In this Issue... Editorial BISWA in Urban

Sanitations Other news of BISWA

ADVISORSPitabasa Sethi

Duryodhan MalickAjoy Shroff

Shiv Prasad MeherBibhu Prasad MohantyPrasant Kumar SahuDr. Jharana Mishra

Ninu Nair

Central Office“BISWA”

At- Danipali, PO- BudharajaDist. Sambalpur, PIN-768004Tele fax- +91-663-2533597

Email:biswamalick@rediffmail.com,kcmalick@biswa.org

www.biswa.orgState Offices

ORISSAGada Gopinath Colony,In front of High School,

Plot No. E/7, PO: RasulgarhBhubaneswar-751010CHHATTISGARH

K-7, Sector-2, Agrasen Nagar,In front of Deendayal Upadhyay

Nagar ThanaRing Road No.1, Raipur Chowk,

Raipur (C.G.)

The LinkThe LinkThe LinkThe LinkThe LinkChief Editor

Debabrata MalickEditor

Ashisbala DashDTP

Govinda Ch. Tripathy

Published by Debabrata Malick,Chief Editor. The Link, at BISWA

Computer Section, Danipali,Budharaja, Sambalpur. PIN-768004

Ph.No- 0663-2533597,Email: thelink@biswa.org

4

Th

e L

ink

Th

e L

ink

Th

e L

ink

Th

e L

ink

Th

e L

ink

“B I

S W

A”

At-

Dan

ipal

i

P.O

-Bu

dh

araj

a

Dis

t-S

ambal

pu

r

PIN

-768004

91+663 2

533597(O

)

The LinkThe LinkThe LinkThe LinkThe Link

FORTNIGHTLYVolume-106 16th July 2009

The LinkThe LinkThe LinkThe LinkThe Link FOR PRIVATE CIRCULATION ONLY Communicate MindsCommunicate MindsCommunicate MindsCommunicate MindsCommunicate Minds

BISWA in Urban Sanitations

Our Source of InspirationSri K. C. Malick

Chairman, BISWA

Continued ... Pg.4

To,

...............................................................................................................

...............................................................................................................

................................................................................................................

................................................................................................................

PIN

-...

....

....

....

....

....

....

....

....

....

.

Tick

et

PR

INT

ED

MA

PR

INT

ED

MA

PR

INT

ED

MA

PR

INT

ED

MA

PR

INT

ED

MA

TT

ER

TT

ER

TT

ER

TT

ER

TT

ER

If you want to subscribeonline “The Link”,please log on to our

website: www.biswa.org/newsletter

Odisha Sanskrutik Samaj (OSS)organised a public meeting on July 11thlast at its own conference, whereinintelligentsias of Sambalpurparticipated in large number. Thetheme was "Sanitation Problems ofSambalpur & Its Solution". The meetingwas chaired by Pandit BiranchiNarayan Pati, Vice President of OSS,wherein the Chairperson of SambalpurMunicipality Council (SMC) Ms ReenaTrivedi, Medical officer Dr Bharat Dash& ward councillors of SMC wereinvited for their wide participation. SriK.C.Malick, Chairman BISWA & SriS.P.Meher, Manager Public Relationswere also invited to the meeting to placetheir views and clarify their position inthis matter as their organisation hasentered into take up sanitation &garbage lifting works in Sambalpur. DrParesh Chandra Dani, GeneralSecretary OSS initiated the proceedingsof the meeting at the outset. Heexplained the purpose of such a publicmeeting and said it was meant to tideof the doubts in the public minds as lotof confusions prevailed in this matter.Speaking to the occasion Pt. Patiexpected that such an exercise by OSSwould facilitate to clarify certainquestions in the minds of participatingintelligentsias. Ms Trivedi said herselfand ward councillors of SMC are verymuch concerned to improve theprevailing situation in Sanitation in themunicipality area and it was givenpriority in all SMC meetings. We areready to accept any practical suggestionfrom the citizens of Sambalpur.

