The magazine for the job HR - Personalwirtschaft · The magazine for the job HR ... Kooperative...

Media Data 2017

The magazine for the job HR

02

M E D I A D A T A 2 0 1 7

Personalwirtschaft: The magazine for the job HR

Personalwirtschaft! Is the number one trade magazine for stra-tegically thinking and „hands-on“ HR decision makers: we are informative, innovative, intelligent, close to the scene and offer critical content which comes to grips with all HR topics. We offer support with all your daily HR activities. Everything for HR.

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Publisher data

Readership structure

Advisory Council

Topics and planning

Special editions/Compendia

Formats/Prices Print

Special Formats/Prices Print

Jobs market

General information/Technical data

Personalwirtschaft 2016

Magazin für Human Resources

Special: KMU | HR Analytics | Recruiting 4.0 | Personaler im Ausland

07

Inklusive

Sonderhefte

bAV &Headhunter of

the Year

Zielgruppe NerdIT-Recruiting

www.personalwirtschaft.de17,50 € G 21212 ISSN 0341-4698Art.-Nr. 07720607

Exklu

siv: S

tudie

Bench

marking

HR Digital

PW_HH_07_2016_RZ 17.06.16 17:55 Seite 1


Personalwirtschaft 01 2016

Inklusive

Sonderheft

Outsourcing

Angst schlägt MoralCompliance


HR-Trends 2016 | Betriebliche Altersversorgung | Arbeiten im Ruhestand | Scheinselbstständigkeit | Vergütung

PW_HH_01_2016_RZ 11.12.15 12:54 Seite 1

Wie das Internet der Dinge die Personalarbeit verändert

Smart HRM




Studie Ausbildungs-Websites | Datenschutz | Kooperative Personalwirtschaft | Employer Branding

04

Inklusive

Sonderheft MBA

SPECIAL:

Chang

e Man

agem

ent

PW_HH_04_2016_RZ 18.03.16 15:26 Seite 1

Petri Heil!Recruiting-Strategien 2016




Special: BGM | Outplacement | HR und IT im Clinch | Exklusiv: Keynote der Personal Süd

05

Inklusive

SonderheftAuslands-entsendung

PW_HH_05_2016_RZ 15.04.16 17:21 Seite 1

03 04 ReaDeRsHip sTRucTuRe

05 ReaDeRsHip sTRucTuRe

06 aDvisoRy council

07 TesTiMonials

08 Topics anD planning


10 special eDiTions/coMpenDia


12 FoRMaTs/pRices

13 FoRMaTs/pRices

14 FoRMaTs/pRices

15 FoRMaTs/pRices

16 Jobs MaRkeT

17 TecHnical DaTa

02 conTenT

03 publisHeR DaTa

Publisher

Wolters Kluwer Deutschland GmbHLuxemburger Straße 44950939 KölnPhone 02 21 /9 43 73 - 0Fax 02 21 /9 43 73 - 77 51www.wolterskluwer.de

Project Management

Jürgen Scholl (Publisher)

Executive Management

Martina BruderMichael GlossChristian LindemannAdrianus Gerardus VerhoefRalph VondersteinStephanie Walter

Editorial Department

Jürgen Scholl (Publisher)Erwin Stickling (Publisher)Cliff Lehnen (Editor-in-chief) Sven Frost (Managing Editor)Christoph BertramNancy Hömberg Elke SchwuchowWiebke JoesterPhone 02 21 /9 43 73-73 05

Internet/Website

www.personalwirtschaft.de

Advertising

Karin Kamphausen (Head of Sales)Phone 02 21 /9 43 73-73 24Fax 02 21 /9 43 73-1 73 [email protected]

Christiane Fischer (Ad Marketing) Phone 02 21 /9 43 73-73 16 Fax 02 21 /9 43 73-1 73 16 [email protected]

Jörg Walter (Ad Sales)Phone 09 31/359515-66Fax 09 31/[email protected]

Ulrike Dany (Ad Disposition)Phone 02 21 /9 43 73-74 25Fax 02 21 /9 43 73-1 78 [email protected]

