The Largest Dairy in the Land of Milk

8/2/2019 The Largest Dairy in the Land of Milk

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THE LARGEST DAIRY IN THE LAND OF MILK

India, the largest producer of milk in the world produces over 97 million annually. For the

past 4 years India has been a consistent exporter of Dairy Ingredients to the world. The

average growth rate of milk production in India is 4%. The Northern & Western part of

India is a major producer of Buffalo milk and the South of India produces cow's milk.

Hatsun, based in South India is the largest private sector dairy company in India and hence

has a distinct advantage of dealing in cow's milk. Hatsun Agro Product Limited is a public

limited company that was founded by Mr. R.G.Chandramogan, who is also the present

Chairman & Managing Director. In 1970, Hatsun began with the pioneering effort of

producing Arun ice cream, which still continues to be the most popular ice cream brand in

South India.

Hatsun started marketing fresh milk in pouches from 1993 and manufacturing dairy

ingredients from 2003.

Today, Hatsun is a USD 250 million company, listed in the Mumbai Stock Exchange.

PROCUREMENT

The company procures around 1.65 million litre of liquid milk per day by directly

collecting it from farmers spread over 4500 villages in south India. Hatsun has its own

infrastructure of milk collection centre & chilling centre for procuring & handling of raw

milk. Over 350 field's staffs are employed to ensure timely collection, testing of milk at the

point of collection, weekly payment; cattle feed sales, encouraging farmers to grow their

herd size, bank loans, animal insurance, training farmers on a better animal management

and clean milking. Over 100 veterinary doctors and 160 inseminators under direct

employment, assist in artificial insemination, feed management, breed management,

vaccination program and render full scale animal health care.


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HIGHLY SOPHISTICATED PROCESSING FACILITIES

With high-tech processing plants operating at 7 locations, Hatsun ensures rigors testing of

milk before processing. Intensive procedures to ensure the purity of milk with handling

capacity of 1.7million litre of milk per day, proves Hatsun's unyielding commitment to

quality. The facilities comprise of highly advanced technology from westfalia called

Bactofuge which bacteria clarifies the milk resulting in a high quality end product.

MILK PROCESS

Hatsun operates state of the art processing plants at 6 locations. Rigorous milk testing is

done at each of these locations. The raw milk when received is bacteria clarified by use of

west Falia Bactofuge. The milk is then sent either for fresh product processing or for

manufacturing of dairy ingredients.

An unyielding commitment to quality has formed the backbone of Hatsun's business ethics

right from its start. Intensive procedures to pressure the quality are undertaken to ensure the

purity. Handling capacity of 1.7 million litre of milk per day, including Fresh milk and

Dairy ingredients.

ISO 22000:2005, ISO 14001:2004 and ISO 9001:2000 certified manufacturing facilities

that have been extensively upgraded in the last three years. Only company in India using

Bactofuge Technology (from West Falia-Germany) to clarify liquid milk. State-of-the-art

laboratory for process control, product quality control including Micro Biological lab and

product development.

Capable of being scaled up for higher volumes and enhanced product range. Well -

maintained assets.


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PRODUCTS

MILK - AROKYA MILK, HATSUN SANTOSA FULL CREAM MILK, HATSUN

KOMATHA TONED MILK

ICE CREAM - ARUN ICE CREAM

MILK PRODUCTS - HATSUN COOKING BUTTER, HATSUN COW GHEE, HATSUN

BUTTER MILK, HATSUN CURD, HATSUN PANEER

AROKYA

Arokya - Milk that suits children & adults alike!!!

Arokya has more nutrition and butterfat. Growing children can consume Arokya because

it's wholesome and nourishing. It fortifies the bones with calcium, proteins and minerals. In

case of adults, Arokya can be diluted with water & used. Arokya is a healthy and ready

nourishment for growing children. Fortified with 4.5% butterfat, Arokya helps in thegrowth of vital strengths of a child - both physical and mental. It contains adequate

quantities of calcium and phospholipids for development of the bones and brain

respectively.

Unlike toned milk where butterfat is removed to make it only 3%, Arokya has 4.5%

butterfat. Hence the catchy slogan attached to it: Nothing added. Nothing removed.


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Nobody underscores the need for healthy foods more than the World Health Organisation

(WHO). In fact, World Children's Fund (WCF)-a body recognized by WHO-believes that

milk with 4.5% butterfat is best for growing children.

