The journey towards the nirvana of internal

communicationUNECE work session

July 2 2010, Paris

We are here!• Information handled differently• Lack of dialogue• Background and consequences of decisions• Written information• Managers not trained in communication• Lack of communication tools• No common plan for top management• The intranet is slow and unstructured

All managers on board!• Nearest manager is the most important channel• Communication responsibility

• Create meaning and context by:• Screening and prioritizing• Explaining and translating• Using dialogue

• Commitment from top management

But where are we going?!• Strategy for internal communication

• Background• Purpose• Goals• Stakeholders• Channels• Types of internal communication• Communication responsibility

• Activity list • Tools and methods

What to bring…Communication

system

What - Message Operative Controlling News Changes Culture Intelligence Strategies Visions and values Informal

How - Channels Meetings Operations Intranet Newsletters Magazine E-mail Telephone Others

Who – Stakeholders Management Unit heads Employees Process managers Customers Non-paying customers Union representatives Others

Setting up the system

Stakeholder table - employeesChannel Goal/purpose Content/message Frequency/

assessmentGrade

1 Unit meetings Give ”the big picture”. Dialogue between groups. Awareness.

News from the organization. News from groups.

Once a month (enough). Difficult to find subjects that are of interest to all

2

2 Group meetings By discussion solving operative questions

Operative information. What’s working and not within the group.

Once/week in some groups. I don’t have time to come!

2-3

3 Newsletter on the intranet

Everybody should have knowledge of what the rest of the unit is doing.

What I am doing the present week, all groups, upcoming courses etc

Once/week. Does everybody read them?

2

Setting up the system

More things to bring• Communication plan

• Awareness of the importance of communicating• Plan the communication activities from the start• For projects, events etc• Simple document available on the intranet

• Efficient meetings

”Are we there yet?”

?

Thank you!

christine.uhrlanderlindbom@scb.se