Denise Fei (Ad Disposition) Phone 02 21 /9 43 73-73 23 Fax 02 21 /9 43 73-1 73 23 [email protected]

Volume/Frequency

44nd volume 2017, monthly

Circulation

Printed copies 6,500Distributed copies 6,300Sold copies 3,375Subscription circulation 3,000

Purchase price

Yearly subscription inland € 179.80 Retail price € 17.50

Bank Details

Deutsche Bank, NeuwiedIBAN DE91 5747 0047 0202 885 000, BIC DEUTDE5M5747

Terms and Conditions

For the processing of orders for advertising and inserts, the terms and conditions of the publisher apply. The full terms and conditions can be viewed at www.wolterskluwer.de/service/mediadaten/On request, we can also send you the terms and conditions.

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M E D I A D A T A 2 0 1 7

Purchase decisions

Dec

ide

on m

y ow

n

Hel

p de

cide

Sugg

est

Not

invo

lved

42%

19% 23%14%

Hea

d of

HR

Pers

onne

l Offi

cer/S

peci

alis

tEx

ecut

ive

Man

ager

/

M

anag

emen

t Boa

rdDe

partm

ent H

ead

(not

HR)

17%

25%

17%6%

Position

Independent readership analysis, June 2016

62%

14%22%

501

to 1

000

up to

500

over

100

0

Size of enterprise

Readership structure

As decision makers and opinion leaders HR managers trust the informative substance of Personalwirtschaft. They are the multipliers who recommend our premium title within their company.

05 02 conTenT

03 publisHeR DaTa

06 aDvisoRy council

07 TesTiMonials





12 FoRMaTs/pRices

13 FoRMaTs/pRices

14 FoRMaTs/pRices

15 FoRMaTs/pRices

16 Jobs MaRkeT

17 TecHnical DaTa



Conclusion

The quality of our readership is above average. Career-oriented HR managers of primarily modern, mid-sized companies and sizable organizations belong to the core readership of Personalwirtschaft. Their interests lie mainly in strategic and value-adding HR topics. Some also enjoy reading Personalwirtschaft at home to delve further into the content.

Source: Reader poll by the Market Research Institute Forsa, June 2016.

Staf

f dev

elop

men

t

Staf

f loy

alty

Lead

ersh

ip

Rec

ruiti

ng/S

elec

tion

of n

ew s

taff

Furth

er E

duca

tion/

Lead

ersh

ip Q

ualif

icat

ion

Cor

pora

te c

ultu

re

78% 78% 76% 74% 73%69%

Topical Interests

BranchSe

rvic

e

Indu

stry

M

anag

emen

t/

Pers

onne

l con

sulta

ncy

Publ

ic a

dmin

istra

tion/

Inst

itutio

ns

33%

22% 20%

6%

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M E D I A D A T A 2 0 1 7

Advisory

The HR is competently advised by an advisory body occupied by experts from from in-dustry and academia. Prominent human resource managers and well-known professors from prestigious universities discuss the current issues in personnel work, providing the editorial staff with impetus and provocative topics. The list of names on our advisory council reads like a „who‘s who“ of the German HR scene. For our readers and custo-mers, this is another building block of the journal‘s reputation.

Rudolf Kast, Management Consultant, Personalmanufaktur

Isabell C. Krone, Coaching & Interim Management HR, i-Restart

Prof. Dr. Christian Scholz, Business professor with focus on organization, personnel and information management, Saarland University

Dr. Ursula Schütze-Kreilkamp, Head of Personnel Development Corpo-rate and Corporate Management, DB Mobility Logistics AG

Prof. Dr. Dirk Sliwka, Head of the Seminar for General Business Administration and Human Resource Management at Cologne University

Prof. Dr. Wolfgang Jäger, Department of Media Business, Wiesbaden University of Applied Sciences

Roland Hehn, Chief Human Resources Officer, Heraeus Holding GmbH

Prof. Dr. Gunther Olesch, General Manager for Staff, Computer Science, Law at Phoenix Contact

