The Local Search Opportunity for Small Business Owners

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Small Business Owners Are You Getting New Customers From the Web?

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Expand2Web Intro - Small Business Owners: Are You Getting New Customers from the Web?

Transcript of The Local Search Opportunity for Small Business Owners

Page 1: The Local Search Opportunity for Small Business Owners

Small Business OwnersAre You Getting New Customers From the Web?

Page 2: The Local Search Opportunity for Small Business Owners

The Internet is becoming the primary way consumers find local goods and services.

Surpassing the print Yellow Pages!

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Each month = Billions of Internet searches.

45% of them are for local goods and services

4.4 Billion Non-LocalSearches

3.6 Billion Local

Searches

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Two Kinds of Search Results

1. Natural Search Results(not paid)

2. Paid Search Results

( in general )

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Well, Actually There Are 3...

LOCAL Search Results

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Local SearchIs a HUGE opportunity for your business

Your BusinessCustomers searching

can find...

Page 7: The Local Search Opportunity for Small Business Owners

Local Search = the New Yellow Pages!

Internet Search is much like the Yellow Pages, except you get multiple listings!

Each keyword search is like a different listing:1. chiropractic2. sports chiropractic3. whiplash4. back pain5. chiropractor sunnyvale6. chiropractor san jose

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Recommendations

1. Get a Web site

2. Optimize it for local search keywords

3. Get Listed in Google, Yahoo, MSN local directories

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Recommendation #1Get a Website

It doesn’t have to be fancy

It should include a “call to action”

It should include your business name and address on every page

Content should include the keywords that people will search on

Remington Chiropractic Sunnyvale Chiropractor Dr. Pamela Wells

tel: (408) 737-0330 | email: [email protected] © 2008 Remington Chiropractic

685 E Remington Dr, Sunnyvale, CA 94087, USA Website provided by Expand2Web

Schedule an Appointment Today:(408) 737-0330

Contact UsTo request a quote, or to ask us

a question, type it below and

we'll respond quickly!

Question/Request

Email

Submit

BusinessHours

M 8-5

T 8-12

W 8-5

TH 8-5

F 8-5

Sat closed

Sun closed

Remington Chiropractic

685 East Remington Drive#CSunnyvale, CA 94087Directions

Map data ©2008 Tele Atlas - Terms of Use

Sunnyvale Chiropractor - Remington Chiropractic was founded

on the philosophy that the best health care is that whichacknowledges each patient as a unique individual.

In addition to Chiropractic adjusting, your treatment program

might include :

Exercise trainingManagement of sports injuries

Business Information

Products/Services

Photos

Page 10: The Local Search Opportunity for Small Business Owners

Recommendation #2Optimize It

Spend some time identifying the keywords that you want to show up for

The <title> tag is important!

Look at your competition and emulate

Rich, descriptive content

Get people to link to it

Remington Chiropractic Sunnyvale Chiropractor Dr. Pamela Wells

tel: (408) 737-0330 | email: [email protected] © 2008 Remington Chiropractic

685 E Remington Dr, Sunnyvale, CA 94087, USA Website provided by Expand2Web

Schedule an Appointment Today:(408) 737-0330

Contact UsTo request a quote, or to ask us

a question, type it below and

we'll respond quickly!

Question/Request

Email

Submit

BusinessHours

M 8-5

T 8-12

W 8-5

TH 8-5

F 8-5

Sat closed

Sun closed

Remington Chiropractic

685 East Remington Drive#CSunnyvale, CA 94087Directions

Map data ©2008 Tele Atlas - Terms of Use

Sunnyvale Chiropractor - Remington Chiropractic was founded

on the philosophy that the best health care is that whichacknowledges each patient as a unique individual.

In addition to Chiropractic adjusting, your treatment program

might include :

Exercise trainingManagement of sports injuries

Business Information

Products/Services

Photos

Page 11: The Local Search Opportunity for Small Business Owners

Recommendation #3Get Listed

List your business in the local business center for Google, Yahoo and MSN

Complete your profiles, include pictures, business hours and a coupon if appropriate

Get your best customers to post a review

Page 12: The Local Search Opportunity for Small Business Owners

Free Special Report: How to Get Your Business Online Links to Google, Yahoo, MSN Local Business Centers Links to other Local Search resources for your Business

Get Started Today

http://expand2web.com/quickstart

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