The Journal Martin CO

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VOLUME 1 | 2014 PG. 48 PG. 22 PG. 10 PG. 40

Transcript of The Journal Martin CO

  • VOLUME 1 | 2014

    PG. 48

    PG. 22

    PG. 10

    PG. 40

  • 3 | MARTIN

    C. F. Martins signature on a canceled check from 1856

  • 4 | MARTIN

    SET LIST

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    26.

    40.

    48.

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    TAKE IT FROM THE TOPA Word from Chris

    LINER NOTESLetters from the Community

    THE NEW PIONEERS:

    SETTING A NEW STANDARD

    By Jonathan R. Walsh

    NORTH STREET ARCHIVE

    ED SHEERAN: 15 MILLION ALBUMS

    SOLD & HES JUST GETTING STARTEDBy Jeff Simpson

    NEW RELEASES

    180 YEARS OF MUSIC TRADITIONNew Martin App Charts

    Acoustic Music History

    By Daniel Long

    BUDDY GUY TAKES THE

    BLUES FULL CIRCLEMartin Interviews Chicago Bluesman

    By Marshall Newman

    FROM THE WORKBENCH

    INVENTING THE AMERICAN GUITARBy Peter Szego

    REVISITING VINTAGE TONENew Martin Retro Strings

    By Omer Leibovitz

    THE 1833 SHOP

    IN MEMORIAMKitty Wells & George Jones

    SOMETHING OLD

  • 5 | MARTIN

  • 6 | TAKE IT FROM THE TOP

    Dear Martin Enthusiast,

    Welcome to the first edition of MartinThe

    Journal of Acoustic Guitars. You may be familiar

    with The Sounding Board, a publication we

    produced two times a year to coincide with

    the two NAMM shows we attend. We decided

    to consolidate these publications into one

    broader and deeper look at what is going on

    at the Martin Guitar Company.

    Last year, we celebrated our 180th anniversary.

    Not quite as exciting as our 175,th but still

    significant. In fact, while there wasnt as

    much public hoopla around our 180,th it was

    an important opportunity for those of us who

    work at the company to pause and reflect

    on our past, present and future. In fact, my

    colleagues are already excited about the

    tremendous celebration we can have in 2033!

    I have to tell you how proud and amazed I

    am at the conclusions drawn in the spectacular

    publication of the book Inventing the American

    Guitar. This project has taken several years.

    While I had an inkling of what was being

    discussed by the scholars who were investigating

    my great-great-great grandfathers work, it

    wasnt until I began to read the proofs for

    the book that I began to grasp the profound

    influences he had on todays modern acoustic

    guitar. I dont want to give away the plot, so I

    encourage you to get a copy of the book.

    Speaking of books, there is also a new book

    out about the Martin ukulele. Who would have

    thought that the company would be in the

    midst of the third ukulele boom in its history?

    Meanwhile, back at the ranch (well, actually,

    the factory), we have been busy responding to

    the demand for more and more Martin guitars,

    thanks to a continued resurgence of acoustic

    music and the singer-songwriter. This is an

    exciting time to be an acoustic guitar builder.

    When popular artists embrace Martin guitars

    to ply their craft, it is good for business.

    Our goal continues to be to try and find the

    balance between the old and the new in our

    ongoing effort to build the perfect guitar. We

    are closer than we ever have been to that

    elusive, but worthwhile, goal.

    I hope you enjoy this publication. Remember to

    come and visit us any time you are near Nazareth.

    Sincerely,

    C. F. Martin IV

    Chairman & CEO

    C. F. Martin & Co., Inc.

    TAKE IT FROM THE TOP

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    MARTIN

    THE JOURNAL OF ACOUSTIC GUITARS

    PUBLISHER C. F. Martin & Co., Inc.

    EDITOR-IN-CHIEF Amani Duncan

    EDITOR Dick Boak

    DESIGN & PRODUCTION Spark (sparkcreatives.com)

    ART DIRECTOR Denis Aumiller

    DESIGNER Laura Dubbs

    ACCOUNT DIRECTOR Joe Iacovella

    COPYWRITER Scott Byers

    PRODUCTION ASSISTANT Pat Lundy

    PRINTING Payne Printery

    CONTRIBUTING WRITERS Dick Boak, Jonathan R. Walsh,

    Jeff Simpson, Daniel Long, Marshall Newman, Peter Szego,

    Omer Leibovitz

    PHOTOGRAPHY John Sterling Ruth, Mandee Taylor,

    Justin Borucki, Donna Hunter, Kevin Mazur, Jimmy Williams,

    Mike Tomaskovic

    MARTIN THE JOURNAL OF ACOUSTIC GUITARS

    Business Office

    C. F. Martin & Co., Inc.

    P.O. Box 329, Nazareth, PA. 18064

    P. 610.759.2837

    F. 610.759.5757

    www.martinguitar.com

    2014 C. F. Martin & Co., Inc., Nazareth, PA.All rights reserved.

  • 8 | LINER NOTES

    LINER NOTES

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    ONCE THE MUSICAL

    Dear Martin Guitar,

    I am an avid Backpacker user. I have a brand

    new one and want to let you know that I love

    the little guitar. In fact, I had it customized with

    style 45 hexagon inlays! After I hiked to the top

    of the mountain with my paraglider, I played

    some songs to pass the time in the beautiful

    meadow while I waited for a good launch

    window. It was quite a flight and I suspect

    this has not been done before!

    For my day job, I have an acoustical engineering

    research office where I can measure the attack,

    sustain and surface vibration of instruments.

    This is especially valuable when comparing

    vintage instruments with modern day replicas.

    I certainly share your passion for guitars.

    Sincerely,

    Peter Karsten

    Braunschweig, Germany

    Dear Chris Martin,

    This great photo from the Broadway show

    Once was taken recently on set at the

    Bernard B. Jacobs Theatre in Manhattan.

    C. F. Martin & Co. is a sponsor of the popular

    show and Martin guitars are prominently

    featured, as they certainly should be!

    Sincerely,

    Emily Bender

    New York, NY

  • M A RT I N G U I TA R .COM | 9

    ABCs HIT TV SHOW NASHVILLE

    U.S. ARMY PILOT

    Dear Mr. Martin,

    Our company recently acquired one of your

    Little Martin guitars. We really love this little

    instrument and I can assure you, it gets a great

    deal of use. I cant tell you what it means to us

    over here to have music in our lives!

    Regards,

    Allen Steich

    B. Co. 4-3 AVN

    Kandahar, Afghanistan

    Dear friends at Martin,

    Heres a show worth seeingABCs

    Nashville! The shows lead actor, Charles

    Esten (shown to the right with co-star Hayden

    Panettiere), made his Grand Ole Opry debut at

    the Ryman Auditorium this past November with

    his Martin guitar. Charles performed Back

    Home, a song he has performed on Nashville,

    and a Buck Owens song, Act Naturally. As

    a Martin fan, I was glad to hear that the show

    has been picked up for a full season. Its a hit

    and your beautiful guitars are all over it!

    Sincerely,

    A music lover in Nashville

    I CANT TELL YOU WHAT IT MEANS TO US OVER HERE TO HAVE MUSIC IN OUR LIVES!

  • 10 | MARTIN10 | FACTORY STANDARD

  • 11 | MARTIN

    When Henry Ford pulled apart the innards of steam engines in his late teens, grease under his nails and on his

    clothes, it is easy to wonder if he had an inkling of the brand hed be building later in life. Or, when Jasper Jack

    Daniel was learning to work a still, getting to know the smell of sour mash as he got older, did he know how iconic

    the square bottle of his whiskey would become? And, when Christian Frederick Martin was apprenticing with

    Johann Stauffer in Vienna in the early 1800s, leaving work at the end of every day covered in sawdust, his fingers

    sticky with hide glue, could he glimpse the 180-year-long story that he was just beginning? The landscape of

    American culture is defined by names: Martin, Ford, Daniel; men and women who breathed life into their ideas in

    workshops and garages around the country, but ultimately grew them into something much larger than themselves.

    What does it take to carry the seed of an idea, the spark of passion from quiet workbench to noisy assembly line?

    How does a company today live up to the name that defined an industry almost two centuries ago?

  • 12 | THE NEW PIONEERS

    his ilk bunglers and nothing more than

    mechanics, and fought to ban them from

    creating guitars at all, believing that only

    Violin Makers should have that honor. In

    order to pursue his passion, Martin Sr. and

    his family, boarded a ship bound for the

    United States, away from his homeland and

    to the place where he, too, would spend

    the rest of his days. He arrived in New York

    City in November, set up shop near what is

    now the mouth of the Holland Tunnel, and

    began to use the craft he had mastered in

    Europe to create something truly unique.

    Eventually, like Chopin, Martin would draw

    inspiration from Spain: In New York City,

    C. F. began to blend the Stauffer-influenced

    Viennese guitar designs with Spanish-styled

    instruments ordered by his distributor

    John Coupa, Martin says, and with the

    inclusion of his own unique innovations,

    a new and refined guitar emerged. He

    eventually moved his company from a

    workshop in New York to a factory in

    Nazareth, Pennsylvaniaa move that would

    be the first step on the road that took Martin

    from being one of many talented luthiers to

    becoming an American institution.

    It was in Pennsylvania, in the early 20th

    century, that technology pushed a crucial

    change for Martin. The company made the

    transition, as did other guitar makers,

    from gut to steel strings, says Martin.

