The leading ecommerce advertising and analytics platform€¦ · ads, placements, and channels for...
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WWW.GOTVANTAGE.COM The leading ecommerce advertising and analytics platform
Transcript of The leading ecommerce advertising and analytics platform€¦ · ads, placements, and channels for...
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i n t r o d u c t i o n
e c o m m e r c e a d v e r t i s i n g
e c o m m e r c e a n a l y t i c s
e S h o p p e r m a r k e t i n g
a b o u t V a n t a g e
V a n t a g e f o r M a g e n t o
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Vantage for Magento
Vantage helps retailers and brands worldwide use their data to reach customers and grow their business.
When you connect your Magento store with Vantage, you can understand how it’s performing in
real-time, uncover key insights to drive performance and build Facebook and Instagram ad
campaigns in minutes to grow your customer base and increase sales.
We put your data to work by using your customer behavior and purchase data to deliver targeted,
auto-optimized prospecting and retargeting ad campaigns. Vantage provides retailers the ability to
deliver automated, customer-centric ad campaigns to drive profitable, performance ecommerce.
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Transform data into loyal customers
Intelligently convert browsers into buyers with automated
ads that drive sales
ECOMMERCE ADVERTISING
Vantage Smart Campaigns give
you the power to grow your
business in just a few steps.
Create beautiful Facebook and
Instagram ads in minutes and use
our pre-built audiences to attract
new visitors, capture abandoned
carts, and drive repeat purchases.
The combination of Facebook and Vantage were a huge part in driving revenue and
brand awareness for DockATot. Vantage enabled us to effortlessly build our ads, and
show immediate results and impact in revenue; while Facebook allowed us to reach
our target demographic and embrace the power of social proof.
We know data is an ecommerce
businesses’ most valuable asset. If
used effectively, it is your golden
ticket to growth. That’s why we
have built an advertising platform
that uses your own Magento
store’s data to do all the decision
making.
- Elina Furman, DockATot, Elfin Marketing
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Sell more products and reach new
audiences easily
Self-optimizing campaigns that drive
revenue today and learn for tomorrow.
A/B testing in just a few clicks
ECOMMERCE ADVERTISING
With Vantage, your ads are tested and improved automatically! Vantage
optimizes out non-performing ads and re-allocates the budget to the best
ads, placements, and channels for the highest possible return.
We optimize your ads every hour to ensure you don’t waste money on ads
that are not translating into sales for your store. Think of the time and
money you’ll save only running ads that perform!
A/B testing your ads is the best way to find out what messages resonate
with your customers.
Which images lead to higher click through rates? What headlines are most
effective? Do specific calls to action drive more sales? Answer all these
questions and more with a few clicks.
Only Vantage creates intelligent targeted prospecting and retargeting
audiences based on your ecommerce data. We use data - lots of it:
customer behavior, interests, and previous sales to help you focus on the
customers that are most likely to buy. No one wants to waste money
advertising with bad ads targeting the wrong people.
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Strategically drive customers through your
sales funnel
A recurring revenue source you can count on
ECOMMERCE ADVERTISING
Corresponding to your sales funnel, the Vantage Stack of Smart Campaigns serves those needs.
Vantage strategically recommends the Smart Campaigns you need to launch to enable a healthy
sales funnel for your store.
Increase sales today and watch them increase every quarter. Our machine learning campaigns
continuously discover new ways to grow your customer base and revenue over time, so your
revenue timeline keeps pointing upward.
The modern customer journey is
complex. It’s important to focus on the
key moments that can help inspire
people to buy your product. Using
Vantage to deliver ads mapped to our
sales funnel, we developed ad
campaigns to capture customers from
initial contact, through to purchase.
All stores have three broad needs when it comes to managing their customer relationships.
