The Kentico EMS

The Kentico EMS value

Gain more leads, create compelling content, and optimize your marketing with Kentico EMS.

Built on a scalable enterprise platform

as part of Kentico CMS 7

Easy to use for creating online campaigns, forms, and

newsletters

Maximize ROI with effective campaigns,

content and landing pages

Nurture your leads with marketing automation and take your Customer Experience

Management (CXM) to new heights

Helpingcreatesuccessfulwebsites

Web Analytics & Campaigns

Contact management

Marketingautomation

• Web analytics• Conversions• Campaigns• Reporting

Web site optimization

Kentico CMS 7

Integration with other modules

E-mail marketing

• A/B Testing• MVT Testing• Content personalization

• Web content management• E-commerce• Social networking

• Intranet• Mobile websites

• Contacts• Activity tracking• Segmentation• Lead scoring

• Portal engine integration• Users• Newsletter subscribers• E-commerce customers• Online forms• Search

• Drip marketing• Lead nurturing• Automated campaigns

• Newsletters• E-mail campaigns• Open e-mail tracking• Clicked links tracking• Bounced e-mails• A/B testing for e-mails

Additionally, Kentico EMS enables organizations to quantify campaign performance by tracking numerous metrics associated with each. Such metrics include page views, referring URLs, search keywords, and average time spent on pages. Moreover, it allows you to track individual visitors down to sales and attribute revenues to campaigns.

What does this mean for you? It means improved insight into the link between activity and opportunity. It means using A/B and multivariate testing to identify the most and least successful areas of each campaign. It also means getting a 360-degree view of customer activity and engagement. But ultimately, it means being able to define the most valuable data in lead scoring and marketing automation.

What is Kentico EMS?

Kentico EMS, an integrated marketing solution is an integrated customer experience management solution that empowers marketers to deliver real-time, customer-centric marketing across multiple channels. It provides the tools needed to quickly and efficiently create campaigns, forms, and newsletters, and includes all the content management power of Kentico CMS 7, plus an enhanced marketing solution. It allows you to manage all leads generated by your campaigns, use lead scoring to identify the most qualified among them, and leverage marketing automation to nurture those who aren’t ready to buy yet. The addition of EMS enables enterprises to accomplish specific sales goals such as conversion rates and improved site visitor experience. EMS allows organizations to build a persuasive content architecture.

Key Features

• Easily define and execute marketing

strategies with automation module

• E-mail marketing

• Drip marketing

• Web analytics

• Lead scoring

• Analyze real-time results with campaign

management

• A/B and multivariate testing

• Segmentation

• Content Personalization

• Integrate with existing third-party CRM or

ERP systems

• Manage multiple sites from a single CMS

Key DiFFerentiators:

• Best value out of the box

• No per-user fees

• Excellent 24/7 technical support

• 7-day bug-fixing policy

• Full source code available

The Kentico EMS Value | 3

The Kentico EMS Value

Increasemarketing

ROI

Evaluatecampaigns

Identify quali�ed

leads

Runcampaigns

Nurtureleads

Generateleads

Optimizeuser

experience

How Does it Work?Kentico EMS extends Kentico CMS 7 into a full-scale online

marketing and CXM solution. At its core, the features of Kentico CMS 7 already enable the user to effectively

create and manage content, but Kentico EMS takes that functionality and adds the ability to deliver campaigns, manage contacts, create and deploy marketing emails, generate leads, and much more. Kentico EMS also allows you to build highly search-

engine optimized websites that will enhance your company’s reach. With the use of URL aliases and

keywords that are easily read by search engines, Kentico EMS gives you the tools to strengthen your SEO

with minimal expertise in the field.

The Kentico EMS Online Marketing Menu

In addition, Kentico EMS supports a broad range of activities and resources that would normally be divided into multiple, separate tools. It’s fast to integrate into existing company infrastructure, can be used across multiple channels, and dramatically reduces time to market while increasing ROI.

