The Key to Your Digital Success · The Key to Your Digital Success As instant gratification...
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Why Creating a Personal Online Experience for Your Visitors Is Critical Today, people are so inundated with information and marketing messages that, as a marketer, your success hinges on the ability to connect with your audience on a personal level. To create personal relationships, enhance visitor experience, and benefit the business, marketers are turning to web personalization—a dynamic way to engage audiences on a website. Your website is the heart of your digital presence. It’s where your visitors go to learn about your company and decide whether they want to become your customers. of buyers say a company’s website drives their purchasing decisions. of customers do their own research before buying. The Key to Your Digital Success As instant gratification dominates our digital experiences, companies that aren’t personally appealing to their prospective or existing customers are leaving money on the table. Don’t Risk an Ill-Fit Using the data at your fingertips, you can grab your visitor’s attention by putting the things they like at the forefront of your website. Explore some of these details to create a more relevant and personalized website: Complement Their Style A higher-quality experience shows that you value your visitors’ interests and time, helping you earn their business. It Makes a Difference A little tailoring goes a long way. of online customers get frustrated when website content doesn’t relate to their interests. Average website bounce rate BEHAVIOR USER PROFILE DEMOGRAPHIC FIRMOGRAPHIC LOCATION of Internet users expect and accept web personalization as part of their online experience. of companies that have implemented web personalization have seen an increased return in key metrics. “The Definitive Guide to Web Personalization,” 2016 Marketo DemandGen Report | eMarketer | Janrain & Harris Interactive Rocket Fuel | RetailingToday | VB Insight SOURCES Nearly half saw 20%+ uplift. Implement a web personalization strategy to accelerate your revenue and stand out to your visitors in an increasingly competitive landscape. For a more in-depth look at how it can work for you, download The Definitive Guide to Web Personalization at www.marketo.com/dg2wp When presented with personalized content, users are 5x more likely to convert.
Transcript of The Key to Your Digital Success · The Key to Your Digital Success As instant gratification...
Why Creating a Personal Online Experience for Your Visitors Is Critical
Today, people are so inundated with information and marketing messages that, as a marketer, your success
hinges on the ability to connect with your audience on a personal level. To create personal relationships, enhance
visitor experience, and benefit the business, marketers are turning to web personalization—a dynamic way to
engage audiences on a website.
Your website is the heart of your digital presence. It’s where your visitors go to learn
about your company and decide whether they want to become your customers.
of buyers say a company’s website
drives their purchasing decisions.
of customers do their own research before buying.
The Key to Your Digital Success
As instant gratification dominates our digital experiences, companies that aren’t personally
appealing to their prospective or existing customers are leaving money on the table.
Don’t Risk an Ill-Fit
Using the data at your fingertips, you can grab your visitor’s attention by putting the things
they like at the forefront of your website. Explore some of these details to create a more
relevant and personalized website:
Complement Their Style
A higher-quality experience shows that you value your
visitors’ interests and time, helping you earn their business.
It Makes a Difference
A little tailoring goes a long way.
of online customers get frustrated when website
content doesn’t relate to their interests.
Average website bounce rate
BEHAVIOR USER PROFILE DEMOGRAPHIC FIRMOGRAPHIC LOCATION
of Internet users expect and accept web personalization as part of their online experience.
of companies that have implemented web personalization
have seen an increased return in key metrics.
“The Definitive Guide to Web Personalization,” 2016 Marketo
DemandGen Report | eMarketer | Janrain & Harris Interactive
Rocket Fuel | RetailingToday | VB Insight
SOURCES
Nearly half saw 20%+ uplift.
Implement a web personalization strategy to accelerate your revenue and stand out to your visitors in an increasingly competitive landscape.
For a more in-depth look at how it can work for you, download The Definitive Guide to Web Personalization at www.marketo.com/dg2wp
When presented with personalized content,
users are 5x more likely to convert.
