The LA Fshion Weekly Vol. 1 Issu 1

Hipsters for Sisters

BED STU Robert Rodriguez

A women’s belt bag company based in LA pg. 18

California based,Brooklyn in-spired, handcrafts the finest products and donates to a good cause pg. 22

OPULENCE Spring 2013 Collection Designer - Spotlight pg. 12

Table of contents

The LA FAshion Weekly Vol. 1 Issu No. 1 November 5th 2012

Page -5 News: JCP’s New Collection & morePage -6 News: Christian Serratos Jewelry LinePage -8 Dior opens Boutique on Rodeo DrivePage -10 Brulee’s New Lingerie CollectionPage -12 Robert Rodriguez - OpulencePage -14 Fall Fashion TrendsPage -16 DeNada’s CollectionPage -18 Hipsters for SistersPage -20 Barod Farsum Luxury bagsPage -22 Bed Stu’s - Hancrafted productsPage -24 LA events and deals

Dior opens Boutique on Rodeo Drivepg. 8

TACORI’pg. 7

Brelli’s New Biode-gradable Umbrellaspg. 6

Christian Serratos new “Angel” Jewelry linepg. 6

Farbod Barsum’s Luxury Handbag Collectionpg. 19

DeNada’s Knitwear Coll.pg. 16

Fall 2012 Fashion Trends pg. 14

04| The LA Fashion Weekly November 5th 2012 The LA Fashion Weekly | 05

NEWS

jcPenney Holiday Collections From – Lulu Guinness, Jenny Packham And Vivienne TamjcPenney is adding three new designers to its 2012 holiday lineup with limited-en-gagement collections from LULU by Lulu Guinness™, Jenny Packham Boudoir® and Double Happiness Vivienne Tam™. Each designer infused her unique design aesthetic and personality into a line of handbags, fashion accessories and exciting gift items that are now available exclusively at most jcpenney stores and on jcp.com through the holiday season.

“We partnered with three leading designers to create unique collections that offer affordable luxury during the holidays,” said Liz Sweney, chief merchant at jcpenney. “Each stayed true to her signature style to ensure every item reflects its namesake brand. The collections range in price from $8 to $65, making each piece accessible to more customers across the country.”

LULU by Lulu Guinness

Known for her love of retro glamour and modern chic, British designer Lulu Guinness brings her colorful, cheeky style to LULU by Lulu Guinness.

Filled with whimsical, unex-pected designs, the collection includes handbags and fashion accessories to brighten any look.

LULU by Lulu Guinness is available for a limited time during the holiday season and will expand its assortment in 2013 with a dedicated shop inside jcpenney.

“I am so thrilled to be working with jcpenney on my new LULU by Lulu Guinness line. The heart of the brand is a fabulous line of unique fun prints that offers Amer-ican customers a chic but affordable way to dress up any outfit,” said Lulu Guinness OBE, founder and creative director of Lulu Guinness. “LULU by Lulu Guinness is a London-inspired collection that takes a fresh and innovative approach to capturing the spirit of the city.”

Jenny Packham Boudoir

Designs from British runway designer Jenny Packham often grace the red carpet. Her new holiday line at jcpenney, Jenny Packham Boudoir, features elegant pieces perfect for holiday dressing and gifting. From jewelry boxes and bracelets to cosmetic bags and coin purses, her collection offers a touch of sophisticated glamour to any woman’s wardrobe.

Double Happiness Vivienne TamVivienne Tam is a passionate design-er known for her Eastern-inspired designs. Double Happiness Vivienne Tam features Tam’s signature dragon print throughout this vividly colorful collection. Offering items including cosmetic bags, scarves and slippers, Double Happiness Vivienne Tam offers modern style at an affordable price.

Diane von Furstenberg and evian® Launch Limited Edition Bottleevian® Natural Spring Water carries on its cele-bration of youth and purity with the release of the newest addition to its limited edi-tion bottle collection by iconic American de-signer Diane von Furstenberg.evian’s latest limited edition bottle by Diane von Furstenberg reflects a playful celebration of life and features a nod to the designer’s icon-ic mantra with “Water is Life is Love is Life is Water is…,” gracing the bottle in her distinct handwriting. Von Furstenberg drew inspiration

from her personal relationship with evian® water and her own love of life. The result is a unique design that combines evian’s commitment to purity with DVF’s youthful and optimistic philosophy.Diane von Furstenberg is the first American and female designer to be ap-pointed for this bottle design collaboration. evian’s limited edition bottle by Diane von Furstenberg is printed in organic ink and features the designer’s ubiquitous heart DVF logo in a special hue of red, created exclusively for the evian® collaboration. The bottle, composed of 100 per cent recyclable packag-ing, is sealed with evian’s new screw cap design.This 750mL bottle will be available at select Canadian restaurants and retail-ers in time for the holidays.Since 2008, evian® has collaborated with the world’s most esteemed designers including Issey Miyake, Paul Smith, Jean Paul Gaultier, Christian Lacroix and Courrèges. To date, 10 million limited edition bottles have been sold and dis-tributed to over 150 countries worldwide.