Attract new visitors
Convert browsers into buyers
Re-Engage customers to buy more
– Jaime Schuster, SLEEFS
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Data-driven intelligence for retailers
Magento stores gain access to 100s of ecommerce metrics
ECOMMERCE ANALYTICS
With over 100 metrics available, analyze your store’s performance in real-time. From Abandon
Cart Rate to Repeat Customer Rate to Average Order Value, you can review all the metrics that
matter most to your business.
Vantage is the only ecommerce analytics platform to offer Revenue Forecasting. Our Revenue
Timeline compares your current revenue with a previous time period, and forecasts what your
store will make today, this week, this month, and even this year.
We connect directly to your Magento store’s data platform to analyze your data and calculate key
metrics. All of your data is then delivered to you on your store’s Vantage Dashboard.
Vantage analyzes trends in your data to recognize opportunities for improvement. Your dashboard
will help you react to trends, forecast, and plan for the future of your store.
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Dive deep into the data
Use customer purchasing behavior to your advantage
ECOMMERCE ANALYTICS
Use our Explore tool to mix and match any combination of store metrics and customer insights to
create customized reports. Target customers who have only purchased once and encourage them
to shop again. Segment the customers who shop most frequently in your store and see what
products they most commonly purchase.
Easily export the data to better analyze the findings. You can even export customer lists to retarget
through Vantage, or upload into your email marketing platform.
Click on a metric box to dive deeper into the data. View a chart or graph to gain insight you can
share with your colleagues. Identify what areas of your business are thriving, and which ones need a
little love to help drive your business forward!
Hands down the best app! We struggled for 2 years to try to make sense of the very limited data and would spend literally
days sorting and manipulating data in excel to determine things like customer repurchase frequency. Then we discovered
Vantage and it's literally saved dozens if not hundreds of man-hours. - Blowfish for Hangovers
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Ecommerce and Shopper Marketing.
Together.
A simple integration yields powerful results
ESHOPPER MARKETING
Vantage and retail partners are leading change with a breakthrough model in path-to-purchase.
Vantage is helping CPG brands and retailers to collaborate and drive more profitable, performance
ecommerce.
Customers abandon
products or carts on
retailer’s ecommerce
store
Data is not shared betwee retailer and vendor.
Vantage leverages
retailer and CPG brand
data to prioritize
opportunities
Test multiple
versions of ads,
optimize to maximize
Return on Ad Spend
Test multiple
versions of ads,
optimize to
maximize Return on
Ad Spend
Vantage reports
increase speed and
quality of decision
making
Raise engagement and lower
the cost to acquire customers
by automating key action
channels and marketing
services
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Winning at ecommerce from all angles
ESHOPPER MARKETING
Psychometric Ad Targeting
Using retailer data, Vantage works with CPG brands and retailers to build audiences based on
psychometric profiles. Psychometrics can help us understand the drivers and motivations for your
customers.
Vantage helps you focus on why your customers are there, what’s driven them to be interested in
your brand, and/or when they might buy from you. Vantage can even guide the messaging for those
customers ready to switch from your competitor.
Monetize Store Traffic
Drive customers to the retailer’s store using data-driven advertising campaigns across Facebook
and Instagram.
Data and Insight Delivery
Vantage delivers CPG brands more insight into what they can do to support ecommerce
operations, ultimately creating the perfect partnership.
Vantage significantly outperforms the industry with an average 10X return on ad spend.
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Vantage is the leader in helping retailers and brands
turn data into insight and action
Over 20,000+ Retailers Use Vantage to Grow Their
Ecommerce Store
ABOUT VANTAGE
Thousands of brands and retailers in over 128
countries around the world use Vantage for
ecommerce analytics and advertising. Vantage
was built on the primary goal of helping
ecommerce businesses of all sizes around the
world grow. We’re committed to helping
businesses identify opportunities and grow
revenue in an easy and data-driven way.
Through our partnership with Magento, we
continue to provide ecommerce businesses with
the data-driven, automated technology they
need to drive profitable, performance
ecommerce to increase ROI and really connect
with customers.
