The LIST101 AMINGO Whitepaper v4 3 · indirect, incidental, consequential, loss of business...

LIST101 WHITEPAPER

v 4.3 - March 17, 2019

2019 © All rights reserved

LIST101 WHITEPAPER

About this document

Disclaimer

Please read the following notification properly before taking part in the LIST101 token sale. This document and any other LIST101 documents do not constitute a prospectus of any sort and are not a solicitation for investment. The LIST101 Security Token (LST) and AMINGO Utility Coin (AMG) do not represent an ownership or share in ANY public or private corporation, or other entity in any jurisdiction.

Acquisitions of LST and AMG Tokens through the initial token offering are non-refundable. LST and AMG Tokens are only to be used in connection with LIST101. Any acquisition and use of LST and AMG Tokens carries significant financial risk.

Except where specifically indicated, the statements and information set forth in this Whitepaper are not intended to recite current or historical facts, and constitute forward-looking statements. Forward-looking statements may include the words “may,” “will,” “could,” “should,” “would,” “believe,” “expect,” “anticipate,” “estimate,” “intend,” “plan” or other words or expressions of similar meaning. These forward-looking statements are based on the current beliefs, plans, objectives, goals, expectations, anticipations and/or intentions of List 101 with respect to future events. Although LIST101 believes that the expectations reflected in the forward-looking statements are reasonable, LIST101 cannot guarantee the successful establishment or operation of its systems and business or any future results, level of activity, performance or achievements.

Many factors discussed in this Whitepaper or otherwise affecting the matters discussed herein, some or all of which may be currently unknown to LIST101 or beyond LIST101’s control, will be important in determining the ability of LIST101 to establish and operate its systems and business. Consequently, actual results may differ materially from those that might be anticipated from the statements and information set forth herein. In light of these and other uncertainties, the statements and information set forth in this Whitepaper are for informational purposes only, should not be relied upon in making any purchase or other decision, are subject to change, and are not intended to establish or indicate any representation, warranty, commitment, undertaking, promise or contract made on the part of LIST101 to any person. LIST101 does not undertake any obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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The information provided in this document is provided "as is" without warranty of any kind. In no event shall we nor our advisors be liable for any damages whatsoever including direct, indirect, incidental, consequential, loss of business profits or special damages, even if we or our advisors have been advised of the possibility of such damages.

Document lifetime

We may occasionally update online documentation between releases of the related software. Consequently, if this document was not downloaded recently, it may not contain up-to-date information. Please refer to LIST101GLOBAL.com for the most current information. Product information — For documentation, release notes, software updates, or for information about products, and service, please refer to LIST101GLOBAL.com. Technical support — For technical support, please contact [email protected]

Your comments

We value your opinion. Suggestions will help us continue to improve the accuracy, organization and overall quality of the user publications, so please feel free to email [email protected] with general queries or [email protected] with token specific queries. If you have comments or questions about specific information or procedures, please include the title and, if available, the revision, the page numbers, and any other details that will help us locate the subject that you are addressing. discord

Trademarks

LIST101 is a pending reg. trademark of LIST101GLOBAL Ltd.


mailto:[email protected]


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Table of contents About this document 2

Disclaimer 2 Document lifetime 3 Your comments 3 Trademarks 3

Table of contents 4

Preface 5

Executive summary 6

Introduction 9 Challenges 10 SWOT Analysis 19 Why LIST101? 23

How does it work? 24 Revenue & User Incentive 25

Our Mantra 29

Our Technology 30 The use of Blockchain and Smart Contracts 30 Examples of LIST101 Blockchain usage 31

Meet Your AMINGO 33 The Token Eco System 34 The Concept of AMG Reward Tokens 37

Security Token Sale Offering 38 Sale Phases & Bonuses 39 Sale Terms 40 Budget 41

LIST101 Roadmap 42

Our team 43 Advisors 45

ANNEX 1: USER GROWTH 47

ANNEX 2: REVENUE PROJECTIONS 50

ANNEX 3: FAQ 58


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Preface

We at LIST101 are passionate advocates for the disruption brought by token economies and blockchain technology. For that reason we are striving to create new ideas and concepts that serve to disrupt and decentralise government, central banking and corporate power to help bring about change and pave the way for a golden age of global economic prosperity and personal freedom.

The mission of LIST101 is to disrupt the industry of social media and derail the agenda led by the powers that be to control and exploit citizens around the globe through social media.

By tapping into the heart of social media pop culture, LIST101 strives to beat the monster at its own game. The nature of the concept allows users to indulge in a fun, addictive and democracy based game of popularity and influence, while at the same time being able to enjoy the features of a cutting edge social media platform and monitize online time and activity in a decentralised and secure environment.

Through the 50/50 profit split policy and the LIST101 Retail Partner Program, LIST101 ensures that future advertising dollars are being converted to the AMINGO crypto currency, circulated into the global economy and awarded to the users. As it should be.

Consequently the LIST101 concept is promoting the mainstream adoption of blockchain technology and a decentralised future of the social media industry.

Lets do this!

Yours sincerely

Robert Hintze, Founder


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Executive summary

This white paper gives you a thorough introduction to the LIST101 concept and explains how blockchain technology and a token eco-system will benefit our vision to empower the people and share the wealth of the social media industry.

With the implementation of blockchain technology, LIST101 provides a safe place for social interaction where every user can rest assured that their data and communication is safeguarded through decentralized storage in encrypted vaults and P2P encrypted communication.

Through Ethereum ERC-20 smart contracts, LIST101 offers

• Ultimate protection of user identifiable data

• In-app crypto vault for secure data storage

• Encrypted P2P messaging

• Added value through a unique utility token eco-system facilitating transactions both on LIST101 and with our retail partners

For in-depth information about our blockchain integration, see the chapter Our Technology.

In addition to these imperative layers of user privacy and data protection, LIST101 paves the way for a paradigm shift in the way we interact online.

Social media users are essentially divided in two groups of people: those whose primary behaviour is to produce content for others to consume and those whose primary behaviour is to follow and consume the shared content.


Executive Summary

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Popular Content Creators often get thousands of comments and inquiries from their followers and the current platforms lack incentive for these Content Creators to respond to and care for their Content Consumers.

Likewise billions of followers/Content Consumers are praising and trying to influence the popular Content Creators without ever getting anything in return.

This one-way appraisal and creator/consumer-relationship makes the experience somewhat dissatisfactory for both the Content Creators and the Content Consumers.

Put simply:

The lack of incentive for popular profiles to engage with their followers makes the SoMe experience egocentric and anti-social. The lack of response from popular profiles make the followers feel inadequate, cut off and makes the time spent on SoMe tedious and without purpose.

According to an extensive study published in August 2017 at ResearchGate, increased use of social media causes the self-esteem of individuals (the content consuming followers) to decrease. Source: https://www.researchgate.net/publication/319396436_Impact_of_Social_Media_on_Self-Esteem

But what if we can turn the social media experience upside down by incentivizing the Content Creators to care for their followers to a much higher degree? And what if following your favourite Content Creator was much more rewarding and meaningful?

It turns out there’s a way to put the power of social media back into the hands of the people. LIST101 does exactly that!

LIST101 is a social media platform that combines real life social status, competitive content sharing and the individual power of influence in every interaction – in a fun and addictive social game. By merging gaming elements based on a Popularity and Influence Point System with real life data and actions, LIST101 creates the ultimate real life game of popularity and influence without any losers!

This pioneers a new era for social media concepts. An era in which Creators and Consumers are mutually dependent on one another and where every user has the ability to influence their peers and monetize their online activity.

The beta launch of LIST101 was executed in Q4 of 2017 in Denmark and has quickly risen to become a popular alternative to the existing social media platforms.


https://www.researchgate.net/publication/319396436_Impact_of_Social_Media_on_Self-Esteem

https://www.researchgate.net/publication/319396436_Impact_of_Social_Media_on_Self-Esteem

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STO/ICO Highlights

• We aim to raise USD 21M in our STO/ICO to further develop the LIST101 platform and to market and expand the concept globally.

• We aim to create both a Security token (LST) which represents dividends in the company as well as a Utility coin called Amingo (AMG) which will be used as an in-app currency.

• Excess money received after the cutoff is returned to the investor.

• Remaining tokens from the crowd sale will be burned in the smart contract.

• Bonus tokens are offered to “Early Birds” and “Whales”.

See the chapter “Token Sale offering” for details.


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Introduction

LIST101 is founded by Danish IT-entrepreneur Robert Hintze, who also co-founded the global dating phenomenon BeautifulPeople.com in the 00’s and facilitated the launch of 15 franchise offices from the US over Europe to Asia. To this date, BeautifulPeople is one of the world’s most recognised dating brands.

With LIST101, Robert Hintze and his scandinavian team of industry professionals are aiming to create yet another global blockbuster - this time by disrupting the social media industry with the introduction of a radical and intriguing alternative to the existing SoMe giants.

The technical solution behind the current LIVE version of LIST101 has been underway for 3 years and consists of more than 50,000 development hours.

Since december 2017 LIST101 has been available only in the Danish App Store and after a succesful Danish test launch with lots of media interest and coverage as well as thousands of excited Danish founder users, the app is now ready to be released for Android and unleashed on a global scale.


Introduction

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Challenges

The current market for social media is being led by platforms such as Facebook and Instagram in the western markets and WeChat in the eastern.

The industry, however, is facing some fast growing challenges.