Decades: A Century of Fashion - Designer Cameron Silver’s New Book

This photo encyclopedia includes a collection of essays that documents the last 100 years of trends, personalities, icons and moments in the industry.

Cameron Silver is a Los Angeles designer and entrepreneur who was named one of Time Magazine’s “25 Most Influential Names & Faces in Fashion” whose work has drawn international attention and acclaim, especially with his signature and trademarked “Decade” look which is also the brand name of his vintage-inspired stores for men and women on Melrose Avenue.This celebration of Silver’s historical writing repertoire which took a full five years to complete, was hosted in NYC last week by vintage designer, Lorry Newhouse, in who is both a friend and now a collaborator with the author.

Silver is currently touring the country to promote the book.

04| The LA Fashion Weekly November 5th 2012 The LA Fashion Weekly | 05

NEWS

The BRELLI Umbrella The World’s First Biodegradable Umbrella

BRELLI is a collection of very smart sun, wind and rain umbrellas and accessories. A perfect combination of GOOD design, STATE of the ART functionality, and CHIC fun! The BRELLIs now provide 99% UVA/UVB/UVC protection, they are 40 mph wind resistant, and biodegradable (within 5 years) in aerobic and anaerobic landfills. It is the world’s first biodegradable umbrella!

The BRELLIs are handmade in Thailand by expert craftsmen. They are produced with BRELLIX film (a transparent biodegradable PVC), and the strongest and lightest bamboo in the world. These together create the remarkable strength and durability of the BRELLIs. The BRELLIX film (made in USA) is produced in several transparent colors – from clear, pink, navy, sienna, and grey, to prints. Today, all of BRELLIX’s transparent film colors are 99% UV protective. The canopy offers vision to the landscape, superior protection from the elements, and is a brilliant evolutionary leap forward from the dark alternative…the black nylon umbrella.

Christian Serratos debuting a special, limited edition ‘Angela’ inspired jewelry collectionAs we countdown the days until the final installment of the Twilight Saga (Breaking Dawn Part 2 hits theaters November 16th), star Christian Serratos, who has been in all the films since the saga’s beginning playing ‘Angela Weber,’ Kristen Stewart’s human best friend, is debuting a special, limited edition ‘Angela’ inspired jewelry collection, which will be available online (http://kisshy.net/) .

Carmen Steffens Wins “Top Los Angeles Shoe Store” In The 2012 Racked Awards! Only two months after opening its U.S.

West Coast flagship at the Hollywood & Highland Center in Los Angeles, the sexy and sophisticated Brazilian acces-sories fashion label Carmen Steffens, which has stores in cities worldwide including Paris, Madrid, Rio de Janeiro, Sao Paulo and Buenos Aires, has beaten out all other Los Angeles shoe retailers to win the 2012 Racked Award for “Top Los Angeles Shoe Store.”

For the 2013 BRELLI Collection we are expanding the brand and adding new styles of BRELLIs, which include BRELLIs detailed with Swarovski crystals, modern chic prints, and got-to-have-it accessories such as great weekend totes, trench coats and beachBRELLIs.

BRELLI is dedicated to developing eco-luxury styles that are fashion forward, and have an eye toward the environment all at the same time. BRELLI is committed to designing products that are completely functional and convey a strong feeling of “I’m special” for the one sporting it.

Christian, who also has a recurring role on ABC Family’s ‘Secret Life of the American Teenager’, is often seen wearing designs from her jewelry line, Kisshy, on the red carpet. The Angela line by Kisshy represents glamour, sparkle, and bold statement pieces. Christian is a true born designer, inventive and innovative, hand selects every material, and crafts everything by hand along with her mom, Alicia, who has worked in the fashion world with costume de-signers for years. The line is unique, beautiful, deeply meaningful, and made from luxurious materials including Chinese black crystal, Swarovski, and freshwater pearls.

Kisshy is luxury with a family legacy. Mother/daughter team Alicia and Christian Serratos craft all their designs by hand in Los Angeles and this luxe brand is made with love. With materials sourced from Bali, India, and Thailand, the designers are inspired by the beauty of Mexican iconography, their family history, and a strong sense of place. The symbolism-rich holidays of Dia de los Muertes and Lotteria are particularly influential in their designs. Incorporating rosaries and crosses, these bold statement pieces are unique, beautiful, and deeply meaningful. They will surely be passed down to new generations, where they will continue to resonate and sparkle for years to come. Kisshy got its name from Christian’s childhood nickname. Her evolution as an artist and designer is evident in these remarkable pieces of wearable art; ones that come from deep within the heart of a family.

06| The LA Fashion Weekly November 5th 2012 November 5th 2012 The LA Fashion Weekly | 07

TACORI SPARKLES PREVIEW THE CITY LIGHTS COLLECTION

Last week The Los Angeles Fashion Magazine had the privilege to attend the unveiling of the new “City Lights” fall/winter 2012 collection by TACORI.

The iconic jewelers also previewed the never before seen teaser trailer for their new short film “Par Chance”, the film was written and directed by Steve Antin (Burlesque).

