The Journey of ³a True Indian Multinational´
description
Transcript of The Journey of ³a True Indian Multinational´
THE JOURNEY OF
“A TRUE INDIAN MULTINATIONAL”
GROUP 8
SANA NABIKIRTI SIDDAPURSUDIPTA SARROHAN NAIRMANDANNA TM
Products and services
• Engineering and construction projects
• Heavy engineering• Shipbuilding• Construction• Electrical and electronics• Information technology• Machinery and Industrial
products
Marketing Strategy
Joint Venture :
L&T-Sargent & Lundy Limited
Larsen & Toubro (Oman) LLC
Bangalore International Airport Limited (BIAL)
L&T-Case Equipment Private Limited
L&T Komatsu Limited (LTK)
• Tractor Engineers Limited (TENGL)
• L&T EADS
• L&T-Demag Plastics Machinery Limited
• EWAC Alloys Limited
CSR
HEALTH
EDUCATION
ENVIRONMENT
RESPONSE TO NATURAL CALAMITIES
EMPLOYEE VOLUNTEERING
Competitive Advantage
• Technological Advantage
• Extensive Networks
• Large Project Execution capabilities
• Strong R&D
• Competent People
• Economics of scale
Sales Strategy of L&T WPBCommitment
Expansion
Exploration
Other Marketing Strategy
1.Synergy
2. Total Market Coverage
PROMOTIONAL STRATGIES
• TV commercials CNBC
• Trade shows
• Product Brochures
• Direct marketing
• Corporate brand building Campaign
PEOPLE
People real source of competitive advantage
Training programs
• On-job training
• Interactive CD-Rom based programs
• Over 100 programs on general Mgmt and behavioral topics
• Recruitment based solely on merit • Maintain a quality HRMS to meet the
international standards as per ISO 9001. • Work culture emphasises:
· Freedom to experiment· Continuous learning and training · Transparency· Quality in all aspects of work· Rewards based on performance and potential
Pricing strategies
L & T Construction & Shipbuilding- Bidding• Aggressive Pricing ( Predatory Pricing )• Penetration Pricing
L & T Infotech- Person Hours
L & T Engineering and Electrical Products- Dealership Selling
Price Waterfall Strategy
DISTRIBUTION CHANNELS
Zero Level Channel
• L&T Construction
• L&T InfoTech, L&T Financial Services(Infra)
Dealer Based Channel
• L&T Valves
• L&T EmSys and engineering equipment
THANK YOU