    That point, he says, that was sort of the

    stake in the ground where we say, okay,

    this is an American instrument. This is

    an evolving design, a purely American

    guitar. The C. F. Martin & Co. guitar

    company was now entering the territory

    it would later come to define, creating a

    series of guitar designs and innovations

    that would eventually supersede all others

    in the field of guitar manufacturing.

    SET T ING THE STANDARD Before he could introduce the X-bracing

    that would one day become the industry

    standard, and nearly a century before the

    first Dreadnought guitars carried his name,

    C. F. Martin Sr. had to build that name into

    one that was synonymous with excellence.

    C. F. Martin IV, CEO and Chairman of Martin

    Guitar, says that this began with one thing

    primarily: quality. I spent a fair amount

    of time earlier in my career looking closely

    at the guitars that he built originally, the

    original New York guitars, and I was, at

    that point, impressed by the impeccable

    workmanship, says Martin. Whatever

    drove him to build guitars to that level, I

    think that was the point that the standard

    was set for everybody else who builds

    guitars. C. F. Martin Sr. learned from

    the besthe apprenticed in the famed

    Viennese workshop of Johann Stauffer

    and upon returning to his native Germany

    was able to use his considerable skill

    as a craftsman to create guitars in the

    Stauffer style that were unmatched in their

    construction. In 1833, however, disputes

    with the German Guild system sent him on a

    journey that would change his life, and the

    sound of American music, forever.

    That year, Frdric Chopin composed

    his Bolero, Op. 19, for Piano. A stirring

    piece of music, it is the product of a Polish

    composer working in a Spanish style, written

    while exiled in France, where he would

    spend the rest of his days. The same year,

    C. F. Martin Sr. would find himself in a

    similar, self-imposed exile, far from his

    homeland. In Germany, the Martin familys

    association with the Cabinet Makers Guild

    led to a protracted dispute with the Violin

    Makers Guild, who called Martin Sr. and

    THATS THE FIRST THING, HE SAYS, TO MAKE SURE THAT THE GUITARS WE ARE BUILDING TODAY ARE AT LEAST AS GOOD AS THE GUITARS THAT WERE BUILT YESTERDAY, AND ALL THE YESTERDAYS THAT GO BACK 180 YEARS.

  • As history has taught, however, innovators

    do not always become institutions (R.I.P.

    Studebaker, Atari); a brand needs to pass the

    test of time in order to become legendary.

    Part of this is shepherding that initial vision

    through an intensely competitive marketplace.

    He had competition, says Martin of his

    great-great-great grandfather. What aspect

    of the competition drove him? What aspect

    of the competition drove him crazy? Those

    are two different thingsand maybe the

    end result is the samebut he and all of my

    ancestors, so far, have managed to, if not

    stay ahead of, outlive all of our competitors.

    As much as we recognize C. F. Martin Sr.

    as an innovator and a master luthier, he did

    much more than build the finest guitars in

    the country: he developed the nations finest

    guitar factory as well. While there are those

    who would criticize any product made on

    as large a scale as Martin does today (over

    100,000 guitars per year), you cant make

    them better in your studio, says Martin.

    You might make them as good as we can

    in your garage, but nobody can make a

    better guitar than we can. That dedication

    to quality is part of how the company

    was able not only to get off the ground

    180 years ago, but also to survive the Civil

    War, the Great Depression, two world wars,

    and countless financial crises. A big part

    of it is competing with ourselves, says

    Martin, and knowing that we cant be the

    generation that lets down all of the previous

    generations of Martin employees.

    BUILDING A LEGEND

  • 14 | THE NEW PIONEERS

    The key to becoming a part of this musical

    heritage, says Greene, lies in the players:

    Our guitars are so heavily influenced by

    the artists who play them. A lot of our best

    innovations come from the needs of artists;

    theyre the ones out there creating new

    music; theyre playing our instruments, and

    the sound of our instruments starts to be a

    signature of that time and place. This is

    as true today as it was when Gene Autry

    commissioned the very first top-of-the-line

    Martin D-45 back in 1933. As easy as it

    is to look at a D-18 or HD-28 today and

    appreciate what is now a classic design,

    when the Dreadnought was introduced, it

    was larger and had smoother curves than

    anything the company had produced before.

    Though having someone lend their name

    to the success of a particular model or

    design is an important part of helping

    it become accepted by the wider public,

    that relationship is reciprocal. The

    relationship weve had with artists is one

    of mutual admiration, says Martin. And,

    generally, it starts when the artist isnt

    wildly successful, famous, or wealthy.

    Theyre ambitious; they have a talent, and

    at some point early in their career, they get

    a hold of a Martin guitarthey buy one, or

    someone lends them oneand thats the

    point at which they realize the importance

    Thats the first thing, he says, to make

    sure that the guitars we are building today

    are at least as good as the guitars that were

    built yesterday, and all the yesterdays that

    go back 180 years.

    I think a part of it is longevity, says Fred

    Greene, Martins General Manager of Guitars,

    about the companys success. When you

    think of country music, or bluegrass, or folk,

    or blues, or rock n roll for sure, the sound

    that youre hearing is a Martin guitar, and

    then that starts to tell you thats what that

    music sounds like. Everything else is going

    to be measured against that.

    Becoming a standard, then, is not simply

    a matter of creating the finest instrument

    available, but also about becoming

    an integral part of the greater musical

    landscape. Ive just seen so many people

    and kids become curious about the music

    itself, says Martin. And they begin to

    do some research and say, Im going

    to look at some of my musical heroes,

    and, inevitably, in our case, more often

    than not, you find a connection between

    those musical heroes and Martin guitars.

    So I think theres a continuity where, if a

    young player says, Im going to do some

    research; Im really interested in the roots

    of this music, along the way, they keep

    bumping into Martin guitars.

    These proud workers were

    photographed at Martins North

    Street factory circa 1939. Referred

    to as the machine room, this

    is where raw wood was cut and

    processed into guitar parts.

    The lumber in the foreground is

    freshly resawn mahogany for

    Style 18 backs and sides.

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  • M A RT I N G U I TA R .COM | 15

    The wooden clothespin has served as the

    simple tool for gluing the guitars interior

    ribbon lining since the onset of the company.

    of playing a Martin, in terms of their career.

    And so, by the time we get to know of them,

    they already know about us. Were not

    looking for people and saying, Hey, can we

    pay you to play a Martin, or can we give

    you a free Martin? Those people who we

    want to talk to, they already know about us.

    Theyve had a Martin, or several Martins,

    and that guitar was there for a long time

    with them in terms of their career.

    But in a century that has seen spinet

    pianos, accordions, organs, and

    synthesizers come in and out of style,

    part of what helps carry the Martin Guitar

    name through history is the success of

    the industry itself. Its such a worldwide

    phenomenon, that people want to play

    guitar, says Martin. I think one of the

    reasons that our business is so good is

    theres a reason we are competing with

    other peopletheres enough demand and

    the customers want choices; they want

    alternatives, and thats a good thing.

    One of the things that sets acoustic

    guitars apart is the unique relationship

    musicians have to the guitars themselves.

    Theres more interaction with an acoustic

    guitar than with a lot of instruments, from

    a musicians point of view, says Greene.

    For instance, if I push a key on a keyboard,

    it sounds exactly the same as if any

    professional musician pushes that key, he

    says. Its the same sound coming out. But

    its not necessarily the same sound that

    comes out with a guitar, because its all in

    the way that your hands play, and feel, and

    move, and grip the instrument, and great

    guitarists and musicians can get things out

    of the instrument that I cant.

    Part of this is because guitars, as wooden

    instruments, vary from one another by

    nature. Guitars have personalities, says

    Greene. There are variants in each guitar,

    like people. They may look basically the

    same, but theyre not the same. And they

    change over time; they change with the

    way you play themagain, like people.

    So they start to take on personalities that

    are unique, and you form a real bond with

    them, because you kind of personally

    go through the same changes, in a weird

    way, that guitars do. And guitars sound

    better and better the more you play them

    certainly our guitars do. And you cant say

    that about every instrument. There are not

    many things in this world that get better

    the more you use them.

    AND GUITARS SOUND BETTER AND BETTER THE MORE YOU PLAY THEMCERTAINLY OUR GUITARS DO. AND YOU CANT SAY THAT ABOUT EVERY INSTRUMENT. THERE ARE NOT MANY THINGS IN THIS WORLD THAT GET BETTER THE MORE YOU USE THEM.

  • 16 | MARTIN

    Just as it did in the past, Martins focus

    on its players is helping to guide the

    company as it moves forward today. We

    dont introduce changes to our guitars to

    make our job easy, says Greene. We try

    to make adjustments to the instruments

    that make them better for the player, that

    make the tone better for the player. If we

    were simply to go ahead and come up with

    some kind of a new neck joint because it

    was easier for us to adjust, or it was easier

    for us to produce, with no care about how

    it sounded, that may help us temporarily,

    but in the long run wed lose what makes

    us unique, which is how our guitars sound.

    Guitars dont really have any other purpose,

    if you think about it; their only purpose

    is to make music. If theyre not making

    music or making sound, theyre just

    basically giant paperweights.

    And, as they did in the past, changes

    in materials and technology are helping

    to inspire the companys designs as well.