The evening was picturesque, beautiful and brought you back to a time of elegance. Fan-ciful and fun the event was held at “The Lot” which was transformed into “Old Hollywood”. Scenes of classic films played against stark white walls. Beautiful black and white striped furniture splayed across the concrete floor and ornate chandeliers hung from the ceiling. The seating provided an allure that was inviting and enchanting.

Guests dressed to impress, playing upon the night’s theme, “Old Hollywood”. The Red Carpet lit up with appearances by, Dania Ramirez (Premium Rush), Christina Hendricks (Mad Men), Chelsea Rickett’s (Chasing Shakespeare), Aimee Teegarden (Friday Night Light’s), Chris-tian Serratos (Twilight), Betsy Brandt (Breaking Bad), and Samantha Harris –Host of NBC (Stars Earn Stripes).

Catching up with the “Twilight” star, Christian Serratos wearing Ted Baker, Yves Saint Laurent and Tacori dia-mond’s the star dazzled in her red dress and heels.

The ‘Breaking Dawn’ star mentioned her love for Tacori, “It’s so feminine and really spruces up the red carpet. I love wearing these” (Serratos playfully mo-tioned to her earrings). The gorgeous diamond drop-earrings completed her look perfectly.

Samantha Harris looked gorgeous in her ellelauri black dress and Tacori jewels. The Stars Earn Stripes host spoke about her involvement with Feeding America, and her recent guest appearance on ‘The Pyramid’. Mentioning her love for Tacori, “I love the emerald color they are using. ‘The City Lights’ collection is classic and exudes that ‘Old Hollywood’ look and feel, Tacori did a beautiful job”.

Guests enjoyed themselves well into the evening as, ‘Club Tacori’ kicked-off. The black and white checkered dance floor was a welcomed addi-tion to the event. Tacori’s ‘City Lights’ collection is as breathtaking and beautifully designed as the event itself.


FASHION

New Dior Boutique Opens on Rodeo DriveAs Kelly and I walked into the doors of the opening of the new Dior Boutique on Rodeo Drive in Beverly Hills, there were champagne flutes and macaroons waiting to greet us. Already it was the start to a great night. Years in the making, the bou-tique is now a standing masterpiece.

The boutique was a collaboration among many of the world’s best architects, artists, and interior decorators. Everything from the store front displaying haute couture pieces, to this summer’s cruise collection hanging in the store, to the silver textured wall paper was incredible. The haute couture pieces in the front were flown in by private jet and this marks the first time in history that Dior cruise haute couture collection pieces have been in the United States.

We made my way back to the fine jewelry section of the bou-tique where Matt, the jewelry manager, let us try on his favorite piece, a flower ring from the Milly Carnivora collection made from 18K white gold, diamonds, spinels and lacquer.

Each piece in the Milly Carnivora collection is a carnivorous flower, deadly, but beautiful and irresistible to look at with all of the incredible detailing on each petal. Miniature, Barbie size models of Christian Dior’s original Paris apartment were made into a jewelry display. Peeking into these displays brought me either further into the wonderful world of Dior’s world.

A Ceramic Dior shoe and handbag display sits right in the mid-dle of the shoe salon. The art on the walls adds a bit of color to the otherwise dominate silver and grey color palate of the bou-


tique. But while you are busy admiring all of the art in the rooms, do not forget to look up. The chandelier in the front room is another incredible piece not to be missed. Even from the street, Dior boasts a beautiful display of some of their haute couture pieces from the front store display facing Rodeo Drive. The wall for the opening was completely covered in live flowers reminding us that the spring sea-son of fashion is upon us and blooming.

Gregory, manager of the Las Vegas boutique and a decade long ded-icated member of the Dior team,was kind enough to give us a tour of the VIP room upstairs, complete with a private dressing room and a secret closet full of haute couture pieces. Did you know that in order to order a haute couture piece, a buyer is required to have a minimum of 3 fittings? This requirement is to make sure the piece fits perfectly. VIP guests can make themselves comfortable in the private room complete with another separate dressing room.

To see all of these wonderful works of art and interior decoration in person, please visit this beautiful new boutique located at:

309 Rodeo Drive, Beverly Hills, CA 90210

Article and Photography by Laura Yazdi


FASHION

BRULEE Hits Saks Fifth Ave Los Angeles For Holiday

Cult-favorite lingerie & loungewear brand BRULEE has hit the shelves of Saks Fifth Avenue Los Angeles just in time for Holiday. Known for its modern take on sexy that remains feminine – without the frills, BRU-LEE’s most coveted silky somethings are now even easier to find for the cities style savvy women, including the popular kimono-style Robe, drawstring Coco Teddy, versatile Vamp Cami & more.

In three short years the label has quickly established itself as a go-to brand for minimalist, streamlined aesthetics, each piece handcrafted from the finest silk and chiffon in New York City’s Garment District. A favorite of style savvy women worldwide (the line retails as far as Vienna, Austria), BRULEE is honored to have amassed a favorable following amongst leading ladies as well, including the lovely Blake Lively – quoted from the set of Gossip Girl saying she “Loves BRULEE!”, Jennifer Love Hewitt, Khloé Kardashian & Jamie Chung.

