The King’s Not Dead 15-ish stats to prove direct mail marketing is alive and well

Digital advertising has been dominating, so many marketers incorrectly think direct mail is a waste of time. Even if they realize its power, they don’t employ the necessary tactics to effectively execute successful direct mail campaigns.

This guy is as smug as direct mailing is effective; very.

So what does this mean?

Our email marketing expert, SoQ, as a baby. and baby SoQ says, If you’re not mailing to your neighbors, you’re doing it wrong.

There’s less competition in the direct mail sphere. Depending on your industry, it’s probable that your competition puts more focus on digital lead conversion or other methods while mostly ignoring direct mail.

TRM Direct

unlike this toy vehicle derby which was, in effect, to the death.

73% of consumers prefer mail over other advertising methods.

73% of the time it works, every time.

International Communications Research

70% of Americans say mail is more personal than the internet.

Compu-mail

What are the chances the owner of this car lives in their mom’s basement?

Compu-mail

56% of customers find print marketing to be the most trustworthy type of marketing.

98% of consumers bring in their mail the day it’s delivered.

Compu-mail

This man has hired a neighborhood boy to collect and retrieve his daily mail.

72% bring in the mail as soon as possible; of those, 77% sort through it immediately.

Compu-mail

He may already be a Publishers Clearing House winner and a lifetime supply of ugly grey shirts..

People spend an average of 30 minutes reading their mail.

Compu-mail

In this world nothing can be said to be certain, except death and taxes that timepieces are awesome, and nobody should wear visors.

48% of people retain direct mail for future reference.

Compu-mail

44% of people visit a company’s website after receiving direct mail marketing materials.

Expanded Ramblings

(Make sure your online reputation isn’t scaring them away.)

39% of customers visit a business for the first time because of direct mail marketing.

Expanded Ramblings

Make sure your welcome sign isn’t rickety.

18- to 34-year-olds prefer direct mail.

Forbes

Shannon received a gift certificate for a mailbox reduction company.

92% of young shoppers say they prefer direct mail for making purchasing decisions.

Forbes

Sleeping or not?

Either way, bet he prefers no shopping.

40% of people try a new business after receiving direct mail.

Compu-mail

This dog received this Pupcake in the mail. Mail is better for marketing than Pupcakes.

Advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return. That’s a 13-to-1 return on investment.

Print Drives Commerce 2013

Make sure this kid spends his money with you, and not the big-box tiny tailored suit company.

76% of small business owners say their ideal marketing strategy encompasses a combination of both print and digital communication.

Compu-mail

100% of people agree green apples are gross. No I didn’t make up that statistic. 100% of people don’t believe me.

Pairing a digital campaign with direct mail increases response by 25%. (a marketing hack worth celebrating.)

Compu-mail

When Bob received his letter detailing the importance of rubber boots on attracting women in red hats, he was understandably doubtful. Look who’s talkin’ now.