THE LEISURE SPA

An Insight Overview

SPA & WELLNESS INDUSTRY IN INDIA :

SPA word came from a Latin Phrase "Salus Per Aquam" generally means “Health Through Water” .

WELLNESS defined by NABH (National Accreditation Board for Hospitals & Healthcare Providers) as “a state of a healthy balance of the mind and body that results in overall well-being”

As per a recent study by the Stanford Research Institute International, the global wellness industry represents a market of nearly US$ 2 trillion as opposed to the Indian Wellness Industry, which is a US$ 9.8 billion market; accounting therefore, for less than 2% of the global wellness industry.

SPA & WELLNESS INDUSTRY IN INDIA : CONT..

The manner in which this industry has used the business potential of traditional Indian practices and home remedies and has moved from being a notion about luxury services to becoming a necessity. This is attributed to the fact that people want to live longer and healthier lives and so wellness, at some level or the other, is no longer the comfort of the rich

In India there are 2,300 + spas - INR 490 Billion annually (2011 Industry Fig- By PWC) 40% of which is into Wellness services ,the entire wellness market to be doubled by 2015.

PWC Graph: Indian Wellness Industry

A Huge scope exist in Indian Market , This will be the right era to take this industry into a new height: SUSANT ROUT

CLASSIFICATION OF SPA INDUSTRY

• Destination spa

• Resort spa

• Hotel spa

• Day spa

• Medical spa

• Club spa

About- The Leisure Spa

A leading provider of the world-renowned spa & wellness

services owned by East India Wellness Group , which own

11 Spa under its Umbrella in different format of operation.

Founded by Mr. Susant Rout in 2009, He is an Engineer &

Management Consultant to spa owners, spa operators ,IIM

& IIT alumni's.

Company operating spa with Pan India Presence, All

functions are operated from New Delhi Office. Accredited

Norms As per Quality Council of India & NABH

SPA INDUSTRY : MAJOR PLAYERS

Amatrra Spa- Premium Club Spa

Myrah Spa- Special pregnancy packages, and sports

massages.

Aura Thai- Specialty in Thai Massage

Aroma Thai- Specialty In Foot Therapy

Sukho Thai- Specialty In Foot Therapy

Four Fountain Spa : Cotemporary Spa

Sohum Spa: Cotemporary Spa

WHY : The Leisure Spa

Central location & Competitively priced..

Organic Spa products.

Ambience & Hospitality.

Quality of Therapist.

Best value for time & money.

Customer satisfaction& Delight.

STRENGTHS OPPORTUNITIES

Health concerns & stress within the minds of customers is gradually increasing.

High growth rate as Spa’s asimplifying upcoming visa rules

re connected to other industries such as food & Herb

High Disposable Income. Indian Govt plan to promote

tourism, through

Why WE Again: Our USP+

Our interiors are Self-designed by our Founder and all decor items are bought from Asian Countries & different Indian states (It Promote state handicraft manufacturer) to give the authentic spa ambience.

We know how to run a professional & profitable spa. All our outlets are profitable; we have never closed an outlet.

We offer attractive value worth membership plans that makes great gifts ideas and are a good source of income generation and client retention.

We serve 10000+ satisfied customers every month, which show strength of our higher level of customer satisfaction.

SEGMENTATION

Psychographic segmentation.

Lifestyle/attitude. Personality. Purchase habits. Benefit sought. Usage rate & loyalty Price sensitivity.

TARGETING

Potential customers include overseas travellers or expatriates.

who are health conscious & care about their personality and looks.

pamper themselves with massage therapy, body and facial treatments.

individuals with medium or higher disposable income.

sometimes have chronic pain or old injury issues. use massage as preventative health care. Hotel referrals.

DIFFERENTIATION

Authentic Spa treatment based on the age old ,time- tested Thai herbal/ holistic practices and folk wisdom.

Well qualified &Trained Spa Therapists by Certified Trainers ,the most credible organization for promoting the Thai Spa Concept.

Ambience and atmosphere of the place has been meticulously planned and developed to represent authentic Thai Spa.

Purest & Best quality Spa products are directly and exclusively imported .

Services packaged and priced with the sole focus of offering the best value for time and money.

Pleasant & courteous attitude of both therapist & support personals .

POSITIONING

CARE 4 YOURSELF

SEE A NEW YOU!

VISION - Relieving your stress, Making you Energetic.

MISSION – To share the wonders of authentic world Spa treatments among the Indian masses, and become the first of its kind authentic/ original Spa treatment chain in India.

CONCEPT - Providing absolute Rejuvenation.

7 P’s Understanding: A Spanalysis

Products. Prices. Promotions. Place. Process. Physical Evidence. People.

PRODUCTS

Facials

Body Scrubs

Body wraps

Traditional Thai massages

Thai herbal compress

Foot reflexology

Specific Massages

PRICES

499: 30 min Foot Reflexology

1199: 30 Min Shiatsu Massage

2499: 60 Min Balinese Massage

2499: 60 Min Traditional Thai Massage

2299: 45 Min Facial

2499: 60 Min Body Exfoliation Treatment

PROMOTIONS

Adds in Leading Newspapers

Outdoor Media

Maximum Discount on week days

Gold Membership card

Loyalty Programme Card.

PROMOTIONS

Services to hotels which does not have their own

spa

Prior to opening meeting with managers at local

hotels promotions will be offered to create buzz

and build relationships.

Online website- Spa Scheduling Software

Advantage of place

PLACE/ CITIES

MUMBAI

DELHI

KOLKATA

CHENNAI

HYDERABAD

BANGALORE

GOA

• INDORE

• BHOPAL

• KERELA

• ORISSA

• HARIDWAR

• RISHIKESH

• MUSSORIE

• GURGAON

• AHMEDABAD

• SURAT

• AGRA

• LUCKNOW

• JAIPUR

• CHANDIGARH

• UDAIPUR

PROCESS

Reaching the Spa

Relaxing for sometime

Service is provided

Provide Refreshments

Feedback is taken

Taking Appointment

PHYSICAL EVIDENCE

Internal Ambience

Lighting

Interior Decoration

Spa product ingredients for massage oils, herbals  compresses, scrubs and facials, etc

Thai Sitting (Sofa, Bath Pool, Chairs etc)

Soft Music

PEOPLE

Therapists are Thai nationals & Indian , trained and certified by Thai Trainers , certified the Thai Ministry of Health & Education & European Certification Body i.e CIBTAC & CIDESCO

Local Therapist got training through certificate Training Programmes.

360 Degree feedback system

Employee involvement

CHALLENGES : the Begining

Highly fragmented and unregulated

Lack of standardization

Same traditional treatment

Lack of accredited training institutes

Perception of people

STPD ANALYSIS

Gallery: The Leisure Spa

THANKS

Created By

SUSANT ROUT

Founder

The Leisure Spa (5 Outlets)

New Delhi-Gurgaon-Noida

Two Time Finalist of “ Images Wellness award”

Nominee of “ Best Spa Award- Asia Spa Award”http://goindia.about.com/od/yogawellbeing/tp/top-spas-india.htm

http://spas.about.com/od/stressmanagement/tp/globalspatrends.htmhttp://goindia.about.com/od/yogawellbeing/tp/top-spas-india.htm