Stop into Saks major markets including New York, Beverly Hills, Dallas, Houston and Bal Harbour to find the line’s coveted silk Robe, Coco Ted-dy, Ava Teddy, Boudoir Chemise, Vamp Cami and Vamp Short. Known for redefining and streamlining femininity, BRULEE was a natural fit for ShopBop.com – offering shoppers of the online style mecca a modern take on sexy loungewear that remains feminine, without the frills. At ShopBop you’ll find BRULEE’s new-for-Holiday Noir PJ Shirt & Pant in eye–popping Fuchsia/Black, along with the popular Robe, drawstring Coco Teddy, and lace Noir Soft Bra & Boyshort. Together, BRULEE styles at Saks & ShopBop.com retail at a price range from $103.00 – $298.00.

A perfect excuse to try out the lingerie-as-outerwear trend, BRULEE’s versatile pieces for Fall/Holiday are specifically designed to transition

from the bedroom to the boardroom, to beyond. Pair the silk Vamp Cami with a pencil skirt & blazer jacket for the office, or with skinny jeans for a night on the town. More daring? Take pajama dressing for a spin in the Noir PJ Shirt in Fuchsia, paired with casual leggings & flats or tailored pants & heels for a dressed up look. Going away for the Holidays? Don’t forget the line’s best-selling silk Robe, a staple in every woman’s wardrobe. This luxurious piece is not only universally flattering with kimono sleeves & a waist cinching sash, but we promise you won’t be embarrassed to go to the door for room service the next morning.

BRULEE lingerie and loungewear embodies the ultimate in indul-gence: a seductive blend of luxury, sophistication and desire…to inspire in the boudoir, or beyond. Each piece is handcrafted from the finest silk and chiffon in New York City’s Garment District, featur-ing hand cast gold and Swarovski crystal hardware juxtaposed with delicate details. Marked by a simple yet striking elegance, the line is a testament to women seeking a modern take on sexy that remains feminine – without the frills. Taking inspiration from designer Kristian Giambi’s busy lifestyle, BRULEE’s versatile pieces have you, ahem, covered from the bedroom to the boardroom…to beyond. Pair the line’s silk Camisoles with a pencil skirt and jacket for work, or with skinny jeans or a mini for night. Got a hot date? Style the Chemise or Teddy accordingly, or let a sultry Soft Bra peek through a blouse. BRULEE’s camisoles, teddies, soft bras, boy shorts, nightshirts, PJ pants, robes and more are luxurious, uncomplicated and anything but sweet. Whether slipping on for a night on the town, or slipping off for a night in the boudoir, BRULEE promises to leave your admirer want-ing to see what is underneath…Retailing from $78.00 – $298.00 at select boutiques nationwide (U.S.), through e-retailers and Brulee.net. Find BRULEE near you:http://www.brulee.net/boutiques-stores/

10| The LA Fashion Weekly November 5th 2012

FASHION - Spotlight

Robert Rodriguez Spr ing 2013 Col lec t ion OPULENCERobert Rodriguez has recently revealed his amazing Spring 2013 Collection ”OPULENCE” a contemporary ready to wear collection that he took to the next level.

Inspired largely by Christian Dior the designer snagged his first position with the fashion house quickly after graduating from the Fashion Institute of Technology in New York. While working at Dior, Rodriguez showcased his excellent styling and dressmaking skills. And the recently shown ”Opulence” collection just showcased that – this collection is tailored to a tee, simple yet opulent in its construction and textile selection.

Robert Rodriguez’s Spring Collection references a minimalis-tic and architectural construction that evokes luxury.He shows new textures through the development of high-tech fabrications, like metallic laminated raffia that looks like leath-er, whilecut-outs in fluid techno crepe add a relaxed, yet edgy mood to the collection. Prints are bold and graphic, inspired by baroque wallpapers, and include large damask florals, stripes, small medallions, and filigree patterns. For a touch of opulence, he uses a beaded ‘nail-head’ fringe on tops, skirts, and jackets and a fleur-de-lis motif encrusted in crystals.

This collection is feminine, sexy, sophisticated and designed for style conscience women of all ages. Robert Rodriguez focus on quality, fit , the selection of quality fabricsis a sign of pure dedication. Some of the celebrities who wore Robert Rodriguez are Angelina Jolie, Angela Bassett, Nicole Kidman and Oprah Winfrey.


FASHION

The Art of Adornment by Marta Pozzan

To be a queen of the opulence you must take your risks. Be bold and never look back. As a post-Hal-loween feature, here is a selection of embroidered, brocade, baroque and golden piec-es that will make you dare more.

Are you on the oxidant side or on the golden one?

OXIDANT

1. Griffin Intarsia Wool dress, £360.00 MCQ. See more at TOPSHOP. 2. F/W 2012 Runway, Aquilano Rimondi.3. Velvet Embroidered Slip-On, $650 MIU MIU.4. Crystal ribbon necklace, $3,890 LANVIN.5. Multicolor Embroidered Leather Clutch, 1025.00 € Balmain.

