu/profile/woodsy
80%
100% of all freelance projects are made through a personal connection.
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Freelancers can to create opportunities.
http://www.sxc.hu/profile/woodsy
75%75% of all jobs are not
publicized.
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Whether posted or unposted, you’ve got to connect with the
Hiring Manager to Get the Interview
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Let’s get a little geeky…Sarnoff's Law, Metcalf's Law, Reed's Law and YOU
http://www.sxc.hu/profile/Morrhigan
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The Network’s Value Grows Proportionally to the Number of
NodesExamples: ABC, NBC, Cable, Radio, Print
http://www.sxc.hu/profile/costi
Sarnoff’s Law
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The Network’s Value Grows Proportionally to the Number of
ConnectionsExamples: The Internet, Fax Machines
http://www.sxc.hu/profile/pmason44m
Metcalf’s Law
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The Network’s Value Grows Exponentially by Number of
NetworksExample: Your Brain, Facebook, Twitter, LinkedIn
http://www.sxc.hu/profile/gerard79
Reed’s Law
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EVERYBODY has their own Network
http://www.sxc.hu/profile/gerard79
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Mak
ing
Reed
’s La
w W
ork
for Y
ou
Your Network Plus…
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Mak
ing
Reed
’s La
w W
ork
for Y
ou
A Reason to Connect to Their Network
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Mak
ing
Reed
’s La
w W
ork
for Y
ou
Until you find…
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Mak
ing
Reed
’s La
w W
ork
for Y
ou
A Champion in the Hiring Manager's Network
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Mak
ing
Reed
’s La
w W
ork
for Y
ou
A Champion in the Hiring Manager's Network
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The
Cham
pion
Str
ateg
y
Organize Your ContactsFriends, Family and Acquaintances
Everyone but mortal enemieshttp://www.sxc.hu/profile/mulligand
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The
Cham
pion
Str
ateg
y
Invite them into your Job Searchhttp://www.sxc.hu/profile/woodsy
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Star
t with
Em
ail
Email is the most efficient and accepted place to build your Network
http://www.sxc.hu/profile/clix
1. Billions of users2. Create in days, not months3. Provides opt-out4. Allows messaging to everyone
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The
Cham
pion
Str
ateg
y
Have a Job Posting or Company to Targethttp://www.sxc.hu/profile/Ayla87
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The
Cham
pion
Str
ateg
y
Tell Your Network You're Looking for Contacts Near the Opportunityhttp://www.sxc.hu/profile/lusi
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The
Cham
pion
Str
ateg
y
Find one or more Champions to help you applyhttp://www.sxc.hu/profile/erikjager
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The
Cham
pion
Str
ateg
y
Apply through your Championhttp://www.sxc.hu/profile/Avolore
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The Magic Email
1. Ask for help2. Offer to help them
3. Tell them what to expect4. Tell them how to help. Don’t sell.
5. Tell them how to opt-out6. Offer something of immediate value
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The Tragic Email
1. Try to sell them2. Include your resume or portfolio
3. Ask them to “tell you if they hear of anything”4. Don’t let them opt-out5. Make it all about you
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The Magic Email
SUBJECT: I would like to know if you can help
Dear [first name],
I am exploring new career opportunities and would like your help.
Freelancer VersionI am building my __________ business, and would like your help.
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The Magic EmailTell them exactly what to expect and offer to do the same for them.
I’d like to send you an occasional e-mail describing a job or company I’m interested in. If you know anyone there or can tell me more about the company, it would be very helpful.
Of course, I'm happy to do the same for you if you’re interested.
Freelancer VersionI’d like to send you an occasional e-mail describing a company I’d like as a client. If you know anyone there or can tell me more about the company, it would be very helpful.
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The Magic EmailMake sure your email can be delivered.
If you're willing to help, please add my e-mail address to your approved senders list. You will have the opportunity to opt -out of my e-mails at any time.
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The Magic EmailLet them know how to be removed from your list.
If you do not wish to receive any more e-mails from me, reply to this message with “No Thanks” in the subject line, and I’ll take you off of my list.
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The Magic EmailPolite ending. Offer something of Value. Blog Post, Article, etc.
Thank you for your consideration,
[your name][e-mail address][phone number]
P.S. You might be interested in a book that has inspired me to take an active role in managing my career. You can get your own copy at: http://www.MarketForMeBook.com
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You Now Have Permission…to send what you said you would.
“Do you know anyone at ___________?”
“I’m interested in the position of ___________ at ___________. Do you know anyone that could tell me more about the job and the company?”
Follow up emails can be found at:www.marketformebook.com/resources/sample-emails
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The
Cham
pion
Str
ateg
y
Grow Your Network of Networks
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Free “Emergency Edition” eBook provided by CardboardResume.com
www.marketformebook.com
In the Book
• Preparing for your Job Search• Building Your Career Network• Finding a Champion• Proper Use of LinkedIn• Customizing Your
Resume and Cover Letter• Submitting Your
Resume and Cover Letter• Following Up
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www.CardboardResume.com
• Maintain Contacts• Find and Apply for Posted Jobs• Discover Champions in your Network• Uncover Positions not Posted• Discipline Your Job Search
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On the Web
www.MarketForMeBook.comblog.CardboardResume.com
By Email [email protected]
Twitter www.twitter.com/bmassey
LinkedIn www.linkedin.com/in/bmassey
By Phone 512.961.6604
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