By using the above features, Kentico EMS enables marketers to optimize their websites and achieve a higher campaign ROI. It provides the highest out-of-the-box value compared to similar solutions, and delivers the most effective results across multiple channels in the shortest amount of time. Kentico EMS ultimately focuses on driving more traffic to your site, getting the best leads to your sales team, and optimizing the customer experience.

“The tools provided by the Kentico EMS have transformed our approach to digital marketing and fundamentally changed our ability to achieve measurable results. It turns brochure websites into living, breathing conversion tools that generate more new business through dynamic lead nurturing, while increasing sales to existing customers through enhanced customer experience. Finally, the marketing automation tools extend the capabilities of marketing teams with limited resources and allow them to create intelligent, targeted campaigns that adapt based on user behavior. This is a game changer. Period.”

Ben CashDigital Strategist & Managing Director,

BlueKey Web Solutions

Kentico CMS and EMS Offer the Fastest Return on Investment

•Complete solution from a single vendor - Kentico CMS covers all typical needs so you don’t have to integrate multiple products, buy add-ons from other vendors or solve compatibility issues.

•Affordable, simple and transparent licensing without per-user fees, ensuring predictable costs and wide adoption within any company.

•Easy-to-use and easy-to-learn interface requires less training, accelerates adoption and allows business users to work more efficiently.

•Rapid website development reduces development costs and shortens time to market•Stable product with 7-day bug-fixing policy means fewer bugs and fewer troubles for

your IT department and your business users.•Responsive global 24/7 support - Kentico Software answers most questions within one

business day, allowing you to solve issues quickly.•Many experienced partners - you can choose from hundreds of seasoned Kentico

partners worldwide, with extensive project experience and knowledge.

4 | The Kentico EMS Value


You can easily automate and streamline Kentico EMS tasks with the marketing automation solution. Features such as contact management,email marketing, segmentation, personalization, and lead scoring can be easily organized into automated processes using a built-in visual workflow. From there, marketers can strengthen lead nurturing strategies, enabling higher close rates for sales teams.

Top Features for Marketers Marketing Automation

Marketing automation allows you to automate a variety of tasks

Email Marketing

Want to reach the right audience with exactly the right message? Kentico EMS enables easy and effective creation and delivery of email newsletters and personalized messages. The solution also provides A/B testing and real-time performance tracking (open and click-through rate) for e-mail campaigns. With double opt-in and bounced email tracking, you can ensure that your subscriber list is clean and in compliance with no-spam rules. When combined with contact segmentation, you can send highly targeted and personalized campaigns. And because these features are all integrated within the solution, you can easily use and reuse your own content or images.

Use A/B testing to identify changes to messages that benefit you the most

“Kentico EMS is helping Freightliner effectively engage with our end customers and the broader industry. The solution that Burns Marketing developed for us allows our community management team to be more proactive in the planning, production, review, and posting of content to the website. Through campaign reporting we have great visibility into how our customers are engaging with the website everyday which helps us stay connected to them with timely and relevant content. The use of Kentico EMS has allowed us to focus on the messages we want to deliver our members and our community building goals and not the management of technical systems and process."

Mike McHorseManager, On-Highway Product Marketing

Freightliner Trucks

wwwTeamRunSmart.com

www.FreightlinerTrucks.com



Lead Management and Scoring

The Contact Management module allows you to collect contact details and track customer behavior on your website. Being able to identify the leads most likely to generate value is tantamount to growing revenue. Using the visitor data acquired from the Contact Management module, marketers gain insight into which leads would be most likely to result in a sale or trial conversion. Kentico EMS saves valuable time and resources by scoring the visitors based on their likelihood to generate value, so sales teams can focus on profitable tasks. The qualified leads that reach a specific threshold may be referred to the sales team or imported to the CRM system, such as Salesforce.com that comes integrated out of the box.