GOLD

1. Black Baroque Print Cardigan, £20.00 River Island.

2. Dolly Dress in Baroque Print, $131.93 ASOS.

3. 811 Mid-Rise Skinny Leg, $242.00 J Brand.4. Golden Cuffs, AdR x H&M.5. Feather filigree cuff gold, ISHARYA.

Occasional Europe - by The Boulevardiers

We certainly don’t have Al Capone in Europe, but we obviously have ragazze and ragazzi. Ha! You probably don’t know the Italian fashion retail “Piazza Italia”.The fast-fashion brand had a very interesting creative move as they’ve decided, with their agency Diaframma, few months ago, to change the kinds of models they use for their campaigns. Instead of hiring good-looking, professional top models, they had the idea to pick real life role-models, like Chiara Capri, who founded “a committee to combat racketeering and promote a mafia-free economy”. Not a random choice as you can imagine in Italy.It’s interesting as fashion industry has now to face a terrific dilemna: brands still need to create evocative, inspiring, fantasy-crazy universes. They need to make us dream, but they’re more and more challenged by final consumers, as we less and less believe in fairy-tales iconography. The world is aggressive, violent. But we can make a little change.After Dove’s campaign for real beauty, it’s like if brands were now focusing on “real” characters for our souls. As local heroes possess something strong: a story to share and to tell. Last years, Comptoir des Cotonniers developped a “Mother/daughter model call“. A good sign to reinforce the fact that style is also about transmission from generation to generation.Some might cynically say that it’s also a way to cut budgets: real life people don’t ask as much money as modeling-products.At the end, ask an Italian what’s the best food for him: organic products, love and some talent. What if natural way of making fashion was our European SWAG?


FASHION

Traditionally, fall fashion is dripping in dark and mysterious hues, such as chocolate brown, black, olive green, and navy blue. But this season there’s a bold display of bright, flashy colors (such as hot pink and vibrant red) that’s sure to liven up everyone’s wardrobes (and complexions!).

As the E! Fashion Police Host, Joan Rivers, says, “pink is the new black.” Whether you rock a cozy pea coat, embellished ankle booties and clutch, glam jewelry, or a svelte strapless dress, dare to be different this season with this ultra-feminine, playful color.

PRETTY IN PINK by Christina-Lauren

{FULL TILT Pea Coat $45}This ultra-affordable hot pink pea

coat features double breasted button front, button welt hand pockets, and detailing on the sleeves. Made from

100% polyester, this cute and cozy coat will keep you warm all winter.

{LA PETITE SALOPE Ruche tube dress $1420}Why wear your basic little black dress

when you can rock this sweet and sexy hot pink number? This short ruche tube dress in fuschia, from La Petit Salope, features

ruching at the sides, an exposed side zipper, and a removable black leather belt with

silver-toned hardware.

{ALEXANDER MCQUEEN union jack clutch $2072}Sure to turn heads (or skulls, for that matter) this stunning leather box clutch from Alexander McQueen features a gold-tone skull clasp detail

embellished with cut glass, a jeweled union jack design and a gold-tone metal trim.

{Miu Miu Suede Ankle Boots $850}Fall favorite ankle boots get a sparkly

twist in Miu Miu’s magenta suede version. The tonal glitter-trimmed heel

and sole throw a kick of contemporary glamour to feminine cocktail and

edgy evening gala looks alike.

{Kendra Scott Danielle Earrings $60}I’m not afraid to be cliche and say that less is more when it comes to these gorgeous Kendra Scott earrings. An unfet-

tered shape and simple, smooth pink agate create the ideal complement to embellished evening gowns and patterned

cocktail dresses.


FASHION

DeNada, a contemporary collection of knitted acces-sories for women and men, unveiled a new lookbook and video to showcase its A/W 2012 collection. Both lookbook and video were publicly launched online at www.denadadesign.com

DeNada, a contemporary collection of knitted acces-sories for women and men, unveiled a new lookbook and video to showcase its A/W 2012 collection. Both lookbook and video were publicly launched online at www.denadadesign.com

For A/W 2012 season, DeNada presents a simple, yet timeless collection of knit scarves, gloves and hats, which can be worn in innovative ways. Designs are handcrafted using ani-mal-friendly fibers.

“My design aesthetic re-volves around minimal shapes, strong textures and subtle colors,” shares De-Nada’s founder and lead designer Virginia Arrisueño. “My goal is to design knit pieces that are versatile and can accentuate any outfit,” Arrisueño adds.

Drawing inspiration from her Peruvian heritage, Ar-risueño blends contempo-rary designs with traditional methods of crocheting, knitting and braiding to create DeNada’s growing collection.

Key styles from DeNada’s A/W 2012 collection in-clude: cowls with “geomet-ric” patterns that can be draped around the neck or worn as a shrug, scarves with “sleeves” that can be worn as a bolero or as a traditional scarf, and infin-ity scarves with “hoods” that can be wrapped once or twice around the neck and used with or without a hood.