1) Social media is continuing to be popular among all demographics to 65 years. 2) The largest platform, Facebook, is losing users and key demographics. 3) Less commercially focused, more free, distributed revenue model social media is growing. 4) The decentralized, dApp oriented crop of growing, distributed revenue model social

media platforms lack key user interface features for broad adoption. 5) LIST101 enhances the new Web 5.0 model that is already growing to achieve market

dominance by winning the user interface and user reward competition.

1. Social media is continuing to be popular among all demographics up to 65 years old

Social media has become a ubiquitous part of developed economies


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As the chart below illustrates, in the critical 18-24 demographic, nearly over 90% use one of the major image based social media platforms. This population is a driver of future trends.


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A majority of all demographics log time on social media platforms daily:


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2. The largest platform, Facebook, is losing users and key demographics Facebook (FB -0.8%) is losing younger users more quickly than previously estimated, according to a new eMarketer report.

In 2018 the firm expects the first-ever decline in the age 18-24 user base in the U.S., of 5.8%.

Facebook is still growing in the U.S. market, it says, but mainly due to older users signing on; meanwhile, Snapchat (SNAP +0.5%) is pulling young users away from Facebook at a quicker pace than Facebook's Instagram platform is.

The firm also says that for the first time, less than half of the 12-17 age group would be on Facebook (down 5.6% there, and with a 9.3% decline in under-12 members). The study says the declining trend in users under 25 is expected to continue into 2019 and 2020.

(Seeking Alpha, Facebook is Losing Ground, June 2016)

Facebook Growth is Stalling in Key Demographics


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“Facebook will lose 2 million users under 25 this year, eMarketer estimates. Not all of those users are migrating to Instagram, also owned by Facebook. “ USA Today, Jessica Guynn, Feb 2018

The fact that Facebook is losing users feeds into the potential growth prospects of other platforms. Some users are simply moving to Instagram, while a small but growing audience is moving to decentralized and shared revenue networks like the well established Steemit platform.

As we will explore in the next section, Steemit may be growing, but it does not effectively compete with the commercially funded giants like Facebook, Instagram, twitter, or Youtube.

3. Failings of existing social media networks

There are multiple reasons for Facebook decreasing user base. Some of the top reasons include:

• Users becoming frustrated with commercial messages in their news feeds. • Censorship of politically unpopular speech leading to bans or shadow bans where a user

does not know they are not able to reach followers. • Constant advertising posts that follow a user throughout the platform. • Inability to reach followers unless a post is promoted for significant fees. • Lack of privacy as shown by Facebook selling user's data • The demographic shift from high school and college age students to their parents on the

platform causing Facebook to lose its cache among the younger demographic.

Substantiating these claims are the following comments below from a recent survey conducted by Business Insider.

Facebook's thirst for profit and lack of sharing same has repelled users:

“...basically social media changed to a place for news agencies or other website to post their articles. it is very clear that FB needs to make money and normal users same as me and you are not making money for FB (if we consider that FB and other social medias won’t sell our data to others. “I believe they are selling!!!") “

“The fundamental confusion with Facebook is that it increasingly talks about itself as a community platform, but that is not the reality,” says Benji Vaughan, chief executive at Disciple Media.

“Do users feel part of a community when they are there? I have reservations about whether they do. Facebook’s core purpose is to sell targeted content to individuals. All its issues begin there.”


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“As soon as the parents got in, they killed it,” Jordan says. He no longer has the Facebook app.

“I mainly pay attention to what my older sisters are doing or keeping track of things that are funny … I deleted my mum as a friend on Facebook because she was just jarring.”

‘No One Trusts Facebook,’ Its Viral Stars Complain

As the social media network reels from a privacy scandal, some of its most popular users are lashing out over declining traffic, policy changes and financial complaints, our columnist writes. Its censorship of content it deems politically incorrect has left some of the biggest Facebook group's without a voice. Users have begun revolting and leaving the platform.

(New York Times)

4. Growing alternative social media networks Steemit growth statistics “According to data collected over the past four months, the total number of registered accounts on Steemit has more than doubled to 900,000+ users, with over 58,000 daily active users (up from 26K in November 2017). Last month, the Steemit.com website made its debut in the Alexa Top 1000, which ranks the most trafficked web properties (according to total monthly unique visitors). The site currently supports five languages: English, Spanish, Russian, French, and Italian. “

Despite Steemit providing a user experience only a computer scientist could love, it has gathered a sufficient user base to continue gaining influence.

LIST101 provides a simpler, consumer friendly user interface with much more understandable and transparent ways to earn from social media interactions.

Gab.ai, a direct competitor to Twitter has recorded impressive growth despite being banned by both Google Play and Apple iTunes stores.

“From beta in August of 2016, Gab.ai added almost 400,000 active users with over 1.5 million posts ever month.”

While Steemit has been growing, it has significant limitations as is immediately apparent when new users attempt to post, up vote, insert videos, comment, and join the discussions.

There is a steep learning curve, new concepts and terms to learn, a challenging interface, multiple currencies to exchange, high minimum deposits to reach even a modest audience, and limited interactions compared to established social media networks.


https://www.nytimes.com/2018/04/08/technology/facebook-viral-stars.html

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In short, Steemit is a first step at a solution that proves the potential of dApps for social media, but falls far short of the promise.

5. Sharing the wealth in social media Platforms that revenue share with content creators, curators, and participants:

Steemit – Successful revenue sharing, decentralized Mithrill – Lit Stories app in beta, decentralized, Asia focused Tsu – Out of business 3Tags – Not active LIST101- Proven, superior interface and revenue model for contributors and users, growing.

Facebook revenue chart 2015 to 2016 losing revenue The multi-year trend for Facebook's revenue is positive, however, the demographic supporting the bulk of revenue growth is shrinking rapidly. Facebook revenue appears to be on an inevitable decline path.

While Facebook's topline user growth appears modestly healthy, the revenue generating segment is stalled to negative. This portends a rapid decline in the giant's revenue model substantiating the need for other social media networks to welcome the transitioning users.


Statista

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Twitter is modestly growing its user base while suffering an aggressive revenue decline. This represents another opportunity for revenue sharing competitors to out position the legacy ad oriented social media model.

SWOT Analysis

Strengths • Proven team that has successfully captured the youthful, high energy, high SoMe

engagement demographic with the BeautifulPeople dating app • Proven app already passed the beta testing with a growing user base from Scandanavia • Over 50,000 hours of development creating a class leading user experience that

welcomes new users with a fast learning curve • Instant conversion capability from the leading and declining SoMe giant, Facebook • A revenue model surpassing all competitors including Steemit, Tsu, Mithrill, and others • Conversion capability for the AMINGO utility coins (AMG), to act as value exchange,

advertising funding, direct fiat conversion, and a LIST101 participation metric


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• The unique measurement of popularity and influence over time with the means to monetize

• Mandatory AMINGO pay outs to users with high rankings on the Popularity and Influence list

Weaknesses • Targeting a relatively fractured audience that will require consistent messaging and

viral marketing to gain traction • Currently depending on Facebook for creating profiles • Overcoming the potential new user fear of not achieving a high enough popularity

score and having the network generate negative experiences for users • Creating the partnerships to enable the AMINGO coin to fiat conversion • Gaining advertisers for the relatively new platform

Opportunities • Gain from Facebook’s rapid user base decline • Offer a decentralized, free expression platform vs the censored platform of the other

SoMe giants • Create businesses for content creators, much like Steemit has • Help the non-content creators monetize their time and move toward more active

participation in SoMe • Become a key currency across the world for LIST101 members

Threats • Facebook shutting off API access • Not gaining early enough adoption from a wide audience • Failing to deliver an effective app on both iTunes and Android • Not getting exchange capability to fiat or access to major exchanges • Potential for hacks


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The ideological challenge With the revelations brought to light by Wikileaks and Edward Snowden and with the Facebook data breach scandal currently unfolding, citizens across the planet are finally waking up to the fact that people - and especially users on social networks - are being monitored, censored and exploited by corporations and government agencies for various political, economical or sociological purposes.

The right to privacy and free speech are concepts that most people regard as a given, when in fact they are something that are being undermined and violated on an unprecedented scale due to malicious use of technology and the massive digitisation of modern society.

The need for the social media industry to adopt or convert to a Blockchain based industry is imperative for the future protection of personal information as well as every individual´s right to privacy.

On a greater scale, the decentralisation of data generated from the use of social media serves as a shield against those who wish to control humanity through surveillance and financial exploitation.

The daily life challenge Users on existing SoMe platforms are growing apart in terms of fame, popularity and influence and thus the billions of advertising dollars pouring into the SoMe industry are channeled into the pockets of the few - the most popular SoMe stars and the corporations and shareholders managing the platforms.

Consequently 95% of all SoMe users, namely the Content Consumers, are missing out on the action. These users feel no real purpose. Simply put, they just kill time clicking like-buttons while being data mined and behaviour controlled by the underlying AI algorithms and tracking technologies.

All the user- and behaviour data is then being fed back into the system to optimize company profit and shared with various intelligence agencies. All at the expense of the 95% Content Consumers.

While all these are documented and well known facts, another and more pressing side effect is the skewed relationship and imbalance between the popular Content Creators and the observing/following Content Consumers.

Popular Content Creators are receiving dusins, hundreds or even thousands of requests from their followers on a daily basis without ever responding to these requests, be it likes, comments, messages, invitations, pokes, etc. Because why should they take the time? What’s in it for them?


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Popular SoMe users unaffectedly lack the incentive to “give back” to their followers. Ignoring requests from devoted followers far outweigh the lost value of spending time responding to messages, comments and likes. At the same time billions of followers are spending valuable time watching the content of their idols, giving them loving attention and sending them hopeful requests for which they never receive any response or gratitude. Consequently millions of users are left with a negative feeling using the traditional SoMe platforms and being stuck in the wheel of “share and praise”.

