The little red book
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Transcript of The little red book
![Page 1: The little red book](https://reader034.fdocuments.net/reader034/viewer/2022052400/559973041a28abee7e8b4640/html5/thumbnails/1.jpg)
BrandSutraıw w w . b r a n d - s u t r a . c o m
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A Strategic Branding Agency
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What is
Branding?
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But first
what is a Brand?
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A brand is not a logo identity or a product
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A Brand is a person’s feelings towards a product, service or an organization
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[ ]
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Branding is a process of communicating desired perception towards a Product Service or an organization.
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Brand will become the most powerful strategic tool since the spreadsheet.
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In most companies creativity is
separated by strategy
with a large gap.
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When both work together they build Charismatic Brands.
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A Charismatic Brand is a product, service or an organization for which people believe there is no substitute. [ ]
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Any Brand can be Charismatic.
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EVEN YOURS.
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Our
3 disciplines of Brand-Building
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1:DIFFERENCIATE
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We are hardwired to do only what’s different.
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2 : INNOVATE
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Our Mantra
Zig
We
Zag
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3 : VALIDATE
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Validation means bringing the audience into the creative process. [ ]
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The old communication model was a monologue.
SENDER MESSAGE RECEIVER
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We believe in a dialogue.
SENDER MESSAGE RECEIVER
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BrandSutraı
CLIENT
The BrandSutra hires and collaborates with best-of-breed to help develop and steward your brand
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What we do
Research Brand Strategy Brand Architecture Content Development Visual identity design
Environmental Branding Digital Strategy Social Media Strategy Information Architecture
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BrandSutraıw w w . b r a n d - s u t r a . c o m