Thomas Sattelberger, Former Personnel Director at Deutsche Telekom

07 02 conTenT

03 publisHeR DaTa







12 FoRMaTs/pRices

13 FoRMaTs/pRices

14 FoRMaTs/pRices

15 FoRMaTs/pRices

16 Jobs MaRkeT

17 TecHnical DaTa

06 aDvisoRy council

07 TesTiMonials

»For many years, Personalwirtschaft has been my constant companion for suggestions and innovations in the field of human resources. Our human resource managers also like to use it for that purpose. If you want to be well prepared for the future, Personalwirtschaft is as solid as a rock.« Prof. Dr. Gunther Olesch, Manager of HR, computer science, and legal at Phoenix Contact

»For me, Personalwirtschaft is a competent and innovative HR trade journal, which, in its presentation of controversial issues, succeeds in stimulating the debate among personnel managers both in theory and in practice.«Prof. Dr. Wolfgang Jäger, Department of Media Economics University of Applied Sciences Wiesbaden

»In the past, our trade often tediously followed trends from the United States. German personnel managers are still not at the vanguard of the field, but they are closing the gap to the top. This is demonstrated every month in Personalwirtschaft, with numerous good articles written by the innovative minds of the German HR scene. For anyone wanting to keep abreast of the trends of modern HR, I recommend taking a look at Personalwirtschaft. The editorial staff has their ear to the ground and their topics are on the pulse of our times. I say, keep up the good work.«Thomas Sattelberger, Head of Human Resources at Deutsche Telekom

M E D I A D A T A 2 0 1 7

Edition Dates

1|17, January PD: 23.12.16 PM: 02.12.16 AD: 25.11.16

2|17, January PD: 31.01.17 PM: 10.01.17 AD: 05.01.17

3|17, March PD: 28.02.17 PM: 07.02.17 AD: 31.01.17

4|17, April PD: 31.03.17 PM: 10.03.17 AD: 03.03.17

5|17, May PD: 28.04.17 PM: 07.04.17 AD: 31.03.17

6|17, June PD: 31.05.17 PM: 10.05.17 AD: 03.05.17

Conventions

LEARNTEC, Karlsruhe24.-26.01.2017

didacta, Stuttgart14.-18.02.2017

CeBIT, Hannover20.-24.03.2017

DGFP // congress, Berlin23.-24.03.2017

PERSONAL, Hamburg25.-26.04.2017

PERSONAL, Stuttgart09.-10.05.2017

Personalmanagement- kongress, Berlin29.-30.06.2017

Topics

Cover Story: HR AnalyticsPreliminary report LEARNTEC convention

Cover Story: HR in the Gig-Economy

Cover Story: Collaboration in the Workplace

Cover Story: the most important KPI’s for your recruiting Special topic: Changemanagement Special toipc: Outplacement

Cover Story: do HR Professionals earn as much as they deserve? – HR Salary Survey 2017 Preliminary report PERSONAL Stuttgart ConventionSpecial topic: Occupational health management

Cover Story: how to make vocationaltraining attractive againSpecial topic: Temporary employment

Special editions

HR OutsourcingRecruiting Guide 2017Occupational pension scheme Guide 2017HR-Software Guide 2017

Temporary employment map

MBA & Co.

Employment abroad

Occupational pension scheme

PD: Publishing date, PM: Print material deadline, AD: Advertising deadline

09 02 conTenT

03 publisHeR DaTa



06 aDvisoRy council

07 TesTiMonials



12 FoRMaTs/pRices

13 FoRMaTs/pRices

14 FoRMaTs/pRices

15 FoRMaTs/pRices

16 Jobs MaRkeT

17 TecHnical DaTa


09 Topics anD planning09

Cover Story: Talent Management

Cover Story: Peace at Last: Successful Strategies for Improving Labor RelationsSpecial topic: HR consulting

Cover Story: Getting Ahead: What It Takes for HR Professionals to Make It to the Executive LevelPreliminary report Zukunft PERSONAL Cover Story: Taking a Closer Look at the Automotive IndustrySpecial topic: Employment abroad