Facebook and Instagram may very well be aware of this imbalance and the societal problems it entails, but their lack of agility - or perhaps lack of interest in the well being of their users versus the incoming revenue of the status quo - is keeping them from addressing the challenge.

The original intention of social media was to create a place for people to easily connect with peers, share their personal lives and expand their network. However, the publicly traded industry giants have become so profit driven that they have lost sight of their users needs as social beings. Facebook in particular has become more of a news channel and marketplace for advertisers than a medium to maintain personal relations.

Instagram is driven primarily by “elite users” constantly striving for more followers. A high number of Instagram followers are required for talents to even get a foothold at an agency in the movie, music or entertainment industry. Without a huge follower-base you will not even be considered by the Hollywood agents.

More so, Instagram has become so commercialized that once a profile reaches enough followers for advertisers to start exploiting them, they immediately switch to become living ambassadors and bill boards for whatever brand that pays the most. Unfortunately, the ones left out of the equation are the followers who receive no profit, nor any gratitude for their engagement.

These adverse tendencies give way for a new initiative and concept such as LIST101. Catering to an obvious need in the market and providing solutions to a growing problem is already turning heads in Scandinavia and is destined to gain considerable market share.


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Why LIST101?

To thrive as social beings, five basic needs must be met. These needs are no different today from the days of our ancestors:

1: The need for social acceptance (Recognition).

2: The need to stand out from the crowd (Power of Popularity).

3: The need to be heard and to exercise free will (Power of Influence).

4: The need to measure one’s abilities against those of one’s peers (Sense of self through competition).

5: The need to be self-sustainable through financial independence (Monetization).

LIST101 taps into all five needs, aiming towards a more engaging and fulfilling social experience.

The SoMe industry is in the midst of an identity crisis. Once loyal users are now abandoning the industry giants in search for better alternatives. This trend can be attributed to a number of reasons, but to boil it down:

• Facebook has become a news outlet that seeks profit by selling personal data to advertisers and governments.

• Instagram has become a rigged popularity competition in which people are defined and measured solely by their number of followers… Followers that one can buy.

So do we feel an obligation to save billions of social media enthusiasts from becoming click-zombies in a corporate, not-so-social hamster wheel?

And does this moment in time represent an ideal opportunity for us to pull the rug from under the feet of the established industry?

Oh Yes, indeed.


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How does it work?

You may already be a member of our next generation social media LIST101, in which case we salute you. If you haven’t yet tried out LIST101, please check out the iOS BETA app at the Apple app Store (Android version is scheduled for release Q3 2019).

LIST101 introduces a wealth of eye-opening features one of which, is the fact that the app is able to show you how popular you are on social media compared to any other user and potentially any other person in the world.

The app has mapped out every area on the planet, ranked and compiled a real-time popularity and influence list for every city, state/region and country in the world.

LIST101 introduces a unique and democratic way to measure everyone’s level of popularity and influence. In real-time.

In just a few seconds the app analyses your existing SoMe profiles, their status and engagement on the existing social media platforms. Then scores and ranks your profile compared to everyone else on LIST101.

Simply put, the app gives you an instant reality check on how popular and influential your are in your local community, your country as well as globally.

Once you are on LIST101 you can climb the list of popularity and influence just by sharing your life on LIST101 and meanwhile help determine the popularity of any other user in the world just by exercising your personal influence on the people and content you choose to support and view.

Based on a “Democratic Point System” you receive Popularity Points depending on the sum of praise and feedback you receive on your profile and content from fellow users (1st likes, likes, super likes, dislikes, comments, views, etc.).

Likewise you receive Influence Points every time you make your influence felt and interact with other users’ profiles and content.

The sum of the all user interactions on the system, enables LIST101 to produce a real time popularity and influence list for every area on the planet, based on the individual opinion and voice of every active user.

Consequently LIST101 gives the power to the people in terms of influencing, defining, and determining who and what is popular as opposed to the mainstream media.


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Revenue & User Incentive

Throughout 2019 LIST101 will introduce a number of revenue features from which all derived revenue is shared 50/50 with the users.

The first of these features is the “Message Fee”. This has already been implemented as a way for LIST101 users to monetize their SoMe activity.

The following is an introduction to four of the revenue features:

Message Fee (1st Revenue Feature)

LIST101 has an integrated instant messenger much similar to the one on Facebook. The LIST101 Messenger distinguishes itself by having an added function which allows users to charge each other a fee for viewing a particular message. Users can add a fee of their own choice to any given message at any given time during a chat conversation. The sender simply sets a price in AMINGO tokens. In order for the receiver/buyer to be able to view the message/video/picture they would have to agree to pay the suggested fee. The buyer has the choice to decline the fee and not view the message but keep chatting or they can accept to pay the fee and view/save the content of the message.


Fifty percent of the Message Fee will go straight to the seller and fifty percent to LIST101.

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Saved messages are stored in the user’s personal vault in the Blockchain and thus the content is kept decentralized and protected from hacking and leaks.

Once a user has purchased a message, they will be asked to rate the purchase by submitting between 1-5 stars. This will have a direct impact on the sellers so called “Message Rating” and help future buyers to see whether previous buyers have been satisfied with the quality of the sellers messages.

Prize Money Payments (2nd Revenue Feature) This is perhaps the most anticipated revenue feature on LIST101. LIST101 will be the first Social Media platform to payout weekly prize money based on the individual ranking of the users on both the Popularity List as well as the Influence List.

The higher ranking a user holds the higher an amount of AMINGOs will be paid out to the user every week. As the community grows so will the number of user payouts as well as the individual payment amount.

Upon implementation the top 1000 ranking users on both the Global Popularity List as well as the Global Influence List receive Prize Money payments every week ranging from $10 to $1.000 in AMINGOs depending on their respective positions on the two lists.

As detailed else where in this document users can spend their AMINGOs by purchasing in-app premium services as well as in our LIST101 Retail Partner Programme. Users can also choose exchange their AMINGOs to FIAT currencies using various crypto friendly exchanges.

Premium Content (3rd Revenue Feature) On LIST101 users have heir own personal “wall” on which they can publish content for their supporters/followers to see.

The published wall content of the user being supported by a fellow user will automatically appear in the supporter’s personal ”Feed”.

When a user publishes a piece of content on their wall, they can choose to categorize the content as “Premium Content” in which case the content will be “blurred out” and only viewable to “Premium Content Subscribers” of that particular user.

Non-subscribers can choose to pay a one time fee to view a particular piece of Premium Content or choose to subscribe to that user and pay the fixed monthly subscription fee.


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Every user decides for themselves what content should be categorized as Premium Content. Likewise they control the price of the monthly subscription fee to view their Premium Content as well as the individual price for viewing just one piece of Premium Content.

Fifty percent of the revenue generated from the Premium Content feature goes to the Content Creator, the other half goes to LIST101.

Personal Micro Sponsorships (4th Revenue Feature)

LIST101 introduces a new way for advertisers to market their products without the use of any middle men and without having to expose members to annoying ads. In fact advertisement on LIST101 will be highly welcomed by our users and help cultivate a mutual beneficial relationship as well as a thriving community.

Here’s an example of how: A small business wants to have their brand and product catered to just the right people and associated with just the right person. Since their budget is small they cannot afford engaging with a national celebrity on LIST101. This is where LIST101 shows one of its many new facets. Instead of only showcasing the celebrities at the top of the Global Popularity list, LIST101 has a local popularity list for every country, region, city and zip code. The business owner can find the local popularity list of their particular town and area. With minimal effort they can see exactly who are considered the most popular and influential people on the local social media scene and who to associate their product with in order to get the desired attention in that particular town and area.

By pressing the “Sponsor”-button on any person’s profile on LIST101, advertisers prompt an in-app campaign guide on how to create an individual sponsorship campaign with that person.

Step 1: Choose between 4 different sponsor packages. Step 2: Choose the dates/period of the campaign in the campaign calendar. Step 3: Based on the package, the campaign period and the ranking of the user on the Influence and Popularity list, the system produces a recommended price which the advertiser accepts or declines. Step 4: If accepted, LIST101 sends an instant message to the user with a contract that the user can either accept or decline within 24 hours. Step 5: If the user accepts the agreement, the system will automatically display the business as a personal sponsor to the user and incorporate logo, pay offs. etc on the future content of the user during the campaign period.

Up to 50% of the agreed campaign price is paid out to the user in AMINGOs.


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Broadcasting (5th Revenue Feature) The Broadcasting feature will enable any LIST101 user to broadcast a message to all online users in the app, much like an advertisement. The message can include an image or a video and a short text. The message is then advertised to users from a specific list of the broadcasters choice. The add will be shown in the top of the list above the most popular or most influential members of the list.

Using AMINGOs the cost for a user to send a broadcast various depending on the size and status of the list. Its more costly to advertise on the Global lists as oppose to a local city list.

Once all revenue features have been introduced, LIST101 is aiming to become the main source of income for the majority of its users by facilitating the ability to monetize their daily activity, content, influence and popularity.


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Our Mantra

We empower the people.

We safeguard our users’ privacy.

We better the Social Media experience.

We make every interaction “time well spent”.

We redistribute wealth by sharing with the community.

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Our Technology

LIST101 is based on state-of-the-art technology and thereby taking advantage of the wide array of security tools and capabilities available. Backed by native app and cloud based backend services, both performance and scalability is of vital importance, but used with heavily encryption for optimal privacy.

