The Magazine Industry
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Transcript of The Magazine Industry
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THE MAGAZINE INDUSTRYThe Contemporary Magazine
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What is a magazine?
Magazine comes from the Arabic word makhazin, meaning warehouse or storehouse
It’s a storehouse for information
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How are magazines different from newspapers?
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How are magazines different from newspapers? More in-depth Specialized content/audience – they
target a particular niche They offer advertisers a very specific
audience
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How are magazines different from newspapers? Less frequent – weekly, monthly or
quarterly rather than daily More permanent and durable than a
newspaper
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Types of Magazine
Consumer Trade Organization
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Consumer magazines Sold on newsstand or by subscription
– usually inexpensive Most contain advertising General interest/special interest --
While early magazines were general interest, most are now special interest
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Consumer magazines Examples:
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Trade magazines Aka specialized business magazines,
business-to-business magazines A few sold on newsstand but most
sold through subscription, which can be quite expensive
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Trade Magazines
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Organization magazines Society/association Public relations Custom
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Organization magazines
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Largest magazines by circulation
Source: Magazine Publishers of America
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Popularity of magazines
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Popularity of magazines
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Popularity of magazines
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Popularity of magazines
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Engagement
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Problems facing industry Declining readership
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Problems facing industry Declining readership
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Problems facing industry Declining ad revenue
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Problems facing industry Declining ad revenue
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Problems facing the industry Fragmentation of devices