The Look Of Your New Facebook Fan Page
-
Upload
lisa-kalner-williams -
Category
Technology
-
view
3.148 -
download
1
description
Transcript of The Look Of Your New Facebook Fan Page
![Page 1: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/1.jpg)
The New Look ofYour Facebook Fan Page
![Page 2: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/2.jpg)
Let’s take it from the top.
![Page 3: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/3.jpg)
The Cover Photo
![Page 4: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/4.jpg)
Cover Photo Stats851x315 pixels (will be sized to fit)
DO: create major eye candy that represents your brand – without mentioning the brand or featuring a logo
DON’T: feature coupons, promotions, advertising, price or purchase information, contact info, or landing page-y calls to action (ex. “Like”). These are against Facebook’s new page rules. And don’t use a photo that doesn’t belong to you.
![Page 5: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/5.jpg)
The Profile Picture
![Page 6: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/6.jpg)
Profile Picture StatsWhen seen alongside the cover photo, the
profile picture will appear as 180x180 pixels. Elsewhere (as seen later in the timeline and in your fans’ newsfeeds), the profile picture will be a much smaller 32x32 pixels.
Make the picture literally represent your brand – a logo or your face if you’re famous enough.
Facebook will default your current page profile pic here if you don’t upload anything.
![Page 7: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/7.jpg)
Views and Apps
![Page 8: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/8.jpg)
Views and Apps SpecsThese take the place of the “tabs” on the left
hand side of your old pages.
Up to four view/apps will appear on your page
The photo tab is the default first tab. You can customize the order of the other three. Make them ones people will be interested in.
Fans can see up to 8 more apps from a drop-down menu at the right hand side of the fourth view/app. (But maybe you don’t need that many apps – think about it.)
![Page 9: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/9.jpg)
Pinned Post
![Page 10: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/10.jpg)
Pinned Post SpecsSimilar to a “sticky post” on a blog – but time-
bombed
A great way to highlight a nice visual, time-sensitive message, or highly engaged post
You can only pin one post at a time
You must change the pinned post 1x/week – or Facebook will unpin that post and put it back in the timeline
![Page 11: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/11.jpg)
Starred Post
![Page 12: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/12.jpg)
Starred Post SpecsYou can star as many posts as you’d like
These posts go the width of the page
Great to display posts with horizontal photos or long, meaningful fan comments
An aside: I’d rather call these “wide” or “long” posts.
![Page 13: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/13.jpg)
Milestone Post
![Page 14: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/14.jpg)
Milestone SpecsAdd as many as you’d like
Milestones should include a photo, date, and name/title
Photo takes up the width of the page, so think horizontal
![Page 15: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/15.jpg)
Once you’ve fancified your page,
smile.
Then keep in mind …
![Page 16: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/16.jpg)
…that this page
is really geared toward
first-time visitors.
![Page 17: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/17.jpg)
After fans decide to
like your page,
nearly all their interaction with you
will be through their news feed.
![Page 18: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/18.jpg)
So might this also
be a good time to
give your news feed posts a
whole new look?
![Page 19: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/19.jpg)
![Page 20: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/20.jpg)
Have more questions about Facebook?
Ask away at the Sierra Tierra Marketing Facebook Fan Page:
http://fb.me/sierratierramarketing
![Page 21: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/21.jpg)
Photo Credits
Lisa: courtesy of megpix.com
Thumbs up: http://www.flickr.com/photos/ralphandjenny/4612732045
![Page 22: The Look Of Your New Facebook Fan Page](https://reader035.fdocuments.net/reader035/viewer/2022070301/54578503b1af9fb66e8b5317/html5/thumbnails/22.jpg)