With full compliance of legislation of privacy and General Data Protection, the LIST101 technology stack is architected and build around providing confidentiality, integrity, and availability of user data.

The LIST101 system is build around a security-by-design model, to prevent malicious or accidental actions outside of the designed usage, and to prevent disclosure or loss of information.

Being a Social Media platform some information is made to share, but LIST101 distinguishes by making privacy easy.

To inspect our smart contract source code, please refer to our GitHub repository: https://github.com/list101global/amingo

The use of Blockchain and Smart Contracts

A blockchain is a decentralized and open distributed ledger, recording financial transactions (or virtually anything of value) between two parties, on a peer-to-peer network. This continuously growing list of records is linked and secured with strong cryptography, making these transactions permanently verifiable and therefore incorruptible.

Since the blockchain is public and verifiable, it provides such security and transparency that makes it ideal for many types of security applications. LIST101 takes advantage of these features which the blockchain technology provides, by moving its centralized trust of digital value to a decentralized one, specifically the EOS blockchain, using its smart contracts.

Trust is of vital importance and is the most important elements in any crypto infrastructure. The current model of trust for digital value in LIST101 is centralized. This centralized trust model is a common challenge today, as it becomes a single point of failure.


https://github.com/list101global/amingo

LIST101 WHITEPAPER

The distributed trust model, utilizing blockchain, is a new way of managing digital value and identities where the blockchain technology empowers users to control their own digital identity and share and communicate between trusted individuals with their consent. Therefore, no single entity can compromise a user’s digital value and there is no single point of failure present.

Examples of LIST101 Blockchain usage

Protection of Profile Data Upon registration, every user's basic, personal information is automatically encrypted and stored in the blockchain. No personally identifiable data is stored on LIST101's servers. Thus securing the confidentiality of the network and the prevention of unauthorized data extraction.

In-App Crypto Vault Every user has the option to save valuable, private or sensitive content in their personal, encrypted vault in the app. The vault is stored in the Blockchain to ensure maximum privacy and security. Encrypted files are spread across multiple nodes and replicated multiple times. No single host holds any significant piece of a file or any complete file. Each user has a limited amount of free vault space, but additional secure storage can be purchased using AMG coins.

Encrypted P2P Messaging Using LIST101’s in-app messaging system, users can rest assured that their communication is safeguarded to the highest standard. Each user holds a private key to decrypt their messages.

Token Besides implementing a secure and decentralized trust model of LIST101’s encrypted digital value, LIST101 will also build a complete eco system using the LST token, AMG coin and smart contracts on the ERC-20 as well as EOS blockchain to facilitate secure transactions of subscription services and incentives to participants.


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LIST101 SERVICE

LIST101 USER

AWARD ACTIONS

LIST101 “REWARD”

TOKENS

USER’s WALLET

TOKEN TRANSACTION

BLOCKCHAIN

TRANSACTION VERIFICATION

IN NEW LEDGER

Illustration of rewarding tokens:

LIST101 WHITEPAPER

Meet Your AMINGO

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MEET THEAMINGO

• Based on EOS. • Integrated with LIST101 - a fully functional and popular social media

platform. • Supported by a uniquely incentivizing , value-creating eco system.

A CRYPTO UTILITY COIN LIKE NO OTHER

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The Token Eco System

LIST101’s dual coin system is the backbone of the eco system.

LIST101 issues to different tokens:

1) The LIST101 SECURITY TOKEN (LST) will serve as an investment asset and “equity token” - paying out dividends directly to its holders.

2) The AMINGO utility coin (AMG) is a currency for users and advertisers to utilize for purchases on the platform as well as outside the app with the LIST101 Retail Partner Program (See the diagram on the next page).

LIST101 has no desire to become another walled financial garden in the social media space thus, an important measure to ensure mainstream adoption, is to provide ways for the AMG currency to flourish on its own, independently of the LIST101 platform.

Initial ways to seed AMG tokens outside of LIST101

All companies can advertise on LIST101, however, companies that join the LIST101 Retail Partner Program (RPP) are eligible for unique advantages:

A) By joining our Retail Partner Program companies do not have to pay for their ad campaigns on LIST101 using dollars or other regular currencies, but can pay for ad campaigns with AMINGOs or solely by issuing a voucher for their own products at a value equal to the ad campaign price. This opportunity provides clear incentive for advertisers to book LIST101 ad campaigns since it can significantly reduce their ad budget.

B) By joining the Retail Partner Program, companies allow for LIST101 users (and customers in general) to purchase their products using AMG as a legal tender. As a further incentive for companies to accept AMG, we offer all members of the RPP a 50% discount when purchasing ad campaigns on LIST101 using AMG as their means of payment.

C) When an ad campaign is completed on LIST101, the user receives a payout of 50% of the ad campaign price in AMG. The user can either hold on to the coins, spend them in the app or take advantage of the Retail Partner Program by purchasing products at discounted rates. Finally the users can also choose to exchange the AMINGO coins for dollars at a crypto currency exchange.

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LIST101 WHITEPAPER

Advertisers have a wide variety of options to push their message to a defined audience; such as the ability to create business pages, boost posts and create sponsorships of popular/influential profiles with a high reach and attractive target audience. In the case of the latter, the users accepting a private sponsorship will receive a 50% revenue payout.

Users can buy and sell in-app content and services using their AMG tokens or purchase services and products from our retail partners.

By expanding the AMINGO token eco system outside of LIST101, we effectively ensure mainstream adoption which in turn increases the value of each token in circulation.

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Can use the AMINGOs to purchase goods from LIST101 Retail Partners or exchange them at a supported coin exchange.

Sponsored LIST101 User

AMG / USD EXCHANGE

• Clothing & Fashion • Airline & Travel • Fitness, wellness & health • Restaurants, clubs & venues • Furniture & Design • Etc.

LIST101 Retail Partner Program

AMINGO Tokens

AMG / USD EXCHANGE

AMINGO Tokens

Receiving AMG, USD or vouchers from Retail Partners and splitting revenue with users by paying out 50% of the value in AMG coins (AMINGOs).

LIST101 Platform

FIAT (USD)

AMINGO Tokens

Product Voucher

Buying ad campaigns at LIST101. Eligible for a discounted rate if paying in AMINGO.

Users has incentive to buy exclusive products directly from our Retail Partners due to a discounted rate when using AMG.

Illustration of how AMG tokens flow in and out of the LIST101 platform and how the market participants are incentivized to keep the tokens in circulation.

LIST101 WHITEPAPER

The Concept of AMG Reward Tokens

After the LST token sale, AMG coins/tokens will be airdropped to LST (LIST101 Security Token) holders at a ratio of 25:1. The remaining pool of AMINGOs are reserved to function as a community incentive and as a currency.

The AMG coins can be purchased directly from within the app or at a crypto currency exchange.

Alternatively the AMINGOs will be rewarded to users by engaging the app either by rising to the top of the lists or by completion of each of the more then 100 “activity achievements” integrated the app.

By doing simple actions or by accomplishing challenging tasks, users are rewarded with various fun and cool achievement badges. Each badge holds a prize of AMINGOs relative to difficulty of the task which will be accredited to the users account when an achievement is completed.

As users actively engage the app to secure more badges to earn more AMINGOs their actions generate points which in turn drives up their Popularity and Influence scores. Evidently this behaviour results in higher list rankings which again results in additional payouts based on the “Prize Money Payments” feature securing lucrative prize money payouts for the top ranking users every week.

Since only a finite number of users can occupy the top ranking positions on the Popularity and Influence lists, users are inclined to buy AMINGOs or spend their acquired AMINGOs on purchasing in-app premium services that helps promote their profile and content to better their possibilities of acquiring more Popularity and Influence points and thus get ahead of their peers.

This upwardly going spiral of generating money, influence and popularity adds to an addictively fun and unprecedented gaming element and sets LIST101 aside from its competitors in the social media space in terms of “value for time spent”.

As more members join. LIST101 the continuous purchase of AMINGOs and in-app features will go up. This ensures a value increase of both the AMINGO coin and LST security token over time.

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LIST101 WHITEPAPER

Security Token Sale Offering

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Underlying Technology Both LSTs and AMGs are based on

the EOS blockchain

13 %

15 %12 %

60 %

Crypto Investors 60%Community Rewards 12%LIST101 Company 15%Founders 13%

100M LIST101 Security Tokens Issued

LST

21M Max Crowd Sale (Hard Cap)

USD

60% = 60M LST tokens available for token sale.

Crowd Sale Pricing 1 LST = USD 0.30

For Discounts and Bonuses, see “Sale Phases” on next page

Token Sale End Date March 15th 2019 or when sold out

Exchange Rate The LST/USD rate will

be published on LIST101GLOBAL.com/tokensale

Airdrops Ratio of 25 AMG tokens for every 1 LST bought

during the token sale

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Sale Phases & Bonuses


Private sale Token price: $ 0.30 Early Bird Bonus: 15% additional tokens Whale Bonus*: 25% additional tokens* Available to: Select investors only Period: June 1 - June 15

June 1

June 15

Pre-sale Token price: $ 0.30 Early Bird Bonus: 15% additional tokens Whale Bonus*: 25% additional tokens* Available to: Professional investors Period: June 15 - June 30

June 30

Public Sale, Phase 1 Token price: $ 0.30 Early Bird Bonus: 5% additional tokens Whale Bonus*: 25% additional tokens* Available to: Public Period: June 30 - July 15

Public Sale, Phase 2 Token price: $ 0.40 Early Bird Bonus: No Whale Bonus*: 25% additional tokens* Available to: Public Period: July 15 - July 30

July 15

Public sale ends on July 30, 2019, 1PM CET. Or when sold out. All remaining tokens that were not sold (and were eligible) in the crowd sale will be burned automatically in the ERC 20 smart contract. Airdrops of 25 AMG coins for every 1 LST Tokens bought.

