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The LikeabilityFactor

Roger Claessens,Prof. UBI Professional training

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Branding & likeability What makes a person

likeable Likeability & competence

The likeability skill set Likeability & success

CONTENT

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Likeability is predominantly a choice

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Raign

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Laura Bretan

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What determinesyour perception of these two artists?

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Branding & likeability 10

VISUAL VERBALESSENCE

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Satisfaction

PROMISE

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…AND in this case?

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A BRAND EQUALS A PROMISE

From brands to lovemarks17

18Loyalty beyond reason

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“Apple is about people who think outside the box, people who want to use computers to help them change the world, to help them create things that make a difference and not just a job done” S.Jobs

LOVEMARKS

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“Design is not decoration. It is not the surface appearance of a product. It is not about colour or stylistic details. It is the way the product works!” S. Jobs

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What makes YOU a love mark?23

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Authenticity & empathy

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Empathy is identification with and understanding of another person’s feelings, experiences and emotions

• Both sympathy and empathy are acts of feelings. You pity or feel sorry for them but you do not necessarily understand what they are actually feeling. 26

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Likeability is a higher order in the overall complexity of the human emotions

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“the importance of failure and imagination”

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The importance of know-how

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The importance of self analysis

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The importance of motivation

Narcicism

Likeability & competence34

Overestimation of intuition and underestimation of what we need for the analytical part of the decision making process will induce

irrational perseverance

Confirmation bias

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Likeability tools 39

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Four pieces of advise1. Check yourself2. Try to matter to

other people3. Develop your

empathy4. Get real

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Raising likeability1. Friendlines2. Relevance3. Empathy4. Realness

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• Listening more than speaking • Courteous and respectful • Cultivating friendliness • Placing others wants before

their own; • Compliment, encourage and

affirm others.

You can only be good when passionate about it

Likeability & success 44

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Know your weak link !

Failure today does not mean that success is out of the question later

The opposite of superficial

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“What can I do to help you?”

Leave from here thinking that YOU are AWESOME

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Your personal slides on

WWW.ROGERCLAESSENS.BE

Good luck