Special topic: Further education

Preliminary report LEARNTEC convention Special topic: HR Outsourcing

HR-Software

Employer Branding

Occupational health management

Temporary employment Labour law

New recruiting methods MBA Guide 2018

HR Management counselingOccupational pension scheme Guide 2018Recruiting Guide 2018HR-Software Guide 2018

Benefits

Zukunft PERSONAL, Cologne19.-21.09.2017

2. Deutscher Ausbildungs-leiter kongress, Düsseldorf21.-22.11.2017

7|17, July PD: 30.06.17 PM: 08.06.17 AD: 01.06.17

8|17, August PD: 31.07.17 PM: 07.07.17 AD: 03.07.17

9|17, September PD: 31.08.17 PM: 10.08.17 AD: 03.08.17

10|17, Oktober PD: 29.09.17 PM: 08.09.17 AD: 01.09.17

11|17, November PD: 31.10.17 PM: 10.10.17 AD: 02.10.17

12|17, Dezember PD: 30.11.17 PM: 09.11.17 AD: 02.11.17

1|18, January PD: 21.12.17 PM: 01.12.17 AD: 24.11.17

www.personalwirtschaft.deG 21212

ISSN 98001655

PersonalwirtschaftMagazin für Human Resources

extra01

2016

Round Table | Big Data | Industrie 4.0 | Mobile Lösungen | MarktcheckGlobale Anbieter

sind gefragt

Outsourcing

PW SH 01_2016 Outsourcing_RZ 11.12.15 09:45 Seite 1



Round Table | Big Data | Industrie 4.0 | Mobile Lösungen | MarktcheckGlobale Anbieter

sind gefragt

Outsourcing

www.personalwirtschaft.de G 21212ISSN 98001922


extra04

2016

Round Table | Executive Education | Ausländische Studierende | Generation YZ | MBA-Marktübersicht

Der Managementnachwuchs

gibt Gas

MBA & Co.

PW SH 04_2016 MBA_RZ 18.03.16 15:36 Seite 1Personalwirtschaft extra – the integrated „magazine within a magazine“

The special editions of Personalwirtschaft feature particular HR topics. This focus also draws more attention to individual advertising messages. Thus, special editions also have a special advertising impact.

Detailed versions of our key topics of the Personalwirtschaft special editions are available online at www.personalwirtschaft.de/mediadaten/

Personalwww.personalwirtschaft.de


Round Table | Executive Education | Ausländische Studierende | Generation YZ | MBA-Marktübersicht

Der Managementnachwuchs



extra05

2016

Nicht ohne meine Familie

Auslandsentsendung

Round Table | Praxisbeispiel | Risikomanagement | Compliance | Marktübersicht

PW SH 05_2016 Ausland_RZ 15.04.16 12:44 Seite 1 Personalwww.personalwirtschaft.de


Nicht ohne meine Familie

Auslandsentsendung

Round Table | Praxisbeispiel | Risikomanagement | Compliance | Marktübersicht


PersonalwirtschaftMagazin für Human Resourcesextra

07

2016

Neue Impulse aus der Politik

Betriebliche Altersversorgung

Round Table | Sozialpartnermodell | Praxisberichte bAV-Preis | Software

PW SH 07_2016 bAV_RZ 17.06.16 12:42 Seite 1



Neue Impulse aus der Politik

Betriebliche Altersversorgung

Round Table | Sozialpartnermodell | Praxisberichte bAV-Preis | Software

www.personalwirtschaft.de G 21212 ISSN 98002062


extra07 20

16Awards: Kategorien und Gewinner | Gala-Nachbericht | Aftershow-Highlights

Headhunter of the YearAusgezeichnete Personalberater setzen Maßstäbe

In Kooperation mit:

PW SH 07_2016 Experteer_RZ_RZ 21.06.16 09:31 Seite 1

PersonalwirtschaftMagazin für Human ResourcesAwards: Kategorien und Gewinner | Gala-Nachbericht | Aftershow-Highlights