BISWA has undertaken urbansanitation works in Sambalpur

Municipality area from July 1st, 2009 asper public private partnership (PPP)policy of the government. The cleaningworks of lanes, roads and drains areshared with the Sambalpur MunicipalityCouncil (SMC). BISWA will conduct thecleaning works in fifteen wards, namelyNo. 4, 7, 8, 9, 10, 11, 13, 14, 16, 17, 18, 19,20, 23 & 28; whereas SMC will take careof the rest fourteen wards. Besidescleaning works of these fifteen wards,BISWA will lift all the garbage from allthe 29 wards. The lifted garbage is to betaken to the pre-defined dumping yards.Since sanitation works in the SMC cameto almost to a halt like situation since lastfew months, so it may take a few daysto clear the back log. Anyway BISWA isnow taken up the responsibility as perthe agreement with SMC and soon itssincere efforts would yield result. Thatis the gist of what Sri K.C.Malick;Chairman BISWA said.

Proposals like, deployment ofsweepers according to area &population of the wards, use of sufficientdustbins, Concrete structure for garbagedepots, treatment facility foraccumulated garbage, appropriate stepsto prevent pollution of Mahanadi &formation of sanitation committee ineach ward came from the participants.Jayadeb Bagarti, Pahelu Dip, NarendraPanigrahi, Akhila Patnaik, BhaktaPrasad Babu, Sanjukta Hota, SudhirPujhari, Dr Diptibala Patnaik, PrashantMohanty, Basanta Sarangi, DrRamaballabh Mishra, Niranjan Nanda,Sashibhusan Majhi, Karunakar Supakar,Arabinda Mohapatra, RaghunathMishra, Gobind Narayan Agrawal,Ashok Beriha, Sashibhusan Tripathy,

Coke Officials visited BISWA

Ms Sangeeta Pendurkar, VicePresident, Strategic Initiatives; MrSourav Mukherjee, Director, StrategicInitiatives & Mr Madhu Venugopal,Assistant Manager, New BeverageCategory as officials from Coca ColaIndia visited BISWA to look over theirongoing marketing project incollaboration with BISWA. They weregreeted at Central Office of BISWA byMr Prashant Sahu, AGM. A welcomemeeting was organised for them at BTI,wherein all the managers of CentralOffice of BISWA participated. MrPitabasa Sethi, Secretary BISWApresided over the meeting in the absenceof the Chairman. Mr Duryodhan Malick,DGM also lodged his presence in themeeting. Mr Shiv Prasad Meher,Manager Public Relations delivered hiswelcome address at the outset. Thenthere was session of self introduction asper the tradition of BISWA. The visitingguests were impressed by the quality aswell as the quantitative strength ofhuman resources of BISWA that wasreflected in their deliberations. MrMukherji tried to justify the approach ofCoca Cola India to market its product'Vitingo' through women self helpgroups of BISWA and said that it is theirstrategy to sell their product at economicprice. Had it been marketed through itsestablished channel, the cost factorwould have been so high that our ruralpopulation would have been deprivedof it. It is our strategic decision to uselocal rural leaders as icons in stead ofbooking stars from silver screen topopularise 'Vitingo', he asserted. Hisstatement made everybody giggle in thehouse. Ms Pendurkar deposed high

expectations from BISWA in this project.She said as such malnutrition is a majorconcern not only for health sector butalso for the social development sectorin our country as well as otherdeveloping countries. It is also aproblem for some of the developedcountries to some extent. So we havecome up with our new product, Vitingothat is specially designed to address themicro nutrient malnutrition. It is theresult of our long time research worksconducted in the cross section ofpopulation all over the world, sheexplained. Now the onus is on us, whohave taken up the joint responsibility tomade it available to targeted populationat an affordable price and we have tocome upto the expectation, she added.Mr Venugopal tried to express his totalinvolvement in this project and said thathe has a feeling that now he has becomea member of BISWA family. The guestswere presented with some token of giftfrom BISWA that was highlyappreciated. They visited the rural areasof the project that day in the afternoon.

Bishambhar Bohidar, Ashok Panda,Dillip Bisi, Priyaranjan Sahu, Dr BharatDash alongwith councillors likeRashmita Acharya, Bhakta CharanMirdha, Diptimayi Barik, SrinivasMohapatra & Sushant Purohit areamong the few who also spoke to theoccasion. Dr Santosh Dash & KartikaBohidar facilitated the proceedings ofthe meeting, whereas Artatrana Panda,Joint Secretary OSS proposed vote ofthanks before the meeting wasconcluded.

