The Local Search Opportunity for Small Business Owners
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Transcript of The Local Search Opportunity for Small Business Owners
Small Business OwnersAre You Getting New Customers From the Web?
The Internet is becoming the primary way consumers find local goods and services.
Surpassing the print Yellow Pages!
Each month = Billions of Internet searches.
45% of them are for local goods and services
4.4 Billion Non-LocalSearches
3.6 Billion Local
Searches
Two Kinds of Search Results
1. Natural Search Results(not paid)
2. Paid Search Results
( in general )
Well, Actually There Are 3...
LOCAL Search Results
Local SearchIs a HUGE opportunity for your business
Your BusinessCustomers searching
can find...
Local Search = the New Yellow Pages!
Internet Search is much like the Yellow Pages, except you get multiple listings!
Each keyword search is like a different listing:1. chiropractic2. sports chiropractic3. whiplash4. back pain5. chiropractor sunnyvale6. chiropractor san jose
Recommendations
1. Get a Web site
2. Optimize it for local search keywords
3. Get Listed in Google, Yahoo, MSN local directories
Recommendation #1Get a Website
It doesn’t have to be fancy
It should include a “call to action”
It should include your business name and address on every page
Content should include the keywords that people will search on
Remington Chiropractic Sunnyvale Chiropractor Dr. Pamela Wells
tel: (408) 737-0330 | email: [email protected] © 2008 Remington Chiropractic
685 E Remington Dr, Sunnyvale, CA 94087, USA Website provided by Expand2Web
Schedule an Appointment Today:(408) 737-0330
Contact UsTo request a quote, or to ask us
a question, type it below and
we'll respond quickly!
Question/Request
Submit
BusinessHours
M 8-5
T 8-12
W 8-5
TH 8-5
F 8-5
Sat closed
Sun closed
Remington Chiropractic
685 East Remington Drive#CSunnyvale, CA 94087Directions
Map data ©2008 Tele Atlas - Terms of Use
Sunnyvale Chiropractor - Remington Chiropractic was founded
on the philosophy that the best health care is that whichacknowledges each patient as a unique individual.
In addition to Chiropractic adjusting, your treatment program
might include :
Exercise trainingManagement of sports injuries
Business Information
Products/Services
Photos
Recommendation #2Optimize It
Spend some time identifying the keywords that you want to show up for
The <title> tag is important!
Look at your competition and emulate
Rich, descriptive content
Get people to link to it
Remington Chiropractic Sunnyvale Chiropractor Dr. Pamela Wells
tel: (408) 737-0330 | email: [email protected] © 2008 Remington Chiropractic
685 E Remington Dr, Sunnyvale, CA 94087, USA Website provided by Expand2Web
Schedule an Appointment Today:(408) 737-0330
Contact UsTo request a quote, or to ask us
a question, type it below and
we'll respond quickly!
Question/Request
Submit
BusinessHours
M 8-5
T 8-12
W 8-5
TH 8-5
F 8-5
Sat closed
Sun closed
Remington Chiropractic
685 East Remington Drive#CSunnyvale, CA 94087Directions
Map data ©2008 Tele Atlas - Terms of Use
Sunnyvale Chiropractor - Remington Chiropractic was founded
on the philosophy that the best health care is that whichacknowledges each patient as a unique individual.
In addition to Chiropractic adjusting, your treatment program
might include :
Exercise trainingManagement of sports injuries
Business Information
Products/Services
Photos
Recommendation #3Get Listed
List your business in the local business center for Google, Yahoo and MSN
Complete your profiles, include pictures, business hours and a coupon if appropriate
Get your best customers to post a review
Free Special Report: How to Get Your Business Online Links to Google, Yahoo, MSN Local Business Centers Links to other Local Search resources for your Business
Get Started Today
http://expand2web.com/quickstart
Need a Website?
The Expand2Web Online Business CardGet online and listed in minutes!
Have a Website?
Web Presence Analysis Recommendations for your website