Headhunter of the YearAusgezeichnete Personalberater setzen Maßstäbe

In Kooperation mit:

www.personalwirtschaft.de G 21212 ISSN 98002069PersonalwirtschaftMagazin für Human Resources

extra08 20

16

Unternehmen im digitalen Kaufrausch

HR-Software

Round Table | HR Analytics | Datenschutz | Systemlandschaften | Marktübersicht

PW SH 08_2016 SH Software_RZ 14.07.16 17:46 Seite 1

wirtschaftMagazin für Human Resources

Unternehmen im digitalen Kaufrausch

Round Table | HR Analytics | Datenschutz | Systemlandschaften | Marktübersicht

www.personalwirtschaft.de G 21212 ISSN 98001925


extra08 20

16

Vielfalt statt EinheitsbreiEmployer Branding

Round Table | Provinz-Recruiting | Virtual Reality | Storytelling

PW SH 08_2016 EmpBrand_RZ 14.07.16 15:56 Seite 1


Vielfalt statt EinheitsbreiEmployer Branding

Round Table | Provinz-Recruiting | Virtual Reality | Storytelling


extra09 20

16

Round Table | Bewerbungsprozess | Gewerbliches Recruiting | Aktuelle Studien

www.personalwirtschaft.de G 21212 Art.-Nr. 98001927

Mobile Recruiting

Klick, Klick, Job

PW_SH_09_2016 Mobile Recruiting_rz 11.08.16 18:09 Seite 1


Round Table | Bewerbungsprozess | Gewerbliches Recruiting | Aktuelle Studien

Mobile Recruiting

Klick, Klick, Job


extra09 20

16

Round Table | Digitale Gesundheitstools | Psychische Gefährdungsbeurteilung | Kennzahlen


Betriebliches Gesundheitsmanagement

Berufseinsteiger – müde,

häufig krank und überfordert

PW_SH_09_2016 BGM_rz 11.08.16 18:05 Seite 1


Round Table | Digitale Gesundheitstools | Psychische Gefährdungsbeurteilung | Kennzahlen

Betriebliches Gesundheitsmanagement

Berufseinsteiger – müde,

häufig krank und überfordert

Detailed versions of our key topics of the Personalwirtschaft special editions are available online at www.personalwirtschaft.de/mediadaten/


extra10 20

16

Höchstüberlassungsdauer | Image-Studie | IT-Spezialisten | Marktübersicht


Zeitarbeit

Warnung vor mehr

Bürokratie

PW_SH_10_2016 Zeitarbeit_rz 16.09.16 18:18 Seite 1


Höchstüberlassungsdauer | Image-Studie | IT-Spezialisten | Marktübersicht

Zeitarbeit

Warnung vor mehr

BürokratiePersonalwirtschaft


extra10 20

16

Compliance | Reform des AÜG | Datenschutz | Industrie 4.0 | Lohngerechtigkeit

Was der Brexit für HR bedeutet

Arbeitsrecht


PW SH 10_2016 Arbeitsrecht_RZ 16.09.16 17:46 Seite 1

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M E D I A D A T A 2 0 1 6

02 conTenT

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06 aDvisoRy council

07 TesTiMonials



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13 FoRMaTs/pRices

14 FoRMaTs/pRices

15 FoRMaTs/pRices

16 Jobs MaRkeT

17 TecHnical DaTa


11 special eDiTions/coMpenDia11

Personalwirtschaft Compendia – an ideal add-on for your sales message

Once a year, we feature the service competency of providers of temporary work, recruiting, Occupational pension scheme and HR software in high quality reference works. Editorially prepared practical knowledge combined with informative advetorials make these guides a popular information medium – in print and online.

