the journey to healthy food only

& what it means for Agriculture

June 20, 2013

Did you know?

Nova Scotia has one of Canada’s unhealthiest populations, with the highest rates

of death from cancer and respiratory disease, the second-highest self –reported

rate of diabetes, and among the highest rates of hospitalization for chronic disease.

Nova Scotia has:

• the 2nd highest obesity rate in Canada

• 60% of its residents are overweight

• 160,000 are obese, 24,000 are morbidly obese

• the 2nd highest type 2 diabetes in Canada

Mokdad AH. Unpublished Data. Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040.

Obesity Trends (1985) (2004)

No Data <10% 10%-14% 15-19% 20%

Energy in – Energy out = gain (loss)

Suggested reason for such a drastic

increase in Obesity:

Increased calorie

consumption?

Suggested reason for such a drastic

increase in Obesity:

•Increased portion sizes

•Convenience foods/ Fast Food

•Double income families – less time

Reduced energy expenditure?

•1954 electric typewriter 4 lbs/yr

•1960 extension telephone 2 lbs/yr

•1970 garage door remote 2 lbs/yr

•1980 TV remote 10 lbs/yr

•1985 Personal computer many lbs/yr

Suggested reason for such a drastic

increase in Obesity:

“How our Journey began?”

In 2005 Capital Health created a healthy eating position statement and issued a district wide healthy eating strategy

Public attention to “unhealthy foods” served in our facilities by health professionals – media.

In 2009 the Capital Health Healthy Food Citizen-Stakeholder Reference Group evolved – 1st for CDHA – in light of “Our Promise”

Task Force

Our Objective is to provide a “fiscally responsible model while implementing “Healthy Food Only”

Composition of Task Force included various representatives from RG, CDHA, HPP, NSGEU, PFC, BD, Restaurant employees, and Compass

Group

Business Development and Finance worked to present 4 options for the committee to review

Task Force Outcomes

Healthy Food Only and Balanced

Operational Budget =

UNATTAINABLE

Contracting Out only option but

not doable!

Decision to invest in “Healthy Food

Only”

Proceed with implementation

Develop a strategy for implementation

• Create and replace menu items with healthy options

• Marketing and education to play an important role

“Doing what is right”

“Doing what is

Right”

The

Transformation

begins!

Retail Food Services – Our Journey

Provide alternate

products – no deep fried products

Challenging suppliers for products –

McCain

Revenue decline – (25

– 30k / month)

September

2009

Removal

of Fryers

Our Journey: Changing the Menu

On the Go

Wild Greens

Wheat Street

Baja Flats

Continue focus on Morrison Internal brands that

have been very successful at CDHA

Our Journey: Changing the Menu

Scratch Baking and Soup Trials

Under 3

Morrison program designed to provide light meal options that are priced under $3 and under 300 calories

Program is doing very well operationally

• More units/ higher production labour /lower spend

• Similar dollars in revenue however higher number of units / higher packaging expense

Our Journey: Changing the Menu

Breakfast ~ the most important meal of the day!

Parfait Perfect – build your own parfait

Fruit Smoothies

Specials now include: turkey bacon, turkey sausage, poached

eggs, egg white omelettes

Breakfast sandwiches – made with whole

wheat thin buns

Soo good soy milk

Water, water, water

Beverage stategy

Impulse items

Merchandising

Water

Strategy Impulse

Items

Fish/ Seafood – local supplier Green Island

Produce – H&E Keddy Bros

Eggs – Eden Valley

Coffee – Just Us

Foxhill Cheeses

Honey – Cosman and

Whidden

Support Local

Cooking demos

Now you Know - banners

Nutrition Month

Healthy Messaging – digital TV’s and screens

Nutritional information on products

Taste testing and sampling

Hold the Salt

Education and Promotion

Our Journey: Removal of Donuts

•Not promoting donut of the month as per Tim

Hortons marketing plan

•Spring 2011 Media Release – Impending

removal of the less healthy baked goods from

the Tim Hortons menu at CDHA sites sparks

media attention nationally

•Removed donuts and unhealthy products

September 2012

Financial Impact (Restaurant services)

$5,400,000

$5,600,000

$5,800,000

$6,000,000

$6,200,000

$6,400,000

$6,600,000

$6,800,000

Revenue

Revenue

Now offers 12 new healthier snacks (e.g. Vita Pomes, Soy Beverages, Teas, etc.)

Only baked potato chips, Sun Chips, popcorn and pretzels

Eliminate high energy beverages

Decreased unhealthy beverages

Higher price for unhealthy beverages (beyond “Market Price”)

Merchandized beverage product emphasizing water & 100% fruit juices

Retail Stores

Farmers Market

Partners for Care in partnership with Connections

Halifax (CH Mental Health Outpatient Services) opens

Mindful Mango Café at Bayers Road Centre. The Café

offers "made from scratch" Healthy Food Items using

locally grown products.

the Mindful Mango Café

Urban Farm

CRUF

CRUF

CRUF

Opportunities

Remove current barriers that limit local products

Forge new relations with farmers to use local products

Implement Provincial Healthy Eating Policy for Healthcare Centres –

support local products!

Define Healthy Eating requirements with Agriculture

Commit to Educating consumers – compete with Advertisements

Commit to Funding/Growing Agriculture with Consumers

Influence health indicator trends

Questions

Thank You!