The LBO LookBook Media Kit - Life. Enhanced. · stays palatable to even the smallest lady owned...
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The L.B.O. LookBook Media Kit Published by: A subsidiary of:
Transcript of The LBO LookBook Media Kit - Life. Enhanced. · stays palatable to even the smallest lady owned...
The L.B.O. LookBook
Media Kit
Published by:
A subsidiary of:
What is The L.B.O. LookBook?
The L.B.O. LookBook is a catalog of services and products provided exclusively by Lady Business Owners
(LBOs!) LBOs are some of the hardest working people in the world and they deserve to be support and
celebrated. This catalog was created with that support and celebration in mind.
A note from the publisher:
Thank you for your interest in The L.B.O. LookBook!! I am thrilled to be able to provide this outlet for
lady business owners to be able to showcase their products and services and look forward to working
with you.
When I developed this concept (and subsequently published the initial edition), it was not a money‐
making strategy for me. I charge only what I need to cover my resources and time so that the price point
stays palatable to even the smallest lady owned company.
I’ve made the following commitments to the LBOs who participate:
There will be no direct competitors or duplication of services and products. For example, there
will only be 1 jewelry business, 1 tax professional, 1 life coach, etc. There may be some small
duplication of ancillary services in some cases but those will be minimal and will always be
disclosed prior to your participation.
There will be a variety of services and products so that the value to your clients is as high as
possible.
It will be refreshed every quarter (Dec 5, Mar 5, Jun 5, and Sept 5) and any LBO who pays for a
spot is locked in for one full year.
The commitment I ask from participants:
USE IT! This tool will do none of us any good if it sits in your inbox or hangs out on your desktop. Pin it.
Post it. Share it. Gram it. USE IT!! And then USE IT AGAIN.
I’ve had SO MUCH support in my time as an LBO and I’m blessed to be able to share this opportunity
with you!
Mindy McCorkle
What’s In It for You?
• Use it any way you want as often as you want to help market your business! Add it to your website or blog, include it in an email campaign, send it to potential customers, and post it on social media – anything you want!
• It’s a value‐add freebie for your customers and potential customers. • Shows your support for other lady business owners! • The exponential exposure is HUGE. If all those who participate share it, not only are you
reaching the thousands of people in your network, your product or service info will be reaching the thousands of people in the other participating LBOs networks!
How can I get in?
Send an email to [email protected] with the subject ‘LBO Lookbook’ and tell me a little bit
about your business. I will make sure that there is no conflict or direct competitiveness with any of the
existing LBO participants and let you know if you’re approved to participate!
If your participation is approved, you will be sent a Participation Form to complete and return to me
along with the required files.
That’s it! It’s that simple!
How Much??
The cost to participate is only a one‐time fee of $60.
Here’s what the Participation Package includes:
A secured spot in 4 consecutive editions (a whole year!)
Your face on the cover of the catalog
Your logo on the back cover (linked to your website)
A listing in the Owner Directory including email and website links, your phone #, and a brief
owner bio. Your logo will be here, too, linked to your website!
A full page ad! There are no restrictions to the design, color, or content of your ad – design it
anyway you want! It does have to be G rated, of course, but other than that, it’s your choice!
Showcase one product or a dozen. Promote your services or just get the word out there about
your company or blog. Really, ANYTHING YOU WANT!
A few design considerations:
Consider that the catalog will be in publication for 90 days. Holiday specific incentives or products and promotion/coupon expirations may become dated. Include prices where possible but keep in mind the publication is good for 3 months. Colors may look different on different devices, darker colors especially. Since this is an electronic catalog, you’ll want to check out what your ad looks like on multiple devices and screens.
What if I want more than one page?
NP! Additional pages are $25/each. Grab a few if you want!
Can I insert a coupon?
Of course! You can put a coupon on your page if you’d like. If you want your coupon on a separate
page, you can get a ¼ page coupon for $10 or a ½ page coupon for $20.
What if I don’t want to design my own ad?
Again, NP! I can design an ad for you. The design fee is $65 per page and includes up to 3 design edits.
What if I have changes for the next edition?
If nothing changes after the first participation edition, you do nothing and you pay nothing else! The
initial participation package price includes your presence in 4 editions.
If you want to update your ad (an update that you send me), the cost is $10 just to cover my time in
relinking the new page into the catalog.
If you need edits to a page I designed for you, the design update fee is $30.
But again, if you have no changes, you pay nothing!
Ready to get in? Send that email to me to get the approval process started!
Other details:
Ads must be submitted prior to the deadline. If you miss the deadline, you may lose your spot to
someone on the wait list. You will be notified in advance via email of the deadline.
Files must be submitted as a print‐ready PDF (8.5x11), PNG, or JPG. PNG and JPG files must be 300DPI.
You can request a page placement but ultimately page placement will be determined by the publisher.
Pages will placed where they will flow the best, not clash or conflict with the ad next to them, and so
that the visual appeal of the catalog is pleasant.
I’m striving for 100% satisfaction so if there is any issue with your files or links, I’ll reach out and we’ll
work through those issues together.
Here’s to you, my fellow LBO! Keep rocking it and let me know if there is anything I can do to help you!
And oh yeah, GET IN THIS CATALOG!!
Publisher info:
Mindy McCorkle
Owner, Enhancement Talent Development and Life Enhanced
704.309.7392
www.enhancementTD.com
yourlifeehanced.net
