Writing Training

The Learning Professional by Lightext, Inc.

 Describing today's successful writer

and trainer

About Lightext

Quality Consulting since 1994 Policy and Procedure Online Help Curriculum Design Training Delivery

 Lightext Training Center Adobe Authorized Training Center Learning Professional Courses

.

A few of our clients:

American Honda Finance Corporation Ameriquest Mortgage Company California Bankers Association California Federal Bank (now Citibank) CapitalSource Bank Celtic Capital Corporation Central Pacific Bank Charter Pacific Bank City National Bank Countrywide Home Loans EMC Mortgage Corporation (JP

Morgan/Chase) Far East National Bank Fidelity National Asset Management

Corporation First Republic Bank Fremont Bank

Grandpoint Bank OneWest Bank K & N Engineering Korn/Ferry International Marix Servicing LLC Mitsubishi Motors Credit of America, Inc. Pacific Capital Bancorp PennyMac PMC Bancorp Prospect Mortgage Ryland Homes Union Bank Washington Mutual (JP Morgan/Chase) Wells Fargo Bank WFS Financial, Inc World Savings Bank (Wachovia/Wells

Fargo)

Traditional User Support Model

Trainers Policy and procedure writers Departmental support personnel Management as communicators Others who create specific user support

materials such as job aids, user manuals, etc.

Problems Resulting from the Traditional Model Redundancy in work effort No coordinated approach to learning Communication issues are mislabeled as

training problems Inconsistent, conflicting and insufficient content

presented to end user Good documentation or training can get buried New communications tools overlap old ones

Improved Learning Model

Learning happens based on appropriate, clear and consistent communications

Trainers and writers need to recommend the best strategy for learning, not a strategy based on their area of expertise

Make use of core content

 Basis: 50+ combined years in training and writing and

utilization of over 50 consultants on assignments

Individuals Required to Facilitate the New Model Blended knowledge and skills in training, writing,

and business analysis Strategic thinkers Those who can work in partnership with their

clients to ascertain end user and customer needs.

 

Result: The Learning Professional

The Learning Professional Make-up

The Learning Professional - ValuesThe new baseline: Talent Professionalism Desire Flexibility Hard work and dedication Aptitude Ability to see beyond the paycheck

The Learning Professional - Knowledge Industry knowledge Primary area of expertise Must have added value in complimentary arenas

Curriculum Design Policy and Procedure Systems Manuals User Guides Business Analysis

The Learning Professional - Skills Connect delivery by using the right tools Have expertise on one or more applications

for: Online help development Computer based training/simulations Webinars Skill building games Flow charting Test scripts

Learn to think strategically

Single source your content Use the single source as the basis for all training and

procedures Ensure content is always readily available, accessible and up-

to-date Collaborate with business partners and other support persons

to not duplicate efforts Use tools to enhance knowledge and ensure they are

interconnected in the classroom and on the job Teach individuals how to use learning tools and how to

provide feedback Build partnerships, create learning plans

The Learning Professional’s Role As a Consultant

Identify the learning need Recommend the appropriate learning solution Ensure the specific solution fits into the whole

As a Business Partner Implement solutions that support your client, not your

agenda Always consider the ultimate customer need

Thank You!