The Local Celebrity Entrepreneur: Build and Grow Your Person Brand
-
Upload
ramon-ray -
Category
Small Business & Entrepreneurship
-
view
2.059 -
download
0
Transcript of The Local Celebrity Entrepreneur: Build and Grow Your Person Brand
![Page 1: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/1.jpg)
Start and Grow Your PERSONAL BRAND
Ramon Ray, Editor, Smart Hustle Magazine
![Page 2: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/2.jpg)
How Can I Stand Out?
![Page 3: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/3.jpg)
How Can I Be Different In A Very Noisy Marketplace?
![Page 4: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/4.jpg)
How Can I Be Memorable?
![Page 5: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/5.jpg)
Who are you?
![Page 6: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/6.jpg)
Who is Ramon?
![Page 7: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/7.jpg)
4x Entrepreneur, Speaker and best selling author
![Page 8: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/8.jpg)
That’
s Ram
on
![Page 9: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/9.jpg)
Expert Witness to Congressional Small Business Committee
![Page 10: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/10.jpg)
Tweet @ramonray
![Page 11: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/11.jpg)
Why Personal Branding
![Page 12: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/12.jpg)
Benefit To You?
![Page 13: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/13.jpg)
Personal Branding Benefits…
• You as the “only” choice • Shield against price discounting• Barrier against clients going to competitors
![Page 14: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/14.jpg)
What Is It?
![Page 15: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/15.jpg)
Sustained fame (celebrity status) in your local market (geographically or professional category)
![Page 16: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/16.jpg)
3 Principles of Personal Branding
![Page 17: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/17.jpg)
Perception and RealityFans
![Page 18: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/18.jpg)
Perception and RealityPerception
Perception and RealityFans
![Page 19: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/19.jpg)
Perception and RealityPerceptionPerception and RealityFans
Perception and RealityNo Frills vs Frills
![Page 20: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/20.jpg)
![Page 21: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/21.jpg)
![Page 22: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/22.jpg)
Four Personal Traits Vital For Personal Branding
![Page 23: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/23.jpg)
Be Happy
![Page 24: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/24.jpg)
Be Excited
![Page 25: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/25.jpg)
Be Patient
![Page 26: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/26.jpg)
Be Focused
![Page 27: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/27.jpg)
Why Focus?• Niche Is Premium• Focus Is Cheaper• Targeting is Easier• Marketplace Can
Identify You Easier• Good brands have deep
focus
![Page 28: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/28.jpg)
Personal Connections and Personal Branding
![Page 29: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/29.jpg)
GET OUT IN YOUR COMMUNITY & NETWORK
Get out in your local community and industry community
![Page 30: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/30.jpg)
Why Network?
• Meet New People• Make Key Partnerships• Serendipity is Amazing
![Page 31: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/31.jpg)
Good Networking Tips• Listen to others• Have a giving heart• Find opportunities of
similarity• Be brief and connect
deeper later• Segment your
networking contents• Don’t be a networking
shark
![Page 32: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/32.jpg)
CULTIVATE CIRCLES OF PERSONAL INFLUENCE
Who are the influencers in your business?
MARI SMITH AND RAMON RAY
![Page 33: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/33.jpg)
Circles of Influence
• Everyone wants to boost their brands – even influencers
• They can help you boost your brand
• Name association – even a little bit - helps
![Page 34: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/34.jpg)
The Personal BrandingTool Box
![Page 35: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/35.jpg)
PERSONAL WEB SITE
![Page 36: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/36.jpg)
CONTENT WEB SITE
![Page 37: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/37.jpg)
SOCIAL ENGAGEMENT
![Page 38: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/38.jpg)
Social Content is the Best Way For Small Businesses To Build Your Personal Brand
![Page 39: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/39.jpg)
Social Content is MOST effective with ENGAGING content (photos, video campaigns, contests)
![Page 40: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/40.jpg)
Analytics
RelevancyFrequency
Engagement
![Page 41: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/41.jpg)
EMAIL NEWSLETTER MARKETINGOne to one connection with your fans and sponsors….
![Page 42: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/42.jpg)
Email Newsletter Tips
• Great subject line• Great content• No spamming• Be consistent
![Page 43: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/43.jpg)
PROMO “SIZZLE REEL” AND SHARING VIDEO
![Page 44: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/44.jpg)
Video Tools
• Video Camera ($500)• Good tripod• Shotgun Microphone• XLR to Mini Jack Adapter• Modern Smartphone• Lighting• Video Editing Software
![Page 45: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/45.jpg)
Video Hosting Platforms
• YouTube• Facebook• Snapchat• Google Hangouts• Vimeo• Blab• Periscope• Meerkat
![Page 46: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/46.jpg)
2016 Is The Year of Video
• Brings YOU to life• Highest form of
engagement
![Page 47: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/47.jpg)
QUALITY PICS AND IMAGES
Headshot by Jason Gardner – jasongardner.net
![Page 48: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/48.jpg)
Focus on YOU.Look GOOD.Good Pics.No Babies.
![Page 49: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/49.jpg)
4 Power Tools
![Page 50: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/50.jpg)
PUBLISH A BOOKAdds credibility; media hook
![Page 51: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/51.jpg)
PRODUCE AN EVENTHeadache, money losing, credibility, reach VIPs
![Page 52: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/52.jpg)
MEDIA EXPOSURE
Credibility, massive brand boost
![Page 53: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/53.jpg)
Media Exposure
• Start local• Get to know journalists• Don’t pitch – educate• Know what’s important
to them• Be there to HELP them • Share your expertise or
a good story
![Page 54: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/54.jpg)
CREATE YOUR OWN REGULAR “SHOW”
Audio (Podcast), Video (Youtube)
![Page 55: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/55.jpg)
DELEGATE AND GET HELP
Personal Branding Takes A Lot of Work
![Page 56: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/56.jpg)
Why Delegate?
• Focus on what you do best• Get help with things you
don’t want to do• UpWork, Fiverr, 99 Designs
![Page 57: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/57.jpg)
![Page 58: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/58.jpg)
![Page 59: The Local Celebrity Entrepreneur: Build and Grow Your Person Brand](https://reader035.fdocuments.net/reader035/viewer/2022070511/58a41b0f1a28abec1a8b4f4f/html5/thumbnails/59.jpg)
Start and Grow Your PERSONAL BRAND
Ramon Ray, Editor, Smart Hustle Magazine