Analytics and Reporting

Analytics and reporting in Kentico EMS give marketers a 360-degree view of customer behavior, and help to optimize marketing performance. The analytics engine tracks over 20 standard statistics and events such as page views, search keywords, time on page, user registrations, campaigns and traffic sources. Marketers can create their own personalized dashboards with analytical data, and export it to an Excel file.

“Burns Marketing has leveraged Kentico EMS to help launch marketing campaigns with greater efficiently and in a more cost-effective manner. The solution they developed has broadened our team’s capabilities and will allow us to personalize the web experience of prospects that move through our campaigns. Kentico EMS will allow us to focus entirely on the messages we want to deliver and not the management of technical systems and external vendors.“

Kevin WorkCreative Director, Apptix

www.apptix.com

Visual rule designer allows you to easily

define segments based on rules

Contact Management and Segmentation

The modern-day marketer needs more than just one-way messaging that vanishes into an anonymous audience. They must understand who they’re marketing to, and what will win their business and loyalty. But understanding individuals and their online behavior isn’t easy, and this is why Kentico EMS can aggregate contact data into dynamic groups. These groups can be based on attributes (such as age, gender, location, job title or stage of the buying process) and activities (visited pages, purchased products, downloaded whitepapers, etc.). Marketers

can then segment these groups for specific campaign targeting and content personalization. This leads to faster audience development and revenue growth.

6 | The Kentico EMS Value


Get Started on Your Free Trial Today http://www.kentico.com/Download-Demo

“Kentico’s EMS lead-scoring approach has without doubt improved our ability to both identify and prioritize high quality prospects, and also learn enough about them to get to a flying start when approaching them. There’s nothing like knowing what engagement a prospect has already had with your online collateral. This makes our chance of converting them when we speak to them much higher.”

Manoj ShahDigital Services Director, PullDigital

Safe InvestmentProven by Over 16,000 Websites in 90 Countries

Create Websites with Responsive Behavior Ready for the Mobile Revolution

With Kentico EMS, you can deliver a great customer experience across multiple channels – including mobile. No matter the format – be it a smartphone or tablet – you can easily create content for a mobile website that maintains your consistent branding and tone thanks to the responsive behavior support in Kentico EMS. Kentico EMS is fully integrated with an industry-strength device detection of 51Degrees.Mobi. This provides marketers the ability to preview pages on chosen devices directly from the CMS Desk and customize the website behavior based on screen size, mobile platform and device capabilities.

With mobile web browsing expected to overtake that of desktop by the end of 2013, Kentico EMS equips you with a long-term marketing solution that’s scalable, flexible, and easy to use.

An added plus is the ability to reuse content from your existing main site to build your mobile site, eliminating the need for separate manual updates. This can dramatically reduce production time, and ensures that you get your mobile site live in a timely and efficient manner



KEnTICO EMS IS A pOWERFUL, VERSATILE SOLUTIOn that offers immediate benefits to marketers. With the combined features of marketing automation and website creation, Kentico EMS is the most flexible and effective option for marketers looking to enhance their customer experience and maximize ROI.

about us

Founded in 2004, Kentico is headquartered in the Czech Republic and has offices in the United States (Nashua, NH and Seattle, WA), United Kingdom (Reading) and Sydney (Australia). Since its inception, Kentico has continued to rapidly expand the Kentico CMS user base worldwide. Its partner network consists of 1,200 partners in 80+ countries. Kentico Software is a Microsoft Gold Certified Partner. In 2010, Kentico was named the fastest growing technology company in the Czech Republic in the Deloitte Technology FAST 50 awards. In 2012, Kentico Software was named global Microsoft Partner of the Year Finalist in the ISV/Software Solutions Industry category.

ContaCt us

Website: http://www.kentico.comE-mail: [email protected] (US): +1 (866) 328-8998phone (UK): +44-(0)118-324-6000phone (Intl.): +420-511-180-920 phone (AU): +61-02-8006-1286

The Kentico EMS

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