Continued from... Pg.1

2 3

The LinkThe LinkThe LinkThe LinkThe Link The LinkThe LinkThe LinkThe LinkThe Link

EEEEEditorial Population Day observed

“The whole world is found almosthelpless in its uncontrolled populationgrowth in the present circumstances.The population of India has crossed thedanger mark of 115 crores. Such apopulation explosion has createdproblems not only for our health sectorbut also it is the root cause of our presentpoverty. Thus we have to arouseawareness at each and every level in thisconnection, so also every consciouscitizen should try to contributesomething in this campaign." That wasthe gist of what Mr K.C.MalickChairman BISWA said in hisdeliberation on the occasion of WorldPopulation Day that was observed on11th, July at BTI. The discussion focusedon the theme, "Investing in women is thesmart choice" that is decided by UnitedNation Population Fund Agency for thisyear. Mr Shiv Prasad Meher, ManagerPublic Relations, explained the veryneed of such an observation in hiswelcome address at the outset. He saidthe quality of our lives cannot improveuntil unless our population is put undercontrol, he said. Dr Diptibala Patnaik, aConsultant & Advisor to BISWA, shedlight on the theme of the year and saidit is a matter of concern for all of us thatour country is ahead of many a countryin this rat race of population growth. Shethrust upon to make aware our youngergeneration in this connection and theresponsibility lies with the elders. MsAparna Bhatt & Mr Shiba ShankarPanda, both Deputy Managers, alsospoke to the occasion and shared theirviews on the theme. The meeting wasconcluded with offering vote of thanksto the chair.

Unfolding of OTELPAn awareness programme to

empower the tribal for theirlivelihood was organised by BISWAwith support from Odisha TribalEmpowerment & Livelihood Project(OTELP) at Gunupur in Rayagadadistrict during May, 2009. Theobjectives of the programme are asunder. It is to build the capacity ofmarginal groups as individual andgrass roots institutions enhance theaccess of poor tribal people to land,water and forests with increasing theproductivity of these resources inenvironmentally sustainable andsocially equitable ways. It is also toencourage and facilitate off-farmenterprise development focused onthe needs of poor tribal households,monitor the basic food entitlementsof tribal households and ensure theiraccess to public food supplies. Thento strengthen institutional capacity ofgovernment agencies, Panchayati RajInstitutions, NGOs and civil societyto work effectively for participatorypoverty reduction with tribalcommunities. It is also to encouragethe development and pro-tribalenabling environment throughensuring that legislation governingcontrol of and access to, developmentresources by poor tribal householdsimplemented effectively andrecommending other policyimprovements. It is to build on theindigenous knowledge and values oftribal and blend these withtechnological innovations to ensure aspeedier pace of development. Theprogramme will be implemented inthirty community developmentblocks of seven districts namelyKoraput, Kandhamal, Kalahandi,Gajapati, Rayagada, Nawrangpur,Malkangiri in three phases. In the firstphase ten blocks of four districts hasbeen taken for the implementation i.e.Korapur, Kandhamal, Kalahandi andGajapati. The villages in which theschedule tribes and scheduled casteform exist not less than 60% of thepopulation and where mosthouseholds are below the povertyline will be selected under thisprogramme.

Seminar on Micro Nutrient Malnutrition

A seminar on the theme, "MicroNutrient Malnutrition & HiddenHunger" was jointly organised byBharat Integrated Social WelfareAgency (BISWA) and Coca ColaIndia at BISWA Central OfficeCampus on July 3rd, 2009.Inaugurating the seminar Mr.K.C.Malick, Chairman BISWA, saidmalnutrition is a common prevalencein a developing country like India,so every effort should be taken tocounter it. In such a context thisseminar may unfold many acomponents, where upon BISWA canwork with Coca Cola India. Atpresent BISWA is marketing Vitingo,a product of Coca Cola, in ruralcommunity through its self helpgroups. This is the beginning phaseof our joint efforts in this direction.He welcomed Dr. Steven Abrams,Professor of Paediatrics, BaylorCollege of Medicines, USA and histeam to the seminar and said that thepresentation on the theme would bereally informative for theparticipants. He said that Dr. Stevenhas come here with his vastexperience in micro nutrientmalnutrition and he is also associatedwith National Institute of Nutrition,Hyderabad in Indian context. Aformal welcome was given to thevisiting guests by Mr. Shiv PrasadMeher, Manager Public RelationsBISWA at the outset. Ms Ninu Nair,Manager CSR introduced the guests.Mr. Sunil Ansule, General Manager,Scientific Regulatory Affairs (SRA),Coca Cola India, said a few wordson introducing the theme. He was