    I think were going to become a little more

    experimental in terms of the mixing of

    tonewoods, Greene says. Some of the

    traditional tonewoods just arent available, or

    are available in very limited quantities, so I

    think were going to have to experiment.

    While changes in wood availability

    (Brazilian rosewood, famously, is no

    longer harvested for guitar production) are

    seen by some as an obstacle, Greene feels

    differently. Its definitely an opportunity,

    he says. Theres a part of me that would

    like to have all the old, traditional materials

    available; but theres another part of me

    that wonders, if they were still readily

    available, would we be so anxious to push

    so hard to try new things? Would we rest on

    Innovation, vision, and dedication to

    quality helped get Martin Guitar through

    the first 180 years of its existence, and

    Martin and Greene feel those same qualities

    will get them through the next 180. We

    want to preserve what were proud of within

    the organization, and certainly with our

    guitars, says Greene, but throughout the

    history of Martin, its always been about the

    evolution of the instrumentyoure always

    trying to make it better. At no point has any

    generation really rested and done nothing;

    theyve all tried to move it forward in some

    particular way, and I think thats really

    important. You definitely feel a responsibility

    to the heritage and the tradition of what we

    do; were never going to give that upthats

    just not going to happen.

    But, he adds, we dont have to give

    it up. I dont think we have to walk away

    from one piece of what we do in order to

    do something else; I think we can do them

    together. We can always offer a straight-

    out D-28, D-18, Dreadnought, 00-42 or

    something of that nature; but we dont

    have to walk away, or give those things

    up in order to create something new

    that answers a musicians need today,

    because their needs today may be a little

    bit dif ferent. Im really excited about the

    fact that we live in a time when we can

    do those kinds of things, and technology

    is pushing us. So its not something Im

    worried aboutits something Im conscious

    of. But I feel very comfortable that we have

    the right mix within our organization, to

    celebrate where weve been and be excited

    about where were going.

    KEEPERS OF THE FLAME

  • 17 | MARTIN

    our laurels and just be satisfied with what

    we have? I look at this as a real opportunity

    for us to go out and find things that can

    maybe inspire people in a different way.

    Technology is pushing us, and the world is

    becoming a smaller place; were able now to

    find woods that we couldnt find, maybe, in

    the 1920s. In terms of what these changes

    might look like, Greene says, I think our

    use of Madagascar rosewood, which is not

    a traditional guitar tonewood, and some

    of the other rosewoods, for sure, are going

    to come into play. This year were going to

    experiment with Honduran rosewood on

    some of our Custom Shop models, and

    were experimenting with torrefied spruce

    tops, which are tops that are basically

    heated until the cells collapse, yielding a

    more aged tone.

    Treating those materials with respect,

    Greene says, is a big part of making sure

    Martin has a successful next century as

    well. Were certainly way more responsible

    in our usage, as I think most industries are,

    of the natural resources that are available

    to us. Its in our best interests to make sure

    we dont abuse the resources that were

    given. And, I think, in the end, it provides

    more choices for consumers to find the

    piece that speaks to them. Before, you were

    very limited: you were getting Brazilian

    rosewood, or you were getting mahogany

    or maple, thats it. If you couldnt get it out

    of that, then you were sort of stuck. Now

    you have many more choices, whether it

    be koa, or ovangkol, or walnut; Cambodian

    rosewood, or Honduran rosewood, or

    Indian rosewood, or Madagascar rosewood;

    sipo, sapeleyou can go on and on. Theres

    something out there, and you never know

    when a young guy or girl is going to pick up

    a guitar thats a nontraditional piece of wood,

    and go out and create something iconic. And

    then, from that point forward, that piece of

    wood and that guitar is an iconic instrument.

    Forever associated and linked to that time

    and period and person. And who knows who

    that inspires, and it goes on and on and on."

    Martin and Greene talk about it today

    with great humility; it is almost as if they

    do not realize that they are Martins new

    pioneers, which we know is not the case.

    They are focused, on the one hand, on the

    responsibility of history, the blessing and

    the curse, as Martin puts it, of helming a

    company with almost two centuries worth

    of heritage behind it. But on the other hand,

    they are focused on the future, where

    new materials, new techniques, and, most

    importantly, new players will take them.

    The fact that the more accomplished you

    become, the less you think about it and

    the more you feel it, as Martin says, that

    feeling is what Martins future is all about.

    We create instruments because we want

    to change the world, says Greene. We

    want people to go out there and pick up our

    guitars, create beautiful music, to make

    something that inspires them personally

    and inspires other people. That is the

    primary purpose of everything we do.

    NEW PIONEERS

    WE WANT PEOPLE TO GO OUT THERE AND PICK UP OUR GUITARS, CREATE BEAUTIFUL MUSIC, TO MAKE SOMETHING THAT INSPIRES THEM PERSONALLY AND INSPIRES OTHER PEOPLE. THAT IS THE PRIMARY PURPOSE OF EVERYTHING WE DO.

  • 18 | NORTH STREET ARCHIVE

    Charlie Anglemire

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    NORTH STREET ARCHIVE

    Charlie Anglemire was a master craftsman

    who worked at Martin from May 1906

    through August 1917. His extraordinary

    fascination and experimentation with

    double soundboards and suspended

    double bodies most likely contributed to

    the Paramount and Model America designs.

    This resophonic model, with its lyre-shaped

    sound hole and clock-key neck adjustment,

    is unique. A secondary spruce frame is

    suspended at the middle of the instrument,

    supporting a resonator cone. The body has a

    figured maple clasp around the top of the sides

    that allows the top and back to be separated.

    CUSTOM RESOPHONIC GUITAR

    CRAFTED BY CHARLES N. ANGLEMIRE

    CIRCA 1910-1920, NO SERIAL #

  • M A R T I N G U I T A R .COM | 19

    Based on the small Portuguese instruments

    that would become the Hawaiian ukulele, this

    eight-string taropatch by Charlie Anglemire

    (Martin employee from 1906-1917) is the

    most unusual example we have ever seen.

    The exquisite and ornate layered headstock

    and matching pondelogue body inlays

    are enhanced with an elaborate bridge and

    delicately inlaid Handel tuners. The all-

    mahogany body is indicative of subsequent

    Martin ukulele offerings that would create

    significant growth for the company.

    CUSTOM TAROPATCH

    CRAFTED BY CHARLES N. ANGLEMIRE

    CIRCA 1916, NO SERIAL #

  • 20 | MARTIN

  • 21 | MARTIN

    This vintage image from the extensive Martin Archives

    shows a worker preparing a rosewood guitar back prior

    to the assembly of the rim. This is the earliest known

    photograph (circa 1912) of the inside of the original North Street

    factory. A batch of larger traditional 000 12-fret bodies is on

    the workbench. Martin models continued to grow in size to

    compete in volume with the mandolins and banjos of the era.

  • 22 | ED SHEERAN IS JUST GETTING STARTED

    BY

    : JE

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    ED SHEERAN: 15 MILLION ALBUMS SOLD & HES JUST GETTING STARTED

    look like Justin Timberlake. His copper hair

    is arranged in a controlled, yet messy bed

    head that boyishly frames his face, giving him

    a slightly cherubic look, while his performance

    attire almost always consists of hoodies,

    t-shirts, blue jeans, and sneakers. His college-

    freshman dress style and easy demeanor may

    come across as feigned nonchalance, but

    his poise, on and off the stage, has an air of

    weather-worn honesty: Hes paid his dues.

    Sheeran started playing guitar at age

    11, and by 16 he had dropped out of school

    and moved to London with no contacts

    and little money. To make a name for

    himself, he busked along Londons famous

    Grafton Street and played as many shows

    as he could get. (He claims to have played

    over 300 shows in 2009 alone.) In early

    2011, he released an independent EP,

    No. 5 Collaborations Project, and used

    the Internet and word-of-mouth marketing

    to build and grow his fan base. The EP

    eventually caught the attention of both

    Elton John and Jamie Foxx, and Sheeran

    was signed to Asylum Records, who

    released his debut record, + (pronounced

    Plus), later that same year. + would go on

    to be certified quintuple platinum in the

    U.K. and earn Sheeran two BRIT Awards

    (the British equivalent of the American

    Grammys) for Best Male Solo Artist and

    Best British Breakthrough Act. This is a lot

    of attention for an artist to receive only

    a mere six months after his debut record

    drops, but watch Sheeran perform and the

    hype starts to make sense.

    During the BRIT Awards, one of Sheerans

    first major live performances, he stood on

    FROM NOWHERE TO EVERYWHERE

    All photographs in this article

    are courtesy of Justin Borucki.

    On a Sunday night last August, Ed

    Sheeran walked on stage at the London

    Olympics closing ceremony to perform a

    softer version of Pink Floyds Wish You Were

    Here in front of 3.8 billion viewers. While

    he played, a tightrope walker wearing a

    three-piece suit stepped slowly overhead.

    The wire act was used to reenact the

    Wish You Were Here album cover with its

    iconic photo of two businessmen shaking

    hands, one of whom is on fire. But the

    image seems more fitting for the plight

    of a young musician whose career has

    skyrocketed in the span of a few short

    years in an industry thats still looking for

    footing in the digital era. The metaphors

    clear: With fame comes the risk of falling in

    the charts or slipping under the weight of

    expectationof getting burned. Few young

    artists handle the spotlight well, but Sheeran

    exudes a certain charm and confidence that

    suggests he takes it all in stride.