* Whale Bonus: Eligible on investments of minimum 30 BTC or 1000 ETH.

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Sale Terms

The LST rate will be published on our website. It will be locked 4-6 hours before the crowd sale starts.

Name, address and email will be required from all participants contributing to the LST sale. Participants will be asked to confirm they are eligible under the terms of service. For investments of more than USD 10,000, additional KYC data, such as a copy of your passport will be required.

IMPORTANT INFO:

LIST101 will NEVER solicit payments via Telegram nor any other media and/or sites. The address for the token sale will be published only on the LIST101 official website – LIST101GLOBAL.com.

No other site will officially publish the token sale address. NEVER send any Ether/Crypto/Money to addresses taken from anywhere other that the LIST101 official website.

All LST (Security Tokens) and AMG (Utility Coins) distributed to the founders and the company will be time locked by 12 months.

After the token sale has finalized, all remaining tokens that were not sold (and were eligible) in the crowd sale will be burned in the smart contract.

Exactly 1 week after the crowd sale has ended, the LST tokens will become transferable.

The LST tokens will be distributed the latest by December 1st. The AMG bonus tokens (not the LST base tokens), will be locked 4 months from delivery.


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Budget


15 %20 %

35 %

30 %

Development 30%Sales & Marketing 35%Management & Legal 20%Running Operations 15%

2018 Q1 2020 Q1 2020 Q2 2020 Q3 2020 Q4

Message Fees Ability for users to charge each other for content shared in the chat.

Premium Content Ability for users to charge for Premium Content posted on their wall.

Post Broadcasting Ability for users to pay for content boosting. (Push to a wider audience.)

Business Pages Profiles created/owned by corporations.

PAMS (Product Associated Micro Sponsorships)

Implementation of revenue generating features

-2.500.000 US$

0 US$

2.500.000 US$

5.000.000 US$

7.500.000 US$

10.000.000 US$

12.500.000 US$

15.000.000 US$

17.500.000 US$

20.000.000 US$

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Dec

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0

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April

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0

May

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0

June

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0

2020

Q2

2020

Q3

2020

Q4

2021

Q2

2021

Q3

2021

Q4

2022

Q1

Operational Costs App Earnings Users Liquidity

LIST101 WHITEPAPER

LIST101 Roadmap

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2015 Q2 Founder, Robert Hintze, conceptualizes LIST101 and raises funds from a group of 10 angel investors to start developing the app.

2019 Q3 Beta launch of LIST101 Android App.

2016 Q2 A team of 15 developers is assembled and development of iOS app initiated.

2017 Q3 Development of Android app initiated.

2018 Q1 Test launch of LIST101 iOS app.

2018 Q2 Beta launch of LIST101 iOS app in the first market. Launch party in Copenhagen, Denmark.

2019 Q3 The LIST101 Security Token (LST) is created and offered in pre-sale to crypto investors.

2019 Q3 - 2020 Q1 LIST101's backend architecture is rewritten to support Blockchain technology at its core. Official launch of the LIST101 Android app.

2019 Q3 International launch of LIST101 iOS and Android apps.

2019 Q4 Further expansion into new territories. USA and Asia.

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Our team


Robert Hintze, CEO & Founder Holds a degree in Marketing from the Danish Interactive Media andMarketing Academy.20+ years of experience with concept and business development,marketing and roll-out strategy. Robert is a passionate advocate for the disruption and decentralization of governmental and corporate powers. Robert founded the dating phenomenon BeautifulPeople.com in 2001 and grew it to a global success with 15 offices around the world.

Kasper Hjorth, COO & Creative Director Holds a degree in Digital Design from the Danish Interactive Mediaand Marketing Academy.20+ years of experience with UX-centered brand building, corporateidentity and communication. Kasper spends his spare time studying Mutual Credit Systems and barter-based economies.Kasper Co-founded the dating phenomenon BeautifulPeople.com in 2001 and grew it to a global success with 15 offices around the world.

Søren Markersen, CTO & Head of Security Holds a Master in Computer Science from the DTU (Technical University of Denmark).20+ years of experience with software development, backend architecture as well as system and Blockchain integration.

Michelle Dejonghe, CFO With 15+ years of experience as accountant, financial controller and strategic planner, Michelle is our precious President of Paperwork :-)

Ulrik Nørklit, CSO & Head of Commercial Strategy Holds a degree in Business and Management.15+ years of experience in international charity and fundraising with an exceptionalbusiness network.

http://BeautifulPeople.com




LIST101 WHITEPAPER


Adrian G. Jorge, Full Stack Developer Computer Science Engineer, specialized in computing Big Data, Machine Learning and Artificial Intelligence. Degree from Universidad de Malaga. Certified as SCRUM Manager at Expert Level. 3+ years of experience with Oracle's technologies, development of cross-platform mobile applications and multiple web's technologies.

José María Cano, Senior Software Developer 20+ years experience in software development, both at front and back-end architecture, working with many different programming languages and multiple technologies. Wide expertise at application development for mobile devices, since old J2ME until latest native development.

Anton Romanov, iOS Tech Lead Along with a Master degree in software engineering Anton has 10+ years of experience in app development, from cross-platform map rendering engines to mobile social media applications. Xcode/Swift expert with an eye for detail and passion for frontend development.

Juan Antonio Castellanos López, System Architect and Team Lead 15+ years of experience with software development in different sectors worldwide. An expert in Global Distribution Systems and Internet Banking Security. Work experience from Italy, India, Denmark, Germany and France. Certified by Microsoft, Cisco and Google. Passion for blockchain tech and backend architectures.

Vladimir Vlasiuk, Backend Senior Developer Holds a Master degree in Mechatronics, Robotics and Automation Engineering. A strong analytical mindset has served Vladimir well in his 8+ years as a full-stack software developer. His major passions are software engineering and cryptography.

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Advisors


Stig Abildsø, Investor & Advisor As an exceptional IT entrepreneur with a number of successful exitsand ICOs under his belt, Stig is a recognised Danish business entrepreneur and a valued investor and advisor to LIST101

Pernille Lotus, Investor & Advisor Often referred to as the “Queen of Influencer Marketing”, Pernille hasbuilt one of Scandinavia’s leading influencer marketing agenciesSMAC Agency, representing some of the most prominent, online superstars of our time. Pernille is an expert in the mechanics behind thriving social media communities.

Raghuram Baha, Advisor CEO, NetObjex Inc based in Southern California. Teacher at MIT. Formerly with Yahoo, Infospace, PwC, and with 3 successful startup exits. Wharton MBA in Finance, MS in Computer Science from RPI, published author and speaker at IoT Congress, Google IO, and more. Current focus areas: Decentralized computing, Distributed ledgers, IoT, Cryptocurrencies.

Brad O’Hara, Advisor Crypto enthusiast with a B.S. in Mechanical Engineering from NCSU and an M.S. in Business Analytics from NYU Stern.Big Data Analysis and Project Management experience in technical Engineering projects such as power plant construction, power transformer design and pharmaceutical manufacturing.A true believer in crypto and blockchain technology, Brad is excited to help push the ecosystem forward.

Lars-Christian Brask, Boardmember & politician Career in international finance and professional board member and chairman of a number of high profile companies. Experience includes: Director of institutional Client Division at Merryl Lynch; Partner, MD, Europe and head of Capital Markets at Bank of America; Founder & CEO of investment bank Brask & Co Ltd.; Director Key Client & Business Development at UBS Wealth Management

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THANK YOU FOR YOUR INTEREST

LIST101

2018 © All rights reserved

For more information, get in touch here:

www.list101global.com/tokensale

https://www.facebook.com/list101/

[email protected]

http://www.LIST101GLOBAL.com



http://www.LIST101GLOBAL.com



LIST101 WHITEPAPER

ANNEX 1: USER GROWTH

Estimated growth of user base in 2019 (Year 1)


Variables: Monthly growth the first year

Organic growth per month15 %

New sign-ups, UK Launch,January 2019 100.000

New sign-ups, American Launch, April 2019

100.000

New sign-ups, Asian Launch,July 2019 100.000

Time UsersJanuary 2019 4.000February 2019 4.600

March 2019 105.290

April 2019 121.084

May 2019 239.246June 2019 275.133July 2019 416.403August 2019 478.863September 2019 550.693

October 2019 633.297

November 2019 728.291

December 2019 837.535January 2020 963.165

0100.000200.000300.000400.000500.000600.000700.000800.000900.000

1.000.000

Janu

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2019

Febr

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Mar

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April

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May

201

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June

201

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July

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User growth

LIST101 WHITEPAPER

Estimated growth of user base in 2020 - 2021 (Year 2-3)


Variable: Avg. growth per quarter in the following two years

Organic growth per quarter 30 %

Time Users

2020 Q1 1.252.115

2020 Q2 1.627.749

2020 Q3 2.116.0742020 Q4 2.750.8962021 Q1 3.576.165

2021 Q2 4.649.014

2021 Q3 6.043.7182021 Q4 7.856.834

0

800.000

1.600.000

2.400.000

3.200.000

4.000.000

4.800.000

5.600.000

6.400.000

7.200.000

8.000.000

2020 Q1 2020 Q2 2020 Q3 2020 Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4

User growth

LIST101 WHITEPAPER

Running valuation based on user count


Variable: Estimated valuation per LIST101

Price Per User 15 US$ Reference:User valuation on other social media (June 2016)