DeNada is an emerging ac-cessories line, specializing in handmade knits for women and men. DeNada is the vi-sion of its founder, Virginia Blanca Arrisueño, who in spring 2005 sought to blend contemporary styles with ethnic elements to offer stylish yet high-quality mer-chandise. Inspired by the culture and the traditions of her Peruvian heritage, Arrisueño continually works alongside skilled artisans in Peru to create DeNada’s growing collection.

SIMPLICITY IS BLISS DeNada’s 2012 Autumn Winter Collection.


The Perfect Gift: Whitley DesignsWHITLEYdesigns has a jewelry piece to fit every personality imagin-able! Their wide variety of jewelry allows you to be delicate one day,

and edgy the next. Whatever you wear, as long as it’s WHITLEYdesigns you are guaranteed to make a statement.

Whitney and Hayley Stevens, sisters from California, lived on separate coasts for several years. To help stay connected during this time, they pursued a long-time love of making jewelry, and ultimately developed an entire hand-crafted collection: WHITLEYdesigns. Now reunited back in San Francisco, Whitney and Hayley are able to meld their respective interests and experiences into one unique line of jewelry that appeals to women of all ages.

Whitney, a practicing attorney, draws inspiration from her daily life - cre-ating refined, classic pieces. Hayley, a free-spirited artist, pushes the designs in a stylish, innovative, and forward thinking direction. Ultimately, they have created a versatile array of jewelry, with pieces that layer beau-tifully and transition easily from day to night. Just as “WHITLEYdesigns” is a hybrid of their names, Whitley jewelry reflects the confluence of two unique design aesthetics into one cohesive and timeless collection.

www.whitleydesigns.com


ACCESSORIES

Hipsters for Sisters

women’s belt bag company based in LA

Convenience and comfort are finally cool as evidenced by the emergence of Hipsters for Sisters (HfS), a new, women’s belt bag company based in Los Angeles, California. Founded by Debra Denniston and her two daughters, Kate and Rachel, HfS seeks to liberate women from the inconve-nience, bulk and heft of the ordi-nary handbag. Their eco-friendly, cruelty-free belt bags, made from beautifully soft, faux leathers and high-quality woven fabrics, appear more like a chic clutch that hangs from a belt and is just large enough to keep one’s smart phone, wallet, and keys literally on her at all times.“Our belt bags are about the joy of less and the liberation inherent in living life hands-free,” explains Ra-chel, who, at 22, is the youngest. “Many women feel too insecure to leave home without lugging around a big bag of stuff as a security blanket–we are changing that.” says Kate, 25.

“I fell in love with the fanny pack when my kids were in diapers and I had to cart around a great big diaper bag,” recalls Debra. “I used the fanny pack to hold my money and keys, which enabled me to leave the diaper bag unattend-ed as I ran around the park after the kids. It was so liberating, but back then fanny packs were just plain ugly. As a result, I gave in to allowing my big, fashionable handbags to wear me for another ten years,” she laments.

However, after two years of weekly visits to the chiropractor, she’d finally had enough. In addition to the health issues related to carry-

ing large bags, Debra realized that the concept of a fanny pack was now more relevant than ever due to our culture’s growing obsession with smartphones.

As a result, she and her two daugh-ters decided to create the ‘Hipster,’ a new women’s fashion accessory based on the convenience and functionality of the fanny pack, but designed for a more chic and cul-turally-sophisticated, contemporary woman. Furthermore, the Dennistons decid-ed if they were going to create a line of belt bags, they would have to do it right: produce locally and ethical-ly, as well as use environmentally sustainable, cruelty-free fabrics and leather alternatives.

Hipsters for Sisters is the first Ameri-can company devoted solely to cre-ating high quality and well-designed belt bags and producing them locally. Debra Denniston and her two daughters, Kate and Rachel, established the Los Angeles-based company in January, 2012. Their first line of belt bags, the Classic Collection, debuted online in May, 2012.

For more information on Hipsters for Sisters or its products, visit

www.hipstersforsisters.com.


ACCESSORIES

LA based Farbod Barsum’s Luxury Handbag Collection

Handbag and accessories designer Farbod Barsum is genetically predisposed to combining artistry and structure. He was born into a family of two architects and was constantly immersed in design from birth. He graduated from UC Berkeley with a degree in Art History then went to FIDM to study fashion design. After, he received his Masters degree in Architecture. He founded his own luxury line in 2010 after apprenticing at The House of Bijan with the late legendary designer, Bijan Pakzad.


ACCESSORIES

Operating out of their LA based design house, all of Barsum’s handbags are made in the United States including all of the hardware on the bags. Aesthetically, Barsum strives to construct classical styles with a modern edge.

Each bag is one of a kind and made of exotic skins which are sustainably farmed. All bags are made from a single piece of the softest, most luxurious skin, rather than patterns cut out and pieced together. Bags come in skins such as alligator and ostrich leg as well as lizard.

Barsum is also branching out into jewelry and accessories including bracelet cuffs, key chains, pens, wallets, and belts. He also of-fers a rare men’s strawberry colored wallet made out of alligator skin. Only two of these rare alligator wallets were made and the other one in existence is owned by Christian Louboutin. Personal favorites in his fall collection include a purple ostrich clutch and Barsum’s first piece of jewelry, a silver cuff with brass studs made out of ostrich leg.