    Sheeran doesnt look like your typical

    pop star. The 22-year-old British singer-

    songwriter from Framlingham, Suffolka

    quiet market town on Englands east

    coast known for its thirteenth-century

    medieval castlereadily admits he doesnt

  • Ed Sheeran with his Signature

    LX1E Little Martin Guitar.

    a small black stage surrounded by candlelit

    tables and guests dressed to the nines

    in designer apparel. The stage floor was

    transparent and flickered with computer

    images projected from underneath that

    accompanied addit ional animations

    displayed on a digital backdrop. And in

    the middle of all the techno-wizardry,

    Sheeran, dressed down in a green t-shirt

    and holding his staple LX1E Little Martin

    guitar, delivered a solo performance of

    his hit single Lego House. His minimalist

    aesthetic made it seem there was no way he

    could live up to the garishness of the stage

    dressing and 3D animations swirling around

    him, but once he started the first lineIm

    gonna pick up the pieces and build a Lego

    housein his pure tenor voice, it was hard

    not to be surprised by his presence and skill.

    Beneath his boyish good looks and down-

    to-earth personality lies a smart and savvy

    songwriter who understands that in the

    end, songs matter and appearances dont:

    A good song is a good song.

    Sheeran claims he didnt start off being

    comfortable on stage, but his accessibility

    and composure as a performer are major

    contributing factors to his newfound fame in

    the U.S. (+ has gone certified platinum in the

    U.S.). In 2012 he made a guest appearance

    on Taylor Swifts album Red, which debuted

    at number one on the Billboard 200 chart,

    and he co-wrote her hit single Everything

    Has Changed. On working with Taylor Swift

    and writing songs for the British boy band

    One Direction, Sheeran says, Its healthy

    to collaborate and try new things. It s

    been something Ive tried to do from the

    beginning of my career. Its nice to have cuts

    on some of the years biggest albums.

  • 24 | ED SHEERAN IS JUST GETTING STARTED

    ED

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    ED Sheerans songwriting, though clearly

    indebted to the acoustic styles of artists

    like David Gray and Damien Rice, at times

    shows a flare for acoustic/hip-hop mash-ups.

    Hes not afraid to rap on + with numbers

    like U.N.I. or You Need Me, I Dont

    Need You, which includes, of all things,

    beatboxing. He cites Eminem and A$AP

    Rocky as influences in equal measure with

    Paul McCartney and Stevie Wonder.

    But its the more serious storytelling

    numbers on +Small Bump, in which he

    recounts the story of a friends miscarriage

    in the first-person, or the lead single,

    The A Team, which tells the story of a

    drug-addicted young prostitute Sheeran

    met while playing at a homeless shelter

    that have captivated fans and critics. The

    A Team was nominated for Song of the

    Year at the 2013 Grammy Awards, where

    Sheeran performed it as a duet with Elton

    John on piano. He describes the moment as

    his introduction to American [audiences].

    Ironically, these songs have also been

    fodder for his detractors, who question the

    authenticity of his songwriting. Appropriation

    has historically been troubled water for

    singer-songwriters, but Sheeran fearlessly

    engages with his material to such a degree

    that even if youre not convinced of his

    integrity, you at least have to believe that he

    believes in the sincerity of his songs, and

    in doing so, he casts a sort of subconscious

    pop spell over his listeners.

    Despite all the success, Sheeran manages

    to stay grounded and loyal to his fans.

    During an interview in late 2012 with Studio

    Qs Jian Ghomeshi, Sheeran explained his

    views on balancing fame with reality: No

    matter how big you are, people are only going

    to buy your records or come to your gigs if

    they like you. It doesnt matter if you have a

    hit record, theyre not going to support you

    if youre a jerk. Sheeran later backs up his

    statement when Ghomeshi asks about the

    fact that Music Metric listed + as the most

    illegally downloaded album in the U.K. I am

    the most illegally downloaded artist, Sheeran

    says, but Im also the most legally streamed

    artist and the second most legally bought artist.

    My view on that is, Im on 9.5 million peoples

    iPods, which Im pretty cool with. I didnt make

    the album to go on 10,000 peoples iPods; I

    made the album to be universally worldwide

    and for everyone to hear.

    This year marked a new milestone in

    Sheerans mission to give back to his

    fans and community. In July, Martin

    Guitar, the family-owned company thats

    been making some of the worlds most

    renowned acoustic guitars since 1833,

    announced the launch of the LX1E Ed

    Sheeran Signature Edition. Since he was

    16, Sheeran has exclusively played the

    standard LX1E Little Martin guitar, known

    for its portability and affordable price tag.

    I got a Little Martin because I didnt have

    a fixed place to live, Sheeran says. I was

    hopping on the train every day and walking

    a lot, so I used it as a rucksack and kept

    everything in the bag, and it was a very

    portable thing. It didnt feel oversized at all.

    The LX1E Ed Sheeran Signature Edit ion

    features Eds personal artistic details on

    the headstock, including his signature

    ITS A MASSIVE THING FOR ANY ARTIST TO GET ANY SORT OF SIGNATURE MODEL FROM ANY GUITAR COMPANY, BUT TO HAVE IT FROM THE TOP ACOUSTIC GUITAR COMPANY IN THE WORLD WAS A BIG HONOR.

    GIVING BACK THROUGH MUSIC

  • LX1E Ed Sheeran Signature

    Edition Martin Guitar

    fluorescent orange + plus sign and

    est. 1991, which represent the name of his

    platinum-selling album and year Sheeran was

    born, respectively. Additionally, the + plus

    sign logo is laser-etched on the solid sapele

    top, which signifies the title of his platinum-

    selling debut album.Its a massive thing for

    any artist to get any sort of signature model

    from any guitar company, but to have it from

    the top acoustic guitar company in the world

    was a big honor, Sheeran says.

    The Signature Edition is listed at

    $599.00 MSRP, with one hundred

    percent of Sheerans portion of the sales

    donated to EACH (East Anglias Childrens

    Hospices). EACH aims to raise around

    six million pounds each year from public

    donations to support families and care

    for children and young people with life-

    threatening conditions across the U.K.

    Sheerans mother volunteers at EACH,

    which is located near his hometown. Ive

    worked with childrens hospices around

    the world, Sheeran says, but [this] ones

    my local one, and I think its important to

    give back to the area youre from.

    Sheeran spent the summer of 2013 on tour

    with Taylor Swift and has written material

    for a new album, which hes currently

    recording. Its clear that the Ed Sheeran

    brand is trending on a global level and

    shows no sign of slowing down anytime

    soon. Hes an effortless performer, a catchy

    songwriter, a charitable celebrity, and, by

    all accounts, a genuinely nice and funny

    guy. Can it all last? Only time wil l tell, but

    ask Sheeran directly and hes perfectly

    clear: Its been a fantastic journey so far.

    I feel like its just starting.

  • NEW RELEASES

    LIM

    ITE

    D E

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    ION

    S OM-ECHF NAVY BLUES

    ERIC CLAPTON

    The OM-ECHF Navy Blues is the third in a series

    of collaborations between C. F. Martin & Co., Eric

    Clapton and Erics multitalented friend/associate

    in Japan, Hiroshi Fujiwara. Prior ECHF models

    included the popular Bellezza Nera (Black Beauty)

    and the Bellezza Bianca (White Beauty). While

    these two models featured a shorter 24.9" scale

    length, this OM edition incorporates the longer

    25.4" scale for added string tension and tonal

    projection. The neck and body are lacquered and

    polished with a striking dark navy coloration

    atop East Indian rosewood back and sides and a

    European spruce soundboard. Each OM-ECHF Navy

    Blues guitar includes an interior label, individually

    numbered and personally signed by Eric Clapton,

    Hiroshi Fujiwara, Dick Boak and C. F. Martin IV.

    www.martinguitar.com/new

    Photo: Kevin Mazur

    26 | NEW RELEASES

  • 27 | MARTIN

  • 28 | MARTIN

    The CS-00S-14 is a premium Style 42 12-fret

    slotted-head fingerstyle model, crafted with

    rare Honduran rosewood back and sides for

    resonant tone, a torrefied (temperature aged)

    Swiss spruce top and an ultra-lightweight,

    nonadjustable carbon fiber neck reinforcement.

    Featuring unobtrusive plug-and-play Fishman

    Aura VT electronics, only 114 of these exclusive

    instruments will be offered worldwide.

    www.martinguitar.com/new

    CS-00S-14

    LIM

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    D E

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    S

  • 29 | MARTIN

    SHOW SPECIAL

    SSC-D35-14

    Offered as a 2014 NAMM Show Special

    exclusive to the Canadian marketplace.

