Nike built a brand around “Just do it” and we believed we would be athletes by putting on a pair of those shoes. I actually still believe I can run faster just by buying a NEW pair... but

that could possibly be an addiction to shopping. :/ LOL!

Anyway, when thinking of what message will brand your business remember the power in “Just do It!” The power in words is apparent because all you have to do is think about a few of your favorite “brands” and you will start chanting a song or a tag line immediately. In the past branding a tag line was expensive but TODAY with Social Media it is virtually FREE.

“Virtually” because unless you are GREAT at social media advertising the only people who you may be able to brand your tag line into their heads are going to be the top 20% of

“friends”, “fans”, or “followers” you consistently interact with in your top social media outlets. Did I lose you yet?

In other words, if you schedule posting a fantastic image, awesome content and ending every single post with your “tag line” every day at a minimum of 2 times a day at the highest log in time you will not be effective even with that 20%. The good, no I should say GREAT news is if you are consistent and creative with your social media you will undoubtedly gain popularity and eventually start BRANDING your business and making yourself known to

that 20%. BUT do you want to BRAND your business to conquer the WORLD around you? I would assume so. Did you know you can do this extremely effectively with a combina-

tion of images, interactive content, and a budget towards social media advertising? YOU CAAAAAANNNNNNNN! Doesn’t that excite you???

I am obsessed with Social Media Advertising. I know I am great at it because I “Just do it!” everyday. My clients see an increase EVERYDAY in social media interaction because I

understand the new world of Social Media and its growing importance. SSA is necessary. Wrap your head around this notion. How often do you watch television? How often do you

read the newspaper in its physical form? How often do you listen to the local radio?

NOW, how often are you on one of the social medias? I thought so!

Create your inhouse Social Media division (Indigo can help you do that) or hire experts like ourselves to build your brand, create your reputation, and design an experience for your

consumers to have when visiting your site.

You need to “Just do It!”

I am at your Social Media Service,

Giselle Mascarenhas-Villarreal

NIKE WAS ONTO SOMETHING WITH “JUST DO IT!”

DIG DEEPBULD BIG

www.indigopublicrelations.com

04THELIFE

THE LIFE Magazine is published in Rio Grande City, TX. THE LIFE Magazine and its employees do not assume liability for products or services offered herein. Permission to use

or reproduce material herein must be with express written consent of the publisher. 2013THE LIFE Magazine is Printed in the U.S.

Letter from the Editor

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Log on to view our current and past issues!

PublisherMayor Ruben O. Villarreal

Giselle Mascarenhas Villarreal

EditorJacqueline Mercado

Account ExecutiveBuster Brown

Contributing WritersBrenda Bautista-Damm

Yirla Nolan

PhotographyRoel Reyes

DesignGPGI Design Group

Devon SmittkampJohn Rios-Zertuche

601 Main StreetRio Grande City, TX 78582

socialifestarr@gmail.com (956) 437-4624

5,000 issues monthly and 500+ distribution points Starr County, Zapata County and growing.

It is impressive how fast time goes by. Can you believe 2014 is finally here!?!

Where do you want to be this New Year? What will you do to get there? The power is in your hands. You are the key to a brighter tomorrow.

As we commence a new year in Starr County, events start to follow up. Featured on our cover is the Rio Grande City’s Greater Chamber of Commerce 3rd Annual Art walk. Keepin’ It Rio Art Walk showcases the unique talents of local artists throughout South Texas. Step back in time while touring one of Rio Grande City’s best known landmarks, La Borde House on Main St, which has been the backdrop for Keepin’ It Rio Art walk for three years. Join us January 9, 2014 from 6pm to 9pm for an evening of fun, friends and music. Art Walk is “The most amazing cultural experience in town.” For further information on how you can showcase your talent contact RGC Greater Chamber President Cecilia Olivares.

Look for our community pages, you might be featured in them!!! It is al-ways a great experience to attend such wonderful events in Starr County. We have “Pictures with Santa” at Pediatric Practice Association by Dr. Stanley. Santa also made an appearance in town along side with Rio PD and Crime stoppers for the “Annual Christmas Toy Giveaway.” It was a magical night at Dr.B’s “Winter Wonderland” It was an exciting night as it snowed at the RGC Fairgrounds. Also featured is the Christmas Posada by Riverview Family Center, a night commemorating employees at the Annual Christmas Posada who have served many years with Peña Enterprises!

A new year is a fresh start for realization of dreams. May the beginning of this year fill you with new strength, bravery and the faith necessary to achieve your dreams. Happy New Year!

Pediatric Care Center Dr. B’s

Annual Winter Wonderland

Rio PD & Crime Stoppers Annual Christmas Toy Giveaway

Riverview Family Center commemorating employees at the Annual Christmas Posada who have served many years with Peña Enterprises!

Pediatric Practice Association’s Pictures with Santa

Pediatric Practice Association’s Pictures with Santa

Your ad here!Call Jacqueline Mercado:

956-437-4624 Socialifestarr@gmail.com

$15