Pricing ranges from $2200 to $2700 for the smaller clutches and $4400 – $25,000 for the larger, structured bags. Each piece purchased at Farbod Barsum also puts money towards a great cause. A portion of the purchase price will be donated towards Autism research in honor of Barsum’s autistic sister.

For info on Farbod Barsum, visit his website:http://www.farbodbarsum.com by Megan Wilson


ACESSORIES / SHOES

California based,Brooklyn inspired, Bed Stu handcrafts the finest productsCalifornia based, yet Brooklyn inspired, Bed|Stuhandcrafts the finest products in its footwear, belt and accessory collections. Founded in 1995, Bed|Stu has capitalized on a love for working with materials in nature and has used the inspiration of Bedford Stuyvesant, Brooklyn’s tough, resilient streets to design rugged, fierce and diverse pieces for an independent, liberated com-munity of individuals. Each and every piece is embedded with Bed|Stu‘s theme of originality and autonomy that simul-taneously is possessed by its proud and prideful wearer.Although the brand flourishes in its repertoire of various belts and accesso-ries; the brand’s footwear is Bed|Stu‘s most prized possession that thrives. The Cobbler products mirror the people at Bed|Stu- raw, unique and broken in. The shoes are meticulously made one pair at a time, with the body and sole of each built with the technology to form to your foot shape. Slip them on and you will understand the meaning of custom

footwear-these shoes are construct-ed to last not only a lifetime, but be handed down to generations of right-ful heirs. The handmade vintage line of boots and shoes contain a cork layer between the insole and outsole that molds to the user’s feet. The organic shoe leathers are dyed using the original vegetable tanning pro-cess making for a slow and natural method of coloring that maintains the original, unaltered properties of the skin, ultimately enhancing its natural beauty. The Palazzo Brown Ponteggio Boot is a prime represen-tation of the Cobbler collection with its lace-up closure, unique stitching, and brass stud detailing. The sim-ple ankle design is eye catching, yet maintains a low profile while the foot embraces a flexible yet cushioned step. The Corsico Black & Brown/Rustic Bone Hand Washed shoe brings classic and modern elements to the table with its oxford-inspired shape, perforated wing-toe tip and


heavily distressed & weathered feel for eye catching texture. The women’s Bristol Brown Oklahoma & Black Boot is 15 inches tall with a one inch heel and equipped with a thin, double wrapped strap around the ankle to provide durability while exuding femininity. A side zipper glazes the interior for a sleek fit, while the exterior is coated with a hand-washed finish polished by its time and wear.Like Cobbler, the signature Bed|Stu collection offers the same hand-made crafting, unique natural leathers, and intricate detailing in-spired by the bench made footwear, but is available at a more attainable price. Authenticity is championed in Bed|Stu’squality with its use of naturally tanned skins from across the world. The men’s Region Boot is the perfect go-to with its com-bined full grain leather in black with matching suede. Subtle slits lay between antique brass eyelets and a loop wraps around the back for a half laced laid back appeal, finished with metal studs for a jagged, yet current look.

In addition to its Cobbler and Bed|Stu collections, Bed|Stu offers a limited edition capsule collection to support STAND UP TO CAN-CER.The company will donate $5 for each pair of shoes, and $3 for each belt sold from the collection from now until December 31, 2013. Bed|Stu is proud to support the organization as it aims to fund collaborative, translational cancer research to bring treatments to patients and save lives; www.bedstu.com.

ACESSORIES / SHOES

Since STAND UP TO CANCER was founded in May 2008, the organi-zation has granted over 109 Million Dollars to eight Dream Teams of scientists and researchers,

as well as to 26 high-risk, high-reward Innovative Research Grants.100% of public funds go directly into research grants and a portion of the funds that are raised from major donations and third-party fundraising go towards administrative expenses and over-head; www.standuptocancer.org.

From now until December 31, 2013, Bed Stu proudly supports Stand Up To Cancer through its special collec-tion of shoes and belts. Bed Stu will donate $5 for each pair of shoes and $3 for each belt available at partici-pating retailers. Bed Stu has made a minimum guaranteed donation of $10,000. SU2C is a program of the Entertainment Industry Foundation, a 501(c)(3) charitable organization.


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LOS ANGELES - DEALS / EVENTS

Spend a day with the girls and the things you love! Pam-per Me Fabulous celebrates YOU on Sunday, November 11, 2012 at the stunning Terranea Resort & Spa in a full day of inspirational programming for mind, body, spirit. This ulti-mate Women’s Day Out from 11am-5pm features workouts, workshops, shopping, beauty, spa, health, and wellness bests, free flowing bubbly, desserts, a gift bag and uplifting energy.

Big personalities, motivational speakers, and industry pro-fessionals will speak on a variety of topics and answer your questions – from self love to inspiration to beauty/spa – in Pamper Me Fabulous’ “The Expert Corner.”

In “The Activity Area,” you can choose to stretch, tone and workout in a variety of fitness classes, have some fun at the photobooths, take a taste-testing class, or take part in fun and engaging crafts!