    Designed in collaboration with Martins

    Canadian distributor, Kief Music, the

    SSC-D35-14 features a Canadian red spruce

    soundboard with certified cherry sides and

    back wings with Pacific big leaf flamed

    maple center wedge. The cherry is toned

    in red, giving the illusion of the Canadian

    flag and logo. A matching maple heel cap

    includes a laser engraved maple leaf. An

    uncirculated Canadian beaver nickel is

    inlaid and encased as ornamentation for

    the ebony veneered headstock.

    www.martinguitar.com/new

  • 30 | MARTIN

    Offered as a 2014 NAMM Show Special limited

    to no more than 30 premium instruments,

    the SS-000S-14 is a breathtaking traditional

    12-fret design crafted with rare, highly figured

    Claro walnut top, back, sides and neck. A classic

    floral and vine inlay motif is executed in thin

    veneers of tonally viable aluminum, beautifully

    designed and engraved by master engraver Tira

    Mitchell. A thinly dimensioned top, supported

    with Adirondack red spruce bracing and hide

    glue body construction, yields a surprisingly

    balanced and brilliant fingerstyle sound.

    www.martinguitar.com/new

    2014 NAMM SHOW SPECIAL SS-000S-14

    SHOW SPECIAL

  • 31 | MARTIN

    2014 NAMM SHOW SPECIAL SS-000S-14

    D-15M BURST

    15 S

    ER

    IES

    The D-15M Burst, constructed with

    genuine mahogany top, back, sides and

    neck, is accented with beautifully toned

    prewar mahogany-top shading.

    www.martinguitar.com/new

  • 32 | MARTIN

    Based on a pristine 1921 000-28K from the

    Martin Museum collection, this slotted-head

    12-fret is a completely faithful re-creation of the

    original, featuring flamed Hawaiian koa top,

    back and sides, hide glue construction and a

    hand-shaped neck without a truss rod. It is

    offered with Martin Silk and Steel strings.

    www.martinguitar.com/new

    000-28K AUTHENTIC 1921

    MA

    RQ

    UIS

    CO

    LL

    EC

    TIO

    N

  • 33 | MARTIN

    D-28 AUTHENTIC 1937

    Perhaps the most revered vintage

    D-28s are the ones created in 1937 with

    forward-shifted, hand-scalloped X-bracing,

    Adirondack red spruce soundboard

    and a 1" neck width. This addition to

    the Authentic Series is a re-creation

    of the original 1937 model offered with

    Madagascar rosewood back and sides.

    www.martinguitar.com/new

  • 34 | MARTIN

    Martins groundbreaking Retro Series

    represents the most significant advancement

    of our era in amplified acoustic sound. Based on

    a beautiful 1940 14-fret 000-18 donor guitar

    from the Martin Museum collection, this 24.9"

    short scale model produces clear and expressive

    response for stage or studio use. With modern

    performance and playability, the 000-18E

    Retro offers the visual and tonal integrity of the

    mahogany auditorium guitars from the prewar era.

    www.martinguitar.com/new

    000-18E RETRO

    RE

    TR

    O S

    ER

    IES

  • 35 | MARTIN

    Chris Martin's vision for the Retro Series is to

    perfectly capture the mystique and tonal emotion of

    priceless, pristine and well-aged Martin guitars. With

    electronic imaging contributed from a 1967 vintage

    D-35 donor guitar, the resulting acoustic and

    amplified tone is projective, balanced and resonant.

    Classic and enhanced D-35 appointments include a

    three-piece back, black pickguard, ivoroid bindings and

    a certified European spruce soundboard with thin "

    width bracing. The visual appeal of the original D-35 is

    captured and blended with a High Performance Neck

    taper for easy action and enhanced playability.

    www.martinguitar.com/new

    D-35E RETRO

  • 36 | MARTIN

    GPCPA4 SHADED

    PE

    RF

    OR

    MIN

    G A

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    IST

    SE

    RIE

    S

    The GPCPA4 Shaded (left) and DCPA4 Shaded (right)

    Grand Performance and Dreadnought cutaway models

    are warmly shaded-top versions of the Performing Artist

    Series GPCPA4 and DCPA4 models, respectively.

    www.martinguitar.com/new

  • 37 | MARTIN

    DCPA4 SHADED

  • 38 | MARTIN

    ROAD SERIES

    The DRSGT (left) and 000RSGT (right) additions to

    Martins affordable Road Series feature 14-fret neck-to-body

    construction with polished gloss Sitka spruce tops. Each

    comes equipped with Fishman sonitone electronics with

    USB. The USB port allows for easy plug and play with

    todays computer based recording packages. Both models

    feature solid sapele back and sides and necks carved from

    sipo, a close relative of mahogany. These newly evolved

    models emulate the appearance, integrity and tone of the

    Martin Style 18 models. www.martinguitar.com/new

    DRSGT

  • 39 | MARTIN

    000RSGT

  • 40 | MARTIN

    Picture a grayed Woody Guthrie addled by shaking

    hands and quivering vocal chords, stewing in the dingy,

    sunless corridors of Greystone Park Psychiatric Hospital.

    He finds himself involuntarily committed to a state asylum

    in New Jersey, separated from his wife and kids (for their

    protection, precautionary), and ponders everything that

    came before. He remembers the dust coming off the

    quaint prairie hills of Okemahthe house that burned, the

    sister who burned. He remembers a black woman and her

    son, lynched and hanging beneath a bridge. He recalls his

    own fathera member of the revived Ku Klux Klan who

    had helped that mother and son hang from that bridge

    being burned by a coal-oil fire before taking off toward better

    things in Texas. And he remembers his own mother being

    taken away to the Oklahoma Hospital for the Insane to be

    treated for the same nervous disorder for which he has

    been committed, the Huntingtons disease never to leave

    and the mother never to return. And now, unable to hold

    a pen or a guitar or to even rightly swallow, Guthrie is

    lifted only by the occasional trip to the outside world to

    commiserate with family and friends. Memory is a queer

    sort of thing, both for its blessing and its curse, the way

    it whispers toward us of an old life derived of sweeter,

    less bitter times. Picture Woody Guthrie, a man who had

    grabbed folk music by the throat with a brimming country

    heart and a mahogany guitar etched with the words This

    Machine Kills Fascists, waiting for an orderly to come or for

    a visitor to arrive, for anything that would pass the time.

    180 Zoom in. Take a seat. Scroll through the archives.

    by daniel long

  • 41 | MARTIN

    North Street production, circa 1958. Fitting the neck to the body dovetail joint is

    perhaps the most difficult job in the making of a Martin guitar. Here the neck of a 00-17

    is being final fit by Walter Kist before hide gluing. Photo courtesy of Sonja Zapf-Learn.

  • 42 | MARTIN

    And now picture young Robert Zimmerman,

    a liberal arts student and fraternity pledge

    at the University of Minnesota, killing the

    clock by leafing through a borrowed copy

    of Guthries autobiography, Bound for

    Glory. Born to a Jewish familyhis father

    owned a furniture store but had been a

    semi-professional baseball player before

    contracting polioZimmerman borrows

    not only books but also cigarettes and

    clothes, whatever his friends will spare.

    As the semester goes on, the freshman

    spends less time studying and more time

    performing folk music under the stage name

    Elston Gunn, a name he hopes will capture

    the American imagination. Zimmermanor

    Gunn or whatever we might know him to be

    calledis increasingly less inclined to pick

    up his homework, despite his admiration for

    the poet Dylan Thomas, and more inclined

    to pick up his guitar or flip through the frank

    autobiography of the Oklahoman troubadour.

    In a few short months, he finds himself as a

    college dropout in New York City, not going by

    Zimmerman or Gunn but by a new moniker

    he has been workingBob Dylanas he

    announces the following to a sparse crowd

    at the Caf Wha?: I been travelin around

    the country, followin in Woody Guthries

    footsteps. In fact, by all accounts, Dylan has

    made the move to New York City particularly

    to meet Guthrie, whom he knows to be on

    his last legs at the psychiatric hospital. After

    making new friends in Greenwich Village

    and visiting the home of Guthries wife and

    children in Queens, Dylan is invited up to

    meet Guthrie on one of the fallen stars

    weekend excursions away from the asylum.

    Woody Guthrie owned many Martin guitars, among them

    the occasional mahogany topped model of the type popular

    during the post depression years. This photo was taken in

    June of 1940 at the Highlander Folk School in Kentucky.

    Photo courtesy of The Woody Guthrie Archives.

  • M A R T I N G U I T A R .COM | 43

    By all accounts the two hit it off, and after

    their first meeting, Guthrie hands Dylan

    a card scrawled almost illegibly with the

    simple words I aint dead yet, inaugurating

    a deep relationship that lasted until Guthries

    death. Not long after meeting, Dylan shared

    a song he had been working on, Song to

    Woody, and the decaying Guthrie was so

    taken by the song that the tune became

    one of only two original compositions to

    find a home in Dylans 1962 debut. Woodys

    behavior and general state of health were

    in such a decline that, in those last years,

    Dylan became unsurprised by either praise

    or harsh admonishment; but in the end Dylan

    had this to say about his mentors effect on

    American music: The songs themselves had

    the infinite sweep of humanity in them[He]

    was the true voice of the American spirit. I

    said to myself I was going to be Guthries

    greatest disciple. So great was Guthries

    influence on Bob Dylan that the younger

    musician copied everything from Guthries

    harmonica holder to his hair to his political

    inclinations to his rich country twang, leading

    Guthries daughter Nora to point out that

    many of the quirks and traits that Dylan

    imitated on stage did not coincide with her

    father as a performer, but were more in line

    with the jerks and impediments of speech

    or behavior that characterized the disease

    that took her fathers life. And it is on this

    grand stageart imitating life, life imitating

    death, and young musicians trying to escape

    the harsh anxiety of influencethat we look

    at a new project by C. F. Martin & Co. that

    intends to bring American music alive to a

    new generation of enthusiasts.