accompanied with Dr. Frank Daniel &Mr. Madhu Venugopal both areAssistant Managers SRA Coca ColaIndia & Ms Ruth Steven, daughter of Dr.Steven.

Dr. Steven came up with his powerpoint presentation on the theme, "MicroNutrient Malnutrition & HiddenHunger". It was based on his long termresearch works in many developingcountries, where malnutrition is acommon problem not only in the healthsector but also in the social developmentsector. He informed that there are abouttwo billion people living with irondeficiency and 500 million out of themare anaemic. The most worrying part ofit is that almost 80% of them are fromdeveloping countries. He further addedthat presence of iron and zinc decreaseschances of Diarrhoea & Pneumonia inhuman body system, whereas both theelements help in the growth of enzymesand chemical processes. Zinc only addsto increase in appetite. Regular intakeof these elements may address the MicroNutrient Malnutrition. These areavailable in Vitingo, a soft drinkavailable at affordable price, beingmarketed by BISWA in rural communityas a Corporate Social Responsibilityproduct of Coca Cola. It also containsVitamin A, Vitamin C & Folic Acid asmicro nutrients. Since, common saltfortified with Iodine is being successfullymarketed in India, so Vitingo may gainsimilar popularity here, expected Dr.Steven. The presentation was followedwith a lively interactive session that wasappreciated by the visiting guests. Theseminar was concluded with vote ofthanks from Ms Nair.

BISWA in Puri Rathayatra

Bharat Integrated Social WelfareAgency (BISWA) participated in PuriRathayatra in a big way this year. Allthe staff members of its Puri districtoffice alongwith some senior staffmembers from the head office tookactive participation in it as volunteers.Earlier Puri district administrationorganised a preparatory meetings for itin the chairmanship of the DistrictMagistrate & Collector, wherein BISWAparticipated through its officialrepresentative and showed eagerness toshoulder any responsibility given to theorganisation. It was not only BISWA butmany organisations came forward toundertake responsibility to make thePuri Rathayatra a big success in anorganised manner. A drinking waterserving counter was made available ata prominent place like Medical Square& an Ambulance was pressed intoservice there on behalf of BISWA as perits commitment. About fifteen thousandwater pouches were distributed topublic through this service counter. Fourbanners were hung at prominent places,so that pilgrims & tourists came to Purishould have some information onBISWA. All the thirty four volunteers ofBISWA were provided with T-shirts andcaps with logo of BISWA printed onthem. The entire operation wasconducted under the supervision of Mr.B.C Sethi, Chief Manager East Zone; Mr.Rakesh Dash, Chief Manager RiskManagement; Mr. Arijit Mohapatra,Manager Law and Mr. Sandip Prusty,Assistant Manager Law. TheProgramme was coordinated by Mr.Rabindra Dash, District Manager Puriand Mr Prasanna Pattnaik, ADC Puri.

|:?”

Urban SanitationUrban sanitation is always

a major concern for any localgovernment. The problemdeepens when the actualexecution of works entangled inbureaucracy and stuck up. Theultimate way out is only tooutsource it. Then there is theactual necessity of public privatepartnership (PPP). It has beenalready realised that some worksreally yield result in privatehands rather then ingovernment hands, even thoughnone can compete thegovernment in a democratic setup. In such a way PPP hasstarted showing result in urbansanitation this time. It is not forthe first time that it has beentried; rather it has been triedsince long, at least not less thanfive years ago at Sambalpur. Inurban sanitation, cleaning ofdrains and brooming the lanesare two major components; thoseare to be taken into considerationfor sure. Then unless theaccumulated garbage is shiftedto its ultimate destination, thecircle cannot be said complete.And here the destination is to bedecided by the authority, as noneother may take such a vitaldecision to ensure success ofurban sanitation.