Source:https://pitchbook.com/news/articles/how-much-are-you-worth-as-a-userEstimated value

Time LIST101 Valuation

2019 Q1 18.781.720 US$

2019 Q2 24.416.236 US$

2019 Q3 31.741.107 US$

2019 Q4 41.263.439 US$

2020 Q1 53.642.471 US$

2020 Q2 69.735.212 US$

2020 Q3 90.655.776 US$

2020 Q4 117.852.509 US$

0 US$

30.000.000 US$

60.000.000 US$

90.000.000 US$

120.000.000 US$

2019 Q1 2019 Q2 2019 Q3 2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4

LIST101 Valuation

LIST101 WHITEPAPER

ANNEX 2: REVENUE PROJECTIONS Estimated turnover across revenue generating features

Message Fee variables

Message Fees Percentage of users willing to buy message content (“TargetUsers”)

Avg. number of purchased messages per TargetUser per month

Average fee for paid messages

1 % 10 4,00 US$

Turnover on Message Fees

Time User base

Percentage of users willing to buy message content (TargetUsers)

Avg. number of purchased messages per TargetUser per month

Turnover

LIST101’s contribution margin (20% of the turnover on Message Fees)

Accumulated

October 2018 4.000 n/a n/a n/a n/aNovember 2018 4.600 n/a n/a n/a n/aDecember 2018 105.290 n/a n/a n/a n/aJanuary 2019 121.084 n/a n/a n/a n/aFebruary 2019 239.246 2.392 23.925 95.698 US$ 19.140 US$March 2019 275.133 2.751 27.513 110.053 US$ 22.011 US$April 2019 416.403 4.164 41.640 166.561 US$ 33.312 US$May 2019 478.863 4.789 47.886 191.545 US$ 38.309 US$June 2019 550.693 5.507 55.069 220.277 US$ 44.055 US$July 2019 633.297 6.333 63.330 253.319 US$ 50.664 US$August 2019 728.291 7.283 72.829 291.316 US$ 58.263 US$September 2019 837.535 8.375 83.753 335.014 US$ 67.003 US$October 2019 963.165 9.632 96.317 385.266 US$ 77.053 US$ 409.810 US$

2019 Q3 1.252.115 12.521 125.211 500.846 US$ 100.169 US$2019 Q4 1.627.749 16.277 162.775 651.100 US$ 130.220 US$2020 Q1 2.116.074 21.161 211.607 846.430 US$ 169.286 US$2020 Q2 2.750.896 27.509 275.090 1.100.358 US$ 220.072 US$2020 Q3 3.576.165 35.762 357.616 1.430.466 US$ 286.093 US$

2020 Q4 4.649.014 46.490 464.901 1.859.606 US$ 371.921 US$

2021 Q1 6.043.718 60.437 604.372 2.417.487 US$ 483.497 US$

2021 Q2 7.856.834 78.568 785.683 3.142.734 US$ 628.547 US$ 2.799.615 US$


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Premium Content variables

Premium ContentPercentage of users producing premium content

Avg. reach for a Premium Content Provider (% of the user base)

How many of the content provider’s supporters purchase?(engagement)

Avg. fee paid for a premium post (piece of premium content)

Avg. number of purchased posts per paying supporter per month.

1 % 5 % 10 % 3,00 US$ 10

Turnover on Premium Content

Time User base

Number of user producing premium content

Reach per person

Engagement

Number of purchased posts per month

Turnover

LIST101’s contribution margin (20% of the turnover on Premium Content)

Accumulated

October 2018 4.000 n/a n/a n/a n/a n/a n/a

November 2018 4.600 n/a n/a n/a n/a n/a n/a

December 2018 105.290 n/a n/a n/a n/a n/a n/a

January 2019 121.084 n/a n/a n/a n/a n/a n/a

February 2019 239.246 n/a n/a n/a n/a n/a n/a

March 2019 275.133 n/a n/a n/a n/a n/a n/a

April 2019 416.403 n/a n/a n/a n/a n/a n/a

May 2019 478.863 4.789 23.943 2.394,32 23.943 71.829 US$ 14.366 US$

June 2019 550.693 5.507 27.535 2.753,46 27.535 82.604 US$ 16.521 US$

July 2019 633.297 6.333 31.665 3.166,48 31.665 94.995 US$ 18.999 US$

August 2019 728.291 7.283 36.415 3.641,46 36.415 109.244 US$ 21.849 US$

September 2019 837.535 8.375 41.877 4.187,67 41.877 125.630 US$ 25.126 US$

October 2019 963.165 9.632 48.158 4.815,83 48.158 144.475 US$ 28.895 US$ 125.755 US$

2019 Q3 1.252.115 12.521 62.606 6.260,57 62.606 187.817 US$ 37.563 US$

2019 Q4 1.627.749 16.277 81.387 8.138,75 81.387 244.162 US$ 48.832 US$

2020 Q1 2.116.074 21.161 105.804 10.580,37 105.804 317.411 US$ 63.482 US$

2020 Q2 2.750.896 27.509 137.545 13.754,48 137.545 412.634 US$ 82.527 US$

2020 Q3 3.576.165 35.762 178.808 17.880,82 178.808 536.425 US$107.285 US$

2020 Q4 4.649.014 46.490 232.451 23.245,07 232.451 697.352 US$139.470 US$

2021 Q1 6.043.718 60.437 302.186 30.218,59 302.186 906.558 US$181.312 US$

2021 Q2 7.856.834 78.568 392.842 39.284,17 392.8421.178.525 US$235.705 US$1.021.932 US$


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Post Broadcasting variables

Post Broadcasting Percentage of the user base who is broadcasting (Boosting) Posts

Amount spent by a broadcasting user on a monthly average

2 % 28,00 US$

Turnover on Post Broadcasting

Time User base

Number of members who pay for Broadcasting.

Turnover

LIST101’s contribution margin (70% of the turnover on Post Broadcasting)

Accumulated

October 2018 4.000 n/a n/a n/a

November 2018 4.600 n/a n/a n/aDecember 2018 105.290 n/a n/a n/aJanuary 2019 121.084 n/a n/a n/aFebruary 2019 239.246 n/a n/a n/aMarch 2019 275.133 n/a n/a n/aApril 2019 416.403 n/a n/a n/aMay 2019 478.863 n/a n/a n/aJune 2019 550.693 n/a n/a n/a

July 2019 633.297 12.666 354.646 US$ 248.252 US$

August 2019 728.291 14.566 407.843 US$ 285.490 US$

September 2019 837.535 16.751 469.020 US$ 328.314 US$

October 2019 963.165 19.263 539.372 US$ 377.561 US$ 1.239.617 US$

2019 Q3 1.252.115 25.042 701.184 US$ 490.829 US$

2019 Q4 1.627.749 32.555 911.539 US$ 638.078 US$2020 Q1 2.116.074 42.321 1.185.001 US$ 829.501 US$2020 Q2 2.750.896 55.018 1.540.502 US$ 1.078.351 US$

2020 Q3 3.576.165 71.523 2.002.652 US$ 1.401.857 US$

2020 Q4 4.649.014 92.980 2.603.448 US$ 1.822.414 US$2021 Q1 6.043.718 120.874 3.384.482 US$ 2.369.138 US$2021 Q2 7.856.834 157.137 4.399.827 US$ 3.079.879 US$ 12.949.662 US$


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Business Pages - Ad Campaign variables

Busibess Pages Percentage of users creating a Business Page

Percentage of Business Pages creating paid Ad Campaigns (Broadcasting/Boosting posts)

Avg. Ad Spend on campaigns for an advertising business per month

1,5 % 20 % 100 US$

Estimation of variables:Facebook has 2 billion users and 50 million Business Pages (1 Business Page for each 31 users). The number of Business Pages equals 3,25% of their user base.

Turnover on Business Page Ad Campaigns

Time User baseNumber of created Business Pages

Number of Business Pages creating paid ad campaigns (Broadcasting/Boosing posts)

Turnover

LIST101’s contribution margin (70% of the turnover on Post Broadcasting)

Accumulated

October 2018 4.000 n/a n/a n/a n/a

November 2018 4.600 n/a n/a n/a n/a

December 2018 105.290 n/a n/a n/a n/a

January 2019 121.084 n/a n/a n/a n/aFebruary 2019 239.246 n/a n/a n/a n/aMarch 2019 275.133 n/a n/a n/a n/aApril 2019 416.403 n/a n/a n/a n/aMay 2019 478.863 n/a n/a n/a n/aJune 2019 550.693 n/a n/a n/a n/aJuly 2019 633.297 n/a n/a n/a n/aAugust 2019 728.291 n/a n/a n/a n/aSeptember 2019 837.535 n/a n/a n/a n/aOctober 2019 963.165 n/a n/a n/a n/a 0 US$

2019 Q3 1.252.115 18.782 3.756 375.634 US$ 262.944 US$2019 Q4 1.627.749 24.416 4.883 488.325 US$ 341.827 US$2020 Q1 2.116.074 31.741 6.348 634.822 US$ 444.375 US$2020 Q2 2.750.896 41.263 8.253 825.269 US$ 577.688 US$

2020 Q3 3.576.165 53.642 10.728 1.072.849 US$ 750.995 US$

2020 Q4 4.649.014 69.735 13.947 1.394.704 US$ 976.293 US$2021 Q1 6.043.718 90.656 18.131 1.813.116 US$ 1.269.181 US$2021 Q2 7.856.834 117.853 23.571 2.357.050 US$ 1.649.935 US$ 6.273.239 US$