Further information on the Personalwirtschaft compendia including a database is available online at www.personalwirtschaft.de/mediadaten/sonderhefte.html

Personalwirtschaft Marktplatz

Zeitarbeits-Atlas 2016Führende Personaldienstleister im Überblick

03 2016

www.personalwirtschaft.de Art.-Nr 9801921

1Guide 2015

RecruitingPersonalwirtschaft Guide

So machen es die anderen++ Online-Recruiting ++ Print-Recruiting ++ Employer Branding ++ Personaldienstleister ++ Recruiting-Software ++

ExpertenwissenStimmen aus der PraxisInterviews

Experten stellen sich vorFirmenporträts

2016www.personalwirtschaft.de14,80 €

ISSN 0341-4698Art.-Nr. 98001656

pw_Recruiting Guide Umschlag 2016_Layout 1 07.12.15 10:21 Seite 1

1Guide 2016

Personalwirtschaft

HR SoftwareGuide

So machen es die anderen

++ Integriertes HCM ++ Talent Management ++ Recruiting ++ Mobile HR ++ Personaladministration ++ E-Learning ++ Social Collaboration ++

ExpertenwissenStimmen aus der PraxisInterviews

Experten stellen sich vorFirmenporträts


ISSN 0341-4698Art.-Nr. 98001654

pw_HR Software Guide Umschlag 2016 Magazin_Layout 1 07.12.15 10:17 Seite 1

1

Personalwirtschaft

bAVBetriebliche Altersversorgung

Guide

Fakten und Trends

++ Durchführungswege ++ Entgeltumwandlung ++ Sozialpartnerrente ++ Zeitwertkonten ++ Verwaltung ++

Hintergründe

Dienstleister stellen sich vorPorträts

Experten diskutierenRound Table


ISSN 0341-4698Art.-Nr. 98002120

M E D I A D A T A 2 0 1 7

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Format Overview and Advertising Price Listalso for special editions of Personalwirtschaft

Magazine format 210 x 280 mm, print space 175 x 244 mm.All formats are stated in mm and width x height.Prices valid as of 2 January 2017

Special placements

Cover page 2 for a 15% surchargeCover page 4 for a 20% surchargeFirst possible 1/1 page after table of contents and 1/3-page high format after editorial for a 10% surcharge

Purchase discounts within one year

From 2x 3 % From 2 pages 5 %



Advertisements in our other publications may be included in the frequency/quantity scale as a combined discount.

Size Color Price Position Print space with bleed 1

Spread 4c 7.500,– � 420 x 280

1|1 page 4c 3.950,– � 175 x 244 210 x 280

2 mal 4c 3.100,– � Vertical 55 x 244 70 x 280

1/3 page Horizontal 175 x 78 210 x 96

1/2 page 4c 2.800,– � Vertical 85 x 244 100 x 280

Horizontal 175 x 120 210 x 138

Juniorpage 4c 2.950,- � Vertical 130 x 181


Horizontal 175 x 78 210 x 96

2-spaltig 115 x 120 130 x 138


Horizontal 175 x 58

2 columns 85 x 120

1Ad with bleed: 5 mm trim on each side.

Further formats are available on request. All prices exclude VAT.

4c 3.950,–

4c 2.950,-

4c 1.990,–

2-spaltig 115 x 120 130 x 138

4c 1.990,–

2-spaltig 115 x 120 130 x 138

4c 1.990,–

2-spaltig 115 x 120 130 x 138

02 conTenT

03 publisHeR DaTa



06 aDvisoRy council

07 TesTiMonials





14 FoRMaTs/pRices

15 FoRMaTs/pRices

16 Jobs MaRkeT

17 TecHnical DaTa

12 FoRMaTs/pRices

13 FoRMaTs/pRices13

Wrap-around Cover

Page-sized wrap-around on cover front and back. The ad can be placed on the inside of the wrap-around. A logo can be placed on the outside. Ad format inside: 72 mm wide x 280 mm high, logo format outside: 35 mm wide x 40 mm high. Backside wrap-around is possible in combination with an ad on the 4th cover page. The entire inside and outside of the wrap-around are available for layout. Ad format: 110 mm wide x 280 mm high. At least 3 mm trim on all sides. Price on request.

