THE JUMBLES

Meet the Jumbles Jumbles are digital pets with a difference. While they’re incredibly cute, they’re also extremely impressionable. So much so, that they copy everything their owner does. They’ll eat what you eat. Jumbles even follow you while you exercise. Everyone who downloads the app gets a Jumble of their very own. As Jumbles are in bad shape, the goal of the app is to get your Jumble to full fitness and keep it there. The reward is an array of amazing arcade games, which you can unlock as you achieve more health credits.

The idea is that each lovable creature’s health and happiness will be based on a combination of the users own eating habits and exercise. Instead of just promoting healthy living to kids, we’re going to make them directly responsible for the health of their very own adorable character. You are what you eat… and so is your Jumble.

Pick me!

Pick

me!

Pick me!

Once upon a Jumble All Jumbles start out life in Obesity Orphanage, and it’s a sad place. There’s nothing to do. No fun games, no one to play with. The only comfort for the creatures living there is junk food. They eat it out of boredom but now they feel sleepy all the time and their teeth are starting to rot. Can you adopt a creature and give it a healthier, happier life? A word of warning...your Jumble is a creature of habit. If you leave it on its own for too long it’ll curl up in a corner and eat cookies, getting fatter and fatter until it explodes! But play games with it, feed it the right food and you’ll have a friend for life.

You’re only a Jumble away...

Get ready to Jumble Choose a Jumble from Obesity Orphanage.

Pick out his/her clothes (you can choose more for different activities later, depending on how great a parent you are!!)

Give your creature a name. Now you’re ready to take your creature home with you!! Hey buddy!

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JUMBLESthe

Get to know your Jumble

FEEDING TIME

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How it’ll workUsing visual recognition software, the camera in a tablet or smartphone will be able to identify and distinguish different foods. Direct the lens at a plate of food, and the app will be able to identify different fruits or vegetables. Children simply need to record one portion of fruit and one vegetable to get their healthy eating credits. This keeps their Jumble suitably nourished to exercise and be happy.

Why it’ll work Children are constantly being told to eat more of what’s good for them. If they see how the food they eat has a positive/negative impact on their very own pet Jumble, then they’ll get in the habit of eating fruits and vegetables more regularly. Not only will they be responsible their own nutrition, they’ll be responsible the health of their Jumble too.

1. Press this

2. Then take a photo of your food, keep it in the yellow box

How the app interacts with kidsReminders will direct Jumble owners to log one fruit and vegetable per day. If a child uses the camera function to track their eating before the scheduled reminders, then the alerts will not appear.

GET ACTIVE

How it’ll workFor 30 minutes each day the app will prompt children to take part in healthy exercise. Once they select an activity, the phone will be locked from being used while an appropriate screen saver plays out. For example if a child selects soccer, then all non-essential apps will be unusable, and the screen will show your Jumble practising his soccer skills. On completion, healthy activity points will be added to their Jumble’s score.

Why it’ll work Kids love running around and having fun. They just need positive encouragement. If they can see the benefi t exercise has on their Jumble, they’ll be reminded of how exercise can benefi t them too. Plus if they can’t use their tablet or smartphone for 30 minutes, then they’ll be prompted to give sports or exercise a try.

1. Press this

2. Then select your activity and for how long

How this section engages with kids

Kids can go into the activity section at any time, but will also receive daily reminders. For 30 minutes, a Jumble will follow its owners lead in healthy exercise.

JUMBLE’S ARCADE

Customise your Jumble When kids fi rst adopt a Jumble they’ll be able to choose from a limited selection of colour options and accessories. But as their health points increase, a huge amount of funky outfi ts and trendy trinkets will be available to trick out your Jumble!

Games

As if looking after your very own Jumble wasn’t incentive enough, there’ll also be a fun games section. When the Jumbles app is first downloaded, users will have access to three games. The health points will determine your Jumble’s ability in these fun games, and when enough health points have been achieved: kids will be able to download further game releases.

Bumble Jumble

Your Jumble will be transformed into a Bumble Bee. Flying from left to right across the screen, your Jumble will need to avoid obstacles in the form of Junk food. Intercept a candy stick or chocolate bar and you’ll have to go back to the beginning.

Jumba Zumba

Jumbles love to dance, but they need a lot of help to keep coordinated. Guide your Jumble through a host of dance routines. As you progress the routines get faster and more complicated. Can you handle the heat!

Jumble’s Happy Meals

Your creature wants to try its hand at cooking. Problem is, they have no idea how – the only hot food they’ve made are instant noodles. Can you help your Jumble cook a tasty and healthy meal in just 30 seconds? Touch the food items that you think should go into the Jumble Stew...but watch out, Lord Lardo has been in the pantry and he’s hidden unhealthy bits and bobs among the good stuff!

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Collect the all health points

But dodge the junk food

Growing the brandWith support from the government in funding this app and the wider campaign, Jumbles could become a household name. The characters would be ideal for fun and colourful children’s books. They’d tell the story of the Jumbles’ fi ght against various baddies, with an underlying message of the importance of healthy living. The Jumbles could have a spin-off show, their own theme song and even their own dance! The Jumbles would make great cuddly toys and clothes, could be fashioned into pencil cases and could appear on lunchboxes as a reminder to stay healthy.

To get schools involved and spread the word about the app, we could bring ‘Jumble packs’ to primary schools...delivered by the Jumbles themselves! Each pack could contain a Jumble pencil case and notebook, a sticker and a magnetic nutrition pyramid chart, Jumble style, that they can stick on their fridge. Jumble characters could make guest appearances at family-friendly events and give out healthy snack packs too.

THANKS A JUMBLE