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PAMS (Product Associated Micro Sponsorships) variables

PAMS - Business Pages sponsoring regular users

Percentage of users creating a Business Page

Percentage of Business Pages who opt in to pay a profile sponsorship

Avg. Ad Spend on PAMS for an advertising business per month

1,5 % 1 % 900 US$

Turnover on PAMS

Time User baseNumber of created Business Pages

Number of Business Pages creating paid PAMS (sponsorships)

Turnover

LIST101’s contribution marging (20% of the turnover on PAMS)

Accumulated

October 2018 4.000 n/a n/a n/a n/a

November 2018 4.600 n/a n/a n/a n/a

December 2018 105.290 n/a n/a n/a n/a

January 2019 121.084 n/a n/a n/a n/a

February 2019 239.246 n/a n/a n/a n/a

March 2019 275.133 n/a n/a n/a n/a

April 2019 416.403 n/a n/a n/a n/a

May 2019 478.863 n/a n/a n/a n/aJune 2019 550.693 n/a n/a n/a n/aJuly 2019 633.297 n/a n/a n/a n/aAugust 2019 728.291 n/a n/a n/a n/aSeptember 2019 837.535 n/a n/a n/a n/aOctober 2019 963.165 n/a n/a n/a n/a 0 US$

2019 Q3 1.252.115 n/a n/a n/a n/a2019 Q4 1.627.749 24.416 244 219.746 US$ 43.949 US$2020 Q1 2.116.074 31.741 317 285.670 US$ 57.134 US$2020 Q2 2.750.896 41.263 413 371.371 US$ 74.274 US$

2020 Q3 3.576.165 53.642 536 482.782 US$ 96.556 US$

2020 Q4 4.649.014 69.735 697 627.617 US$ 125.523 US$2021 Q1 6.043.718 90.656 907 815.902 US$ 163.180 US$2021 Q2 7.856.834 117.853 1.179 1.060.673 US$ 212.135 US$ 772.752 US$


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Turnover across the Revenue Features

Message Fees

Premium Content

Post Broadcasti

ng

Business Page

Campaigns

PAMS (Sponsor

ships)

Turnover in total

Accumulated turnover

October 2018 0 0 0 0 0 0 US$November 2018 0 0 0 0 0 0 US$December 2018 0 0 0 0 0 0 US$January 2019 0 0 0 0 0 0 US$February 2019 95.698 US$ 0 0 0 0 95.698 US$

March 2019 110.053 US$ 0 0 0 0 110.053 US$April 2019 166.561 US$ 0 0 0 0 166.561 US$May 2019 191.545 US$71.829 US$ 0 0 0 263.375 US$

June 2019 220.277 US$82.604 US$ 0 0 0 302.881 US$July 2019 253.319 US$94.995 US$ 354.646 US$ 0 0 702.959 US$August 2019 291.316 US$109.244 US$407.843 US$ 0 0 808.403 US$

September 2019335.014 US$125.630 US$469.020 US$ 0 0 929.664 US$October 2019 385.266 US$144.475 US$539.372 US$ 0 0 1.069.113 US$ 4.448.708 US$

2019 Q3 500.846 US$187.817 US$701.184 US$375.634 US$ 0 1.765.482 US$2019 Q4 651.100 US$244.162 US$911.539 US$488.325 US$219.746 US$2.514.872 US$2020 Q1 846.430 US$317.411 US$1.185.001 US$634.822 US$285.670 US$3.269.334 US$

2020 Q2 1.100.358 US$412.634 US$1.540.502 US$825.269 US$371.371 US$4.250.134 US$

2020 Q3 1.430.466 US$536.425 US$2.002.652 US$1.072.849 US$482.782 US$5.525.175 US$2020 Q4 1.859.606 US$697.352 US$2.603.448 US$1.394.704 US$627.617 US$7.182.727 US$2021 Q1 2.417.487 US$906.558 US$3.384.482 US$1.813.116 US$815.902 US$9.337.545 US$2021 Q2 3.142.734 US$1.178.525 US$4.399.827 US$2.357.050 US$1.060.673 US$12.138.808 US$50.432.785 US$


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Proft Margin (Earnings after the users’ cut has been paid out)across the Revenue Features

Message Fees

Premium Content

Post Broadcastin

g

Business Page

Campaigns

PAMS (Sponsor

ships)

Profit Margin

Accumulated Earnings

October 2018 0 0 0 0 0 0 US$November 2018 0 0 0 0 0 0 US$December 2018 0 0 0 0 0 0 US$January 2019 0 0 0 0 0 0 US$February 2019 19.140 US$ 0 0 0 0 19.140 US$

March 2019 22.011 US$ 0 0 0 0 22.011 US$April 2019 33.312 US$ 0 0 0 0 33.312 US$May 2019 38.309 US$ 14.366 US$ 0 0 0 52.675 US$

June 2019 44.055 US$ 16.521 US$ 0 0 0 60.576 US$July 2019 50.664 US$ 18.999 US$248.252 US$ 0 0 317.915 US$August 2019 58.263 US$ 21.849 US$285.490 US$ 0 0 365.602 US$

September 2019 67.003 US$ 25.126 US$328.314 US$ 0 0 420.443 US$October 2019 77.053 US$ 28.895 US$377.561 US$ 0 0 483.509 US$ 1.775.182 US$

2019 Q3 100.169 US$37.563 US$490.829 US$ 262.944 US$ 0 891.506 US$2019 Q4 130.220 US$48.832 US$638.078 US$ 341.827 US$ 43.949 US$1.202.907 US$2020 Q1 169.286 US$63.482 US$829.501 US$ 444.375 US$ 57.134 US$1.563.779 US$

2020 Q2 220.072 US$82.527 US$1.078.351 US$577.688 US$ 74.274 US$2.032.912 US$

2020 Q3 286.093 US$107.285 US$1.401.857 US$750.995 US$ 96.556 US$2.642.786 US$2020 Q4 371.921 US$139.470 US$1.822.414 US$976.293 US$ 125.523 US$3.435.621 US$2021 Q1 483.497 US$181.312 US$2.369.138 US$1.269.181 US$163.180 US$4.466.308 US$2021 Q2 628.547 US$235.705 US$3.079.879 US$1.649.935 US$212.135 US$5.806.200 US$23.817.200 US$


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0 US$

933.333 US$

1.866.667 US$

2.800.000 US$

3.733.333 US$

4.666.667 US$

5.600.000 US$

6.533.333 US$

7.466.667 US$

8.400.000 US$

9.333.333 US$

10.266.667 US$

11.200.000 US$

12.133.333 US$

13.066.667 US$

14.000.000 US$

Oct

ober

201

8N

ovem

ber 2

018

Dec

embe

r 201

8Ja

nuar

y 20

19Fe

brua

ry 2

019

Mar

ch 2

019

April

201

9M

ay 2

019

June

201

9Ju

ly 2

019

Augu

st 2

019

Sept

embe

r 201

9O

ctob

er 2

019

2019

Q3

2019

Q4

2020

Q1

2020

Q2

2020

Q3

2020

Q4

2021

Q1

2021

Q2

Turnover in total Profit Margin

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ANNEX 3: FAQ

Who can use LIST101? Any person with a minimum age of 13, who owns an iOS or Android based device (iPhone/iPad, Smart Phone or tablet). iPhone 5 or later is supported and the latest version of iOS is recommended for optimal performance (Note: Android goes LIVE Q2/Q3 2018).

What makes LIST101 different from other social media platforms? Many features and aspects of the LIST101 concept sets it aside from other social media. Other than providing some powerful communication and sharing tools, LIST101 lets you and the rest of world determine and measure each user’s popularity and social status. One of the most noticeable differences is the gamification element of the social experience. LIST101 is a real life game where every users’ action has a direct influence on themselves as well as on other fellow users’ popularity.

How does it work? You sign up via Facebook. LIST101 then analyses your FB profile and depending on the number of friends and followers, number of posts and likes, etc., LIST101 provides you with a starting Popularity and Influence score. You can boost this score by adding more SoME accounts either during sign up or afterwards under “Settings”. Your score is then being compared to all other users’ scores and you are being ranked on 4 “root area lists”: your city list, your region/state list, your country list and the global list (all users). Now the game begins! Start using LIST101 like you would use Facebook or Instagram and see how you now gain or lose more Popularity and Influence Points.

I don’t have a Facebook account. Can I still use LIST101? No. A Facebook account is required for profile registration and login. What’s the difference between Popularity Points and Influence Points? Each user is being ranked on various lists. Whenever other users interact with your shared content (for instance if they like or comment on one of your posts), you are automatically awarded a number of Popularity Points that affects your position on the various Popularity Lists. If, on the other hand, you interact with another user’s content, you are awarded Influence Points and your rank on the Influence List is affected.

What’s the difference between Likes, Super Likes and Dislikes? When you like someone’s content, Popularity Points are being added to their Popularity Score. When you Super Like, even more points are being added, but you can only Super Like 5 times a day. When you Dislike someone’s content, points will be deducted from their Popularity Score. Liking and Super Liking notifies the content creator that you appreciated their content, whereas Disliking happens anonymously – so nobody will know that you


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disliked a particular piece of content. However, continuous disliking of a specific user’s content will put you in “Hater” mode and remove your privilege of interaction for a given period of time.