    THIS HAS TO DO WITH HOW A PERSON OR A GROUP CAN PLACE FINGERS AGAINST STRINGS, STRIKE A CHORD, AND CREATE A TUNE SO POWERFUL THAT THE REVERBERATIONS ACROSS THOSE STRINGS ARE FELT ACROSS PEOPLE AND ACROSS TIME TO SETTLE INTO THE HEARTS OF MUSIC LOVERS FAR REMOVED.

    More a student of Dylan Thomas than of Bob

    Dylan, a literary editor of great historic merit

    once told me that the greats have a way of

    finding one another, of communing with one

    anotherof speaking to one another across

    the bounds of both space and time. Just by

    our conversation, he assured me, we were

    like one of those parlor games that teenagers

    will play to count the degrees of separation

    from one Hollywood actor to anotheralone,

    neither of us was more than four degrees

    from Ernest Hemingway or David Foster

    Wallace or Toni Morrison. What he was trying

    to say, I think, was that the world of making

    art is surprisingly small, and that for every

    anecdote of a young Bob Dylan meeting

    his Oklahoma idol, we are confronted with a

    large family lineage of American musicians

    and influencers who are shaded by one another,

    entangled, separated by a smaller degree

    than might be rightly imagined considering

    the wide range of American music. Woody

    Guthrie, for example, was able to deeply

    influence a young Bob Dylan, who, in turn, is

    credited by some biographers as introducing

    the Fab Four to marijuana. Jimi Hendrixno

    stranger to cannabis himself, if archival footage

    from Paris is to be believedrelated to Rolling

    Stone that he was originally supposed to be

    on the Magical Mystery Tour, and it is well

    known now that Hendrix sent a telegram

    to Paul McCartney asking him to be part of a

    super group featuring Hendrix, McCartney,

    and the young jazz icon Miles Davis. Hendrix,

    in turn, had a surprising but tangible influence

    on The Beastie Boys, whose frontman Adam

    Yauch went on to inspire Eminem, who later

    discovered and signed the rapper 50 Cent.

    Within a handful of turns, the careful student

    of music is able to identify a tangible link

    between Woody Guthrie and 50 Cent, paying

    no mind to other connections such as Guthries

    friendship with Lead Belly Ledbetter, who

    was a primary influence of Janis Joplin as well

    as Nirvanas Kurt Cobain, who covered In the

    Pines during the bands 1993 MTV Unplugged

    performance. It pays no heed to the fact that

    Dylan was the lover of Joan Baez for a time

    and makes no mention of any of the young

    musicians with whom Dylan toured or rightly

    inspired at the height of the Urban Folk

    Revival. Despite all evidence to the contrary,

    however, this article has very little to do

    with deifying or rectifying the legacy of one

    Woodrow Wilson Guthrie or his immaculate

    student. This has to do with how a person or a

    group can place fingers against strings, strike

    a chord, and create a tune so powerful that

    the reverberations across those strings are

    felt across people and across time to settle

    into the hearts of music lovers far removed.

    THE POWER OF INFLUENCE

  • 44 | MARTIN44 | 180 YEARS OF MUSIC TRADITION

    This intersection of musical influence and

    history is where an exciting new project by

    C. F. Martin & Co. is beginning to take shape to

    reach a whole new spectrum of music lovers.

    With the help of music historians, performers,

    and guitar aficionados, Martin is developing

    an online, interactive archive featuring the

    last 180 years of American musical history.

    Part family tree and part interactive historical

    map, this online feature begins with both the

    British Isle roots and the African-American

    roots of American music and branches off

    to show how both the blues and rockabilly,

    for example, paved the way for the British

    Invasion. This first-level map illustrates how

    genres branched away or converged toward

    one another, decade by decade, to help music

    lovers better understand some of the musical

    connections that are often unknown to the

    casual fan. Some music fanatics, for example,

    understand the importance of steel guitars

    in the history of blues and country music but

    overlook that these steel instruments largely

    found their way into popular culture as a

    result of country and blues musicians sitting

    in clubs, waiting to take the stage, and

    admiring the Hawaiian slack-key slide guitar

    at the height of Hawaiian musics popularity

    in the early 1900s. It follows the path from

    African-American spirituals to the rise of

    Gospel to the beginnings of R&B, perhaps

    illuminating the reason why many of Americas

    greatest R&B singers (from Sam Cooke to

    Aretha Franklin) were actually the sons and

    daughters of ministers, who grew up singing

    the songs of their parents and grandparents,

    but who also sought to imbue those sounds

    with fresh, contemporary meaning.

    This first-level map of genres, however, is

    just the beginning. The online interface of the

    musical family tree is designed much like the

    online maps we use at home when navigating

    to and from a desired destination. The user

    can click on an area of the musical family

    tree (for example, where rock n roll and

    popular country intersect) to zoom in and

    find information about individual performers

    or groups and how they changed the face of

    music. A click on the timeline between folk

    and the urban folk revival, circa 1940-1950,

    will give the viewer an option to click on

    Woody Guthrie or his friend Pete Seeger

    to learn more about their lives and musical

    stylings. This rollover feature will provide bios

    and pictures as well as musical samplings

    from most of the performers included. Along

    the way, the viewer will also find Martin Guitar

    Historical Landmarks, such as Elvis Presley

    bursting onto the music scene, playing his

    1942 D-18 or Martins 1916 design of their

    first Dreadnought guitars. This family tree

    of American musical history coincides with

    C. F. Martin & Co.s 180th anniversary, but

    make no mistake: This is a gift for all music

    lovers, regardless of instrument or guitar

    affiliation. For every reference to a performer

    like Woody Guthrie (who favored smaller

    mahogany guitars like the 000-18, 0-18,

    or 0-15) or Eric Clapton (who favors Martin

    000-sized guitars almost exclusively), there

    are a host of others who favored the quivering

    strings of pianos or vocal cords or rival

    guitars. Who can deny the greatness of Lead

    Belly, whose iconic Stella Jumbo 12-string

    made him a hit (but who also dabbled with a

    Martin six-string on more than one occasion,

    just for the record)?

    Hank Williams D-18 Martin Guitar, 1947, Serial #98611

    Its likely that Hank Williams personally purchased this distinctive Martin D-18,

    featured in many of his promotional photos, from Arts Music Shop in Montgomery,

    Alabama, in March of 1947. Already having attained a degree of fame with the Drifting

    Cowboys, Hank performed with this guitar in his subsequent shows on the Louisiana

    Hayride and later during his famed years in Nashville. Photo: C. F. Martin Archives

    CREATING MUSICS FAMILY TREE

  • M A RT I N G U I TA R .COM | 45

    adding electronic components to a Martin,

    leading to the proper birth of the electric

    guitar. You cannot blame C. F. Martin & Co.

    for taking heart in John Lennon and Paul

    McCartney playing D-28 guitars while in

    India as Paul looks to an interviewer and

    says, Ob-la-di, Ob-la-da, Braaa, La-La how

    the life goes on. Thats all there is so far. We

    dont have any of the words yet. At every turn

    in American history, Martin finds itself there in

    tight strings and rosewood: Elvis Presley and

    his leather-covered Dreadnought used on most

    of his early recordings for Sun Records. Hank

    Williams and his D-28. Joan Baez with her 0-45,

    playing her name into lights at the Newport

    Folk Festival. Crosby, Stills, Nash, and Young

    thinking of Kent State as they strum out the

    song Ohio. A young Kurt Cobain, struggling

    to make rent, beating out songs that will

    rouse a generation on his D-18 named

    Grandpa. Don McLean stringing a Martin

    while he thinks of friends taken too young,

    his heart falling as if from the sky as he sings

    himself into history. And then the youngsters

    like Dave Matthews and John MayerDierks

    Bentley rising from the heat of Arizona. But

    this sort of cataloguing is both insufficient and

    too much, and one is mindful of the scroll-cut

    plaque Frank Henry Martin hung above his

    shop: Non Multa Sed Multum. Not many,

    but much, or Quality, not quantity.

    C. F. Martin & Co.s creation story is well

    known and does not bear repeating, but, at

    the heart of this musical timeline, it is clear

    Martin believes that music is the result of

    one generation influencing another and feels

    pride in helping that process along. It is very

    possible that no American guitar can make

    such a sturdy claim to the development of

    American music, and you cannot blame the

    company for taking great pride in pictures

    of Bob Dylan playing a Martin D-28 at the

    concert for Bangladesh in 1971 or images of

    cowboys like Tex Ritter and Gene AutryRoy

    Rogers playing his OM-45 Deluxe. Leo Fender

    www.martinguitar.com/music

    MAKING MUSIC, MAKING HISTORY

  • 46 | 180 YEARS OF MUSIC TRADITION

    When one looks at the age of wiretapping

    and electric-fast communication, the age of

    security scares and profit shares and banks

    that are too big to fail, it is increasingly hard

    not to wonder what Woody Guthrie, with his

    humble drawl and guitar designed to kill

    fascists, might sing about this land he told

    us was ours. One may wonder where those

    hippies went who swayed to Joplin and Jimi

    Hendrixwhere those vast protesters who

    sang about love and civil disobedience and

    the end of unnecessary war wentto gather

    and age before waking up in a world altogether

    different from everything they believed before.

    The lesson of history is that it is dangerous to

    forget: to forget what it takes, to forget where

    we come from, to forget the boon of kindness

    that can be shared from one person to another.

