The Limitless City
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Transcript of The Limitless City
The Limitless City
Presented by Mind Palace
Big Idea: Limitless
Here’s how it started.
Boston Brain Trust
The Boston Brain Trust• Founded by the Governor in 2010 in combination with the
Innovation District.• Using the power of ideas, the Trust fuels regional growth
and job creation in Boston with collaborative innovation initiatives.
Thought-leaders
Innovators
Venture Capitalists
Consortium
Boston Brain Trust MembersDanah Boyd+ Senior researcher at Microsoft's Kendall Square office+ Leading authority on how young people use technology and social media+ Widely published on the subject and gives high-profile talks at events such as SXSW
Jean Hammond+ One of Boston's most active and well connected angel investors+ Backs start ups including Zipcar and Crimson Hexagon+ Mentors up-and-coming start ups through a program called TechStars+ Runs workshops designed to introduce others to angel investing
Edward Boches+ Chief Innovation Officer at Mullen advertising agency+ Pushing the boundaries of education at Boston University + Great hair
Mind Palace
• A non-traditional ad agency founded by BU graduates Michelle Carpenter, Ben Johnson, Anne Sipio, Taylor Walker, and Kate Worthey
The Objective• To convince Facebook to found a new department right
here in our very own city, Beantown, MA.• And make Boston the epicenter of innovation.
StrategyFacebook
Boston
TalentVC’s
Who we want.
Zuckerberg Pyramid
All Facebook users
King Zuck
Boston Facebook users
Facebook employees
Facebook Execs
Boston Communities
• Target Boston communities in order to put pressure on King Zuck
All Facebook users
King Zuck
Boston Facebook users
Facebook employees
Facebook Execs
Targets
• 1) Scholars, students, and academics• 2) Start-up community• 3) Venture capitalists• 4) General Bostonians
Primary
Secondary
Capitalize on the energy and passion that Boston culture is known for to excite these people and
mobilize them for participation.
“The Zuck”What’s that I hear? The sound of Boston crying out to me? To the people of Boston, I hear you! I hear youuuuu!!!
What we can do.
Facebook’s Problems:“How do we bring our platform to the future?”
“How do we make the most of our resources in innovative and effective ways?”
“How do we grow our company in every direction towards future innovation?”
Boston’s Solutions:
We can help!
What we can offer
• Boston can offer things no other location can
A Special Combination:
The people
The culture
AcademicsResearch
Start-up community
Innovative businesses
Energy
Boston is ripe for the picking
Creative Executions
1) Manifest Facebook
2) Facebook Forward
3) FB∞• Forward-thinking
innovation department
• Objective: make the future Facebook a reality by developing Facebook with limitless ideas
FB∞
4) Living Facebook
• Objective: Show Zuckerberg the energy and creativity that Boston can offer in a way he can’t ignore
Living Facebook
The Results
Short-term • Facebook opens
FB∞ in the Innovation District with 2,000 new employees, recruited from Facebook Forward and Boston’s universities
Mid-term
• Boston’s economy gets a critical boost from the huge influx of students who want to attend Boston schools
Long-term
• FB∞’s presence in Boston leads to an attitude shift in the entire population, inspiring communities to mobilize in all of Boston’s notable arenas
The Limitless City
In case you were wondering …
• Minddddddd Palace!