Why did someone dislike my post or comment for no apparent reason? 9 out of 10 times when users dislike a post or a comment you’ve made, it is because they feel that you are either “Wall Raping” or “Point Hunting”, both of which are not considered good etiquette. “Wall Raping” means that you are tagging a lot of your supporters in a post only to get your post displayed in as many wall feeds as possible. You should only tag people to whom your post is very relevant. Point Hunting is behaviour done with the sole purpose of increasing your Popularity Score. An example would be posting identical short comments to every piece of content another user has shared, in the hope that other users will like your comments and thereby increase your popularity score. People are good at detecting if Point Hunting, rather than sincere interaction, is your main objective and thus it sometimes have the opposite and less desirable effect, that you end up hunting dislikes. We encourage meaningful interaction between people, so if you consider this etiquette, you will keep your dislikes at a minimum.

What is “Hater” mode? If you harass a user by continuously Disliking their content and thus affecting their Popularity Score negatively, you will get a warning. If you disregard the warning and keep on harassing the same user, your profile and profile picture will be stamped “Hater” for all to see and you will temporarily lose your ability to Dislike or comment on any user’s content. Each time you get the undesirable Hater stamp, your privileges will be disabled for a prolonged time.

How does “Boosting” work? If you particularly like someone and you see their name on any of the Popularity Lists, you can boost their Popularity Points by holding (long pressing) your finger on their profile in the Popularity List until you see a yellow bar gradually covering their profile. The longer you keep your finger pressed on the profile, the more Popularity Points you award to that profile. Note: In the top of the screen you can always see a thin yellow line. This indicates how much boosting power you have available. Whenever you boost someone’s profile, you will see that your boosting power depletes in correlation to the boost you give to someone. Your boosting power gradually regenerates over time. Note: The higher an “Influence Level” your have, the faster your Boosting Power regenerates! (See: How does “Influence Level” work?)

How can I increase my Popularity Score? Your Popularity Score is comprised of a great number of factors. Some of the things taken into consideration is your popularity on other social media platforms. Having many friends on Facebook increases your score. Having many followers on Instagram increases your score – which is why it is a good idea to go into the Settings page and attach your Instagram account to your LIST101 profile. Having many supporters on LIST101 also increases your


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score. Likewise creating content that produces positive reactions from your LIST101 supporters also adds Popularity Points to your score.

Why has my Popularity Score decreased? A certain amount of Popularity Decay is built into our points algorithms. This means that over time some of your Popularity Points will vanish. Note: Depending on your total score, a varying degree of activity (creating posts and interacting with other users) is necessary to maintain or increase your Popularity Score.

Can you explain in a bit more detail how my Popularity is scored? A lot of varying information is gathered and factored into the scoring and the decay algorithm. Basically your Popularity Score is comprised of two main chunks of points: 1) Your “Base Points” (which are based on your number of friends, followers, supporters, subscribers etc. across LIST101 and your other Social Media accounts, such as Facebook and Instagram) and 2) Your “Praise Points” (which are earned when your supporters interact with your profile and shared content). Your Praise Points/Score decay over time, whereas your Base Score does not. This means that if you are influential/popular on other social media platforms (outside of LIST101) or a public figure in real life, your total Popularity Score will not decrease as much/fast as it will if nobody knows you. In other words, by being active on LIST101 you essentially increase you Praise Points (which is only part of your total Popularity Score). But as these Praise Points decay over time, it is harder to maintain a a high ranking on LIST101 if you’re not popular outside of LIST101.

Why is a decay of points/score necessary? We believe that content shared a year ago or even a month ago is not as relevant as content shared today. As the actuality of the content decreases over time, the value of the Popularity Points gained from that specific piece of content decreases along with it. On another note: If LIST101 did not have a decay mechanism, everybody’s score would just keep going up indefinitely. This would mean that members joining LIST101 in the future would have no chance of catching up with the first members who have been active on the app for a much longer period of time. This would not provide an accurate representation of real-life popularity.

How do I add my Instagram Account to LIST101? 1) Click the menu button in the upper left corner of the screen and open the Settings page. 2) Click “Connected Social Media Accounts”. 3) Select Instagram from the list and log in using your Instagram login information. 4) LIST101 will now recalculate your Popularity Score, taking your number of Instagram followers into account.

How can I increase my Influence Score?


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Using the LIST101 app actively automatically increases your Influence Score. The more you interact with other profiles and their shared content the more Influence Points you gain. Boosting profiles, liking and commenting on content all increases your influence. Even just looking at another user’s profile adds a small amount of Influence Points to your score.

Why has my Influence Score decreased? Like your Popularity Score, your Influence Score also has a certain amount of built in decay. If you stop interacting with other users, Influence Score starts to slowly decrease.

How does “Influence Level” work? All users (regardless of their Popularity Scores and Influence Scores) start out on Influence Level 1. By interacting with different users you can rise to the next Influence Level. Eventually, if you support a lot of people and interact with their content, you can reach Influence Level 13, the highest degree of Influence. Your Influence Level acts as a multiplying factor of the Popularity Points awarded to other users when you interact with their content. So in this regard, a higher Influence Level means increased power over other users’ popularity! This mechanism makes influential followers very attractive/valuable to the popular Content Creators.

How does the Popularity List work? LIST101 actually has many Popularity Lists based on geography. All users are automatically added to the Global list. But in addition you’re also added to your Country, Region/State and City lists. However, regional lists are not created until a minimum of 101 people from that particular area has joined LIST101. On each profile you can see the person’s rank on the list where they have the highest position. The geographically based lists are called “Official Lists”. Aside from these, any user can also create “Private Lists” based on criteria other than geography. See the paragraph below.

What is “Private Lists”? All users have the ability to create their own types of Popularity Lists, called Private Lists. Private Lists serve as a way for people who are part of a particular group or community to both communicate and compete. A Private List could for instance be for your school, your best friends, a soccer team, all the top politicians in your country, popular TV hosts, people of a certain age… anything you can imagine. To create a Private List, open the menu in the upper left corner of the screen and click “Private Lists”. Click the “+” plus-icon to create a new list and invite people to join.

What does it mean to support another user?


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To support someone means that you follow their LIST101 activity. Supporting does not have to be a mutual act – meaning if someone supports you, you are not required to support them back – even though they’d likely appreciate it. To support someone you simply open their profile and click the Support button under their profile photo. To un-support, simply click the button again. In the “Talents” feed, you can see an aggregated feed of posts from all the people you support. Supporting people increases your Influence Score and likewise being supported increases your Popularity Score.

Is there a way to keep track of my supporters? You bet. On your profile, go ahead and click the “Audience” button. This takes you to a section with a list of all the people that support you and also all the people that you support. Sorted top-down. In the “Supporters”-tab you can see the number of points you have received by each person supporting you. Likewise, in the “Supporting”-tab, you can see how many points you have awarded to each of the members you support.

Pro tip 1: In the Popularity Lists, next to each name you can see if you support this person and if they support you. A green checkmark means that you support them and a yellow checkmark means that they support you.

Pro tip 2: If you click the Audience-button on other members’ profiles, you can see information about who support them and who they support the most.

What should I do if a user offends me? If a user posts something you find offending, you can dislike the post. This action is anonymous and deducts points from the post-creator’s popularity score. The post creator will be notified that someone disliked that piece of content but will not know your identity. If you simply find a user’s posts irrelevant to you, you can simply un-support them to stop seeing their posts. If you think that a user violates LIST101’s terms of use, you have the option to “Report” either the profile or a specific piece of content they have shared. To report something click the context menu (icon of three vertical dots) and select “Report”.

Where can I see the shared content of the people I support? In the tab Feed (click the star-icon in the bottom-bar menu) you will see a feed comprised of the posts from all the people you support. Here you also have the option to see “Top Content” meaning content that is currently trending (measured by how many people has interacted with a particular post).


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Who can see my posts / shared content? People who support you will see your posts in their Feed, but any member of LIST101 can see your content by viewing your profile. So in this sense, your profile is public and you should only share content that you do not regard as private, intimate, or secret. By using LIST101 you accept our Privacy Policy as well as our Terms of Use.

Can I share my LIST101 posts on Facebook? Yes. The first time you create a post on LIST101 you get the option to turn on automatic Facebook sharing. You can toggle this option on/off every time you create a new post. When you create a new post, your phone’s on-screen keyboard appears. Right above this keyboard, you will see a Facebook icon. Clicking the icon makes it either active (colored blue) or inactive (dimmed grey) indicating if Facebook sharing is turned on or off.

How do I disable automatic Facebook sharing? Simply click the Facebook icon to make it dimmed/grey to disable sharing. For more details, see the paragraph “Can I share my LIST101 posts on Facebook” above.

How do I charge another user to read my messages? When composing a new message to someone, right above the text input field, you will see a button named “Message Fee: Free”. This indicates that the person you are chatting with can freely read your message. If you click the Message Fee button you get the option to charge the person you are chatting with a fee of your choice to see the contents of the message you send. Whatever content you send (text, links, images, videos) will be blurred to the recipient until they pay the fee you have specified. After the recipient has paid to receive the message content, they get the option to rate the value of the purchase (See the paragraph “What is Message Rating” below).

What is “Message Rating”? After a recipient has paid a Message Fee, they get the option to review/rate the purchased content with 1 to 5 stars. All LIST101 users can see your average Message Rating, so you should never charge more for your content than what you think is fair. A poor message rating makes it harder for you to sell your content in the future.

How much money can I make on Message Fees? If you are popular and produce content that people like, there is no limit to how much money you can make. You set the price of every piece of content you create/sell. 50% of the fees you charge, will be paid out to your PayPal or bank account. The other 50% goes to LIST101 to cover GAS and various costs associated with the payments and operations in general.


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