    In kind, it is important to remember great art

    and the unlikely hearts who hurt to make it, the

    wandering of their minds and the crumbling

    details of their lives. Not long ago I went home

    to Oklahoma to visit family, and on the way

    back to New York I stopped along the way at

    the little hamlet of Okemah so that I could see

    the place where Woody Guthrie lived the sort

    of hurt that allowed him to sing his life. I had

    told family and friendsOklahomans all their

    livesand they admitted they hadnt rightly

    heard of anyone named anything like Woody

    Guthrie. I drove into town to see that place

    where Woody had written his name in drying

    cement and to see that home he had lived in

    while his mother was away and where his sister

    had burned, and there was nothing to mark the

    way. I stopped in a movie rental placethey

    still existin the main part of town, and the

    woman behind the counter was happy to

    point the direction a few blocks away.

    She said, Lots of folks from out of town these

    days. Everyone here was shamed for a long

    time. They didnt want to be associated

    with anything like that. They said he was

    a Communist and all. But I guess I never

    heard anything like that in those songs. Just

    a lot of wanting. And hurt. So I walked the

    few blocks to his home and found a grown-

    over lot with a lot of stones, built up where

    a house might be. I took a rock from what

    may have been Guthries bedroom or his

    living room or maybe nothing Woodys at all.

    So why remember? Why a timeline or a map

    of history? Because sometimes there are

    big-hearted people who rise from the dust

    of somewhere like Oklahoma to sing songs

    too truetoo hurtingly shamefulto be

    remembered in their time. The old poets have

    a legend that when the works of a dead man

    are read, something seeps inside his coffin to

    warm his heart and rattle his bones. And one

    likes to think that, when someone strums

    a chord or rattles his vocal cords in song,

    some part of that song travels through time

    to reverberate in the bones of both the living

    and the dead. Let this timeline, this tool of a

    modern age, bring musicians back to the heart

    of what makes us human, and let music lovers

    better understand the hopes and times of the

    people who would sing their songs back to

    the earth. Woody Guthrie, before succumbing

    to illness and being buried in the dirt, gave

    Bob Dylan a note to make it clear that he was

    not dead yet. And as we explore the history of

    American music, we find that the voices of the

    mighty dead sing only one song: I am living, I

    am living, I am living.

    As C. F. Martin & Co. works with historians

    and archivists to build a proper learning tool

    for students of music all over the world, the

    team will look to add many features to expand

    both the timelines scope and functionality.

    While the initial timeline will include an

    exhaustive overview of American music, the

    team plans on adding additional music genres

    and artists as part of its second phase, to

    be released sometime in 2014. They plan on

    expanding the information available about

    individual artists by including timelines of

    instruments and of works by the artist, song

    lists, photo libraries, details of connection and

    influence, and many other features, including

    an expanded audio player. Social media will

    be embedded to allow music lovers from

    around the world to share and comment

    as well as suggest new artists to include on

    the timeline. While Martin is proud of its

    rich musical past, it is mindful of how that

    past influences both the present and the

    future. History tells us that sometimes the

    greatest innovations in music and in culture

    (from the urban folk revival to the historical

    European Renaissance) occur when

    people take a look at their roots, at their

    struggles, at everything that came before.

    Much like a young Bob Dylan looked to the

    songs of Woody Guthrie to inject humanity

    and meaning into the music of a different

    ageand much like Martin has occasionally

    retooled its operations by looking back

    to rediscover what it adds to American

    musicone can hope that this interactive

    timeline can play some small part in creating

    better listeners, in creating better musicians,

    and creating a world in which innovation

    begins with a simple but burning curiosity.

    AND AS WE EXPLORE THE HISTORY OF AMERICAN MUSIC, WE FIND THAT THE VOICES OF THE MIGHTY DEAD SING ONLY ONE SONG: I AM LIVING, I AM LIVING, I AM LIVING.

    Dierks Bentley at The Station Inn with his well-worn

    Martin D-28. Photo courtesy of Jimmy Williams.

    HISTORYS LESSONS

  • 47 | MARTIN

  • 48 | BUDDY GUY

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    BUDDY GUY TAKES THE BLUES FULL CIRCLE

    The blues have taken Buddy Guy from

    rural Louisiana to downtown Chicago, from

    guitar iconoclast to guitar legend, and from

    sideman to star. They also made him a member

    of the Rock and Roll Hall of Fame, a six-time

    Grammy and twenty-three-time (the most of

    any artist) W.C. Handy Blues Award winner

    and a Kennedy Center Honoree. As far as the

    blues have taken him, Buddy Guy has taken

    the blues full circle, back to the acoustic

    roots where it, and he, began.

    Being a master showman, Buddy Guy today

    plays a Martin guitar much fancier than the

    Harmony acoustic (now in the Rock and Roll

    Hall of Fame) on which he learned to play.

    Created with assistance from C. F. Martin

    Artist Relations Manager Chris Thomas in

    2006, his Martin JC Buddy Guy Blues Guitar

    features a cutaway jumbo body, Sitka spruce

    top and East Indian rosewood sides and three-

    piece back, a plethora of polka dotsa Buddy

    Guy signaturein turquoise composite on the

    fingerboard, rosette, bridge and bridge pins,

    matching turquoise composite C. F. Martin

    headstock inlay, his initials at the 12th fret,

    and Fishman VT electronics with volume and

    tone knobs mounted on the top. Anything but

    traditional, the Martin JC Buddy Guy Blues

    Guitar is among the rarest of all Martin Custom

    Artist Editions, with only 36 built. For Buddy,

    his namesake Martin is a tool, which, in recent

    years, he has played regularly on tour.

    Guy knowsmore than mostthe

    advantages and perils of being an original.

    When he first arrived in Chicago in the late

    1950s, his incendiary live performances

    made him a favorite among blues greats like

    Muddy Waters, Howlin Wolf, Little Walter,

    and Koko Taylor, but his early record labels

    used him mostly as a session guitar player

    and limited his own blues recordings to a

    handful of singles until the late 1960s.

    Admiration for his guitar playing and

    performing style by the likes of Eric Clapton,

    Jimi Hendrix, and Stevie Ray Vaughan (all of

    whom adopted elements of both) propelled

    his career in the early 1970s; but the late

    1970s and 1980s were tough, and, for several

    years, Guy was without a U.S. record label.

    He survived by touring nearly nonstop, both

    in the United States and Europe. After

    opening his Buddy Guys Legends nightclub

    in Chicago in 1989, his career again took

    off; he released a series of superb albums,

    won five Grammy Awards, and gained a new

    generation of fans. In 2005 he was inducted

    into the Rock and Roll Hall of Fame.

    Guy has stayed busy since the Martin JC

    Buddy Guy Blues Guitar debuted in 2006.

    In late 2006, he made guest appearances at

    two Rolling Stones benefit concerts in New

    York that became the movie Shine a Light.

    He recorded and released three albums:

    2008s Skin Deep, 2010s Living Proof, which

    won him a sixth Grammy Award for Best

    Contemporary Blues Album, and 2012s Live

    at Legends, recorded in 2010 just prior to the

    nightclub moving to larger quarters nearby.

    He appeared in Eric Claptons Crossroads

    Guitar Festivals in 2004, 2007, 2010 and 2013

    (he is one of a handful of performers to play

    all four Crossroads Festivals).

    He wrotein collaboration with David

    Ritzhis autobiography, When I Left Home:

    My Story, which garnered excellent reviews

    when published in 2012. In February that

  • year, he joined Mick Jagger, B.B. King, Keb

    Mo, Gary Clark Jr., and Trombone Shorty

    at the White House to celebrate the blues

    during In Performance at the White House:

    Red, White and Blues. In December, he

    received a Kennedy Center Honor in a

    presentation that featured tributes and

    performances by Morgan Freeman, Bonnie

    Raitt, and Jeff Beck and Beth Hart.

    Last, but by no means least, he released

    a new album, Rhythm & Blues, on RCA in

    July 2013. Produced by Grammy Award-

    winning producer, songwriter, and longtime

    collaborator Tom Hambridge, this double

    disc masterpiece features first-time studio

    collaborations with an A-list of performers,

    plus Guys own powerful lyrics, heartfelt

    vocals, and mesmerizing guitar licks. In

    short, its pretty impressive, especially for

    a man who will be 78 this year!

    We caught up with Buddy Guy at the

    beginning of his 2013 summer tour, which

    hit more than 30 cities in the United States

    between June and October. He talked candidly

    about his new album, his music, playing

    acoustic and his protg, Quinn Sullivan.

    Photo courtesy of

    Mike Tomaskovic

  • 50 | BUDDY GUY

    MA

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    UY Martin Tell us about the new album.

    Guy We recorded it down in Nashville. We had so much material we finally divided it into

    two discs: The Rhythm and The Blues. The Rhythm is full-throttle rhythm and blues-style

    blues; I got to record Junior Wells Messin with the Kid with Kid Rock, One Day Away with

    Keith Urban, and What You Gonna Do About Me with Beth Hart. The Blues disc is classic

    blues and includes some of my favorites. I recorded Evil Twin with Steven Tyler, Joe Perry,

    and Brad Whitford of Aerosmith and Blues Dont Care with Gary Clark Jr.

    The new material on Rhythm & Blues was written with my producer, Tom Hambridge. Id be

    talking, reminiscing, and he would stop me and say, Thats a song. Wed work out the details

    and head into the studio. This album features electric guitar, but if it does well, I plan to put

    some acoustic on the next one.

