The King, Queen and Pawns for Social Media Marketing Success
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Roel Jan Manarang Director of Inbound Marketing North Social Media www.northsocialmedia.com @roelmanarang THE KING, THE QUEEN AND THE PAWNS FOR SOCIAL MEDIA MARKETING SUCCESS ELEMENTS TO CONSIDER IN 2014
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A presentation I created for SEO Philippines - Pampanga Chapter Meet and Greet 3 with Xight Interactive about the king, the queen and the pawns for social media marketing success for 2014 including a bonus.
Transcript of The King, Queen and Pawns for Social Media Marketing Success
Roel Jan ManarangDirector of Inbound
MarketingNorth Social Media
www.northsocialmedia.com@roelmanarang
THE KING, THE QUEEN AND THE PAWNS FOR SOCIAL MEDIA
MARKETING SUCCESSELEMENTS TO CONSIDER IN 2014
ABOUTROELMANARANG
www.northsocialmedia.comwww.northsocialmedia.com01
FOUNDER AND DIRECTOR OF INBOUND MARKETINGAT NORTH SOCIAL MEDIA
SERVED MORE THAN 100 BUSINESSES IN THE WORLD ACROSS 14 COUNTRIES
APPROVED SEA FACEBOOK SMALL BUSINESS AGENCY PROGRAM
TOP 1 INDIVIDUAL SALES & MARKETING EXPERT IN THE PHILIPPINES VIA ELANCE (2011-PRESENT)
2009SALES CONSULTANT
MLY ENTERPRISE / !JBL
2008STARTED BLOGGING
2010
PROMOTED
MARKETING MANAGER
2011
STARTED FREELANCING &
INTERNET MARKETING
APP CAMELOT ELANCE STEINWAY & SONS SPIELGABEN
TOYOTA APPPRIZES KINGSTONSNOOTH
FEWCLIENTS&PARTNERS
02
www.northsocialmedia.comwww.northsocialmedia.com
THE KING, THE QUEEN ANDTHE PAWNS FOR SOCIAL MEDIA MARKETING SUCCESSELEMENTS TO CONSIDER
WHAT WE BELIEVE
CONTENT IS KINGDESIGN IS QUEEN
REWIND2013
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HEIDI COHEN
71% OF B2B MARKETERS USE CONTENT PRIMARILY TO
GENERATE LEADS.
EMARKETER
35% OF MARKETING PROFESSIONALS WORLDWIDE CITED CONTENT
MARKETING AS THEIR LEADING FOCUS IN 2013, FOLLOWED BY SOCIAL MEDIA
(25%) AND SEO (15%)
SOCIAL MEDIA TODAY
87% OF B2B BUYERS SAY CONTENT HAS AN IMPACT ON VENDOR SELECTION,
MORE THAN A QUARTER (27%) SAY IT HAS A “MAJOR IMPACT”
CONTENT HELPS YOU…
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HOW TO GET TRAFFIC
HOW TO KEEP LOYAL READERS
MAKE YOUR PROSPECTS FIND YOUR BUSINESS
MAKE A PERSONAL CONNECTION
THEKING
CLOSE SALES
AND MORE…
YOU ONLY HAVE SECONDS TO GRAB SOMEONE’S ATTENTION.
BEFORE THEY READ YOUR CONTENT
PERSUASIVE HEADLINES+ ENTICING DESIGN
KILLERHEADLINESFORMULA
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NUMBER / TRIGGER WORDADJECTIVE
KEYWORDPROMISE+
= KILLER HEADLINES
14 EFFECTIVE FACEBOOK MARKETING STRATEGIES FOR BUSINESSES
NUMBER
TRIGGER WORD /
ADJECTIVE
KEYWORD
PROMISE
Nathalie Nahai.
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THISISWHYITWORKS
ENTICING DESIGNSTORPEDOS TRUST AND SEDUCE
YOUR IMAGES SHOULD:
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ENTICINGDESIGN: IMAGES
ELICIT EMOTION
YOUR IMAGES SHOULD:
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ENTICINGDESIGN: IMAGES
ELICIT EMOTION
TELLS A STORY
YOUR IMAGES SHOULD:
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ENTICINGDESIGN: IMAGES
ELICIT EMOTION
TELLS A STORY
CREATE CURIOSITY GAP
DESIGN CAN:TORPEDOS TRUST ORTRIGGER IMMEDIATE DISTRUST.
ENTICINGDESIGN: WEBSITE
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http://socialtriggers.com/content-is-king-myth/
HOW.
YOUR DESIGN CAN TRIGGER IMMEDIATE DISTRUSTAVOID WEBSITE DESIGN RED FLAGS
LEVERAGINGDESIGN + CONTENT
ON SOCIAL MEDIACAN FLOOD YOU TRAFFIC & PROBABLY
MORE CONVERSIONS
IMAGEBASEDSOCIALTOOLS
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November 1 – November 30, 2013
LEVERAGEDESIGN+CONTENT
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November 1 – November 30, 2013 | Asianfashion
ON SOCIAL MEDIA
DON’T FORGET TO
ADD PERSONALIZATION, CONSIDER UX & DISTRIBUTION FOR MORE CONVERSIONS ON YOUR CAMPAIGNS.
HERE”S A
BONUS
FACEBOOKPOPULARITY
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http://nsoci.al/aoiewcdata source: Alexa 2013
CUSTOMIZING LINK CONTENTS + DESIGN ON FACEBOOK
CONQUERFACEBOOKNEWSFEED
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THE ALGORITHM UPDATE
CONQUERFACEBOOKNEWSFEED
25
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CREATING CUSTOM LINK TYPE COPY
FACEBOOK > ADS > POWEREDITOR > MANAGE PAGES > CREATE POST
Twitter@NorthSMedia
FacebookNorthSMedia
PinterestNorthSMedia
QUESTIONSAND ANSWERS@Roelmanarang