Inserts

Highest format 205 mm wide x 273 mm high up to 25 g. Total circulation 250 €/1000, including postage. Partial insert available starting at 3,500 copies, 300 €/1000.Each additional 5 g: 10 €/1000. Delivery deadline: 14 days prior to publication.You will receive the shipping address for inserts once you have placed the order (Please note on delivery receipt: Intended for Personalwirtschaft, edition number x/2015)Further special formats are available on request

Tip-On/CD/Booklet

1/1 page 4c € 3.950 pluspostcard 220 €/1000CD-ROM 250 €/1000 (including postage)Booklet Price on request(including postage)Glued inserts are only possible in conjunction with a 1/1 page carrier advertisement. Placement on request

u4

TiTel

Special Advertising Formats

Special placements offer surprisingly sustained reader contacts.Advertisement that will surely be noticed.Prices valid as of 2 January 2017.

Flap

Attached to the front cover or the back of the magazine is a flap that is printed on both sides.Format A4: 62.3 x 28 cmopen; 205 / 208 / 210, Cover: 2 mm smallerPrice on request.

M E D I A D A T A 2 0 1 7

14

Jobs market

Place your job ads in Personalwirtschaft Please ask us directly about adverts and print deadline.

Contact: Sabine VockrodtPhone 0 89/21 83-70 49Fax 0 89/21 83-78 [email protected]

Color surcharge 250€ per color. All prices exclude VAT

Format print width/height in mm price b/w 2c 3c 4c

1/1 page 175 x 244 3.190 € 3.440 € 3.690 € 3.940 €

3/4 page high/horizontal size 130 x 244/175 x 182 2.790 € 3.040 € 3.290 € 3.540 €




1/4 page 2 columns 85 x 120 1.150 € 1.400 € 1.650 € 1.900 €


STELLENMARKT

08 | 2013 www.personalwirtschaft.de70

08 | 2013 www.personalwirtschaft.de 71

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16 Jobs MaRkeT

17 TecHnical DaTa 15

General Information

Magazine format: 210 mm wide x 280 mm high Print space: 175 mm wide x 244 mm high2 or 3 columns (85 mm or 55 mm)Bleed: 220 mm wide x 290 mm highColor: 4c Euroskala Print process: Offset printing; screen frequency up to 60Processing: Saddle stitch binding

Images

It is very important that you produce your color images in CMYK or change them to CMYK later! For images and graphics please only use the file formats EPS and Tiff. Please do not use compressed versions. Make sure the image documents have minimum resolution of 300 dpi, relating to the later mapping value. This corresponds to a double quality factor with 60 screen frequency. Lower resolutions result in mediocre or bad image quality! Minimum resolution for line art: 1200 dpi.

Colors

Ads, which are meant to appear in black and white, should be produced in black and white. Special colors must be defined as HKS or pantone values and named according to the following scheme: “HKS - Space - Number” (Example: “HKS 13”).Since we use digital imposing, special colors must be given their correct name. Names such as „Cyan exposed as HKS 42” are not possible. The ad font must be delivered as 1c - black or a special color.

Ads

Please do not send us open data of your ad! Please send your data as a PDF or EPS with embedded fonts, CMYK color space and/or special colors and in 300 dpi resolution. Make sure to reduce existing transparencies (300 dpi instead of 150 dpi). Do not write additional text in your document or it will be printed. If you want to send us additional information, just send a separate text file. Important: Generate the PDF, EPS or Tiff file with crop marks but without register marks, if the ad is proportionate to the page size. Full-page bleed ads should be produced with trim marks and include a 5 mm trim on each side. All text and image elements running into bleed must allow for at least 5 mm trim.

Data delivery

The PDF format is the optimum format for data delivery as it offers more production reliability. Please produce PDF files according to the ISO standard PDF/X-1a. Target printing condition: ISOcoated_v2_300. Do not use pre-separated pages, RGB colors, calibrated or ICC based colors, transfer func-tions (printing characteristic), transparencies, JBIG2 and LZW compressions. Please e-mail your file to [email protected] larger amounts of data we are happy to provide access to our external server.

Delivery address for fixed or loose inserts

You will receive the shipping address for inserts once you have placed the order (Please note on delivery receipt: Intended for Personalwirtschaft, edition number x/2016)

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