    Martin Youve played acoustic guitar throughout your career and recorded some classic

    albumslike 2003s Blues Singerentirely acoustic. Why does the acoustic guitar appeal to you?

    Guy Its the original guitar, before Leo Fender and Les Paul. Its traditional. For some songs,

    it sounds better. When Im touring by bus, I play two or three songs on the acoustic each

    night. I usually play seatedmy acoustic has a balance and shape to be played seated. But

    Ill jump up if Im feeling it. My mother used to say its that old Baptist church thing: if youre

    feeling the spirit, you have to get up.

    Martin Does your Martin guitar get much attention?

    Guy Lots of attention. Kids say wowtheyve never seen one like it.

    Martin So your Martin goes on tour with you?

  • M A RT I N G U I TA R .COM | 51

    Guy Absolutely. When Im the headliner, its there. In the beginning, I took it on tour

    everywhere. Now I dont take the Martin on planesI wont risk it. But if Im touring by bus, as

    I did this year here and in Canada, I take the Martin with me. If time allows, I play it every night.

    On one European tour, when I was still flying with the Martin, the airline wouldnt check it;

    they made me buy a ticket for the guitar. I took it on board and managed to put it in the

    overhead. Then the plane got held at the gate, and they announced we were waiting

    because a passengera Mr. Guitarhadnt checked in! I had to explain to the crew that

    Mr. Guitar was already on board.

    Martin Youve inspired so many musicians over the years. Who inspires you?

    Guy All the players inspire me. I learned nothing from books. I learned from those guys.

    Just like everyone who gets their inspiration from me, I get mine from them.

    Martin What is the state of the blues?

    Guy The blues are being ignored for airplay and it kinda hurts. Kids are being influenced

    by what they hear and what they see, and it isnt the blues. It isnt Muddy Waters. The

    blues deserve better.

    Martin You have a young protg now?

    Guy Yeah, Quinn Sullivan. Hes from New Bedford, Massachusetts. I first met him when he

    was seven years old. The night I met him, I invited him onstage, and I could not believe his

    playing. I unplugged his amp to make sure he wasnt faking. I brought him to some other

    people, and they couldnt believe it either. He toured with me and I helped him a bit. He is 14

    years old now and just released his first album, Getting There.

    ...I TAKE THE MARTIN WITH ME. IF TIME ALLOWS, I PLAY IT EVERY NIGHT.

    Martin JC Buddy Guy

    Blues Custom Guitar.

    Photo courtesy of Mike

    Tomaskovic

  • 52 | WORKBENCH

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    FROM THE WORKBENCH

    CASSANDRA FRANTZ

    Cassandra Frantz, or Cassie as we love to

    call her, is the welcoming face you see every

    day when entering the front doors of Martin

    Guitar. She has been an employee of the

    company for 42 years and worked in the Sales

    and Human Resources departments before

    becoming the Martin Guitar receptionist.

    Cassie describes Martin Guitar as her family.

    She has experienced hardships in her life

    during her years of employment and credits

    her Martin family for helping her to persevere.

    She enjoys waking up each day and coming

    to her Martin home, where she is met with

    familiar faces as well as new ones daily.

  • CHRIS ECKHART

    A 19-year employee of Martin Guitar, Chris is the

    Custom Shop set up technician. One of the highlights

    of Chriss job is being able to play beautifully crafted

    instruments before anyone else does. He also finds

    it amazing that he gets to set up guitars for artists

    such as The Avett Brothers. Chris loves his career

    at Martin and thoroughly enjoys playing a part in

    making Americas Guitar the best.

    MICHAEL DICKINSON

    Michael Dickinson is a 23-year veteran of the

    company and nicknamed the Martin Oracle.

    Michael has worked in numerous departments,

    such as the Sawmill and Customer Service, and

    is the current buyer of exotic and sustainable

    wood. He has traveled to countries like Belize,

    Cameroon, and Tanzania for Martin business.

    Michael finds that the most rewarding part of

    his job is walking through the Custom Shop

    or Final Inspection and seeing the wood he

    purchased on a finished product.

    HARRY VADYAK

    You have probably seen the warm

    smile of Harry Vadyak during a Martin

    Guitar factory tour. He is a two-year

    employee of the company who works

    as a finish inspector and has also spent

    time as a finish sander. Harry finds pride

    knowing that his work helps make the

    guitars that positively impact someones

    happiness. Harry describes the Martin

    culture as a family environment that

    continuously offers new opportunities

    for him and all coworkers.

    CHRIS POSTMA

    As a final inspector, Chris makes sure the

    finished product is perfect before it lands in

    the hands of its owner, the customer. He has

    been a Martin Guitar employee for a little over

    a year and chose his job because of his deep

    love of music and the daily teamwork at the

    factory. Chris loves knowing that he is bringing

    music and joy to the community.

    JOE MURANTE

    At the young age of 13, Joe Murante fell in love with

    Martin Guitar while on a factory tour. When he walked

    into the plant, he remembers the smell and how much

    everyone enjoyed their work. He started his career

    at Martin Guitar right out of high school in 1969. He

    feels so at home while at work that he says, If you

    love what you do, you never work a day. He currently

    works as a neck fitter, but has been a part of many

    departments during his 44-year tenure.

  • 54 | MARTIN

    INVENTING THEAMERICAN GUITARTHE PRE-CIVIL WAR INNOVATIONS OF C. F. MARTIN AND HIS CONTEMPORARIESBy: Peter Szego

    Most Martin guitar aficionados know that C. F. Martin Sr. arrived in New York City

    from his native Saxony in 1833, and that he began making European-style guitars

    with distinctive scroll headstocks and elegant decorative elements in the style of

    his acknowledged mentor, Johann Georg Stauffer of Vienna. Equally well known is

    that by the outbreak of the Civil War, Martins guitars had evolved into the iconic

    American flat-top played by millions around the world today. However, the creative

    path that Martin followed to invent the modern Martin guitar has remained a

    mysteryuntil now. This is the story of how the mystery was unraveled.

    November 6, 2013, marked the 180th anniversary of C. F. Martins arrival

    in America. Among the celebrations is the launch of a major book and museum

    exhibition that gives Martin lovers an opportunity to learn in detail how Martin

    created his signature guitars. The book, Inventing the American Guitar: The PreCivil

    War Innovations of C. F. Martin and His Contemporaries, was published by Hal

    Leonard in October. The exhibition, Early American Guitars: The Instruments

    of C. F. Martin, will open at the Metropolitan Museum of Art in New York City in

    January 2014 and continue on view throughout the year.

  • 55 | MARTIN

  • 56 | INVENTING THE AMERICAN GUITAR

    In 2003, Philip Gura published his definitive

    biography of C. F. Martin, C. F. Martin &

    His Guitars 17961873. As I devoured the

    chapters of Guras book, I was surprised

    to discover that the period spanning the

    transformation of Martins earliest European-

    style guitars to his fully developed flat-top

    guitars was remarkably brief, substantially

    less than two decades. I began to wonder

    about the process Martin went through to

    create his uniquely American instrument.

    What were his inspirations? His influences?

    Guras book, which is primarily an in-

    depth biography and cultural and trade

    history rather than a study of the guitars

    themselves, did not address these questions.

    In addition, I realized that answers to

    these questions would not be found in

    the extraordinarily rich collection of C. F.

    Martins business journals housed in the

    Martin Archives, because, as Gura pointed

    out, the journals provided only minimal

    descriptions of Martins early guitars.

    Furthermore, since no journals spanning the

    critical ten-year period between 1840 and

    1850 survive, it became obvious to me that

    something more than conventional scholarly

    research would be needed to unlock the

    mystery of Martins creative journey.

    I discussed my interest in how the

    design of Martins guitars evolved with

    Philadelphia musical instrument dealer

    and Martin expert Fred Oster. We quickly

    came to the conclusion that the path to a

    better understanding lay in studying the

    instruments themselves, and we set out to

    track down as many significant examples of

    Martins early guitars as possible. Our first

    step was to create a list of all the high-grade

    preCivil War Martin guitars that we could

    locate in publications, museums, and private

    collections. But we discovered that guitar

    books, articles, and catalogs repeatedly

    pictured the same few guitars. What we

    initially hoped would be a database of scores

    of instruments ended up consisting of less

    than thirty significant early Martin guitars.

    Our next step was to gather as many

    early Martin guitars as possible and to invite

    a small group of Martin expertscollectors,

    dealers, restorers, and scholarsto inspect

    and document these instruments. Our

    objective was to come up with a hypothetical

    chronology based on the guitars evolving

    designs and construction. We anticipated that

    once we were able to evaluate Martins early

    guitars in chronological order, we would

    be able to identify and understand each

    step in his creative process.

    We held two mini-conferences at Fred

    Osters Vintage Instruments shop in

    Philadelphia and C. F. Martin & Co.s

    offices in Nazareth in 2008 and 2009.

    Fred and I were joined by Martin experts

    Richard Johnston of Gryphon Stringed

    Instruments, Jim Baggett of Mass Street

    Music, Matt Umanov and Tom Crandall of

    Matt Umanov Guitars, Marc Silber of Marc

    Silber Music, and luthier Steve Kovacik. The

    other participants included C. F. Martin &

    Co. archivist Dick Boak; Ashborn guitar

    scholar David Gansz; guitar maker and

    Spanish guitar scholar David LaPlante; Arian

    Sheets, the curator of s