The life of Wunder(Mad)men

Just one perspective – Justin Halim

Regional Account Director Wunderman Singapore

@justinlhalim

Jan 2011 – presentCurrently Regional Account Director, working on Microsoft, Wunderman Singapore

Oct 2010 – Jan 2011Regional Lead for Nokia, Wunderman SingaporeOct 2009

Changed location from Wunderman UK to Wunderman Singapore

Jul 2006 – Oct 2009Worked on Nokia, Land Rover and Ford, Wunderman UK

Jul 2006 – Oct 2009Travelled loads! Jul 2006

Changed location from Wunderman/Y&R Sydney to Wunderman UK

Nov 2004 – Jul 2006Worked on Telstra, a range of Government departments, and new business, Wunderman/Y&R Sydney

Feb 2002 – Nov 2004Joined MLC Graduate Program, my last role being Advertising Campaign Manager

1999-2002At uni figuring out what to do?!?!?!

What’s working in advertising like? What are the

career prospects?

I heard long hours are involved, eek!

Where is the industry headed?

What will I do everyday?

What are the perks of the job?

Are clients mean?

How do I get my foot in the door?

What types of roles are there in advertising?

A bit about Wunderman….

“What matters today are the digital conversations with and among consumers.”

2011 AdAge: Wunderman #1 Worldwide

2011 AdAge: Digital Marketing RankingWunderman #5 Worldwide

Top CRM/

Direct Marketing#1Wunderman

#5Digital

Agencies

Wunderman

total # of countries

61total # of offices

145total # of people

6200+

Our NetworkAsia Pacific14 Countries29 Offices1000+ People

North America2 Countries36 Offices2,000+ People

EMEA36 Countries66 Offices2,500+ People

LATAM9 Countries14 Offices700+ People

We work with some of the world’s most admired brands

EMEA/LATAM/APAC

Global

North America

The advertising landscape

A person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today.

http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?ei=5094&en=612610efd7f8f6ef&hp=&ex=1168923600&partner=homepage&pagewanted=all

These advertising messages help make us aware, educate us, and help us make….

…about brands, products, services and solutions that meet our needs and wants

The importance of digital

Laptop

Mobile phone

Another mobile phone

iPod

Plus tablets, netbooks, e-readers, PSPs, and more!

893 million internet users in APAC (42% global share)

Another 700 million Asians are expected to go online by 2015

With ownership of mobile devices in the region, particularly smartphones, set to surge in the year ahead, this will have a profound impact on the digital behaviors of Southeast Asian consumers

Most Internet users around the region access the Internet on a regular basis, the vast majority at least several times per week, if not daily

Tablet ownership is expected to further increase in the year ahead, in particular in Malaysia, Singapore and Thailand

The mobile phone, as a facilitator of internet access, is very popular across Southeast Asian markets

Vietnam Internet users spend more time online than those in Australia, Taiwan & Japan

So what’s it really like in an advertising agency?

The different roles

Key point of contact with the client

Take client campaign requests and brief the creative team

Manage relationships with clients and projects end-to-end

Ensure on-time and on-budget delivery of projects

Take creative briefs and turn them into the ‘big idea’

Apply the big idea to different marketing channels – web, mobile, banners, email, apps, etc

Art Directors and Copywriters will typically work together to come up with the ‘big idea’

Build the big idea across the different marketing channels

Ensures technical build is built to standard and is bug-free

Manage financial reporting

Manages billing and ensuring work delivered is profitable, together with Account Service

Hello Justin speaking

People in these roles are….

Business, marketing, communications backgrounds

Good time, budget and project managers

Can work with different personality types

Strategic thinkers who understand the clients’ business

Highly creative

Artistic

Lateral thinkers

Graphic design, communications backgrounds

Technically savvy

Programmers,Coder, IT, even some engineering backgrounds and experience

Accounting and finance backgrounds

Good with numbers

Financially savvy

Compliant with Accounting standards and practices

Top 10 things about working in an agency (and at Wunderman)

10. You can change someone’s perception and make a real difference in people’s lives, with just one impactful conversation

9. Foosball

8. The opportunity to travel and see new things – all with work

7. The ongoing professional and career development

Wunderman University

Learning Management System

Digital Deep-Dive sessions

Planning & Analytics ring

New Business Training

WPP Maestro

WPP Mini-MBA

6. Literally see your work come to life, and show it off to the rest of the world

Nokia Eksismeter video

Video removed

5. The chance to be creative – day in, day out

http://www.youtube.com/watch?v=DOutRO62WBw

http://www.youtube.com/watch?v=LzlRguV8NuQ

4. The variety associated with working with the world’s best brands

And our newest Global client….

Video removed

3. …And the fun of experiencing their products first hand!

2. A young, fun, vibrant work culture

1. The people!

“I'm never short of things to do here, and there's a lot to learn from each project I'm involved in.” ---- Alan Choong, Z Academy Intern- Junior Designer, Wunderman Singapore

“Wunderman has a positive work and learning environment topped with helpful and supportive colleagues. ” ---- Tryphena Luhur, Regional Network Coordinator, Wunderman APAC

“My experience and knowledge has been progressing like a bullet train at Wunderman. A family oriented office with a great atmosphere and great place for career advancement.” ---- Aaron Aw, Digital Producer/ Analyst, Wunderman Singapore

“A unique and enlightening experience” ---- Haikel Latiff, Regional Knowledge Coordinator, Wunderman APAC

“There’s never a shortage of fun, joy and excitement at Wunderman.” ---- Irene Teo, Human Resource Manager, Wunderman Singapore

“Life at Wunderman is fun, dynamic and informal.” ---- Thomas Haugan, Regional Business Development Coordinator, Wunderman APAC

“Life at Wunderman for me is an adventure. It’s fun, it’s exciting and more importantly – motivating! Over the course of 3 years, not only have I learnt a lot but I’ve also been given the opportunity to pursue my passion. Love it!” ---- Mary Chan, Interactive Manager, Wunderman Singapore

“I wake up (almost) every morning eager to head to office- this in itself tells a lot about Wunderman.  Wunderman helped me to build my career from an Associate Account Director to GM.  This wouldn’t have been possible in most other organizations.  Wunderman truly believes in its people and ensures the right platform is provided to reach their full potential.  People who work in Wunderman tend to develop a very entrepreneurial spirit.  We want the office to succeed not only as a local market but as a region.  Combine all this aspects of Wunderman and you have a great working environment with great people.  We work hard but enjoy all of it! I joined Wunderman not knowing it would be such…but am blessed to be a part of this huge family!” ---- Nimesh Desai, General Manager, Wunderman Singapore

So why not make it a career for you!

We have two great accredited programs geared to giving you the best experiences and development opportunities to kick-start your career at Wunderman:

– Z Graduate

– Z Academy

Find out more at our booth today

There are conversations that arefleeting and dissipate into the

white noise of daily life but there are some that resonate sparkle with new ideas, that

make us think in new ways and which create new relationships.

These are the conversations that

define feelings and change the behavior of consumers.

Thank you.Follow me: @justinlhalim