@meetDMAIWIFI CODE: DMAI2014

OPPORTUNITIES, THREATS & QUESTIONSThe Latest on Airbnb, Vacation Rentals & Destinations

rooms & listings

Homeaway

Intercontinental

Marriott

Hilton

Wyndham

Airbnb

Starwood

0 200,000 400,000 600,000 800,000 1,000,0001,200,000

1,000,000

687,000

676,000

672,000

645,000

550,000

346,000

Counting beds on offer, Homeaway has more listings and Airbnb already has the fifth-largest “inventory” in the world.

Source: Fast Company

Real People. Real Homes. Real Experiences.

Regulations and ComplianceMatt Curtis, Director, Government Relations

mcurtis@homeaway.com

HOMEAWAY.COM

©2014 HomeAway, Inc. All Rights Reserved

HOMEAWAY: 1M+ LISTINGS

191 countries

50 dedicated sites

9 market leading sites

12 global offices

Travel is a Global Experience for Consumers

U.S. #1, #2

Germany #1Spain #1,

#3France #1U.K. #1Italy #1Brazil #1New Zealand #1Australia #1

Market Leader* International HomeAway Websites

Argentina Colombia India NorwayAustralia Denmark Italy Portugal Austria Finland Mexico SingaporeBrazil France Netherlands SpainCanada Germany New Zealand Sweden

U.K.

*Determined by website visits and/or number of listings as of 3/31/2014 ©2014 HomeAway, Inc. All Rights Reserved

WHAT ARE TRADITIONAL SHORT TERM RENTALS?

• Average length of stay: 6.8 days• Average cost per night (rental): About

$250/night• Average size of party: 3.6 adults and 0.96

children• Average age of party: 44 years old

WHO ARE THE TRAVELERS?

• 36% Graduate Degree• 28% College Degree• 19% Some College

Alan KaminVisited Portland with his three adult daughters, and loved Powell’s Books

WHAT ARE THE ECONOMICS?

• Florida $31.1B/year – 322,032 jobs

• Myrtle Beach $200M/year – 2,587 jobs

• Coachella Valley $272M/year – 2,539 jobs

• Portland, OR $46.5M/year – 375 jobs• St. Joseph, MI $24M/year – 300 jobs

WHAT DOES THE COMMUNITY THINK?

• Monterey County - 68% Support • Galveston - 71% Support• Austin - 73% Support• Los Angeles – 72% Support

Roberto CamarilloTraveled with his wife and kids to Portland for a week

BEST PRACTICES

• United State Conference of Mayors

“Regulations that establish a reliable way for a municipality to identify and contact the short-term rental owner, make the tax collection and remittance obligation clear and treat the short-term rental owner the same as long-term rental

owners can achieve the highest level of compliance.”

San Francisco

Travel

ATTRACT VISITORS

VOICE OF THE VISITOR

EDUCATE POLICY-MAKERS

come back

stay longer

spend more

to the evolution

conceptual approach

visitor preference/

demand

regulatedo not prohibit

focusareas

visitors

members &

partners

tourism “approv

al rating”

partners

o equal collection

o licensing

o safety code adherence

o insurance

visitors

o no prohibition – meet demand

o safety

o insurance

o favorable reception

tourism approval

rating

o residents have wide-spread, deep appreciation

o primary residence requirement

o citizen complaint process

o zoning code alignment

o proper owner approval

o rent control sensitivity

conversation & questions

@meetdmai #DMAI14