It is very critical to give every child the right kind of food and nutrients, and to give the

child just when he needs them the most. If you are looking to make your child skilled, agile

and admired, switch to Arokya. And watch your child excel.

RECOGNITION

Hatsun's dairies are ISO 9001:2000 and HACCP (Hazard Analysis Critical Control Point)

certified. The Salem plant has received ISO 14001 and been certified eco-friendly. The

quality assurance of Hatsun ensures that stringent quality standards and norms of American

Dairy Products Institute (ADPI) are fully met. The success of Arun Icecreams has been

taken as a case study by the Indian Institute of Management, Ahmedabad, India's leading

business school.

QUALITY & CERTIFICATION

Food Safety Standard of ISO 22000:2005

Quality Management System Standard of ISO 9001:2000

Environmental Management System Standard of ISO 14001:2004

Export Inspection Council of India (Ministry of Commerce & Industry Govt. Of

India) Certificate of Approval of Quality for Export of Milk Product.

The Milk and Milk Product Order -1992 Registration (Ministry of Agriculture,

Govt. Of India)


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Certification

As a proof of Hatsun's commitment to consistent quality assurance, we have all the

necessary certifications that are required by various International customers across the

world.

Our Processing units have the following certifications:

EIC

ISO 9001-2000

ISO 14001-2004

ISO 22000-2005

Quality & Food Safety Policy

We, Hatsun Agro Product Ltd., Processors of Branded Milk and Milk Products are

committed to satisfy our esteemed customers by:

Adopting Quality and Food Safety Management System

Adhering Statutory & Legal Requirements

Ensuring best Quality Products and value for Customer's money

Maintaining Timely Delivery

Developing Good working atmosphere and culture

Taking every effort to up-grade the milk producers by providing required services

and facilities

Also aiming at continual improvement in all spheres of our activities through periodical

review of our above policy and resetting the quality and Food Safety objectives.

THE FRIEND TO FARMERS

Right from day one, Hatsun knew that its strength lay in consolidating its source - The

Farmer. Hatsun's development policies have always been based on building a strong bond

with the farmer. Hatsun arranges loan and financial aid to farmers to buy cattle as well as

set up mini dairies. The army of Hatsuns veterinary doctors visits the farmers on a daily

basis. Expert advice is given on preferable breeds, cross fertilization, how to take proper

care of the cattle and almost every aspect that goes into better productivity.


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Cattle feed is given on procurement costs and farmers have been encouraged to cultivate

crops for feeding cattle in thousands of acres thereby adding additional employment

opportunities. Hatsun regularly conducts training camps, discussions and seminars for the

farmers. This has resulted in a more professional approach on the farmer's part enabling

him to be a better producer of milk than before. Unlike other companies Hatsun procures

milk from the farmers on a daily basis all through the year, supporting them with a steady

source of income.

Nadia brand ambassador for Arokya milk

Chennai, March 07 : Dairy major Hatsun Agro Product Ltd (HAPL), has romped in

actress Nadia as the brand ambassador for its premium milk brand Arokya.

Nadia will be featured in a series of newcampaigns to be launched by the company from Saturday, C.S. Balaji, general manager,

marketing and exports, HAPL, told reporters here today.

Speaking on the selection of the new brand ambassador, he said Nadia was perceived

as modern, smart and having a healthy outlook on different issues. Arokya's new

campaign revolves on the theme of a modern young mother and her outlook to issues

faced by her children.

Speaking to media Nadia said the role she played in Tamil movie M. Kumaran s/o

Mahalakshmi as a strong but a friendly single mother might have had a positive rub on

the company's decision in choosing her.

Her contract with HAPL is for one year. HAPL sells around 11lakh litres of Arokya milk

per day.

"Refreshing the media campaign at regular intervals and having a new brand

ambassador is part of keeping the brand fresh," Balaji said.

Nadia entered the Tamil cine field several years ago and has been the fashion

trendsetter amongst the youngsters since then.

"I could relate myself easily to an Arokya mother. A child's success depends on the

quality time a mom spends and the right choices she makes in nurturing the child's body

and mind," she added.

HAPL has two more milk brands - Hatsun Komatha and Santosa. - Staff Reporter


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The Largest Dairy in the Land of Milk

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