And while in “The Bazaar” marketplace, be sure relax and grab lunch while hanging in the lounges, enjoy free flowing drinks and desserts, partake in retail therapy, and discover, purchase and sample the latest and greatest in spa treat-ments, beauty, fitness, fashion, health and wellness.

Of course the day will end sweetly, especially as you get a gift bag – with products you love from all of our fabulous sponsors and exhibitors so you can take home some of the pampering with you!

Self parking is available for $10.The lot is located on the re-sort property and space is limited on a first come first serve basis. In the event that self parking lot reaches full capacity, you will be directed to an complimentary off-site lot about 3 minutes away with complimentary shuttle service to the resort. Carpooling is strongly encouraged!

You MUST be 21 of age to enter and bring valid ID.A General FULL DAY Ticket gives you access to:

The Expert Corner: Inspiring seminar seriesThe Activity Area: Full day of programming for yoga, stretching, and moreThe Bazaar: Shopping, desserts, lounges, mini treatments, and products to purchase, try and sample Gift BagRegistration opens at 10AM, with ENERGIZE NATURE WALK TOUR at 10:30AM - Register here ( http://www.eventbrite.com/event/3351389095/ebritela )and use code ‘PMFLA’ for 20% off

Come meet your favorite models and celebrities for the launch of Models n Mutts. This is an organiza-tion where models come out in force to raise money and awareness for animals in need.

This event is free, but it is a fundraiser, so we ask that when you RSVP you kind-ly make a min-imum $10.00 donation so that we can help animals in need. Compli-mentary Voli Vodka and a fun filled live auction. Our goal is to raise as much mon-ey as possible in an effort to help animals and animal groups who need it most.

A.L.C. Sample Sale

Thursday, November 15th 10AM - 4PM

Friday, November 16th 10AM - 3PM

Location: Cooper Building 860 S.Los Angeles Street,

Lobby JLos Angeles, CA 90014

Cash Preferred, Credit Cards Accepted

$10 off to Facebook friends and Twitter followers


LOS ANGELES - DEALS / EVENTS

Los Angeles Meetup //Silicon Beach: Fashion Tech’s New Home

Date :: November 8th, 6:30-9pmLocation :: StartEngine HQ, 10960 Wilshire Blvd. #1050 Los Angeles, CA

LA panelists include ::MJ Eng, Founder & President of Shoe Dazzle

Alisa Gould-Simon, Co-Founder & VP of Creative & Partnerships at PoseDavid Oh, Director of Acquisitions at BeachMint

Dan Murillo, CEO of Little Black BagRobin Kaminsky, Executive Resident of Rustic Canyon

Demoing startups include ::Fidoo

The Style Club Event is in partnership with ::

Fab CounselWe Support:

Digital LA’s Silicon Beach Fest, Nov.9thBuy tickets here - http://twfwestcoasttour-ebritela.eventbrite.com/

Melie Bianco, a Los Angeles based, eco-friendly handbag company, is gearing up for a fabulous sample sale this month! For any shopper looking to get a great deal on a luxurious looking handbag or clutch, this sale is the place to be. Founded in 2003 by designer Melissa Bianco and her husband William, Melie Bianco is known for having great styles at affordable prices. They bring runway styles and make them affordable for the everyday woman. Not to mention that all of their products are eco and animal friendly, and use

high-quality faux-leather materials free of harmful chemicals.

Melie bags have become so popular that they are often featured in numerous high-end fashion magazines ranging from Marie Claire, Oprah, Cosmopolitan, Self, People, Vogue, TV- shows including Good Morning America, the Today Show, and was even featured on this season’s November issue of People Style Watch! Do not miss out on the sample sale of the season! With these fabulous bags ranging from $5 to $30 at the Sample Sale only, how could you resist?! So set your alarm, make sure the gas tank is full, fill your wallet with cash, and head on over to Pico Rivera, California to get the first pick on some of this

seasons hottest trending handbags!

Unable to make the sample sale? Not to worry, the Melie Bianco line is fea-tured in stores around the Los Angeles area and available for purchase on their

website.

For more information on the brand, please visit the Melie Bianco website

www.MelieBianco.com

and follow them on Facebook:

www.Facebook.com/MelieBianco

For questions, contact: [email protected]


APLLE NEWSSTAND CODE “LAFashionVIP” 1 YEAR FREE SUBSCRIPTION

ADVERTISE IN THE LA FASHION MAGAZINEdownload our media kit

www.TheLosAngelesFASHION.com/ADVERTISE

NEXT ISSUES

NOVEMBER 5THLAFW 2012 SS 2013 RECAP

DECEMBER 3RDHOLIDAY SHOPPING GUIDE

LOOK FOR OUR DIGITAL ISSUES ON

APPLENEWSSTAND,MagCloud.com & ISsUU.com

FOR YOUR DAILY DOSE OF FASHION STAY CONNECTED WITH THE LA FASHION MAGAZINE TWITTER : @theLAfashion - FACEBOOK: www.facebook.com/theLAfashion

www.TheLosAngelesFashion.com

The LA Fshion Weekly Vol. 1 Issu 1

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